Animal-friendly food alternative Taintstop

Convinces Meat Producers

Step 1: Taintstop included in ‘Le cochon bien-être’ specifications

Tasty meat from male pigs has been possible for several years without castrating the animals, thanks to Taintstop, the effective, animal-friendly feed alternative developed by Arvesta’s strong brand Dumoulin. Since then, Arvesta has been working hard on ensuring as many end consumers as possible can access this meat from non-castrated animals. This led to a unique partnership between Dumoulin, the Lovenfosse slaughterhouse, local pig farmers and Marcassou in 2021.

Pig Farmers 9

Step 2: Marcassou puts ‘Le cochon bien-être’ products on the market

Marcassou marketed four products with meat from the quality label ‘Le cochon bien-être’ in 2021. Taintstop is explicitly included in these specifications as a guarantee for better animal welfare.

Werner Reuter, Director Sales South Professional: “Nine local pig farmers endorsed the ‘Le cochon bien-être’ specifications. In addition to the use of the feed alternative Taintstop, this also includes a commitment to GMO-free cultivation. The farmer receives proper compensation for the additional costs involved, he is sure of a fixed selling price and the consumer is sure of getting a quality product from local cultivation on his plate. Everything can be recognised by the green quality label with the happy pig.”

Next step: fresh meat ‘Le cochon bien-être’ from the retailer

In 2021, Arvesta also reached an agreement in principle with a major Belgian retailer to offer consumers fresh meat products with the ‘Le cochon bien-être’ label. Consumers can expect these fresh meat products on the market in the course of 2022.

We are pleased that these initial steps are being taken. Another step forward will be engaging the various slaughterhouses. We are already looking forward to the future when this will be the case, so that all pig farmers can sign-up to this animal-friendly method.

by 2028