INTEGR I TY

We work honestly, ethically and transparently. We do what we promise, with respect for the right working methods. We believe in hard work and common sense.

Erik Hoogenboom, Plant Manager Arie Blok, explains how he and his colleagues ensure that only the best products reach the customers:

“The nice thing about my job as Plant Manager is that no two days are the same. Every day there is something new that needs attention. These can be very different subjects, from surprising and interesting to difficult and complicated. This might relate to safety, quality, hygiene, troubleshooting, setting up preventative maintenance plans, and so on. Dealing with and maintaining contact with colleagues in Woerden and within Arvesta really energises me. As does producing beautiful products of the best quality together and delivering them to the customers in the right way. Satisfied customers, that’s what we do it all for.”

Rudy Nouws, Plant Manager at Natural Granen, talks about how his team continues to work hard in all circumstances and always looks for solutions:

“COVID made us move faster than we expected. Work was completed digitally, paperwork became files. Sales and administration began to work from home, which was an adjustment for everyone, particularly for us as a production plant. Our small but brave team also had to consider the home front; children were suddenly at home and partners sometimes had to go to work. Negative news from the world became standard in 2020 and 2021. Our people felt the need to come to the factory to work. People needed a conversation, a laugh and a joke. Just to be among workmates and forget all about the COVID hassle for a while at work. But we have not been sitting on our hands; we have survived 2020 and 2021 and are more than ready for 2022 with our Natural team!”

Lut Van Camp, Offline and Media Marketing Coordinator at Aveve Retail, explains how her team is constantly optimising its work thanks to transparent communication:

“Together with my colleagues in the Marketing and Communication Team, we are committed to providing our customers with correct and honest communication. As a team, we apply the 10eyes principle, checking and correcting content, messages and prices for one another. We do this in line with the identity and authenticity of Aveve. We work very meticulously against deadlines and continue to optimise our communications until we are satisfied as a team. Only then can they be published to our customers.”