Games
Brand Guidlines
Hello!
Welcome to the brand book of Edu Games. This document can tell you everything you need to know about Edu Games when presenting it in the market. We expect you to follow these guidelines and stick to them as much as possible. So, come on in hope you have fun getting to know us. See you ahead.
Content I. What is Edu Games?
VI. Our Personality
• Meaning of Edu Games
VII. Our Tone
• What we do
VIII. Our Logo
• Why we do it II. Our Brand Core
• Proportions of Our Logo • Colours of Our Logo
• Our Vision
• Dos and Dont’s of Our Logo
• Our Mission
• Application of the Logo
• Our Essence
IX. Brand Typography
• Our Believes
X. Colour Scheme
• Our Promises
XI. Partnership Activities
III. Words we Like IV. Words we Don’t Like V. Who are Our Users • Shikha’s Story • Aani’s Story • Parag’s Story
• Dos and Dont’s of Partnership Logos XII. Our Strapline
What is Edu Games? Edu Games is a brand that is making learning fun, exciting, and accelerating for students by bridging the gap between learning and play.
Meaning of Edu Games The name of Edu Games communicated what the brand is aiming to do.
Edu Games
=
Education Learning
+ With
Games Play
What we do At Edu Games, we gamify education. We pick common educational topics and present them in a game like fashion for people/students who want to learn them while having fun.
Why we do it Our current educational system is monotonous, rigid, and biased. This has made learning a rat race, with generalized milestones for all. We, at Edu Games, believe that every student is different and that learning should be exciting for each one of them. Our future demands knowledge and imagination, and not just facts, and we are here to support that.
Our Brand Core Our Vision
We aim to make learning enjoyable, engaging, and accessible for all.
Our Mission
Gamifying educational concepts for students across the world. Our Essence The essence of Edu Game is to make sure that the child within every student should stay alive. a child which is observant, curious, and willing to learn from every situation.
Our Believes I. Being Brave - Not being afraid of challenges.
V. Being Kind - Respecting constructive criticism and feedback and offering the same.
IV. Being Curious - Observe, explore, and question things around you.
We Believe in
III. Being a Team Player - Overcoming your personal biases and welcoming collaboration.
II. Being Creative - Thinking out of the box and breaking the stereotypes.
Our Promises I. To create innovative games to let students explore common educational concepts.
V. To believe that education is for self-expression.
IV. To encourage peer learning.
We Promise to
II. To be affordable and equitable to students around the world.
III. To create easy-to-understand games that promote healthy competition.
Words we Like Creative Out of the box
Imaginative
Knowledge Childish
Learning Informative Fun
Union Competition
Words we Don’t Like Boring
Monotonous
Rigid
Lucky Bookish
Unimaginative Loser
Who are Our Users Shikha’s Story 1. Private Life • Name - Shikha Shrivastav - 37 years • Hometown - Pune • Stage of life - Married 9 years. Lived in a nuclear and has one 7-year-old daughter. • Social activities - Extroverted. Large friend group. Strong family values. Goes for yoga with friends in the morning. Plays with her daughter after school. • Jobs to be done in private life/ at home Be healthy and keep her family healthy, be independent, be involved in her daughter’s life, teach her daughter, keep the atmosphere of the house light and fun. 2. Outlook • Generation - Has seen the world-changing with the introduction of the Internet. • Role Model - One of her middle school teachers. • Something you will hear from her - “Knowledge is greater than education”.
3. Professional Explerienes -
6. Problems in Her Life -
• Job title - High school math teacher Organization - Delhi Public School, Pune • Other experiences - Social service minister in college, student volunteer in feed India. • Educational background - B.S Maths and M.ed from Barkatula University • Jobs to be done at work - Taking lectures, making notes and exam papers, solving doubts of the students, one on one interaction with parents and students, paperwork.
• Frustrated by how students are made to dislike education and learning from a young age. • Want’s to make her daughter enjoy education and be interested in it.
4. Social Channels and Technologies • Tech literacy level - Average, aware and active on social media and understands the pros and cons of it. • Hardware - Smartphone, school PC for work, apple tablet for home use and for teaching her daughter. • Social media - Facebook, Whatsapp, also has a not so active Linkedin profile. 5. Where to Find Her • Places - Social gatherings, theatre, and museums. • Events - Workshops, local fairs, and school events. • Media consumption - Reads daily news extensively, keeps up-to-date with teaching techniques, likes to read about psychology, consumers DIY content on youtube and Facebook.
7. Proposition • Edu Games creates funfilled family games which gamify educational concepts and encourage students to think and be excited about learning. • Gamification of education allows students to have a choice and be actively engaged with the issue at hand. 8. Solution and Values • Edu Games will allow Shikha to make learning fun for her daughter and her students. It can inspire Shikha to gamify learning in her classroom, to make it more engaging and memorable for the students. 9. Alternatives • Byjus • Smart classes
Aani’s Story 1. Private Life • Name - Aani Rathi - 13 years • Hometown - Indore • Stage of life - Lives in a joint family with similar age 5 cousins. Presently in 8th class, extremely engaged in sports. • Social activities - Ambivert. Small friend group. Strong family values. Plays for the school football team. Enjoys spending all of his time with cousins at home. • Jobs to be done in private life/ at home Studying for school, actively taking part in sports activities in school, handing out with cousins and family, helping the family in small household chores. 2. Outlook • Generation - Was born with technology and the internet. • Role Model - His parents. • Something you will hear from him - “That sounds fun, I can try”. 3. Professional Explerienes -
• • • •
Job title - Middle school student Organization - Campion school, Indore Other experiences - Sports secretary. Educational background - An average student in studies, dislikes history and biology. Try to prevent reading when studying. • Jobs as a student - Study for exams and make assignments, try to learn as much as possible in class, do homework, take an active part in sports events and extracurricular activities 4. Social Channels and Technologies • Tech literacy level - Above average, aware of social media but not a user. Uses technology to play free online games in leisure. • Hardware - Has an iPad for studies, uses parents mobile phone, has a home PC, also uses a computer in the school computer lab. • Social media - Whatsapp and youtube. 5. Where to Find Him • Places - Parks, home backyard, school ground, with his iPad. • Events -Sports day, annual function, local colony competitions. • Media consumption - Consumers pop culture information from Youtube, doesn’t like reading, actively watches sports news and watched daily news with grandparents during dinner.
6. Problems in His Life • Unable to find distraction less time at home with a lot of cousins and family members. • Doesn’t like reading. He doesn’t enjoy history and biology because they have too much reading, and it puts him to sleep. • Finds studying mundane and boring. It lacks excitement for him. 7. Proposition • Edu Games will gamify mundane subjects to not just help students learn, but also make them excited for it in the future 8. Solution and Values • Edu Games will allow Aani to learn history, biology and all the other subjects with gamelike appel, excitement, and healthy competition. Games make mundane exciting and educational games do the same. 9. Alternatives • Byjus • Online video lectures
Parag’s Story 1. Private Life • Name - Parag Jain - 51years • Hometown - Firozabad • Stage of life - Married for 24 years. Lives in a nuclear and has 2 kids, an elder son and a younger daughter. • Social activities - Goes on a family vacation every year with office colleagues. Mostly spends time with family and friends. Game nights are common pass time. • Jobs to be done in private life/ at home - Be healthy and keep her family healthy, spend time with kids, household chores. 2. Outlook • Generation - Has seen the world-changing with the introduction of the Internet. • Role Model - APJ Abdul Kalam • Something you will hear from her - “Ethics comes first”. 3. Professional Explerienes • Job title - CA in a corporate firm.
• • • • •
Organization - Accenture Other experiences - Employ of the month multiple times. Educational background - B.Com, C.A Jobs to be done at work - Accounts, economic affairs.
4. Social Channels and Technologies • Tech literacy level - Average, aware of social media, but not an avid user. Hardware - Smartphone, office laptop. • Social media - Whatsapp, Twitter, and youtube for news sometimes 5. Where to Find Him • Places - Home, social gatherings, local park. • Events - Workshops and school events. • Media consumption - Reads daily news extensively, keeps up with world news and economic affairs. 6. Problems in His Life • Unable to find a way to spend more time with his kids as they become more involved in his studies. • He feels like he is not able to be a part of his kids learning process and education. 7. Proposition -
• With Edu Games, the entire family can engage in fun, enriching, and informative games which discuss educational topics as well. With this learning and fun will be able to coincide together. 8. Solution and Values • This will allow Parag to not just spend time with his kids, but also get a look at their present education. He will get to learn with them and they, save time and support them and their education. 9. Alternatives • Up word • Scribbles • Sudoku
Our Personality Imagination and childishness define Edu Games. But our most evident personality trait is friendliness. With the help of our products, we want to create communities that are unintimidating and inviting. We want to work with our customers, not just for them. As a brand, we also aim to be transparent and truthful to our customers about our actions. You can find us sincerely using our customer’s constructive feedbacks in our creative laboratories for future ventures.
Imaginative Curious, open-minded, risk-taking.
Friendly
Trustworthy
Happy
Honest, loyal, unbiased, truthful.
Dependable, caring, non-judgmental.
Gratitude, humour, optimism.
Our Tone
Simple
Clear
Enthusiastic Humour At Edu Games, we interact with our customers with a tone of enthusiasm. Being a brand with a diverse target audience, we make sure to keep our language simple, understandable and respectful. Considering Edu Games friendly personality, we don’t mind a dash of humour in its tone. But, we don’t encourage it to be the prime focus of the brand’s tone. Edu Games also wants to capture the passion for learning through an enthusiastic tone of voice.
Our Logo
Games Our logo influences the first impression of the customers about the brand. The logo of Edu Games is a combination of rounded rectangles, rounded squares and circles. It is a 2D logo inspired by the playing dice. The use of rounded corners in the logo offers it a playful and inviting look. Edu Games uses a typographic logo. The word Edu is written down in the logo with the help of rounded rectangles and circles. Every single alphabet in the word “Edu” resembles a dice. The word “Games” in the logo is a text and uses the bold typeface from the Poppins font family. The Poppins font family is also the brand font of Edu Games, more about this will be discussed in the - Typography section of the brand book.
Proportions of Our Logo External - The logo of Edu Games consists of two parts. While placing the logo on a corporate document, both the parts of the logo should be present. When displaying the logo on products and advertisements, a fixed space should be maintained around it. This space should be devoid of any text or graphics other than the logo itself. The space left around the logo should be proportional to the external diameter of the circles in the logo. The space around the logo can numerically change as the size of the logo changes, but it should always be proportional to the external diameter of the circles.
Games
Internal - The distance between each element in the logo is proportionate and must remain that way when scaling up and scaling down.
x
Minimum Size of the Logo
x
35mm x
25mm
x
2x
x
Games
x 2x
2x 35mm
x
Games
x
25mm
2x
The size of the logo matters significantly. While the logo can be however big keeping in mind the product and platform. The logo can not be smaller than 25mm (in-length) x 35mm (in-breath).
Games
Colours of Our Logo The brand consists of three preferred logo colour schemes. While one of the three colour schemes is the standard one and is preferred over the other two, the other two logo colour schemes can also be used keeping in mind the colour of the background.
Colour Scheme 1 (STANDARD) Background colour - White Colour of the logo - A combination of the shades of red, green, blue and yellow colours. These 4 colours are also the brand colours for Edu Games.
Colour Scheme 2 -
Colour Scheme 3 -
Background colour - Darker colours and darker gradients. Colour of the logo - To make sure that the visibility of the logo is not hampered by the presence of a darker coloured background, the logo colour should be kept white. This logo colour scheme can also be used if the background consists of a darker gradient. The main aim of this is to ensure that the logo is prominently visible.
Background colours - Lighter colours and lighter gradients other than white. Colour of the logo - To make sure that the visibility of the logo is not hampered by the presence of a lighter coloured background (other than white), the logo colour should be kept black. This logo colour scheme can also be used if the background consists of a lighter gradient. The main aim of this is to ensure that the logo is prominently visible.
Colour Scheme 1 (STANDARD) -
Games
*[NOTE - Standard logo colour scheme should be prioritized over the other two colour schemes].
Colour Scheme 2 -
Games
Colour Scheme 3 -
Games
Dos and Don’t of Our Logo Always leave a suitable space around the logo. 35mm
x
25mm
Never delete the text or any other elements of the logo.
x
2x
x
Games
x 2x
Do not change the font style or the font colour.
Games
Do not place the logo with improper spacing around it.
Games
Do not change the colour of the logo
Games
Do not give first preference to the colour schemer 2 and colour scheme 3 over the standard colour scheme.
Games
Do not change the spacing in the logo.
Games
Do not the thickness of the strokes in the logo.
Games
Do not rotate the logo at an angle.
Ga me s
Do not hamper the visibility of the logo over the logo colour scheme.
Games
Do not change or adjust the size of the text in the logo.
Games Do not stretch the logo horizontally or vertically.
Games
Application of the Logo Store window
Store entery
Laptop screens and PCs
Website
Online vedio game tiles
Game boxes
Typography The geometry of the font family of Poppins offers playfulness as well as simplicity. It is also important to keep in mind that the brand focuses on kids and students. Thus the bold type of Poppins font makes for a good header keeping in mind the playful yet sincere personality of the brand. Apart from that, the font family of Poppins is freely available and supports android and iSO devices. The font is legible and could be scaled up and down conveniently.
Poppin Black - For headings
Poppin Medium - For body
ABCDEFGHIJKLMNOPQRSTU VWXYZabcdefghijklm nopqrstuvwxyz1234567890 !@#$%^&*()
ABCDEFGHIJKLMNOPQRSTU VWXYZabcdefghijklm nopqrstuvwxyz1234567890 !@#$%^&*(){}[]
Colour Scheme The colour scheme of Edu Games is a combination of 3-4 equally vibrant colours. This type of colour scheme goes well with the playful and friendly personality that the brand has. Vibrant colours are also associated with childishness and creativity both of which are common themes Edu Games is associated with.
Partnership Activities At Edu Games, we believe in collaboration with like-minded organizations with shared values and promises. Our partners give us a chance to explore and observe new things in the world. The presentation of our partners is as important to us as our branding. So, when presenting our partners with us, we believe that both organizations must get equal importance. At the end of the day, a partnership should be for the betterment of the customers, not to showcase your dominance over the other organization.
Dos and Don’t of Partnership Logos The distance between the 2 logos should be consistent. It should be equivalent to twice the diameter of the small circles in the logo of Edu Games.
Games
Do not use design elements, other than a 0.25 px line to separate the two logos.
Games The logo of Edu Games should be placed after the logo of the partner. Make sure that the line separating the two logos is grey (#dcdada).
Games
Do not use the alternative colour scheme in partnership logos.
Games Do not use another background colour other than white for partnership logos.
Games
Out Strapline The strapline of Edu Games is - “Keep the child within you alive”. It well encapsulates the true essence of the brand and should be displayed with the logo of Edu Games whenever possible. There are a few ways in which the strapline can be arranged with the logo of Edu Games. All the usable arrangements are given below.
Keep the child within you alive.
Keep the child within you alive. Games
Games
Keep the child within you alive. Games