ArunaSocial Ventures Online Brochure

ArunaSocial Ventures is an initiative aimed at starting a movement a movement which will bring awareness about the importance of sustainable livelihood generation opportunities and help potential entrepreneurs within the disadvantaged communities of the country to establish their own micro-enterprises, to achieve economic empowerment and live their life with dignity and integrity.

We work on creating impact within disadvantaged communities, by helping them establish a sustainable source of livelihood generation and helping them become contributors to India’s growing economy.

We develop potential entrepreneurs by providing access to resources, training, and support to start-up and scale-up their microenterprises, ensuring their independent growth in the long run.

Mission Economic and Social Empowerment of disadvantaged communities through skilling and creation of sustainable livelihood opportunities.

Vision Creating a chain of continuous growth and development through an ecosystem of selfsupporting micro-enterprises within disadvantaged communities.

KEY

Our Approach

Interventions 01.

Ideate The ideation process involves development of new product / business ideas and assessing their feasibility; designing business and revenue models; developing new intervention models for wider and deeper social impact; assessing scale and sustainability of social impact.

Innovate Innovation helps make new and existing initiatives and interventions more impactful; develop new products which are better suited to market needs and can be clearly differentiated from others; designing effective delivery mechanisms and go-to market strategies.

Incubate The incubation process provides support in setting up of micro-enterprises; training and funding support for capacity building of the entrepreneurs and their enterprises; identification and strengthening of market linkages for scale-up and long-term sustainability of the enterprises.

Creating long term sustainable impact through creation of Social Impact Centres within the underserved communities For developing and supporting livelihood generation activities by and for the community members For economic and social empowerment of community members For financial and economic inclusion of disadvantaged sections of the community

Knowledge sharing amongst community members by establishing Knowledge Centres For nurturing and strengthening managerial, technical and general life skills amongst community members and entrepreneurs

Our Belief

03.

Capacity building through training and mentoring in Technical skills Managerial skills Business skills Life skills

Start up and scale up support for micro-enterprises and entrepreneurs by

04.

Assisting in setting up and providing handholding support to micro-enterprises Facilitating market linkages Enabling entrepreneurs to scale up and sustain their enterprises independently Creating a self-supporting ecosystem of micro-enterprises

02.

Our

Impact Model Identification of potential Women Entrepreneurs Mentoring, counselling and induction into the training process Capacity building through Basic Skills Training(BST) and Advanced Skills Training(AST) Selection of potential entrepreneurs for Business and Entrepreneurship Training(BET) Ideation and feasibility test of Business model Financial support for product development through returnable grants Creation of nano / micro-enterprise and ensuring adherence to regulatory compliances Seed capital infusion through returnable grants Establishing market linkages for business start-up Incubation support through advanced training in sales, marketing and enterprise management Development of processes for scale up of nano / micro-enterprise Working capital infusion for scale up of enterprise through returnable grants Creation of sustainability model through training in quality assurance, new product development and product innovation Establishing sustainable livelihood generation opportunities through a selfsupporting ecosystem of Women led enterprises Development of economically and socially empowered women who can be role models within the community and in the country

Archana Mukharji Archana Mukharji is a seasoned professional having more than two and a half decades of diverse work experience in CXO and strategic leadership roles in both corporate and social sector organisations. She has experience of working with NGOs, INGOs, multi-national and large Indian conglomerates across industries and domains. She brings on board rich experience of new business initiatives and social interventions. As an independent consultant and strategic advisor, Archana has been advising social sector organisations in developing professional management processes and has worked on projects related to strategy development, ESG, sustainability and worker protection.

Besides her professional engagements, at a personal level also she has been actively involved with social sector projects in the area of education and child development for more than three decades.

Both Archana and Arup are strong advocates for sustainable livelihood generation initiatives for the economically and socially marginalised communities.

Their belief is that through increase in income and better lifestyles, many of the existing social and economic challenges faced by disadvantaged community members can be overcome.

Founders Arup Mukherji After spending almost two and a half decades in the corporate sector, in the last assignment as a Director of a marketing consultancy firm, Arup Mukherji decided to shift to the social sector and contribute to the development of social enterprises which are successfully working towards the furtherance of urgent and critical social causes.

Arup brings with him diverse work experience in marketing, sales and operations across industry segments such as information technology, FMCG and healthcare from both Indian and overseas assignments.

Over the past few years, he has been actively engaged with some NGOs working in the Delhi/NCR region and supporting them as an advisor and donor in implementing projects related to livelihood generation, skill training and child development.