Arum Padma Portfolio 2024 - GRAPHIC DESIGN

ArumPadm a ’s Portfolio

About Me

I’m a passionate Graphic Designer who likes to try new stuffs. Everything from layouts, different style of illustrations, promotional items, to photography and art directing, I’m always up for challenges. Love to surf the internet and read, I believe knowledge is the ultimate power.

Language Proficiency

Indonesian (Native), English (Very Good; Reading, Writing, Speaking)

Software Skills

Timeline

OCTOBER 2012

Graduated from Binus University, Visual Communication major with GPA 3.0

OCTOBER 2011 - JANUARY 2012

Creative Intern at Neo Kreasi Karya

Advertising Agency

Helping the creative team create drafts & submitting my own ideas for pitchings

FEBRUARY 2013 - MAY 2013

Graphic Designer at shopping.co.id

Creating website banners & editing product shots.

JUNE 2013 - JULY 2018

Graphic Designer at Gogirl! Magazine

Creating editorial layouts, design & illustrations for both prints and social media, conceptualizing photoshoot for articles & magazine cover.

SEPTEMBER 2018 - FEBRUARY 2019

Graphic Designer at JD.id Marketplace

Designing campaign landing pages, web banners for marketplace division.

SEPTEMBER 2019 - NOVEMBER 2023

Sr. Graphic designer at Central Park Mall

Developing key visual for monthly campaign & implementing it to various channels, conceptualizing & managing yearly photoshoot, creating marcomm & other departments design materials, documenting mall events.

NOVEMBER 2023 - NOW

Sr. Graphic Designer at Brunbrun Paris

Developing Key Visual for monthly campaign, designing both online and offline promos, managing printed collateral with vendors, overseeing junior designer.

Dine to Go Deals

Promo Program

Central Park Mall promo during COVID-19 where beside dine-in, we also served drive-throughs and deliveries. The vouchers were to boost our tenants’ sales.

Inspired by Diners neon signs, I chose green neon as its main visual headline, with green as Central Park’s signature color. And it’s slanted upwards to give it sense of speed, since lingering is frowned upon during pandemic.

PRINTED PROMOTIONAL ITEMS

Central Park Mall

Central Park 13th Anniversary

For our 13th Anniversary, we took the 80s as our theme so for the logo it contains individual shapes that would look like patterns if rearranged, reminiscence of Memphis design that was prominent in the 80s, and also serve as confettis for symbolic celebration.

1. “Whats’s On” Hoarding 2. Poster Applications 3. 13th Anniversary logo and its application as Memphis pattern 4. Outdoor Banner

Dog Does Disco

R ETURNS

Dog Does Disco is an annual Central Park Event that celebrates pet dogs and their owners with open market, runway shows, competitions and many other. For the first time since the pandemic, DDD finally returned in 2022, in line with our 80s 13th Anniversary theme, this one brought the disco as its main theme.

1. Key Visual

2. Poster

3. Vertical Banners

4. Cassette tapeshaped invitation for VIPs

BRUNBRUN create products for girls inspired by Parisian style, ranging from bags, watches and cosmetics. As their Senior Graphic Designer I’m responsible in creating their new signature design with monthly key visuals for guidelines to the junior designers.

DIGITAL PROMOTIONAL ITEMS

JD.id

JD.id CNY Promotion

Promotional items for discounted food products on JD.id in accordance to monthly “Diskon Kaget” campaign.

JD.id Anker Promotion

Promotional items for Anker products, in event of their birthday. The brief is to make sure it’s in line with their brand color (sky blue) but also makes it festive and futuristic at the same time.

Gogirl Main Article June 2017

Since October 2016, Gogirl decided to renew all its design to be more playful and young. This main article is about growing subcultures in Asia, since their existence is far from mainstream world, I wanted to infuse DIY feelings to it. With playful and young elements translated as doodles and collages.

Panorama Magazine

Panorama is a high-end magazine for Panorama Tour internal consumption, circulated in their associated hotels

and executives. This article is about private jetting through India, the main challenge is how to keep it luxury but modern and exciting at the same time.

VISUAL IDENTITY

Kebun Buku (mock-up)

Kebun Buku (lit. translation: Books Garden) is a library cafe/ bookstore in Jogja specialized in imported secondhand books. Built in old colonial house, Kebun Buku offers a rustic, homey space for their customers to read and enjoy a cup of coffee.

For the logo I used Kebun Buku’s initial KB and turned them upside down into book shapes, and those shapes also can be reorganized as leaves, representing the garden part and coffee beans too.

MERCHANDISING

The City of Jakarta

A mock-up for Jakarta merchandising. With illustration depicting Jakarta’s icons like ondel-ondel, bajaj and Monas in combination of Jakarta’s official color of orange and other daring colors, I hope to capture Jakarta’s casual, chaotic and vibrant vibes.

ILLUSTRATION

Fill The Blank Space Aideatrix Journal

Commision for Fill The Blank Space’s popular journal format “Aideatrix”. The task is to illustrate quotes given by them in line with their theme of love relationship.