PROGRAMME EVENTS & ACTIVITIES SEPTEMBER 2014 – MARCH 2015
transforming arts fundraising
ARTS FUNDRAISING & PHILANTHROPY PROGRAMME : SEP 2014 – MAR 2015
WELCOME
Photos: (this page) York Mystery Plays 2012 – The Creation and Fall of the Angels – photo by Kippa Matthews courtesy of York Theatre Royal (p.01) Theatre Royal Stratford East courtesy of UK Theatre
Welcome to the Arts Fundraising & Philanthropy Programme. The Arts Fundraising and Philanthropy Programme came into existence in 2013 as a result of a Catalyst grant from Arts Council England and as part of their ‘Transforming Arts Fundraising’ programme. Our aim is to improve the perceptions of the arts as a charitable cause and enhance fundraising practice, encouraging leadership and entrepreneurialism. Working with trustees, leaders, senior managers and emerging talent, our ambition is that the programme will inspire, train and develop people at all levels, helping to achieve a networked, skilled and resilient arts workforce. Read Michelle Wright’s article ‘Competing for Talent’ on the Arts Professional website via artsfundraising.org.uk/ arts-professional-partnership/
Our training and events programme for 2014–15 offers a wide range of opportunities for people working in the arts at all stages of their career, across different kinds of organisations. I’m confident that all of these opportunities will help arts professionals and organisations to achieve their fundraising goals, and I hope that you will find something that is relevant for you and for your team. MICHELLE WRIGHT PROGRAMME DIRECTOR: ARTS FUNDRAISING & PHILANTHROPY
ARTS FUNDRAISING & PHILANTHROPY PROGRAMME : SEP 2014 – MAR 2015
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Our plans for 2014/15 include… Working with the Arts Marketing Association to launch the Culture-Pro professional development plan underpinned by National Occupational Standards for Arts Fundraising Fundraising training courses across England for people at practical, managerial and leadership levels
page 02 page 03 – 09
Training for Trustee Leadership for Executives and Trustees to attend together
page 10
The continuation of our Coaching & Action Learning Programme to support busy people leading development teams or arts organisations
page 12
The first residential National Summer School for Arts Fundraising and Leadership in partnership with the University of Leeds
page 13
Working with new and existing partners on a range of projects and activities
page 14 –15
Working with the Arts Marketing Association to deliver a fundraising strand at the AMA Conference in July 2014 and the launch of the CultureHive online resource for arts fundraisers
page 15
Working with The Audience Agency on a new Donor Finder toolkit
page 15
Recruiting more Arts Fundraising Fellows to help create a new generation of arts fundraisers
This brochure contains information on many of these events & activities as at July 2014. For full details and updates, please visit
artsfundraising.org.uk
page 18 –19
ARTS FUNDRAISING & PHILANTHROPY PROGRAMME : SEP 2014 – MAR 2015
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Helping you build your arts fundraising career
Photos: Vasily Petrenko, photo by Mark McNulty courtesy of Liverpool Philharmonic. Theatre Royal Stratford East courtesy of UK Theatre
Arts Fundraising & Philanthropy has been working with the Arts Marketing Association to create an online professional development plan called Culture-Pro. Culture-Pro is is a unique tool for arts fundraisers. It is a self-assessment tool to help you to build a tailored professional development plan. Culture-Pro highlights your strengths, achievements and training needs, and automatically suggests free online resources to help you develop your skills and knowledge. Culture-Pro is underpinned by a set of National Occupational Standards for Arts Fundraising, and all our fundraising training has been aligned to match the skills highlighted in this toolkit.
Find out more and access Culture-Pro for arts fundraisers at a-m-a.co.uk/culturepro
ABOUT THE NATIONAL OCCUPATIONAL STANDARDS The National Occupational Standards set out the skills that staff and volunteers who are responsible for raising funds for their organisation should have, as well as what they should know and understand in order to do their job well. The fundraising standards have been structured to make it easy for users to identify standards that may be relevant to their role.
Find out more about the National Occupational Standards at a-m-a.co.uk/culturepro
ARTS FUNDRAISING & PHILANTHROPY PROGRAMME : SEP 2014 – MAR 2015
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TRAINING COURSES
Module A: = Strategy & Innovation Module B: = Data & Audiences Module C: = Digital & Communications Module D: = Funders & Networks Module E: = Partnerships & Collaboration
LEVEL 1 : ESSENTIAL FUNDRAISING SKILLS
(see pages 04 – 05 for course outlines)
Module A
Module B
Module C
Module D
Module E
Planning a fundraising strategy
Using and managing data in fundraising
Practical digital fundraising
Writing strong funding applications
Donor networking and relationship management
LEVEL 2 : FUNDRAISING & MANAGEMENT
(see pages 06 – 07 for course outlines)
Module A
Module B
Module C
Module D
Module E
Finding innovative solutions to fundraising challenges
Effective fundraising from audiences, visitors & members
Developing a digital fundraising strategy for your organisation
Winning major grants from trusts and statutory bodies
Developing strong relationships with individual donors
LEVEL 3 : FUNDRAISING & LEADERSHIP
(see pages 08 – 09 for course outlines)
Module A
Module B
Module C
Module D
Module E
Strategic leadership in fundraising and income generation
Entrepreneurial approaches to fundraising through effective use of data
Creating a compelling fundraising communications strategy
Developing high level negotiation, influencing & presentation skills
Achieving fundraising success through partnerships and collaboration
ARTS FUNDRAISING & PHILANTHROPY PROGRAMME : SEP 2014 – MAR 2015
TRAINING COURSES : LEVEL 1
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SEP 2014 – MAR 2015
ESSENTIAL FUNDRAISING SKILLS These one-day courses are suitable for anyone involved in fundraising and/or wanting to develop skills in fundraising in the arts. Module A: Strategy & Innovation Planning a fundraising strategy Planning a fundraising strategy can be daunting, but this introductory course will give you a step-by-step process to follow, and provide you with a framework you can adapt for your own organisation. Trainer: Ruth Jarratt
Module B: Data & Audiences Using and managing data in fundraising In an age when organisations are becoming swamped with data, how can you make best use of it to enhance and develop your fundraising? This course led by Leo Sharrock, Head of Data Strategy at The Audience Agency, will help you to think more strategically about the potential of data and the practical tools and the skills required to harness its potential for fundraising. Trainer: Leo Sharrock (The Audience Agency)
Module C: Digital & Communications Practical digital fundraising Are you looking to utilise digital tools for fundraising? How do you go about optimising your website, e-marketing and social media in order to raise funds? This practical introductory course will give you the knowledge and skills to make meaningful changes in your organisation. Trainer: Howard Lake
Module D: Funders & Networks Writing strong funding applications Applying to trusts and foundations for funding is very competitive. Giving your application the best chance of success depends on rigorously matching your project to the funder’s priorities and communicating the strengths of the project powerfully and succinctly. This course will take you systematically through the application process, using real examples, with a particular emphasis on outcomes. Trainer: Ruth Jarratt
ARTS FUNDRAISING & PHILANTHROPY PROGRAMME : SEP 2014 – MAR 2015
TRAINING COURSES : LEVEL 1
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SEP 2014 – MAR 2015
“ The training sessions with Arts Fundraising & Philanthropy have been very helpful in introducing us to some inspiring fundraisers who have shared their real enthusiasm for fundraising” GILL LLOYD, ARTSADMIN
Module E: Partnerships & Collaboration Donor networking and relationship management Do you find the idea of developing relationships with donors and funders daunting? This introductory course will help you to make the right first impression, to develop rapport with potential donors and funders, and to manage ongoing relationships.
Each Level 1 course will run in London, Bristol, Birmingham/ Nottingham and Manchester/ Leeds/Newcastle/Gateshead between September 2014 and March 2015 – see calendar on pages 21 – 22 for details.
Cost: £95 + VAT See pages 16 – 17 for details of available discounts
Trainer: Frances Tipper
Photos: (p.04) Opera North – Howard Assembly Room. (p.05) Toynbee Studios launch, photo by Hugo Glendinning courtesy of Artsadmin
For full course descriptions, trainer biographies and online booking visit artsfundraising.org.uk/events/
ARTS FUNDRAISING & PHILANTHROPY PROGRAMME : SEP 2014 – MAR 2015
TRAINING COURSES : LEVEL 2
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SEP 2014 – MAR 2015
FUNDRAISING & MANAGEMENT These one-day courses are suitable for people managing a fundraising team within an arts organisation or seeking to take on managerial responsibilities for fundraising within an arts organisation. Module A: Strategy & Innovation Finding innovative solutions to fundraising challenges Need new ideas to generate income? With all arts organisations now required to fundraise for their survival, how will you stand out from the crowd? This is an intensive, inspirational and practical day that advocates a fresh approach to developing a fundraising strategy. Trainer: Michelle Wright
Module B: Data & Audiences Effective fundraising from audiences, visitors & members Have you ever considered that you already have a relationship with a large number of potential donors? Research shows that a good proportion of an arts organisation’s audiences and visitors would consider making a donation if asked. This practical workshop will give you the knowledge and skills to turn your visitors and audiences into serious longterm income. Trainer: David Dixon
Module C: Digital & Communications Developing a digital fundraising strategy for your organisation This one-day course provides pragmatic advice on how best to tackle digital fundraising, and how to integrate it into your overall fundraising strategy. Learn about the options that exist, which might work best for you, when to use it for maximum impact, and how to build ongoing relationships with existing and new donors. Trainer: Sarah Gee
Module D: Funders & Networks Winning major grants from trusts and statutory bodies In an increasingly competitive fundraising environment, knowing how to unlock funds from Trusts and statutory bodies has never been more important. This course will give you the knowledge and skills to develop strategies and manage relationships in these vital sectors. Trainer: Patricia Castanha
ARTS FUNDRAISING & PHILANTHROPY PROGRAMME : SEP 2014 – MAR 2015
TRAINING COURSES : LEVEL 2
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SEP 2014 – MAR 2015
“Great to get insight from Patricia Castanha with her wealth of Arts Fundraising experience. I’ve left the session with lots of thoughts to develop into practice.” HELEN BARTHORPE, SAGE GATESHEAD
Module E: Partnerships & Collaboration Developing strong relationships with individual donors This course will help you refine your organisation’s case for support to target individual major donors and major gifts. You will learn the ‘seven steps’ of individual fundraising: from identifying potential donors, cultivating them and eventually securing a gift – and starting all over again, developing existing supporters to a new level and broadening your networks of givers. Trainer: Patricia Castanha Photo: Attendees at Dance UK’s Beyond the Body conference, photo by Phil Hitchman courtesy of Dance UK
Each Level 2 course will run in London, Bristol, Birmingham and Manchester/Leeds/ Newcastle/Gateshead between September 2014 and March 2015 – see calendar on pages 21 – 22 for details. Cost: £135 + VAT See pages 16 – 17 for details of available discounts
For full course descriptions, trainer biographies and online booking visit artsfundraising. org.uk/events/
ARTS FUNDRAISING & PHILANTHROPY PROGRAMME : SEP 2014 – MAR 2015
TRAINING COURSES : LEVEL 3
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SEP 2014 – MAR 2015
FUNDRAISING & LEADERSHIP These one-day courses are suitable for people managing or leading an arts organisation and/ or a fundraising team within an arts organisation.
Module A: Strategy & Innovation Strategic leadership in fundraising and income generation In this course, you will learn to be clear about your organisation’s mission, evaluate assets and points of strength, identify potential partners, and focus on ethics and brand values. This course will look at how to mobilise resources, prioritise and manage multi-year investments, develop stakeholder and staff relationships and bring your whole organisation and supporters to new ways of thinking. Trainer: David Dixon (London); Michelle Wright (Leeds/Bristol)
Module B: Data & Audiences Entrepreneurial approaches to fundraising through effective use of data Data collection, management and analysis have become essential to all fundraising and income generation strategies. This course will show you how to use your organisation’s data to achieve both marketing and fundraising objectives, develop a more entrepreneurial
fundraising strategy, strengthen your case for support, and evaluate project outcomes for funders. Trainer: David Dixon
Module C: Digital & Communications Creating a compelling fundraising communications strategy In order to create the right conditions for successful fundraising, leaders need to take a holistic, 360-degree approach to advocacy and stakeholder communications, creating a coherent case for support, concise messaging and clear branding. This course will give you the strategic tools, knowledge and techniques to help you develop an organisation-wide communications strategy for fundraising. Trainer: Sarah Gee
You may also be interested in our Coaching and Action Learning Programme for Leaders – see page 12 for details. Photo: (p.08) Les Philebulistes whose show, ‘Arcane’ was performed at ‘Up In The Air’ (Activate’s Inside Out Festival 2012), photo by Roy Riley courtesy of Dorset Loves Arts. (p 9) Attendees at Dance UK’s Aesthetic Athletes and Dancers conference, photo by Rick Senley courtesy of Dance UK
ARTS FUNDRAISING & PHILANTHROPY PROGRAMME : SEP 2014 – MAR 2015
TRAINING COURSES : LEVEL 3
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SEP 2014 – MAR 2015
“Michelle [Wright] was a brilliant facilitator and it was a real benefit to hear about her experiences across the sector. As well as sharing her knowledge, she also ensured we as participants were able to learn from each other, a hugely valuable part of any training.” PREVIOUS COURSE PARTICIPANT Module D: Funders & Networks Developing high level negotiation, influencing & presentation skills We know in fundraising that ‘people give money to people’, not to organisations. So, excellent person-to-person communication skills are essential for leaders and development heads. This course will help give you the techniques and skills to present your case for support confidently, negotiate effectively and ‘make the ask’ successfully with donors and corporates. Trainer: Frances Tipper
Module E: Partnerships & Collaboration Achieving fundraising success through partnerships and collaboration This course will give you the skills and techniques to build competitive advantage in your fundraising strategy through utilising partnerships and collaboration in ways which work best for your organisation and which encourage innovation. Through case studies, strategy analysis and group work, you will go away with the confidence to increase your organisation’s fundraising potential through enterprise activity and partnerships. Trainer: Michelle Wright
Each Level 3 course will run in in multiple locations between September 2014 and March 2015 – see calendar on pages 21 – 22 for details.
Cost: £135 + VAT See pages 16 – 17 for details of available discounts
For full course descriptions, trainer biographies and online booking visit artsfundraising.org.uk/events/
ARTS FUNDRAISING & PHILANTHROPY PROGRAMME : SEP 2014 – MAR 2015
TRAINING COURSES : TRUSTEES
TRUSTEE LEADERSHIP
““This This short course not only really helped me but left my Chair of Trustees desperate to start work too. Absolutely brilliant.” FRANCIS ALEXANDER, ARTISTIC DIRECTOR, CHELSEA THEAT THEATRE THEA RE
Trustee Leadership courses will run in London, Bristol, Birmingham & Manchester/ Leeds/Gateshead between September 2014 and March 2015 – see calendar on pages 21 – 22 for details.
Cost: £75+ VAT (introductory course) See page 16 for group discounts
For full course descriptions, trainer biographies and online booking visit artsfundraising.org.uk/ events/
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SEPT 2014 – MAR 2015
Our half-day training in Trustee Leadership has been one of our most popular courses to date, and we will continue to run it throughout 2014/15. We are also developing a more advanced course that will start running later in the year. Trustee Leadership in Arts Fundraising & Philanthropy Trustees play an essential role in fundraising. They are their organisation’s chief ambassadors, supporting the executive team and helping to connect them with a wide range of external networks. Trustees who actively support their organisation’s fundraising strategy will significantly increase its potential for success. This halfday training course offers practical guidance and tips to executive team members and Trustees on how to utilise fundraising and philanthropy as important tools within your organisation’s fundraising and income generation strategy. Advanced Trustee Leadership in Arts Fundraising & Philanthropy We are developing a more advanced course for Trustees to strengthen both their governance of fundraising within their organisation, and their own fundraising skills. This course will start running later in the year with further details to be confirmed. To register your interest, please email artsfundraising@cause4.co.uk Read Sir Thomas Hughes Hallett’s article ‘The Good Trustee’ on the Arts Professional website via artsfundraising.org.uk/arts-professionalpartnership/
ARTS FUNDRAISING & PHILANTHROPY PROGRAMME : SEP 2014 – MAR 2015
TRAINING COURSES : TA TTAILORED ILORED
BESPOKE TRAINING
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SEPT 2014 – MAR 2015
We are able to bring our training courses to locations convenient to you and we can tailor the content to suit your particular needs. Training across England We are also able to deliver our existing courses anywhere in England subject to demand. If you would like us to come to you, and feel there is interest from a group of organisations in a particular location, please let us know. Tell us about your training needs We can also create tailored courses for staff within individual organisations, or for staff across a group of organisations. If there is a particular topic you are interested in that we are not yet covering, please let us know. We would be happy to work with you to devise a course tailored for your own situation.
To enquire about bespoke training, please email artsfundraising@cause4. co.uk or call 020 7247 1430
Photo: Hazel Evans, Aeolian Performer at ‘Harmonic Fields’ (Activate’s Inside Out Festival 2012), photo by Roy Riley courtesy of Dorset Loves Arts
ARTS FUNDRAISING & PHILANTHROPY PROGRAMME : SEP 2014 – MAR 2015
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COACHING & ACTION LEARNING
SUPPORT FOR LEADERS
We are offering the opportunity for leaders of arts organisations or development teams in the arts sector to participate in an intensive coaching programme. Leading an organisation or a development team can be a lonely existence, with some people finding they have little support. Coaching is increasingly being used as a leadership development tool within the arts sector and is proving extremely effective and popular with leaders within a wide range of organisations. The Coaching and Action Learning Programme is designed to support leaders of arts organisations or development teams. We want to foster confident, resilient arts leaders and develop a peer-to-peer leadership community that will help people to share working practices and learn from each other.
Cost: £300 + VAT (*) Participants who wish to join an Action Learning Set in their area will be asked to contribute £50 + VAT towards the cost of bringing in an Action Learning Set facilitator for the first session. Each Action Learning Set will work towards selffacilitation.
Find out more, download the application form and check the next deadline for applications from artsfundraising.org.uk/ coaching-and-actionlearning-for-senior-leaders/
Participants will benefit from: • up to six one-to-one Coaching sessions over a maximum six-month period. The sessions may be via video-conferencing or face-to-face • Session dates/times are flexible and to be agreed between you and your coach • a one day Action Learning Training Session • the opportunity to join an Action-Learning Set in their area (*) The deadlines for applying to join the Coaching & Action Learning Programme are: • Friday 12 September 2014 • Friday 12 December 2014 • Friday 13 March 2015
ARTS FUNDRAISING & PHILANTHROPY PROGRAMME : SEP 2014 – MAR 2015
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National Summer School for Arts Fundraising and Leadership SUN 31 AUGUST – FRI 5 SEPTEMBER 2014 WEETWOOD HALL, LEEDS
Led by the University of Leeds in partnership with the Arts Fundraising and Philanthropy programme, this new course is aimed at arts managers giving them a breadth of insight, ideas and skills in how to lead arts fundraising in challenging economic times. The Summer School is aimed at arts managers, fundraisers and practitioners with at least three years’ experience of employment in fundraising and/or the arts or cultural sector. It is for people who would like to develop their careers as arts leaders, whether leading organisations or development teams. The Summer School will be delivered through a mixture of lectures, tutorials, panel discussions, group activities, individual project work and presentations. Sessions include: • H istory and context: philanthropy and cultural policy in the US & UK
POST GRADUATE CERTIFICATE IN ARTS FUNDRAISING AND PHILANTHROPY The University of Leeds will be offering a Post Graduate Certificate in Arts Fundraising and Philanthropy in 2014/15 (subject to validation). The award will be achieved by successful completion of two modules and requires attendance at the National Summer School for Arts Fundraising and Leadership. Cost £600+VAT
• Change Management • Arts Management: history, theory and strategy • Business Creation/Financial Strategy & Management • Cultural Leadership • Networking and personal branding • Building financial resilience in the arts
Cost £1,750 + VAT
Find out more at http:// artsfundraising.org.uk/postgraduate-certificate/ Photos: (p.12) Erion Kruja in Hofesh Shechter’s ‘Sun’ – photo by Gabriele Zucca. (p.13) Weetwood Hall Conference Centre & Hotel
Find out more and book your place at artsfundraising.org.uk/national-summer-school-2014/
ARTS FUNDRAISING & PHILANTHROPY PROGRAMME : SEP 2014 – MAR 2015
Arts Fundraising Camp with UK Fundraising TUES 16 DEC 2014: 9.30AM – 4PM GUILDHALL SCHOOL OF MUSIC & DRAMA, SILK STREET, BARBICAN, LONDON EC2Y 8DT
Come to the first ever Arts Fundraising Camp and spend a day learning, talking about and maybe even solving the issues and challenges you face in your fundraising. Learn from other arts and culture fundraisers, find out how they’ve dealt with similar problems, and share your experiences. Make some useful contacts and maybe even enjoy a very practical day of sharing fundraising advice. Think of it as those often valuable networking chat sessions you have at normal conferences but for a whole day.
For more details and online booking, visit fundraisingcamp-arts. eventbrite.co.uk Venue sponsor
Regional Coordinators and Networking Opportunities We work with a network of Regional Coordinators, who are Development specialists based in arts organisations across England. They help us to shape our Programme, inform our research, and make links with their own regional networks. We bring together the Regional Coordinators to discuss and debate issues at regular national meetings, which take place across England. We are also organising a free Midlands Networking event in partnership with the Royal Shakespeare Company, which will take place in Stratford-upon-Avon on Thursday 16 October.
For more information, visit artsfundraising.org.uk/ networking You can find a list of our Regional Coordinators at artsfundraising.org.uk/ regional-coordinators
Photo: Howard Lake and Arts Fundraising & Philanthropy training course participants
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ARTS FUNDRAISING & PHILANTHROPY PROGRAMME : SEP 2014 – MAR 2015
Partnerships We have established partnerships right across the arts sector, and will continue to seek new opportunities to work with new partners in future. These partnerships are already enabling unique projects to happen, with the purpose of engaging as wide a range of individuals and organisations as possible. AMA conference 2014
Donor Finder
With the Arts Marketing Association we presented a fundraising and development strand at the AMA conference 2014 taking place in Bristol from 22 – 24 July and subsidised delegate places for fundraisers. We will also be supporting the AMA conference 2015.
We are working with The Audience Agency to develop Donor Finder, part of the Audience Finder programme, a national research and data analysis project for the arts that aims to bring insight and improve practice in public engagement. Find out more at artsfundraising.org.uk/ideas-knowledge/
CultureHive We are partnering the Arts Marketing Association to extend CultureHive to include arts fundraising resources and training. CultureHive now includes a wide range of resources, case studies, articles and reports on fundraising and development best practice from across the cultural sector. Find out more at culturehive.co.uk
Sector Partners We work with a wide range of established arts sector partners to ensure we reach arts fundraisers and leaders across different artforms. Find out more at artsfundraising.org.uk/partner-events Our sector partners include:
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ARTS FUNDRAISING & PHILANTHROPY PROGRAMME : SEP 2014 – MAR 2015
HOW TO BOOK
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Book online at artsfundraising.org.uk and pay via a debit/credit card or request an invoice using EventBrite. Call us on 020 7247 1430 Email us at artsfundraising@cause4.co.uk to reserve your place(s) and we can invoice you. If you would like to make a multi-course booking, please call us on 020 7247 1430 or email artsfundraising@cause4.co.uk
GROUP DISCOUNTS: BOOK 3 OR MORE PLACES FOR ANY COURSE AND SAVE £10 PER PERSON
Book 3 or more places on any Level 1 course
£85+VAT p/p
Book 3 or more places on any Level 2 course
£125 + VAT p/p
Book 3 or more places on any Level 3 course
£125 + VAT p/p
Book 3 or more places for Trustee Leadership
£65 + VAT p/p
group discounts apply only to bookings made at least 3 weeks * These weeks prior to the date of the first course. They also apply only to staff/Trustees of the same organisation. Group bookings can be made online.
Terms & conditions • Bookings are registered on receipt of the course fee by cheque or bank transfer. • Places are allocated on a first come, first served basis. • C ancellations are accepted up to ten working days before the course. You may delegate a colleague to attend in your place. Refunds cannot be made for any cancellations made after this time. Should you choose to pay by invoice and not turn up to the course, you will be invoiced and charged regardless. • A rts Fundraising & Philanthropy reserves the right to postpone or cancel an event if necessary. This will only be under exceptional circumstances and Arts Fundraising & Philanthropy will endeavour to provide as much notice as possible. Your place will either be automatically transferred to another course or a refund will be issued. • A rts Fundraising & Philanthropy cannot reimburse travel expenses, and food/drink will only be provided as detailed in the course information. • All discounts subject to availability.
ARTS FUNDRAISING & PHILANTHROPY PROGRAMME : SEP 2014 – MAR 2015
MULTIBOOKING DISCOUNTS EARLY BIRD OFFERS AVAILABLE
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Level 1 training courses : Essential Fundraising Skills Book 1 course
£95 + VAT
Book 2 courses
£190 + VAT (save £10)
Book 3 courses
£255 + VAT (save £30)
Book any 4 courses
£320 + VAT (save £60)
Book all 5 courses
£375 + VAT (save £100)
Level 2 training courses : Fundraising & Management Level 3 training courses : Fundraising & Leadership
THE MORE YOU BOOK, THE MORE YOU SAVE
Book 1 course
£135 + VAT
Book 2 courses
£260 + VAT (save £10)
Book 3 courses
£375 + VAT (save £30)
Book any 4 courses
£480 + VAT (save £60)
Book all 5 courses
£575 + VAT (save £100)
us at artsfundraising@cause4.co.uk or call us on 020 7247 1430 * Email to make a multi-course booking . These multi-booking discounts apply only to bookings made directly with us, at least 3 weeks prior to the date of the first course.
SECTOR PARTNERS DISCOUNTS If you are a member of one of our Sector Partners, you can take advantage of preferential rates for our training courses. You will need your membership details when booking, and we recommend contacting us via email or phone. Our Sector Partners include:
ARTS FUNDRAISING & PHILANTHROPY PROGRAMME : SEP 2014 – MAR 2015
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ARTS FUNDRAISING FELLOWSHIPS
FELLOWSHIPS YEAR 1 2013/14
“It is an intense but stimulating learning journey, allowing you to gain knowledge of various strands of fundraising. It is a perfect opportunity to put theory into practice, ask questions and develop your own progression and ideas.” EMMA PICKERING, FELLOW FOR SADLER’S WELLS 2013/14
The Arts Fundraising Fellowship Programme, the first of its kind in the UK, aims to create the next generation of leaders and development directors skilled with the vision, entrepreneurial expertise and ingenuity to make significant difference to the arts fundraising landscape. Year 1 Fellowships (2013/14) In autumn 2013, we recruited 15 Arts Fundraising Fellows who have since been working in the Development Department of their Host Organisation, as well as gaining experience with other arts organisations in the region and participating in a diverse training programme. All have had responsibility for fundraising and have achieved excellent results. The London and South West Fellows are managed by Cause4 and the North Fellows are managed by DARE: Opera North & the University of Leeds. LONDON
SOUTH WEST
NORTH
A New Direction
Ageas Salisbury International Arts Festival
Opera North
Barbican Dance UK Free Word The Roundhouse Sadler’s Wells
Find out more at artsfundraising.org. uk/arts-fundraisingfellowships/
Whitechapel Gallery
Bournemouth Symphony Orchestra Circomedia Hall for Cornwall
RNCM Sage Gateshead Tate Liverpool
ARTS FUNDRAISING & PHILANTHROPY PROGRAMME : SEP 2014 – MAR 2015
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ARTS FUNDRAISING FELLOWSHIPS
FELLOWSHIPS YEAR 2 2014/15
“The Fellowships programme has provided a platform for me to be an enabler of artistic excellence and inspiring educational projects – it has been an extremely rewarding experience.” BEX SHINDLER, FELLOW FOR TATE LIVERPOOL 2013/14
Year 2 Fellowships (2014/15) This coming year there will again be Fellowships across London, the South West of England and the North of England. The London and South West Fellows will be managed by Cause4 and the North Fellows will be managed by DARE: Opera North & the University of Leeds. LONDON
SOUTH WEST
NORTH
Artsadmin
Create Gloucestershire
Liverpool Biennial
Dorset Loves Arts Lighthouse
Liverpool Philharmonic
Miracle Theatre and Newlyn Art Gallery & The Exchange
York Theatre Royal
Bush Theatre Drake Music Hofesh Shechter Company South London Gallery
Spike Island
The Arts Fundraising Fellows write regular blogs about their experiences – catch up with these and join the conversation at artsfundraising.org.uk/ category/fellows/
Photo: (p.18) Sir Peter Bazalgette meets the Arts Fundraising Fellows 2013/14 (p.19) Arts Fundraising Fellowships 2014/15 assessment day – June 2014, photo by Inès Lion
Opera North
Individual Giving
£373m 56.4%
Trusts & Foundations
£174m 26.3%
Business Investment
£114m
£
£661m
THE ARTS FUNDRAISING CONTEXT
£
£293m
£
£10.6bn
Hofesh Shechter’s ‘Sun’ – photo by Simona Boccedi
IN 2012/13
TOTAL AMOUNT OF CHARITABLE GIVING TO DCMS-FUNDED CULTURAL INSTITUTIONS 2012/13 (INCLUDING ARTS COUNCIL ENGLAND NPOS) Source: gov.uk/government/ publications/charitable-givingindicators-201213
NATIONALLY WITH JUST 2.8% OF CHARITABLE GIVING COMING TO THE ARTS, WE HAVE A HUGE JOB TO DO…
IN 2012/13
17.2%
ARTS AND BUSINESS – PRIVATE INVESTMENT IN THE ARTS IN ENGLAND 2011/12 Source: artsandbusiness. bitc.org.uk/research/latestprivate-investment-culturesurvey-201112
TOTAL AMOUNT OF CHARITABLE GIVING IN THE UK IN 2012/13 Source: cafonline.org/ publications/2014-publications/ uk-giving-2013.aspx
57% MAR
57% of adults donate to charitable causes in a typical month
ARTS FUNDRAISING & PHILANTHROPY PROGRAMME : SEP 2014 – MAR 2015
ONLINE
Visit our website Visit artsfundraising.org.uk to find out more about the Arts Fundraising & Philanthropy programme and our events & activities. You will also find full details of all our courses including learning outcomes, biographies of tutors, and testimonials from previous attenders.
Join our e-mailing list We send out a monthly e-newsletter and occasional other emails about our work and forthcoming events. Sign up via the link on our homepage artsfundraising.org.uk
Read & comment on our blogs We encourage debate and discussion about all aspects of Arts Fundraising and Philanthropy. As part of this, we regularly commission and publish blogs from a range of contributors, including our staff, Arts Fundraising Fellows, Regional Coordinators and trainers. You can read the latest blogs and respond at artsfundraising.org.uk/opinion-page/
Follow us on Twitter Follow us on Twitter @ArtsFundraising for the latest news, updates and links from the Arts Fundraising & Philanthropy programme. You can also follow Programme Director Michelle Wright (@MWCause4) and Head of Programme Amanda Rigali (@AmandaCause4).
Join our LinkedIn Group Take part in the conversation, and join the Arts Fundraising & Philanthropy LinkedIn Group at linkedin.com/groups/ArtsFundraisingPhilanthropy-5172823
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ARTS FUNDRAISING & PHILANTHROPY EVENTS SEP 2014 – MAR 2015 DATE
COURSE TITLE
LOCATION
Sun 31 Aug – Fri 5 Sep
National summer school for arts fundraising and leadership
Leeds
Mon 15 Sep
Planning a fundraising strategy
Leeds
Thu 18 Sep
Developing a digital fundraising strategy for your organisation
London
Tue 23 Sep
Creating a compelling fundraising communications strategy
Manchester
Wed 24 Sep
Trustee leadership in arts fundraising & philanthropy
London
Tue 30 Sep
Writing strong funding applications
Bristol
Tue 30 Sep
Strategic leadership in fundraising and income generation
London
Wed 1 Oct
Donor networking and relationship management
London
Wed 1 Oct
Winning major grants from trusts and statutory bodies
Birmingham
Thu 2 Oct
Effective fundraising from audiences, visitors & members
Manchester
Mon 6 Oct
Writing strong funding applications
Newcastle
Wed 8 Oct
Using and managing data in fundraising
Nottingham
Thu 9 Oct
Developing strong relationships with individual donors
London
Mon 13 Oct
Finding innovative solutions to fundraising challenges
Bristol
Tue 14 Oct
Developing high level negotiation, influencing & presentation skills London
Thu 16 Oct
Midlands networking event
Tue 21 Oct
Practical digital fundraising
Bristol
Wed 22 Oct
Developing a digital fundraising strategy for your organisation
Manchester
Wed 29 Oct
Entrepreneurial approaches to fundraising through effective use of data
Birmingham
Thu 30 Oct
Planning a fundraising strategy
London
Tue 4 Nov
Achieving fundraising success through partnerships and collaboration
London
Tue 4 Nov
Writing strong funding applications
Birmingham
Wed 5 Nov
Developing strong relationships with individual donors
Leeds
Mon 10 Nov
Strategic leadership in fundraising and income generation
Leeds
Tue 18 Nov
Donor networking and relationship management
Manchester
Wed 19 Nov
Developing strong relationships with individual donors
Birmingham
Tue 25 Nov
Trustee leadership in arts fundraising & philanthropy
Nottingham
Stratfordupon-Avon
Wed 26 Nov
Using and managing data in fundraising
London
Thu 27 Nov
Creating a compelling fundraising communications strategy
Bristol
Tue 2 Dec
Finding innovative solutions to fundraising challenges
Newcastle
Wed 3 Dec
Planning a fundraising strategy
Bristol
Tue 9 Dec
Practical digital fundraising
Birmingham
Tue 9 Dec
Winning major grants from trusts and statutory bodies
London
Wed 10 Dec
Effective fundraising from audiences, visitors & members
Bristol
Thu 11 Dec
Entrepreneurial approaches to fundraising through effective use of data
Manchester
Tue 16 Dec
Arts fundraising camp
London
23
ARTS FUNDRAISING & PHILANTHROPY EVENTS SEP 2014 – MAR 2015 DATE
COURSE TITLE
LOCATION
Tue 13 Jan
Practical digital fundraising
London
Wed 14 Jan
Developing a digital fundraising strategy for your organisation
Bristol
Wed 21 Jan
Using and managing data in fundraising
Leeds
Thu 22 Jan
Finding innovative solutions to fundraising challenges
Birmingham
Tue 27 Jan
Winning major grants from trusts and statutory bodies
Bristol
Wed 28 Jan
Developing high level negotiation, influencing & presentation skills Birmingham
Thu 29 Jan
Trustee leadership in arts fundraising & philanthropy
Bristol
Tue 3 Feb
Planning a fundraising strategy
Nottingham
Wed 4 Feb
Effective fundraising from audiences, visitors & members
London
Thu 5 Feb
Achieving fundraising success through partnerships and collaboration
Manchester
Tue 10 Feb
Donor networking and relationship management
Bristol
Tue 17 Feb
Writing strong funding applications
London
Wed 18 Feb
Strategic leadership in fundraising and income generation
Bristol
Tue 24 Feb
Developing strong relationships with individual donors
Bristol
Wed 25 Feb
Trustee leadership in arts fundraising & philanthropy
London
Tue 3 Mar
Practical digital fundraising
Manchester
Wed 4 Mar
Effective fundraising from audiences, visitors & members
Birmingham
Thu 5 Mar
Entrepreneurial approaches to fundraising through effective use of data
London
Wed 11 Mar
Finding innovative solutions to fundraising challenges
London
Tue 17 Mar
Developing high level negotiation, influencing & presentation skills Leeds
Wed 18 Mar
Using and managing data in fundraising
Bristol
Thu 19 Mar
Developing a digital fundraising strategy for your organisation
Birmingham
Tue 24 Mar
Donor networking and relationship management
Birmingham
Wed 25 Mar
Winning major grants from trusts and statutory bodies
Newcastle
Thu 26 Mar
Creating a compelling fundraising communications strategy
London
KEY List of events correct at time of going to press (July 2014). Further events will be added – check artsfundraising.org.uk for details
Level 1 courses Level 2 courses Level 3 courses Trustee Leadership courses Other events
p. p. p. p.
04/05 06/07 08/09 10
Arts Fundraising & Philanthropy Gun House 1 Artillery Passage Aldgate London E1 7 L J 020 7247 1430 artsfundraising@cause4.co.uk @artsfundraising artsfundraising.org.uk
Photo: (front cover) David Batchelor ‘Flatlands’ (2013) installation view Spike Island, photo by Stuart Whipps courtesy of Spike Island (this page) In Harmony, photo by Simon Dewhurst