AMA events September 2015 — March 2016
Demystifying Crowdfunding effectively weaving crowdfunding into your fundraising and audience development strategies
What is it about?
Online
Successful crowdfunding campaigns have been the ones where communications, marketing and fundraising teams have worked together as part of a wider audience development strategy.
15 October 2015
Kerstin will explore the importance of finding the right project and of creating a convincing donor proposition that will form the basis of all messaging around a crowdfunding campaign. To successfully reach the campaign target, arts organisations need more than digital technology and social media: it will involve collaborative working across the whole organisation.
10.30am – 12.30pm Kerstin Glasow Senior Marketing Manager, Art Fund
£45 + VAT AMA members Non members Arts Council England NPOs
Who is it for? What will I gain?
An understanding of rewards-based crowdfunding and how to effectively use it — The chance to learn how to plan and run a crowdfunding campaign for your organisation — Advice on how to create a strong donor proposition — An overview on how to utilise collaborative working across the organisation to ensure a successful and effective crowdfunding campaign
2
This workshop is for fundraisers and marketers who lead on and/or have an influence on their organisation’s fundraising and/or marketing and audience development strategies.
10 11
Arts Disaster Appeals Battersea Arts Centre case study
What is it about?
Online
On Friday 13 March 2015 a major fire at Battersea Arts Centre (BAC) destroyed the Grand Hall and Lower Hall spaces. Before the fire engines had put out the flames a national arts disaster appeal had been launched.
15 December 2015
10.30am – 12.00pm Kane Moore
In this workshop, Kane will describe the process of setting up the BAC fire arts disaster appeal. He will share the lessons learnt and reflect on how the fundraising message of the emergency appeal was managed alongside the communication message that the venue is still open for business. Kane will also explore the biggest post-appeal challenges facing BAC.
Head of Development, Battersea Arts Centre
£45 + VAT AMA members Non members Arts Council England NPOs
Who is it for? What will I gain?
Inspiration around how to utilise social media and crowdfunding to harness the power of the emotional response to an arts disaster — Ideas around how to convert ‘sticky’ donors from arts disaster appeals into regular supporters — Expert advice on how to incorporate the successes of an arts disaster appeal into your longer-term fundraising strategy
17
The workshop is for any fundraiser interested in the Battersea Arts Centre fire arts disaster appeal and the lessons learnt during that appeal.
23 35
Fundraising for Touring Companies engaging with and reaching individual supporters
What is it about?
Online
Is it harder for touring companies and non-venue based organisations to secure individual support compared to venue-based organisations? During this interactive workshop, David will examine this question and work with you to find creative approaches to engaging with and reaching individual supporters.
19 January 2016
David will draw upon his experience at English Touring Opera, as well as his experience of working with arts and culture organisations around the world, to talk about the fundraising challenges facing touring companies: what works and what doesn’t work. He will explore the donor journey and the different stages of individual giving and how touring impacts on that journey.
What will I gain?
New ideas on how to engage and reach supporters — Creative thinking around individual giving — Tips on how to cultivate donors and implement individual giving within your own touring company — Advice on overcoming obstacles, such as limited access to box office data
10.30am – 12.30pm David Burgess Fundraising Consultant, The Management Centre (=mc)
£45 + VAT AMA members Non members Arts Council England NPOs
Who is it for? Fundraisers or arts professionals responsible for fundraising in small to medium sized touring companies.
39
Acquisition, Cultivation and Stewardship Chickenshed: a case study in donor development
What is it about?
Online
Chickenshed is an inclusive theatre company based in a purpose-built venue in North London and with a base in South London. They create theatre for all ages and run successful outreach projects, education courses and membership programmes throughout the year.
17 March 2016
In this workshop Adam will share his experiences of donor development at Chickenshed and the processes the theatre company have utilised to find donors, to keep donors and to grow donors. Drawing upon his experience both in and outside of the arts, Adam will focus on individual giving and how to support your donor’s journey in order to develop your donor base.
What will I gain?
10.30am – 12.30pm Adam Gallacher Head of Fundraising, Chickenshed Theatre
£45 + VAT AMA members Non members Arts Council England NPOs
Who is it for? The workshop is for fundraisers responsible for managing donor relationships.
A clear overview of how to develop your individual giving donor base from acquisition to cultivation and stewardship — Time to help find solutions to the question: how do I find new donors? — An understanding of the longerterm impact and benefit of donor development for your organisation — Deeper insight into what a donor journey is
10 51
Join us on Twitter at @amadigital AMA, 7a Clifton Court Clifton Road, Cambridge CB1 7BN E info@a-m-a.co.uk W www.a-m-a.co.uk T +44 (0) 1223 578078 Registered in England 2814725 The District created this.
Never Stop Learning