APRIL – JULY 2016 TRAINING COURSES NATIONAL SUMMER SCHOOL AMA CONFERENCE CULTUREHIVE SUPPORT FOR GROUPS & NETWORKS BESPOKE TRAINING ESA ARTS SPONSORSHIP CERTIFICATE
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Welcome to our latest brochure, full of exciting opportunities for anyone involved in fundraising in the arts and cultural sectors. Fundraising is increasingly understood to be part of everyone’s job, and our courses and other activities are accessible to people at different levels of experience and responsibility.
You might find what you’re looking for with a ‘how to’ guide on CultureHive, or a one-day course on a particular topic. Or you might want to immerse yourself in something more substantial. Whatever you choose, I hope you will find it personally rewarding, and of practical benefit to you and your organisation.
MICHELLE WRIGHT, PROGRAMME DIRECTOR ARTS FUNDRAISING & PHILANTHROPY
FUNDRAISING TRAINING COURSES Between April and June 2016 we have expanded our range of one-day fundraising training courses, suitable for anyone involved in fundraising or wanting to develop fundraising skills in the arts/cultural sector: NEW NEW
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ARTS FUNDRAISING: THE FUNDAMENTALS MAKING FRIENDS IN FUNDRAISING NETWORKING AND MAKING THE ASK PLANNING A FUNDRAISING STRATEGY PRACTICAL DIGITAL FUNDRAISING USING AND MANAGING DATA IN FUNDRAISING WRITING STRONG FUNDRAISING APPLICATIONS
Our locations include Exeter, Leeds and Nottingham as well as our usual training hubs of Bristol, Birmingham, London and Manchester. We have held our prices to £95+VAT per course, with a range of discounts to encourage you to attend as many as possible: you could attend any five courses for just £350+VAT. In addition, we are running our popular ‘Trustee Leadership’ half-day course in London in May 2016; this is targeted at senior staff and Trustees to attend together where possible.
Full details of all our training courses and online booking at artsfundraising.org.uk 2
DIARY FUNDRAISING TRAINING COURSES APRIL – JUNE 2016 Arts fundraising: the fundamentals
Practical digital fundraising
Thurs 5 May 11am – 5pm London
Thurs 14 April 11am – 5pm London
Tues 7 June
Tues 17 May 11am – 5pm Leeds
11am – 5pm Birmingham
Making Friends in fundraising
Using & managing data in fundraising
Thurs 12 May 11am – 5pm Manchester
Wed 13 April 11am – 5pm Bristol
Tues 14 June 11am – 5pm London
Thurs 23 June 11am – 5pm London
Networking & making the ask
Writing strong funding applications
Tues 5 April 11am – 5pm Manchester
Thurs 21 April 11am – 5pm London
Thurs 30 June 11am – 5pm Bristol
Wed 15 June 11am – 5pm Exeter
Planning a fundraising strategy
Trustee leadership in arts fundraising & philanthropy
Thurs 28 April 11am – 5pm Nottingham Thurs 19 May 11am – 5pm London
Tues 24 May 2pm – 5.30pm London
PRICING & DISCOUNTS One day training courses cost £95+VAT Book 3+ places for any single course and save £10 per person Multi-course discounts for Sector Partners Book 1 course and save £10 Book any 2 courses and save £30 Book any 3 courses and save £45 Book any 4 courses and save £80 Book all 5 courses and save £125 These prices are available to members of ABO, AD:UK, AIM, AMA, BAFA, CVAN, ITC, NMDC, One Dance UK, SCL and UK Theatre.
BOOK ONLINE
artsfundraising.org.uk
Multi-course discounts for non Sector Partners If you are not a member of any of our Sector Partners, please contact us by phone or email for pricing and booking. Only one discount applies at any one time. See website for full terms & conditions. 3
FUNDRAISING TRAINING COURSES
ARTS FUNDRAISING: THE FUNDAMENTALS NEW
Led by Amanda Rigali, Director of Strategic Development at Cause4, this workshop promises to demystify the world of fundraising and provide practical, achievable strategies for you to take forward. This session is suitable both for organisations and individuals. You’ll be introduced to the basics of fundraising, including legal structures, governance and writing a Case for Support. The training will give you ways into the three main strands of fundraising whatever your scale of operation: trusts and foundations; individual donors and business. Over the session you’ll be given practical advice, tips, ideas and confidence to begin, or further develop, your own fundraising practice. “ Amanda’s introduction to the Fundamentals of Fundraising was very clear, helpful and informative. Everyone left having learnt something useful for their organisations and with plenty of practical steps to take next. Highly recommended!” ANN WRIGHT, EXECUTIVE OFFICER, ARTS DERBYSHIRE
MAKING FRIENDS IN FUNDRAISING NEW
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Whether your organisation has a pre-existing scheme, or you’re considering establishing some kind of regular giving scheme as a fundraising tool for the first time, there are plenty of things to assess when you are trying to increase income. Looking at case studies from all scales of performing and visual arts organisations, both building-based and touring, alongside festivals and museums, Sarah Gee will help you consider relationship building across organisations to underpin regular giving. From basic questions such as “What are we trying to achieve, and is this the best way to do it?” to “Can we claim Gift Aid?” this course will enable you to take a strategic look at membership programmes and increase return on investment.
FUNDRAISING TRAINING COURSES
NETWORKING AND MAKING THE ASK
If you find the whole concept of initiating and developing relationships with donors and funders daunting, this introductory course with Frances Tipper is for you. In one day, you will find out how to make a good first impression and build new business relationships at networking events. You then discover how to manage the relationship and develop confidence to make the ask. “ All the activities were brilliant – getting up and having a go was really useful. Really met the objectives.” PREVIOUS COURSE PARTICIPANT
PLANNING A FUNDRAISING STRATEGY
This introductory course will give you a fundraising framework within which you can work out the strategies and tactics that best fit your organisation and your ambitions. Led by Ruth Jarratt, it will send you back to your workplace with an outline strategy and the confidence and skills to take it further. “ The whole day was relevant and useful. The structured activity sessions – including sharing and comparing the experiences of the other participants – were particularly helpful.” PREVIOUS COURSE PARTICIPANT
PRACTICAL DIGITAL FUNDRAISING
This one-day introductory course is full of practical advice and exercises in using digital tools for fundraising for an organisation on a tight budget. Howard Lake will guide you through what digital fundraising tools are available, and how to choose the right ones for you. “ Great to learn about new platforms and digital fundraising tactics. Feel like I’m on the right track and good to have felt like that.” PREVIOUS COURSE PARTICIPANT
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FUNDRAISING TRAINING COURSES
USING & MANAGING DATA IN FUNDRAISING
I n an age when organisations are becoming swamped with data, how can you make best use of it to enhance and develop your fundraising? The Audience Agency’s Leo Sharrock will demonstrate the importance of data, and will help you to understand the practical tools and skills required to harness its potential for fundraising. “ Lots of additional material to go away and look at” PREVIOUS COURSE PARTICIPANT
WRITING STRONG FUNDING APPLICATIONS
Giving your application the best chance of success depends on rigorously matching your project to the funder’s priorities and communicating the strengths of the project powerfully and succinctly. Ruth Jarratt will take you through the application process, giving you a set of practical steps to follow in developing a bid, and tips regarding the do’s and don’ts of strong application writing. “ The group exercises were great, it was good to hear multiple opinions on our personal current projects and looking at real applications.” PREVIOUS COURSE PARTICIPANT
TRUSTEE LEADERSHIP IN ARTS FUNDRAISING & PHILANTHROPY
Trustees play an essential role in fundraising. They are their organisation’s chief ambassadors, supporting the executive team and helping to connect them with a wide range of external networks. This half-day course led by Sir Vernon Ellis and Amanda Rigali offers practical guidance and tips on how to utilise fundraising and philanthropy as important tools within your organisation’s fundraising and income generation strategy. “ It was really useful to bring a new Trustee and hear from a perspective which is not my own” PREVIOUS COURSE PARTICIPANT
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£75 + VAT PER PERSON BOOK 3 PLACES GET 1 FREE
NATIONAL SUMMER SCHOOL
NATIONAL SUMMER SCHOOL FOR ARTS FUNDRAISING & LEADERSHIP SUNDAY 17 – FRIDAY 22 JULY 2016 WEETWOOD HALL, LEEDS “ The course really pushed me out of my comfort zone… introduced me to all sorts of ideas, upped my aspiration. Exhausting and inspirational!” SUMMER SCHOOL 2015 PARTICIPANT
Now in its third year, the acclaimed National Summer School for Arts Fundraising and Leadership will run again in July 2016 at Weetwood Hall, Leeds. Led by the University of Leeds in partnership with Arts Fundraising & Philanthropy, this residential course for managers and fundraisers offers a breadth of insight, ideas and skills in how to lead arts and cultural organisations, and achieve long-term fundraising success, in ever more challenging economic times. To complement other fundraising courses that teach the ‘nuts and bolts’ of fundraising, the Summer School focuses on arts fundraising and leadership, addressing key topics such as Cultural Policy, Managing Change, Building Resilience, Cultural Leadership and Changing Business Models. It is an accredited course with the University of Leeds, and represents half of the credits required for a Post Graduate Certificate in Arts Fundraising and Philanthropy. £1,750+VAT LIMITED PLACES AVAILABLE
Find out more and book online at artsfundraising.org.uk/ national-summer-school/ 7
AMA CONFERENCE
AMA CONFERENCE 2016 ON A MISSION TO MATTER TUESDAY 12 – THURSDAY 14 JULY 2016 EDINBURGH We are all on a mission to matter – to our audiences, visitors, participants, stakeholders and donors. On a Mission to Matter will bring together expert speakers who are addressing the challenge of developing individual connections with hundreds, thousands or millions of individuals and building authentic relationships with them. People have the power to choose who they want to engage with and how they want to make connections. They can choose to unfollow, to block ads, to ignore you. The options are endless. This is where the real challenge lies.
Once again this year’s AMA conference will include a programme strand with a particular focus on arts fundraising and development (a part of the Arts Fundraising & Philanthropy programme). As an arts fundraiser you can also apply for a highly discounted conference place at only £200 +VAT. Places allocated on a first come, first served basis. Join the conversation at AMA conference 2016 along with 600+ arts professionals – spark new fundraising ideas, grow your network and be inspired by leading thinkers.
Find out more at artsfundraising.org.uk/ ama-conference-2016/
media partner
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fundraising programme part of the Arts Fundraising and Philanthropy programme
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ONLY £200 + VAT PER PERSON
supported by
CULTURE HIVE
Find inspiration and advice when you need it most with 1,500 free resources on culturehive.co.uk CultureHive is the online hub to discover, share and inspire best practice in fundraising, management and marketing.
Simply enter your search and filter by case study, guide/toolkit, research or article to find the content you need, for example: Search: Fundraising Strategy Search: Capital Fundraising Search: Stewardship Sign up for the newsletter to receive the latest resources direct to your inbox at culturehive.co.uk CultureHive is managed by the Arts Marketing Association. Fundraising resources brought to you in partnership with Arts Fundraising & Philanthropy
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SUPPORT FOR GROUPS & NETWORKS
SUPPORT FOR GROUPS & NETWORKS
We know that there are lots of fundraising groups and networks in place in the cultural sector, linking people through geography or sector area. We also know that networks can be fragile, dependent on one or two individuals, and subject to members having the time and money to attend meetings. We want to support groups or networks to arrange their own fundraising training event, conference, seminar or introductory meeting. To do this, we set aside some funding to pay some of the associated costs that arise from organising these events.
Apply online at artsfundraising.org.uk/ networks
BESPOKE TRAINING
So far we have supported 20 cultural fundraising networks across England. The next deadline for applications is Tuesday 3 May 2016, and activity will need to take place by the end of September 2016. Find out how to apply at artsfundraising.org.uk/networks
We are able to bring our training courses to locations convenient to you, and we can tailor the content to suit your particular needs. As well as our scheduled training courses, we are also able to deliver our existing training anywhere in England. If you would like us to come to you, and feel there is interest from a group of organisations in a particular location, please let us know.
Find out more at artsfundraising.org.uk/ bespoke-training 10
We can also create tailored courses for staff within individual organisations, or for staff across a group of organisations. If there is a particular topic you are interested in that we are not yet covering, please let us know. We would be happy to work with you to devise a course tailored for your own situation.
COMING SOON… ESA ARTS SPONSORSHIP CERTIFICATE Led by the European Sponsorship Association (ESA) in partnership with Arts Fundraising & Philanthropy and Cause4, the first ever dedicated arts and culture certificate in sponsorship ran very successfully in 2015. We are delighted to confirm that the ESA Arts Sponsorship Certificate will run for a second year, from 1 September 2016 until 31 January 2017. This unique qualification is for practitioners in the arts and cultural sectors who deal with commercial relationships. The ESA Arts Sponsorship Certificate will be facilitated via a web-based distance-learning platform, supported by several evening seminars where leading industry figures will reinforce and demonstrate the content that is available via the course syllabus. The price is held at the same level as last year, so the ESA Arts Sponsorship Certificate costs £950+VAT or £1,250+VAT depending on the size of your organisation. There are discounts for registered charities and ESA members, and you can save an extra £100 if you enrol and pay by 1 July 2016. “ This course fills a gap that has existed in the arts income generation training portfolio for too long.” ESA ARTS SPONSORSHIP CERTIFICATE PARTICIPANT 2015
“ The overall content of the course was excellent and provided exactly the information and structure that I needed.” ESA ARTS SPONSORSHIP CERTIFICATE PARTICIPANT 2015
Find out more and enrol online at artsfundraising.org.uk/esa-arts-certificate 11
020 7247 1430 artsfundraising@cause4.co.uk @artsfundraising artsfundraising.org.uk Arts Fundraising & Philanthropy Gun House 1 Artillery Passage Aldgate London E1 7 L J
Images Front cover: Phoenix Dance Theatre – photo by Richard Moran. Page 4: Mind the Gap – Chicken Coup 2011 – photo by Tim Wheeler; New Writing North – Festival Launch – photo by Richard Kenworthy. Page 5: Royal Exchange Theatre; LPN Cluster Inset 2014 – photo by Rob Freeman courtesy of RSC; Tree of Codes 2015 – Company Wayne McGregor with Paris Opera Ballet – photo by Ravi Deepres. Page 6: London Transport Museum; New Writing North – Xinran signing – photo by Topher McGrillis; Henry V – photo by Keith Pattison courtesy of RSC. Page 7: National Summer School 2015 / University of Leeds. Page 8: AMA conference 2015 – photo by Leo Cinicolo. Page 10: New Writing North – photo by Topher McGrillis; Ashmolean – Art From the Islamic World – photo by Richard Bryant. Page 11: Mind the Gap – Jez Colborne Irresistible – photo by Tim Mitchell