Gema Herrero
Peripheral ARTeries
others would implement it. Working in the creation of this type of projects is fascinating because they can be approached in their most creative and experimental stage, the most ‘naïve’ moment of their creation, which imposes an advanced vision of the project at the same time. Afterwards, when the final version is completed, creativity sets its bounds, it changes…. and other factors which restrict the proposal become important.
There will be more skins in this exchange, I might change the story line, music might also play a role, but that will come in the future. Even if they belong to different fields, the professional and artistic activities I carry out definitely have something in common. I have always worked in creativity and art direction. Several years of my professional experience have been devoted to the creation of prototypes. We used to have a sort of a multidisciplinary laboratory, which was somehow free to propose things (at present, this is not possible due to financial restrictions). For us, a prototype meant creating a model in its very initial stage, a model with all its possibilities, including the definition of processes, which would take place later, in order to make the prototype possible when
Just few times ago an artist that I happened to interview told me that "to create an we need physical involvement, great immediacy. Forms mature upon their long being created in imagination" I would like to ask you if in your opinion personal experience is an absolutely indespensable part of a creative process... Do you think 39