Amplifying the positive impact of art, craft and creativity on the community and economy
BE INSPIRED BY CREATIVE ENTREPRENEURS
10+ Maker Stories
Illustrating Differences
Monika Gentry's Journey to Helping Those With a Disability Feel Seen
Empowerment Through Craft
Elizabeth Okeyele-Olatunji is Teaching 20,000 Kids in Africa to Knit and Crochet
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Artisan Joy’s mission is to amplify the work of creative entrepreneurs, chronicle the positive impact of art, craft and creativity on the economy and community, foster connection among creative business owners, inform the public about the work of artists and artisans, and educate artists and artisans about small business ownership through interview journalism.
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Publisher & Editor-in-Chief
Stephanie Afonso Blanchard
Artisan Joy is published quarterly. Additional special editions may be published outside that schedule. All rights reserved. No part of this publication or its affiliated website may be used without written permission of the publisher.
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Cover photo credits from left to right, top to bottom, bottom left: Regina Humphrey, Elena Perez, Melissa Galbraith, Monika Gentry, Elizabeth Okeyele-Olatunji.
Credit: Dariusz Banaszuk/iStock.
Editor's Letter
Help spread the 'Lasagna Love'
IIn this issue, you’ll meet creative entrepreneurs from all walks of life making positive impacts. To amplify the good, I’d like to tell you about a non-profit rooted in making—making food that is.
The non-profit organization Lasagna Love emerged at the beginning of the pandemic. Founder Rhiannon Menn wanted to help people in her community who were struggling to get food on the table, no matter the reason. So, she started baking lasagnas for neighbors in need and ensured contactless delivery. Menn’s kindness inspired others to do the same. Today, Lasagna
Love has volunteers throughout the United States and beyond. The global effort delivers about 3,500 lasagnas every week. Since there’s often a stigma associated with asking for help, families and individuals can privately sign up to receive a meal on Lasagna Love’s website. (Requestors can note dietary restrictions.)
If you’d like to get involved with Lasagna Love, visit lasagnalove.org to learn more.
ELIZABETH OKEYELEOLATUNJI ON TEACHING
20,000 KIDS IN AFRICA TO KNIT AND CROCHET
Elizabeth Okeyele-Olatunji, a Craft Yarn Council of America certified knitting teacher, turned her love for handicrafts into a force for good. Based in Lagos, Nigeria, Elizabeth founded Tunnizze Creation to empower 20,000 children across Africa with knitting and crochet skills. The teacher recognized the potential for the crafts to be more than just hobbies—they could be tools for self-expression, creativity and therapeutic outlets for children. Now, let’s dive into her journey.
How did you get started with knitting and crochet?
Knitting was my passion as a child. I made hats for new babies in my community. Upon completion of my National Youth Service, I decided to make a business out of my passion. This was as far back as 2012. From then, we have created kids’ knit classes, kids’ crochet classes, Train the Trainer workshops, Tiny Hats for Tiny Babies and knitting camp partnerships with other African countries.
At what point did you realize that you could turn teaching knitting and crochet into a business?
We had very few organizations offering knitting lessons to children. In fact, when I learned to knit as a child, there were no lessons organized to learn from. I relied on my mates in grade 3 to teach me, and they only taught me how to cast on and knit the garter stitch. We all didn’t know how to cast off. The internet wasn’t so popular during my childhood. So fast forward to completion of my course as a textile technologist, I wanted to blend my passion for knitting and my background in textiles into a craft that could become a business and give me satisfaction while turning the dreams of children into reality through yarns.
So, the question of how do I get paid for doing what I love arose, leading to great partnerships with numerous schools that signed their learners for our classes. We charge a fee via the school bills
and work out a percentage for materials, learning and also commission for the schools that provided the learning venue and their learners. It’s been adjusting and fitting since 2012 and a huge learning opportunity for me.
How do you define success for your business?
Success means joyful expressions on the faces of children who have signed up to learn how to knit or crochet upon completion of a project!
Where do you find inspiration?
I find huge inspiration from the children that I teach, from colorful yarns and from the beautiful flowers in nature!
What’s one piece of advice you wish someone had given you when you first started?
The need to invest in more training and creative partnerships with other businesses! I started investing in my personal learning more after being in business for over five years. I wish I had started earlier. Creative partnerships with other craft businesses started for me in 2016, and I wish I had started earlier!
What advice would you give someone wanting to start selling their art or creative product?
Start now! Start as soon as you can. The pieces fit together as you move along.
How do you handle perfectionism?
The best knitters make the most mistakes. Working with children has also made me master the art of enjoying their mistakes. This has also stretched my mind to accommodate mistakes as an art, removing the need to ever be perfect!
What’s something that surprised you about running a creative business?
The mental energy that goes into thinking—my mind hardly rests. That still surprises me to this date.
What advice would you give about handling the highs and lows of running a business?
Let it flow. There are good days; There are not so good days. Enjoy each of them and know that there will always be more learning and lessons.
Has someone ever criticized your work?
Yes, one woman on X (formerly Twitter) criticized my teaching method. That led to me registering for the
Craft Yarn Council programs Knit Level 1 and 2 and also becoming a professional teacher. Be open to criticism and request to be critiqued. Both provide great learning opportunities.
What’s a cause you are passionate about?
In addition to teaching 20,000 African children how to knit and crochet, I am passionate about the Center for Knit and Crochet. The non-profit’s mission is to preserve and promote the art, craft and scholarship of knitting, crochet and related arts. Learn more: centerforknitandcrochet.org.
What brings you joy?
A great relationship with my creator, a wonderful family by my side and the opportunity to support creativity with children!
Thanks, Elizabeth! You can learn more about her endeavor at www.facebook.com/TunnizzeCreation
Editor’s Note: This interview has been edited for length and clarity. Photos provided courtesy of Elizabeth Okeyele-Olatunji.
Designing Through a Wabi-Sabi Lens Meet Ann Chikahisa
Jewelry designer Ann Chikahisa gives off an artsy, spiritual vibe, so it may surprise you that she worked in the corporate world for years before stepping into full-time jewelry design, creating bold, empowering pieces. Today, every piece of Chikahisa Studio jewelry is handmade with materials sourced from suppliers that prioritize sustainability and ethical practices. In her interview with Artisan Joy, Ann shares more about her journey to creative entrepreneurship.
Tell us how Chikahisa Studio came to be. It began as a hobby that turned into an obsession! There were jewelry, beads and wire all over my house. Eventually, I had to get a studio so I could separate my home life from work life. Besides, I ran out of tables and cabinets in my house for all the tools and supplies necessary to make my jewelry!
When did you realize that you could turn your hobby into a business?
It happened after one magical day. My friend proposed we have a trunk show at her house. We invited a bunch of friends to come over and see my work. I sold 68 pieces that day! It was exhilarating and gave me the confidence to build a business.
How do you define success for your business?
Success for me is being able to live an intentional life—one where my business can support me and a team financially, creatively and spiritually. I’m proud of how I’ve created a small business that supports women and other small businesses. I purposefully choose who I work with based on their values. My company is able to offer a living wage plus benefits. And I get to create beautiful, meaningful jewelry that connects me to the world. I am the luckiest person to be able to do what I love and be able to support myself and my team.
Where do you find inspiration for your work?
I find inspiration from my Japanese heritage and nature. I love finding new textures, shapes and patterns. And I’m especially intrigued with the wabi sabi philosophy. Wabi sabi is the beauty of imperfection. I find so much joy in how Mother Nature creates things. I can look at a decaying leaf and find so many interesting patterns in it. Or driftwood that’s been tumbled in the sea.
What’s one piece of advice you wish someone had given you when you first started your business?
To find your own unique voice. We all have it but it takes a lot of courage to step into and find it. Don’t let anyone sway you from that voice once you find it. Being authentic to you is very powerful. Once I found my voice, I became more confident about my business. It gave me a sense of purpose.
What advice would you give to someone who wants to start selling their art or creative product?
Be passionate about what you’re doing. You have to have the passion to get you through the tough times. And there will be many ups and downs being an entrepreneur!
What’s something our audience would be surprised to learn about you?
I am a fanatical pickleball player! I started about two years ago and play three to five days a week. It offers everything—exercise, community and competition!
As creatives, we can be continuously creating and refining our art. How do you handle perfectionism?
Ah! Perfectionism is a killer. There’s a fine line between perfectionism and improving a piece. You need to push the creative process as far as you can without overdoing a design or perfectionism. Some of those minute mistakes that you see most other people don’t. Have the confidence to be done with a piece and not second guess yourself. This has helped me move beyond perfectionism.
What’s something that surprised you about running a creative business?
It was discovering that the business side is also creative. I’ve learned how to do marketing, which can be very creative. I’ve learned how to use words to express my work as well as learn how to shoot photos and videos for social media. You wear many hats as an entrepreneur and I’ve acquired many new creative skills!
What’s your advice for handling the highs and lows of running a business?
Mindset is everything. Staying positive during the lows has helped me to move through the rough times. And often by staying positive, I would learn something about myself or my creative process. For example, there have been slow sales periods, and I often would question why I was doing this. And what I learned is that there is nothing else I would rather do. Designing and creativity feeds my soul and I wouldn’t be me without it.
Has someone ever criticized your work? How did you handle it?
All the time! At first it can be hard to hear the criticism. And sometimes there are nuggets in the criticism that can help you be better. Listen carefully and take what resonates with you. If nothing does, leave it at the door. As you get stronger in your design voice, you’ll know. The most important thing is: don’t let someone’s opinion destroy you. Keep going!
What’s a cause you are passionate about?
I have partnered with the Partnership to End Human Trafficking (PEHT), and together, we created the Love Heals All bracelet. It demonstrates the power of social enterprise and what we can do together!
This bracelet (pictured right) not only adorns—it
transforms lives. Through the partnership, the bracelet raises funds to help the survivors, teaches job skills, creates jobs and uses art as a healing modality. Bracelets can be purchased on the PEHT website at peht.org/products/love-bracelet
Can you share the name of a supplier or vendor that you use for your business that you just love?
I love Shopify. It’s my website platform, and it’s grown over the years with me. You can start with a basic store, and as the business grows, you can modify it to suit your needs. Without Shopify, I wouldn’t be able to sell successfully.
What brings you joy?
Community. I love connecting with people and learning about them. Often times when I meet someone, we have a commonality like a mutual friend or interest. It blows my mind how small the world really is!
Thanks, Ann! You can learn more about her jewelry business at chikahisastudio.com.
Editor’s Note: This interview has been edited for length and clarity.
Photos provided courtesy of Ann Chikahisa.
FROM LAYOFF TO LAUNCH: DESIGNER LAUREN MORRIS ON HER JOURNEY TO ENTREPRENEURIAL SUCCESS
What gave you the courage to open your boutique?
Lauren Morris began designing oversized clutches as a creative outlet, but after getting laid off, she saw an opportunity to start a business. Not only does the creative entrepreneur manage her handbag label, Lauren M., but she also owns a physical shop, Loola Doola Boutique, in White Plains, NY. Plus, Lauren helps others realize their business dreams by sharing what she’s learned during her entrepreneurial journey. She founded Dreamers & Drivers, which hosts business workshops and classes for small business owners and budding entrepreneurs. Discover more about Lauren’s work and how her determination and creativity drive her success.
Which came first for you, the store or the clutches?
The bags came first. I was working for Jones Apparel Group in Manhattan when I started designing bags on the side and taking steps to bring my designs to life. Soon after, I had a batch of 50 bags ready for sale.
How did you transition from designing to selling your bags?
After being laid off from Jones Apparel Group, I took it as an opportunity to sell my bags. I went from store to store, and when I faced rejection, I decided to open my own store to sell my designs.
Having worked in retail at various levels, I knew I could make money for myself just as I had for other companies. I was confident in my ability to sell and decided to invest in my own business.
Have your designs evolved since you started?
Yes, my designs have evolved significantly. Initially, I focused on oversized leather clutches and briefcases. Now, I work with a variety of materials, including upholstery and funky fabrics, and I offer a range of sizes to cater to different preferences.
How do you balance having a physical store with the rise of e-commerce?
E-commerce is a different beast and having a storefront and a website is like running two separate businesses. I enjoy the personal interaction in
the store but also appreciate the flexibility the website offers, allowing me to engage in speaking engagements and other activities.
Tell us about Dreamers & Drivers.
Dreamers & Drivers is an organization that helps entrepreneurs and aspiring entrepreneurs. We provide resources and connections to help them turn their visions into reality. We also offer business courses and host conferences with experts to support business growth.
What keeps you motivated through the challenges of running a business?
Turning passion into purpose keeps me going. When you find purpose in what you do, it sustains you through the ups and downs. Teaching others and helping them succeed also brings me fulfillment.
What advice would you give to someone looking to sell their handmade products?
Understand that not everyone will love your product as much as you do. Identify your audience and be open to pivoting and restructuring your business while staying true to yourself.
How did you determine who your target customers were?
Initially, I thought I knew my target audience, but it was through trial and error that I discovered my true customers. They are typically well-established or retired individuals who appreciate and are willing to invest in unique, quality products.
What tools or vendors make running your business easier?
I use Shopify for my website and Square for transactions. I also source unique materials from various fabric stores, especially when I travel.
What has surprised you about running a creative business?
I have surprised myself by pushing beyond my limits
and achieving things I never thought possible, like creating new products and adapting to customer needs.
How do you handle perfectionism in your work? I strive for progress, not perfection. If you wait for perfection, you’ll never produce anything. It’s important to release your work and learn from the process.
What brings you joy in your work and life?
Seeing my children witness my journey as a business owner and hearing that my story inspires others to take action bring me joy. Being able to create and help others grow their businesses is incredibly fulfilling.
Thanks, Lauren! You can learn more about her business at looladoolaboutique.com.
Editor’s Note: This interview has been edited for length and clarity. Photos provided courtesy of Lauren Morris.
FASHION ILLUSTRATOR MONIKA GENTRY HELPS THOSE WITH HEALTH CHALLENGES FEEL SEEN
Monika Gentry is a self-taught fashion illustrator and content creator passionate about health and disability-inclusive art. In her interview, Monika shared details about her career trajectory, social media growth and commitment to showcasing diversity in her work. Despite challenges, Monika’s creativity and resilience propelled her passion into a promising career. Read all about it below.
What’s your background in art, and what led you to share your work on social media?
Well, I’ve always been into art since I was a kid. I’ve always loved drawing, never did anything professionally with it,
but just always loved it. I hadn’t drawn or painted or anything in years and just started picking it up again. I saw fashion illustrations in a magazine and thought, “Oh, that would be fun to kind of try and practice and learn.” This was probably just under two years ago, and I really enjoyed it—I always loved to draw clothes when I was younger, and I love fashion.
Then, I discovered that there were a lot of fashion illustration accounts on Instagram. I thought I would just start posting some of my stuff because it seemed like a cool little community. I followed a lot of lesser-known accounts as well as bigger accounts. I liked the community that I saw in the smaller accounts—you know, helping each other and giving each other tips. So, I figured I would just start posting to document my progress. And so that’s how I started posting, and it eventually started getting more attention.
How did you grow your social media following?
I first started getting followers by just commenting on other people’s
accounts. And then other people started following me. And then when I started doing ASMR videos, eventually some of those kind of started to catch on, particularly my swatch videos and things that weren’t even drawing at first. And with that, I started getting people outside of the fashion illustrator community seeing stuff. Then eventually, they started seeing my drawings, too, and that all started growing together.
Editor’s note: ASMR stands for “autonomous sensory meridian response.” It’s a term for that feeling you get, such as buzzing, static or goosebumps, when you see or hear certain sounds or images. Some people report that ASMR stimuli trigger a sense of calm. Certain social media videos may trigger the ASMR response in some viewers—but everyone experiences ASMR differently.
Could you talk a bit about your health issues and pain and how they inspired disability inclusion in your art?
Since I was around 16, I’ve dealt with a lot of health and pain issues, starting with my back and other issues as well. I’ve had a number of surgeries, and so that’s kind of like what got me wanting to do inclusive art. I’ve had to use a cane on and off for years, depending on my pain levels and mobility, especially when I was a teenager and in my early twenties. I just didn’t see much of that anywhere.
Now that I’m drawing, it has become really the biggest and favorite part of art to incorporate different health needs and disabilities because they’re just not that out there. I’m seeing more and more of it, but it’s still not that common to see, especially younger people with health and disability. I love to incorporate those in my drawings. I am so passionate about it. And I’ve connected with a lot of people who are now requesting to see certain mobility aids or health issues because they’ve commented that they felt seen through my art, which has been so rewarding.
Are you able to make your art your career?
Yes. I’ve been able to make that my full-time thing through ad revenue and collaborations, which has been wonderful. Given my restrictions with my pain and disability, it’s been a huge blessing.
What are your goals for your business?
I do hope to increase my income and be more financially secure. I really want to be able to sell more of my art. I have an Etsy shop, but it’s small right now.
I’m kind of still trying to get that established. So that’s a big goal of mine so that there are more options of art that feature disabilities for people to buy. And I also hope eventually it’s a big goal of mine to do a disability coloring book with fashion illustrations.
How do you handle the highs and lows of running a business and managing your disability?
Just trying to take it day by day. My family, my mom and sister, are huge supporters. I could not do anything without them. They’re my best friends, so they
help me deal with the stress and support me through everything. Otherwise, I’m just trying to not beat myself up as much as I used to. My sister has been encouraging, trying to encourage me not to beat myself up and give myself a break. On the days I can work, I work as hard as I can, and on the days I need to rest, I try to remind myself that that’s okay, too.
What was the catalyst for knowing that you could make fashion illustration your business?
TikTok was the biggest thing that allowed me to do this because I was able to start making money through views on my videos. Just recently, I’ve been able to apply for the YouTube rewards as well, so I think that’s going to help a lot, too, on slower days with TikTok. Being able to earn ad money and collaborate with brands was what allowed me to do this full-time.
What’s something that surprised you about running your business?
Honestly, that I’m capable of doing it, and I am doing it, and I’m doing it pretty well because I never give myself enough credit. And so, just being proud of myself surprised me because I didn’t really know I had that in me.
Is there a supplier or vendor that you use for your business that makes running your business easier?
Having good art supplies that I can use without worrying about quality makes it easier. I don't have one specific supplier because I've been fortunate to try a lot of art supplies because of my social media.
In addition to inclusive art, what’s a cause you are passionate about?
St. Jude Children’s Research Hospital. My family has supported the cause for many years. You can learn more at www.stjude.org.
What brings you joy?
Drawing, and aside from that gardening and my family. I just enjoy the simple things.
Thanks, Monika! You can learn more at www.etsy.com/shop/ monikasmagicmarkers.
Editor’s Note: This interview has been edited for length and clarity. Photos provided courtesy of Monika Gentry.
...IT’S STILL NOT THAT COMMON TO SEE, ESPECIALLY YOUNGER PEOPLE WITH HEALTH AND DISABILITY. I LOVE TO INCORPORATE THOSE IN MY DRAWINGS. I AM SO PASSIONATE ABOUT IT. AND I’VE CONNECTED WITH A LOT OF PEOPLE WHO ARE NOW REQUESTING TO SEE CERTAIN MOBILITY AIDS OR HEALTH ISSUES BECAUSE THEY’VE COMMENTED THAT THEY FELT SEEN THROUGH MY ART, WHICH HAS BEEN SO REWARDING.
Jennifer Champa is the creator of Magixstyx, an all-natural incense company. Inspired by her Lao heritage and the spiritual attributes of plants, Jennifer has transformed her love for incense into a flourishing business that respects nature and tradition. Discover more about how Jennifer’s commitment to sustainability and community has influenced her path.
Tell us about Magixstyx.
I make all-natural incense to promote physical, mental and spiritual well-being. I select aromatic herbs, resins, woods and flowers to create blends that provide a fragrant experience and therapeutic benefits. Each incense stick contains plant wisdom and is created mindfully and intentionally.
How did you get started creating incense?
I grew up burning incense regularly in our Lao household. Incense was burned to honor ancestors, to give and receive blessings, for celebration and gratitude and to bless homes and unions. I enjoy burning incense as a ritual tool, but I found that most commercially available incense was strongly scented, irritating my eyes and skin and causing headaches. Through my research, I discovered that these products often contain harmful chemicals detrimental to our health and the environment.
ALL-NATURAL INCENSE: MEET THE
CREATOR OF MAGIXSTYX
Seeking to improve my mental and physical well-being, I realized that using chemically laden incense was not an honorable way to show reverence for my spiritual practice. As a result, I explored the spiritual properties of plants and how various cultures around the world use incense. There is an abundance of ancestral wisdom of plant knowledge and medicine worldwide. My crafting goal was to use natural ingredients such as woods, plants, flowers and resins. Since I did not experience any headaches or sensory irritation using natural ingredients, this allowed me to focus on self-care
Photo Credit: Dennis Hope. Provided courtesy of Jennifer Champa.
Photo Credit: Dennis Hope. Provided courtesy of Jennifer Champa.
and wellness, which is what incense was originally intended for.
At what point did you realize that you could start a business?
I was invited to be part of a fundraising campaign for a sustainable living project at Joshua Tree National Park in California. I was eager to blend ingredients and package my products to share with this ecofriendly community. I received positive reviews and testimonials for my creations. I had so much enjoyment from this meditative activity and saw the potential to share how you can use highquality ritual tools for wellness. With encouragement from my support team of family and friends, I found the confidence to turn my passion into a business. I focused on teaching the difference between all-natural incense and incense dipped in synthetic fragrances, the importance of sustainability and the power of community.
How do you define success for your business?
Defining success for me is being part of unique and innovative projects. I have had diverse opportunities and experiences from my creative business. Some projects include teaching incense workshops at retreats, being a part of an art gallery exhibition and building an intentional incense community. These experiences inspire me to improve my craft and expand my body of work by exploring new techniques and ideas.
Where do you find inspiration?
I am inspired by worldwide cultural practices of incense for ceremonies, rituals, wellness, health and therapy. The vastness of the cosmos shows me how anything is possible. The landscapes and intricate details
in nature fuel my creativity. The connections and interactions in the community from both customers and makers spark creative ideas. The range of human emotions, from joy to sorrow, influences my work. Movement and adventure keep my creativity alive.
What’s one piece of advice you wish someone had given you when you first started your business?
Enjoy the journey and trust your instincts. Your overall vision and purpose will guide the decisions you make. You will experience personal growth as well as business growth, so enjoy the ups and downs with laughter and an open heart.
What advice would you give someone wanting to start selling their art or product?
Stay true to your creative instincts and let your passion shine through your work. Don’t be afraid to disrupt industries by putting your spin on traditional ideas. Whether it’s the materials you use or the craftsmanship and energy you put into each piece, high-quality work will attract discerning customers.
What’s something our audience would be surprised to learn about you?
I am a physical therapist, and I help patients improve their functional mobility. Some patients I have treated have undergone brain injuries, strokes and
joint replacements. It is rewarding to witness progress through treatments. I take a comprehensive approach and address all aspects of healing, including physical, mental and emotional well-being so that patients can improve their quality of life.
As creatives, we can be continuously creating and refining our art. How do you handle perfectionism?
Handling perfectionism is a delicate balance. I strive for the highest quality in my products, but I also recognize the importance of embracing the natural variations that come with handcrafting. Each incense stick is a unique creation, unlike any other incense stick ever made and reflects the organic nature of the materials I use. To manage perfectionism, I focus on the intention behind my work rather than obsessing over every minor detail. I welcome the beauty in imperfections because the essence of my craft lies in creating a meaningful and authentic experience for my customers. This process
Photo Credit: Will Chen. Provided courtesy of Jennifer Champa.
enhances the quality of my incense and ensures that I remain passionate and inspired in my craft.
What is something that surprised you about running a creative business?
One thing that surprised me about running a creative business as an incense maker is the incredible support and inspiration within the maker community. Finding such heartfelt connections with fellow creators has been rewarding. Our parallel paths of creation deeply influence how we run and operate our business. This supportive network truly reflects the spirit of collaboration and creativity that drives us.
What advice would you give to someone about handling the highs and lows of running a business?
One piece of advice is to prioritize your mental and physical well-being. By taking care of yourself, you’ll be better equipped to navigate the inevitable ups and downs with resilience and grace..
Has someone ever criticized your work?
Yes, I reflected on it, decided not to take it personally, and then got back to creating. Through new ideas, including constructive criticism, I can expand and continually improve.
What’s a cause you are passionate about?
As I craft incense for the incense community, I hold sustainability and environmental
consciousness in high regard. I am grateful for the gifts from nature, so I want to bring awareness of the impacts of harvesting ingredients on the environment and community. This aligns with the principles upheld by organizations like The Nature Conservancy. You can learn more about The Nature Conservancy at: www.nature.org
Can you share the name of a supplier or vendor that you use for your business that you just love—one that makes running your business a bit easier?
The Rollo printer has simplified my workflow. It is a thermal printer that I use to print shipping labels and packaging stickers.
What brings you joy?
I am grateful to be able to offer my unique talents and gifts to the world. I value the supportive circle of family and friends to uplift my spirits. I also am joyful when I see someone navigating their life path with incense and benefiting from plant medicine. Burning incense and being surrounded by good vibes and good energy bring me joy.
Thanks, Jennifer! You can learn more about her business at www.magixstyx.com
Editor’s Note: This interview has been edited for length and clarity. Page 17 photo credits: Dennis Hope. Provided courtesy of Jennifer Champa.
Vanessa Pineda Fox on Turning Her Passion Into a Thriving Business
Vanessa Pineda Fox is an abstract acrylic artist and designer of jewelry and home goods. Her entrepreneurial journey took flight when she realized she had a knack for creating jewelry holders, and the rest is history. Let’s delve into the multifaceted artist’s story.
Describe how your creative journey began.
I’ve always created in some way. The creative bug really came on strong in 2017 when I decided to open my Etsy store after finding I loved making air-dried clay jewelry holders. After that, my painting frequency picked up around 2019. Since then, I’ve been trying to do it all!
At what point did you realize that you could turn your art into a business?
After selling a few of my early
clay jewelry dishes to friends and family, I thought, “Why not make a go of this Etsy platform?” For my painting pursuits, it was after winning an honorable mention in the acrylic section, that made me want to try pursuing showing and selling more artwork.
How do you define success for your creative business?
For me, success is getting to show my artwork to new collectors. It’s taken me a while to get to the point where exhibiting opportunities are happening more often. With two kids, it was a challenge to devote the time needed to do the marketing and the legwork while they were younger.
Where do you find inspiration? I find inspiration all around me. Looking at materials, and picturing in my mind what could be made out of them. The same goes for a painting. Sometimes,
it’s a color that starts me off; other times, it’s an idea that may or may not come to fruition. But an art piece will come out of the beginning of creating.
What’s one piece of advice you wish someone had given you when you first started your business?
When I first started my business, I wish someone had told me, “You really have to get out there. Meeting people, networking, find places to showcase your work.” I knew this, but I didn’t place it at the top of my mind for propelling my work for sales. It’s so obvious, but to be fair, it was made harder during those months and years of the pandemic.
What advice would you give to someone who wants to start selling their art or product?
Get out there! Meet people, join groups and memberships and knock on doors, so to speak. All
of these things will help you. Work on your social media skills. I find a lot of inspiration, and information from Instagram.
What’s something our audience would be surprised to learn about you?
That I like loading the dishwasher! I know, I’m crazy, but there’s something about fitting the dishes in an orderly way that gets me feeling accomplished. I have to force myself to look the other way when I see a disorderly packed dishwasher.
As creatives, we can be continuously creating and refining our art. How do you handle perfectionism?
I try not to be a perfectionist with my art. Being an abstract artist, I’m lucky that most of my finished pieces are created by happenstance. I know how to move the materials around the surface to get the visual I’m looking for, but sometimes it just comes out of my mistakes too. And what is perfection? Isn’t that in the eye of the beholder?
What’s something that surprised you about running a creative business?
Running a creative business means you’re always thinking about multiple things at once every day. From the creating, to marketing, to networking, to showing, to financial decisions that impact your bank account. Should you buy new supplies that could further your art before you make money from your art? It’s a conundrum.
What advice would you give to someone about handling the highs and lows of running a business?
It’s very important to believe in yourself. If you don’t, the viewer of your art or craft will see your lack of confidence in what you produce or hear it as you speak about your work. Surrounding yourself with people who believe in what you’re doing will help you progress.
Has someone ever criticized your work? How did you handle it?
It really depends on what the criticism is about. If someone poo-poos a color choice of mine, I take it with a grain of salt because color preferences are subjective. If they criticize how I made something, and it’s valid, I will rethink the item or artwork. I won’t not listen to what is being said, but it depends who is saying it as well.
What’s a cause you are passionate about and why?
I am deeply committed to preserving our natural environment, having already contributed portions
of my artwork proceeds to The Nature Conservancy through Nature.org. Central to my artistic vision is a profound exploration of the natural world. Currently, my focus lies in a series dedicated to water-spanning oceans, lakes, and rivers-exploring the profound impact of water on our senses and psyche. Being near water, experiencing its sights, sounds, and scents profoundly influences us all.
Can you share the name of a supplier or vendor you use for your business that you love—one that makes running your business a bit easier?
I love to buy my gallery canvases and paints from Michael’s, including my supplies for my craft work. Jewelry supplies will come from Etsy sellers. I wish I could see the materials I work with, but it’s not always feasible. I also order online from Jerry’s Artarama. Plus, for a variety of supplies, I will order from Amazon.
What brings you joy?
Seeing someone react to one of my creations in a positive way, brings me joy. They don’t have to buy it, but just hearing how much they enjoy looking at the item, is almost enough for me. Buying it just brings me even more joy!
Thanks, Vanessa! You can learn more about her at www.vanessapinedafox.com or www.etsy.com/shop/VanpinniDesigns.
Editor’s Note: This interview has been edited for length and clarity.
SUCCESS IS GETTING TO SHOW MY ARTWORK TO NEW COLLECTORS. IT’S TAKEN ME A WHILE TO GET TO THE POINT WHERE EXHIBITING OPPORTUNITIES ARE HAPPENING MORE OFTEN. WITH TWO KIDS, IT WAS A CHALLENGE TO DEVOTE THE TIME NEEDED TO DO THE MARKETING AND THE LEGWORK WHILE THEY WERE YOUNGER.
Photos provided courtesy of Vanessa Pineda Fox.
REGINA HUMPHREY ON ART AND E-COMMERCE
Regina Humphrey is an artist who specializes in nature-inspired patterns and editorial illustrations. “Whenever I produce an art piece, I choose whimsical and colorful palettes,” she revealed. In her interview, Regina shared insights into her artistic journey, the challenges of running a creative business and inspiring takeaways you can apply to your own endeavors.
How did you get started as an artist?
As a child, I was inspired by my father’s portrait drawings. Seeing him draw made me want to sketch like him. I participated in art clubs in middle school and high school. In middle school, I produced my yearbook cover. In high school, I was the editorial designer for Innovation Magazine. In 2016, I graduated with a BA in Graphic Arts.
When did you realize you could turn your art into a creative business?
I realized that I could turn my artwork into a business when I freelanced for a local print shop. From then on, I learned that I could start my e-commerce business with Redbubble.
How do you define success?
I define success whenever a great art director chooses to collaborate with me. I see that as a success because I'm not always getting chosen. It’s also hard to get a client when you have your own creative business.
What inspires you?
I’m inspired by social media like Instagram and Pinterest boards. Occasionally, art shows and museums in New York inspire my future creations.
What’s one piece of advice you wish someone had given you when you first started your business?
I wish someone had told me that you have to choose a niche before opening a shop and that you can’t rely on people to promote your artwork because you have to represent yourself.
What advice would you give to someone who wants to start selling their art or product?
Don’t compare yourself to any other artist. If you do, you can become very discouraged in pursuing this art career.
How do you handle perfectionism?
I take breaks and do one thing at a time. I try not to overdo it and work at a good pace.
What’s something that surprised you about running a creative business?
Your most popular art post may not sell as much. Sometimes, it’s your least popular artwork that sells more. You must spend more time doing the business than the art.
What's your advice for handling the highs and lows of running a business?
It’s normal to have highs and lows but take one day at a time. Get a planner and stick to that schedule. Take 15-minute breaks during the day and watch your mental health. Meditate and have a hot shower.
Has someone ever criticized your work?
Yes, I have been criticized by art directors. I once went to a portfolio review for the Society of Illustrators. It was a speed networking event to meet with art directors and pitch your work. Some of the art directors didn’t understand my art style, and that
hurt me. I kept on my poker face and went to the next art director. The next day, I did a self-reflection and decided to change some things about my portfolio. I told myself that I could get better at my craft.
What’s a cause you are passionate about and why?
Last year I volunteered as an art mentor at Free Arts NYC. I am passionate about helping minorities become aware of art career opportunities. I helped a middle school student get into LaGuardia High School. I taught her how to draw portraits and still-life images. Free Arts NYC is a great non-profit organization. You can learn more at www. freeartsnyc.org.
Can you share the name of a supplier or vendor that you just love?
I love having anti-virus software for my business. I use McAfee to protect my artwork on the Internet.
What brings you joy?
Creating art brings me endless joy. I love the freedom to do what I love and see my art displayed in galleries.
Thanks, Regina! You can learn more about her work at www. reginahumphrey.com, www. spoonflower.com/profiles/regina_ humphrey and www.redbubble. com/people/rhumphrey0778.
Editor’s Note: This interview has
been edited for length and clarity. Photos provided courtesy of Regina Humphrey.
Amanda Carlson
On How She Created the Ultimate Party Icebreaker
Back in the early aughts, Amanda R. Carlson was hosting a house party for 30 people who didn’t know each other and needed an icebreaker. She searched high and low for a good party game but only came across murder mysteries. “It was almost tax day, April 13, so I invented a financial game called ‘Parley,’ and all the guests loved it,” Amanda shared. In Parley, a minimum of 20 players walk around and negotiate billion-dollar deals face-to-face.
In 2020, Amanda established Fête Games, Inc. and switched up Parley’s format. “I realized that I could overcome the logistics and environmental impact of manufacturing group games by offering the game pieces on mobile for players to use in-person,” she said. The creative entrepreneur shared more about herself in her interview with us.
Perhaps that timing and luck play a large role in success, and by continuing to persevere, these two have a bigger chance to come into alignment with all of the new things learned, skills developed and associations made along the way.
At what point did you realize that you could turn your game idea into a business?
The 30 guests who played the original game—with #10 envelopes and slips of copy paper—were all small business owners, and after laughing and
meeting each other over gameplay, they told me multiple times that I had to bring it to market.
How do you define success for your creative business?
Society-wise, it’s when I start to see and hear about games being played and people having a wonderful time engaging with other people in real life. Economically, it’s when people start talking about all the money they’re making hosting Parley games instead of getting a job they’d rather not work. And monetarily, when people start preordering our second game on Kickstarter.
Editor’s Note: People can earn money by hosting Parley games and setting charging participants a fee to play.
Where do you find inspiration?
I believe that the quality of human
relationships on Earth determines the quality of life for everything on the planet. Healthy, caring relationships are therefore core to solving the world’s problems. I believe that fun entertainment is the fastest and easiest way to build this connectivity and engagement at scale.
What’s one piece of advice you wish someone had given you when you first started?
Perhaps that timing and luck play a large role in success, and by continuing to persevere, these two have a bigger chance to come into alignment with all of the new things learned, skills developed and associations made along the way.
What advice would you give to someone who wants to start selling their art or product?
To bake as much value for other people into your product as possible.
What’s something our audience would be surprised to learn about you?
For a summer, I was a shelter caretaker on the Appalachian Trail above Franconia Notch, just below the tree line on Mt. Washington.
As creatives, we can be continuously creating and refining our art. How do you manage this?
I had to struggle with my perfectionism, but I think I’ve reached a better balance now. I think that things have to be as good as possible without taking extraordinary amounts of time, alienating people or costing an arm and a leg.
What’s something that surprised you about running a creative business?
I’m running a creative business! I hadn’t realized that my business is creative until just recently. But
it is, and this has been a really joyous and freeing experience for me. One thing that has always been important in running the business is to have fun building our products and communications. I get surprised a lot that making necessary things for the business has to be creative and fun or I won’t do it.
What advice would you give to someone about handling the highs and lows of running a business?
To breathe, meditate, detach a bit and observe. Find the fun and know that in the morning, after a halfdecent sleep, new inspiration will definitely deliver new insights to move forward even a little.
Has someone ever criticized your work? How did you handle it?
Actually, a lot. I’m sort of hard-headed. So it takes me a bit to absorb what someone is saying sometimes, and I’ve definitely gotten better at slowing down, actively and purposefully trying to listen and asking questions or restating what is being said to ensure I’m on the same page. Sometimes, criticisms evolve out of not speaking the same language and not knowing that.
What’s a cause you are passionate about?
GiGi’s Playhouse is an amazing foundation with 58 and counting U.S. locations and online programming for people with Down syndrome aged 0-100 and their families. All programming is free and involves social integration, physical wellness, nutrition, life skills and education. My stepdaughter
has Down syndrome and was getting depressed about a lack of a social life after moving from Arizona, where there were programs daily available to her through the state, to North Carolina, where there weren’t any. GiGi’s has made all the difference! GiGi’s Playhouse is a nonprofit providing everything to families for free, is about to go global online and can really use donations. You can learn more at gigisplayhouse.org
Can you share the name of a supplier or vendor that you use for your business that you just love? Canva.com for graphics, businessmadesimple.com for all things business and liveplan.com for business plan development.
Would you like to share a promotion?
Yes! Register and get 20 Free Parley game credits. Learn more at fete.games/free-credit-promo.php.
What brings you joy?
Family and friends, the great outdoors, birds singing, breezy days, the ocean, humor, jazz, meditation, piano improv, dogs, horses and poetry.
Thanks, Amanda! You can learn more about her business at fete.games.
Editor’s Note: This interview has been edited for length and clarity. Photos provided courtesy of Amanda R. Carlson.
Elena Pérez
On How Her Roots
in Ecuador Inspired
The Hip Hat
Latina Elena Pérez founded The Hip Hat, a line of sustainable, handcrafted hats and fashion accessories inspired by her homeland, Ecuador’s rich culture and natural beauty. The Hip Hat blends style, quality and social responsibility, proving that fashion can be a force for good.
What are the origins of your artisan business?
Growing up in Ecuador was like being immersed in a living work of art. I was surrounded by the breathtaking snow-capped Andes mountains and patchwork landscapes, lush forests, unique ancestral architecture, colorful crops, flavors and smells capable of awakening all the senses. These natural wonders instilled in me a deep appreciation for the environment and a sense of responsibility to protect it.
My upbringing also introduced me to the incredible artisans of Ecuador, whose skill and craftsmanship are unparalleled. These talented individuals work magic with their hands and with natural and renewable materials, creating fashion accessories that are not only beautiful but also sustainable.
Fast forward to my life in Alpharetta, Georgia, where I now live with my husband and our two perfect boys. Juggling the roles of motherhood and the desire to return to a fulfilling
professional career, I found myself yearning for a path that would allow me to blend these aspects seamlessly.
Enter The Hip Hat—a vibrant fusion of my love for Ecuador and my passion for a prime artisandriven business. It was born from the idea that fashion can be a force for good, supporting both artisans and the environment.
At what point did you realize that you could start a business?
Turning my appreciation for exquisite artisanal craftsmanship into a business endeavor was a journey that began with a deep admiration for the talent and dedication of artisans in Ecuador. The moment I realized I could transform this admiration into a sustainable business venture was quite profound.
The artwork pieces sold by The
Hip Hat, such as our handcrafted hats and tagua nut jewelry, are not created by me personally but rather by a team of extraordinary artisans in Ecuador. The beauty and intricacy of their work have always been awe-inspiring. I saw in their creations a unique opportunity to blend fashion, artistry and sustainability.
It was through my personal and deep connection to my birth country, Ecuador, that I truly recognized the potential to turn this appreciation into a business. Witnessing the skill, passion, and dedication of these artisans and the exceptional quality of the handmade products they produce sparked an idea. I realized that by creating a platform to showcase and celebrate the talents of these Ecuadorian artisans, I could bring their remarkable work to a global audience.
By curating and offering their handcrafted hats and tagua nut jewelry, I aim to promote their work and contribute to the greater good through fashion. The Hip Hat is not just a business; it’s a means to promote sustainability, celebrate artistry and support talented artisans...
By curating and offering their handcrafted hats and tagua nut jewelry, I aim to promote their work and contribute to the greater good through fashion. The Hip Hat is not just a business; it’s a means to promote sustainability, celebrate artistry and support talented artisans and their communities. It’s a journey that constantly reminds me of the beauty that can be found at the intersection of art, fashion and social responsibility.
How do you define success?
Success for The Hip Hat is defined by several key factors that reflect our core values and mission. Firstly, we measure success by the overwhelming acceptance our sustainably handcrafted hats and fashion accessories have received in the highly competitive market. This acceptance is a testament to the quality, uniqueness, and appeal of our products.
Success, to us, is about building a community of individuals who want to be a part of our journey. It’s about fostering a deeper connection between our brand and our customers, who share our passion for sustainable and handcrafted products. It’s about making a positive impact, making a difference, and leaving a lasting mark both in the fashion industry and in the lives of the artisans we collaborate with.
Where do you find inspiration?
Inspiration for The Hip Hat is a multi-faceted journey, but it all begins in the heart of Ecuador. The beauty and uniqueness of this remarkable and breathtaking nature provide an endless source of creative inspiration for us. From the lush Amazon rainforest to the majestic Andes Mountains and the uniqueness of the Galapagos Islands, the diversity of Ecuador’s nature never ceases to amaze. The colors, textures, and patterns found in these landscapes often find their way into our designs as we aim to capture and reflect the splendor of this environment in our handcrafted products.
Equally important is the inspiration we draw from the American market and its wonderful people. This country is a treasure of captivating stimuli that
have a direct influence on our design choices, from color palettes to styles, aiming to encapsulate the essence of our customers in our creations.
What advice do you wish someone had given you?
Follow Darwinism and adapt. Be open to adaptation and change. One road to fulfill your mission may take unexpected turns. Don’t be afraid to shift and pivot. For me, it was shifting from exclusively working with Toquilla Straw Hats, also known as Panama Hats (this subject alone deserves an interview by itself!) into Merino Wool Hats. I discovered a pressing need in the market for the latter as well. I embraced this shift as an opportunity and kept going.
Embrace mistakes, for they will be your best learning tool. Mistakes are inevitable, but if you allow them to teach you, they will reveal valuable business insights and foster resilience..
What advice would you give to someone who wants to start selling their art?
What first comes to my mind is at the core of starting a creative business. Find something that you are passionate about; it can be more than one thing. Try to blend them and come up with something unique. For me, it was a blend of the love and connection I have with Ecuador, my home country, its people, and its art, with the true belief that sustainable fashion needs to be widely accessible, fun, and approachable.
What’s something our audience would be surprised to learn about you?
Something that might surprise your readers is that I hold a degree in law and a master’s degree in the same field. However, I’ve now ventured into something entirely different by founding The Hip Hat, a brand focused on sustainably handcrafted fashion. And to add a touch of whimsy, I’ve also dabbled in writing children’s stories inspired by my two wonderful boys!
How do you handle perfectionism?
Perfectionism is something we approach with a unique perspective at The Hip Hat. Our team of artisans takes great care to craft the most beautiful hats using sustainable and natural materials. However, we embrace the idea that there are intricate imperfections to handcrafted products, and that’s what makes them truly beautiful. Each item we create is unique in its own way, celebrating the artistry of the human touch.
What advice would you give about handling the highs and lows of business ownership?
A broad answer comes to my mind when answering this question because handling the highs and lows of running a business is a journey that comes with its fair share of challenges. Entrepreneurship is no smooth ride, and it’s essential to have realistic expectations about the outcomes. Patience, resilience and hard work are your best allies in this adventure. With these qualities, the possibilities of succeeding will be greatly in your favor, no matter what highs and lows may come your way.
Has someone ever criticized your work?
Absolutely! When it comes to criticism of our work, it’s a part of the territory. Fortunately, most of our customers are incredibly supportive, love our products, and continue to return for more and place even larger orders. It’s been a rewarding journey to see their businesses flourish as well, which brings us immense joy.
However, not all customers fully understand the value of our work and the unique nature of the materials involved in the entire process. Despite our transparent disclosures regarding product expectations, sometimes there is a disconnect, and this can lead to criticism. In these situations, we approach it with a business mindset, striving to improve wherever we can without compromising our core values and mission. We take this feedback as an opportunity to refine our communication and better educate our customers about the exceptional quality and sustainability behind our products. It’s a chance for growth and learning, and we’re committed to continuously improving our product and customer experience while staying true to our principles.
What’s a cause you are passionate about?
To answer this question, I’ll tell you a short story that is very close to my heart. Gladys is one of the amazing artisans we work with. She is a remarkable, hard-working artisan—she’s a mother, a daughter, and a housewife who creates exquisite tagua nut jewelry. Gladys and I have built a strong working relationship over the years, and when she candidly shared her deeply personal story about her 13-year-
old daughter, who had been living with autism but had never received any treatment or therapy due to financial, social, and overall societal circumstances, my heart was moved. She was not asking for help; she was just sharing her story.
I knew that The Hip Hat had the potential to make a real difference in this young girl’s life, her family’s life and the lives of others facing similar challenges. It was a moment of realization that our purpose-driven approach wasn’t just about creating beautiful accessories; it was about transforming lives and making a meaningful impact in the world.
Knowing that Gladys’s daughter now receives the much-needed therapy she deserves serves as a daily reminder of the tangible difference we can make in people’s lives. Hopefully, in the future, we will be able to dedicate even more profits from our tagua nut jewelry collection to Fundación Camina Conmigo in Ecuador to fund therapy for children on the autism spectrum, particularly those from families who may struggle to afford it.
What brings you joy?
What brings me joy? It’s the simple yet most important things in life—my children and husband, my family, my peace of mind, my health and above all, love.
Thanks, Elena! You can learn more about The Hip Hat at thehiphat.com.
Editor’s Note: This interview has been edited for length and clarity. Photos by Javier Hernandez.. Provided courtesy of Elena Perez.
The Art of Pivoting: Meet
Embroidery Artist Melissa Galbraith
Melissa Galbraith is the innovative force behind MCreativeJ. With a focus on nature-inspired hand embroidery, Melissa’s creative journey was nurtured from a young age, crafting with her mother. As an adult, she rediscovered this passion, shifting from personal projects to educating others through workshops and DIY kits. Read more about how she built her business and her commitment to creativity and community.
How did you get started with your art?
During elementary school, I was fortunate enough to have a mom who was interested in crafting and wanted to share those skills with her daughters. My sisters and I had the opportunity to try everything from embroidery to bobbin lace, quilting to paper mache. I will admit that at that age, I was
more interested in color than embroidery. As an adult, I used to work a day job in social media and communications. I found myself missing that tactile experience of crafting. Thankfully, the skills my mother shared when I was younger helped me get back into hand embroidery and fall in love. I didn’t remember everything, but my mom’s “just give in a try” attitude of crafting made me feel like I could dive in and figure it out.
For the past six years, I’ve been sharing my skills with other makers through workshops, kits, and hand embroidery books. I love being able to pass on crafting skills to fellow makers. My favorite thing about teaching is that “ah-ha” moment when something clicks.
At what point did you realize that you could turn your craft into a business?
When I first got back into hand embroidery, I made embroideries for myself. I started to have so many finished pieces of artwork that I didn’t know what to do with them. I figured, why not give it a try and sell these? So, I started selling embroideries at a small farmers market for way less than it took me to make them.
As time progressed, I realized that selling finished embroidered artwork was challenging and not my favorite part of embroidery. I often had people stop by my booth at a show and express how much they wanted to learn to embroider. So, I pivoted my business to teaching and making embroidery kits.
I love designing patterns and putting it all together. I love seeing what other makers create with my patterns and kits. And I love being able to pass on the skill of embroidery, just like my mother did for me.
How do you define success for your business? I like to draw success from the three key pillars of my business: teaching, kit making and wholesale.
Teaching: Booking workshops that are well attended and seeing the excitement in the eyes of those learning to embroider.
Kit making: Each year, I release a handful of new
embroidery kits. While I know they won’t all be a raging success, it is exciting to see some become new fan favorites, like my Cyanotype Botanicals kit.
Wholesale: Finding new shops to carry MCreativeJ kits and patterns while also having current stockists place reorders because their customers love my products.
Where do you find inspiration?
I pull inspiration from nature and my surroundings. I live in the Pacific Northwest and many of my designs are inspired by walks with my pups around our neighborhood. Other designs are inspired by travel—I love visiting the desert whenever possible.
What’s one piece of advice you wish someone gave you when you first started your business? Each business will have their own path to success. What might be right for one business might not be right for yours. It is important to try out what works for you and cut out what doesn’t. This trial and error process can be scary, but by keeping the stakes low to start and building things up can make it less scary.
What advice would you give to someone who wants to begin selling their art or product?
Know your worth! Don’t charge what others are charging just because it’s the going rate. Figure out what your product/artwork is worth in materials, time, effort and skill and charge that price.
What’s something our audience would be surprised to learn about you?
I have a second embroidery book out fall 2024! It’s called “DIY Embroidered Shoes” and it’s all about embroidering your shoes.
As creatives, we can be continuously creating and
refining our art. How do you handle perfectionism?
I don’t think I’m a perfectionist. I know what I like and will work on a design until I’m happy with it. Sometimes, I will set a project aside and come back to it later, and that break will help give me clarity.
What’s something that surprised you about running a creative business?
You don’t have to be good at wearing all the business hats. Find what you are good at and then hire people to do the other things you’re not good at or where your time is better suited.
I’ve now reached a point in my business where I have a virtual assistant who helps with wholesale outreach. I also have
a friend who runs booths at markets and helps with some of the production process that I don’t enjoy.
What advice would you give someone about handling the highs and lows of running a business?
Know your audience and your product. I’ve found that certain times of the year are more popular than others when it comes to embroidery kits. Summer months can be slow. Know when your product is in demand with your customers.
If something isn’t working, change it up—pivot! There is nothing wrong with adjusting a plan, changing a product or reworking. Pivoting can be an important part of the process
when it comes to figuring out your business, your products and your audience.
Has someone ever criticized your work?
All the time. This is part of running a business.
I’ve heard people say, “I could make that,” “That’s not my type of design,” “I don’t like this style,” “This should have this instead of that.” I used to get offended and feel sad. Now, I just say, “Thank you for sharing your thoughts on this.”
You can’t satisfy everyone, so make something you’re proud
of and enjoy. That joy will shine through to those who do love your work and want to buy it.
Can you share the name of a supplier or vendor that you use for your business that you just love—one that makes running your business a bit easier?
I love using DMC embroidery thread. All of my embroidery kits include full skeins of thread. Yes, you can buy DMC at most craft stores, but having all the colors needed for that specific project ready to go makes diving in so much easier. I love using DMC because they have a huge range of colors, have been releasing new threads in the past few
years, and all of their thread is colorfast, which means the colors won’t bleed if the thread gets wet.
What brings you joy?
Clothing embroidery! I love upcycling and mending my own clothing with hand embroidery.
Thanks, Melissa! You can learn more about her work at mcreativej.com.
Editor’s Note: This interview has been edited for length and clarity.
Photos provided courtesy of Melissa Galbraith.
E.M. Corsa on Being Determined to Make a Living as an Artist
EM Corsa, a fanciful nature artist, creates original watercolor paintings on antique book pages and vintage tickets. She also paints watercolor on Yupo paper with antique ephemera.
In the interview, E.M. discusses her determination to earn a living from her craft and how sketching helped her get through a challenging time.
How did you get started creating your art?
I have been in love with nature and drawing my whole life and was fortunate to have parents who fostered my passions. I decided many years ago to find a way to make a living with my artwork, no matter what it took.
When did you realize that you could turn your craft into a business?
I had my first solo show at 17. That lit the fire. I did some random jobs throughout my 20s, then began to go after what I wanted seriously. I didn’t want only to create things that I knew would sell. I wanted to bring a market to the work. I loved making, and I was relentless. Galleries and licensing opportunities followed.
Where do you find inspiration for your creations?
My best work can be found in my field sketches. I sketch on site
whenever I can—capturing landscapes, wildlife, clouds, etc. These sketches are my references for my finished work, even though that freshness can never be recaptured. Nature teaches me how to see, how to hear, how to feel. I learn about where my subject lives and how it behaves. I watch the changing forms and colors on the sand dunes nearby. We become intimate, sharing secrets. I don’t have to go far to find inspiration. I can just step outside my door.
When I am depressed or worried, I pick up a pen and sit under my pergola to sketch the birds, clouds and plants. Once I begin, nothing can penetrate those moments. I am a cancer survivor, and this is what kept me going through chemo on those days when I
didn’t care if I even woke up in the morning.
How do you apply that inspiration to your work?
I try to convey the feeling of the sun on my shoulders, the wind brushing my cheeks and the sweet birdsong floating through the air with my paintbrush. Much of my work will have hints of mark-making that only I will understand. But like the air that became part of my field sketch, those marks become part of the finished work. I take my time in the field, waiting for nature to forget I’m there. That’s when I capture a sketch of that position of the mockingbird preening that I can transfer to my painting.
What’s something our audience would be
surprised to learn about you?
For over 30 years, I have been known for my whimsical paintings. But being an artist was not my first choice for a career. Even though I had painted and drawn my whole life, I also danced ballet and jazz beginning at age four until I was 32. My dream was to be a professional dancer. I was good, but not good enough. It turns out I was a better artist than a dancer. I also love altering and embroidering on thrift store clothing and refashioning vintage bits and pieces of costume jewelry.
How do you handle perfectionism?
Not very well. I have to tell myself out loud, “Enough now. You’re done.” When I look back at older pieces, I always see something I could have done better. There are a few that still satisfy me, but I could
All artwork images provided courtesy of E.M. Corsa.
probably count those on one hand. I think that’s beneficial though; it means we keep learning.
What advice would you give to someone interested in putting their art out into the world but feels vulnerable about it?
Take a deep breath and do it anyway. Keep in mind that most people can’t do what you do. They have their own talents. And if you enter a competition, remember it’s the opinion of only one to two people. We create art for ourselves first, then to share with others.
Has someone ever criticized your artwork?
Many times, and I still get rejections. It goes back to the fact you can’t please everyone. Yes, it might sting for a minute, but then I look at all I have accomplished. I would sketch and paint whether anyone liked my work or not because I do it to create memories for myself and to celebrate our fantastic world.
What’s a cause you are passionate about?
One of the reasons I now work with old books is that we have turned into a throw-away society, and
One of the reasons I now work with old books is that we have turned into a throwaway society, and I feel there is still something worthwhile left to be used or enjoyed in these books.
I feel there is still something worthwhile left to be used or enjoyed in these books. I am also passionate about water conservation. I live on an island, and freshwater is a gift. When I see people watering their manicured lawns in a drought, it irks me. I get into the shower each morning and thank the universe that I live where I can turn on a faucet and have fresh water.
What brings you joy?
My two sons and new granddaughter and kind people. I’m also enchanted by the moon peeking through clouds, the migrations of the snow geese, honking just above the roofline in the middle of the night, and my three-legged cat. The world may be in turmoil right now but there are so many joys lurking just outside my door.
Thanks, E.M.! Learn more about the artist at www.etsy.com/shop/emcorsastudio and www.facebook.com/emcorsa.
Editor’s Note: This interview has been edited for length and clarity.
