Sport Media BSc (Hons)

This degree will enable you to develop the critical understanding, and professional knowledge of the sports media, marketing and communications industry.

You will develop the essential journalism, broadcast production and digital skills needed to enter the ever expanding, fast changing sports media environment. This could include broadcast journalism positions with major broadcasters, producer roles creating content for sports brands and digital platforms or working in the media office of major sports organisations. The sports management element of the programme is designed to give you a grounding in how professional sport is financed and an opportunity to examine the areas where sport media, business and marketing overlap. This will give you essential skills for a career within sports management.

You will gain a fundamental understanding of how the sport media industry is organise, from TV coverage to broadcast rights, to the structure of professional teams and tournaments. You will acquire an appreciation of the sport consumer; this will include the consumer as a fan, both at the game or online, and as a participant.

“The broad range of topics alongside my lecturers who combine teaching with their own real-world examples of the industry has kept me fully engaged throughout the course. In my second year, my highlight was the Culture, Media & Sport Journalism module. I enjoyed looking into this further as part of an assignment where I filmed and featured in a sit-down interview in the broadcast studio talking about Amazon Prime’s Docu-Series called ‘The Test’.”

Alex Hyman Sport Media - BSc (Hons)

We aim to help establish the guiding principles of what it takes to break into and thrive in the industry today. From the fast changing world of sport on social media and streaming to concepts such as ethics, media law, image rights, digital storytelling, we’ll help you to explore all aspects of sport media.

Excellent on-site media facilities, sporting facilities on campus and top-class venues in Cardiff and the surrounding region combine with a network of broadcast and media industry partners to provide a comprehensive work-related and work-based learning programme.

Place of study: Cyncoed Campus

Course length: 3-4 years full-time, dependent upon taking the foundation year (see page 92)

Entry requirements: Typical offer: 112 UCAS Points

Opportunities to study part of this degree in Welsh are available

• Digital Sport Media

• Sport Journalism

• Sport and Marketing Communications

• Sport Ethics

• Global Sport Governance

• Students who have graduated from the Sport Media programme will be expected to go on to work in careers both within and beyond the sport media, marketing, communications, digital media and broadcast industry.

• You might choose to continue onto further study through our MSc Sport Broadcast programme and might progress to doctoral level studies. You can also progress onto more generic Masters level media, broadcast, marketing and management programmes including the Master of Business Administration (MBA).