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Sport Management BSc (Hons)
This degree will enable you to develop the critical understanding, professional knowledge, skills and attitudes needed to take up a managerial position in the ever-expanding sport and activity industry.
This could be in leadership roles associated with researching the contemporary issues and challenges associated with modern sport; developing and delivering community sport and activity; developing and managing appropriate structures and environments for elite sport and also the governance and administration of sport at a national and international level, in the modern era.
An essential component of being able to achieve this will be through gaining an understanding of how sport is run from a global perspective and an appreciation of the sport consumer as both a fan and a participant. You will also be afforded the opportunity to explore a wide range of management areas associated with making sport happen. These include finance, human resources, operations, events, media, communications and marketing.
Concepts such as quality, strategy and policy will be explored alongside your own personal and professional development; this will be through a sporting context but delivered in manner that will enable you to transfer your knowledge and skills into other sectors. Top class venues on our doorstep combined with a network of supportive industry partners provides us with a work-based learning programme. This is designed to enable you to apply the knowledge gained from the degree curriculum in real-world settings and gain valuable experience to use as a foundation for further study or future employment.
This programme was the first in the UK to receive an endorsement from the Chartered Institute for the Management of Sport and Physical Activity (CIMSPA), certifying that the degree is mapped to both the Entry Manager and General Manager professional standards endorsed by the Institute, recognising the skills, qualities and experience the programme helps to develop. To complement and enhance this endorsement, our current students receive student membership of this industry body.
Typical modules
The module content will allow you to reflect on the underlying business principles that help to sustain and develop the sport industry and there is a strong focus on entrepreneurship and strategic thinking which offers the potential for you to define and develop your own ideas for sport related products and services. These principles are underpinned by management theory and practice applied in a wide range of sport related settings. Modules include:
• Global Sports Industry
• The Sport Consumer
• Marketing and Communications
• Sport Policy and Insight
• Strategic Management
Your future
• This degree will give you a variety of potential career options that will make a difference in the sport, physical education and health sector.
• Graduates from Sport Management are now working in professional and semi-professional sport, national agencies and Governing Bodies of sport, local authority and social enterprise based organisations, community related organisations, as well as commercial sport and fitness.
• Many students also pursue their own opportunities and set up businesses based on ideas that they have generated during their studies.
• Other students have continued onto further study and then further progressed to doctoral level studies. You can also progress onto more generic Masters level business and management programmes including the Master of Business Administration (MBA).
Place of study: Cyncoed Campus
Course length: 3-4 years full-time, dependent upon taking the foundation year (see page 92)
Entry requirements: Typical offer: 112–120 UCAS Points
Opportunities to study part of this degree in Welsh are available
