Digital Marketing Management BA (Hons)

An accredited degree designed to develop your skills for the dynamic digital marketing landscape.

This degree in Digital Marketing Management has been accredited by and developed in conjunction with the Digital Marketing Institute (DMI) and the needs of the digital marketing industry. It will equip you with a wide range of specialist digital marketing knowledge and techniques, preparing you for your future career.

During your time with us, you will gain critical insights into the buying behaviour of digital customers and an in-depth understanding of the latest theories, trends and techniques in the use of digital analytics across web and mobile. You will develop your understanding of digital marketing on a global scale.

The degree has a strong emphasis on building your employability and to ensure you gain invaluable practical experience you will undertake a compulsory work placement in the second year and have the option to take a year-long placement in industry.

Place of study: Llandaff Campus

Course length: 3-5 years full-time dependent upon taking foundation (see page 92) and/or year-long placement

Entry requirements:

Typical offer: 112 UCAS Points

Opportunities to study part of this degree in Welsh are available

You will be taught by academic experts and experienced practitioners. There is an active Chartered Institute of Marketing (CIM) student chapter giving you the chance to take part in extracurricular activities linked to your studies further developing your practical skills.

You will be able to choose from several optional modules in your second and final year of study to tailor your learning with your interests and career aspirations in mind. Typical core modules might include:

• Creative Digital Marketing Communication

• Digital Analytics

• Digital Consumer Behaviour

• Search Marketing

• Influencer Marketing

• You will develop the key skills and understanding required for a career in Digital Marketing; gaining the skills for a position in SEO Account Management, Search and Social Media management, Digital Creative Development and Marketing Communications across a variety of industries’ in the private, public and charity sectors.

• This degree also provides entry onto a wide range of taught Master’s and research degrees within the University.