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MARINA DA GLÓRIA RJ

AN OFFICIAL WORD FROM THE

PRESIDENT OF THE BRAZILIAN ASN When you talk about Motor Racing in Brazil the immediate image that comes to mind is of the multiple F1 Championships conquered from 1972 to 1991 by Emerson Fittipaldi, Nelson Piquet and Ayrton Senna. Those victories helped to create new drivers and to shape a Racing mentality in the country that currently has 26 National Championships of the most varied categories. In the Rally scenery Brazil never had expressive results albeit more than half (6591) of the current competitor’s licenses granted (11518) are for specific use in rally! An eventual WRC event in Brazil will certainly bring a new competitive era for our Motor Racing reality. This is why it will count with the full political and technical su port and supervision of the CBA – Confederação Brasileira de Automobilismo. As the incumbent President of CBA I would like to warmly receive what would be Brazil’s 4th international event realized in our country together with Formula 1, Formula Indy and WTCC. We are all ready to receive the international Rally community, please be welcomed. Cleyton Pinteiro

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A WORD FROM THE FIRST BRAZILIAN

TO REGULARLY COMPETE IN THE WRC When I started to go after my dream of being a Rally driver I could never imagine that after only three years of starting in the sport I would be racing in the WRC. A whole new world is unveiling for me at each Rally that I do and knowing that in the future I might be racing in my own country makes me proud. I know we have the right places and people to put forward such a plan that will shake the Brazilian Rally community in the most positive way. More than everything I am excited to show my country and to help to leave a positive trail for the years to come. Daniel Oliveira

BRAZILIAN WORLD RALLY TEAM

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A QUICK HISTORY OF WORLD RALLY

IN BRAZIL

• The 1981 and 1982 International Rally Championship rounds held in Brazil left a very positive image. Curiously, since then, it has never returned to the country and nobody could imagine that such a long time would pass before it had the possibility to start writing its history again. In this renewed opportunity some of the highlights of the 81/82 events will be remembered and a tribute will be paid to the then winners. • Nothing more fair than respecting history and learning from it at the same time. • Almost 30 years ago the Rally do Brasil inaugurated racing with Ethanol, which today is an obligatory renewable fuel that can be used by more than 80% of the Brazilian fleet. Now it is the time to cause different impacts in the Social, Environmental and Educational fields incorporating innovative actions. The Rally has the right role to help support Mobility and Safety campaigns, to be instrumental in spreading Technology and to be determinant in taking improvement to different Communities.

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RALLY DOS SERTÕES

FORMULA 1

FORMULA TRUCK

BRAZILIAN MOTOR

RACING TRADITION

PORSCHE CHAMPIONSHIP

STOCK CAR

• Brazil’s Motor Racing tradition, as far as track competitions are concerned, goes all the way back to 1908. Since then, it has always produced worldwide known talents. • The list of Brazilian drivers who drive or have driven in F1 and INDYCAR is long and prestigious. • Several competitions are held all over the country with considerable public attendance and important media coverage that increase year after year. • F1, IndyCar, and Rally dos Sertões, the second biggest event of the Cross Country kind, are good examples of successful events that take place in Brazil today.

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INDY RACING

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OIL INDUSTRY

COUNTING ON THE ECONOMY

• Brazil was one of the first emerging markets to stage a recovery, with GDP growth returning to positive levels. • The development activities undertaken by the country have made it one among the ten largest economies over the world. • Brazil’s economy is the largest in South America and the country boasts well developed agriculture, mining, manufacturing, and service sectors. • An undeniable global market whereto manufacture, promote, buy, or sell products and services.

AGRICULTURE

HYDROELECTRIC PLANT

AUTOMOBILE INDUSTRY

CHEMICAL INDUSTRY

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AUTOMOBILE INDUSTRY

AIRCRAFT INDUSTRY

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SCHOOL OF SAMBA

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BEACH VOLLEY

COPACABANA BEACH

NATURAL BEAUTY

SÃO PAULO FASHION WEEK

NATURE AND EXTREME SPORTS

LAND OF

OPPORTUNITIES AND VARIETY

• Being the largest country in South America, Brazil comprises a wide range of weather conditions, numerous kinds of environments, and a great variety of cultures. • Brazil is a multiethnic society, which results in a warm and welcoming people who is always eager to receive all kinds of people from any place in the world. • The country is scheduled to host the 2014 Football World Cup and the 2016 Olympic Games. It will be the second time the country hosts the World Cup and the first time the Olympics take place in South America.

MORUMBI STADIUM - SP

TROPICAL FRUIT - BIRIBIRI

• For an International Rally Competition, Brazil offers particularly favorable conditions as it features a varied topography and numerous different microclimates.

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COPACABANA REVEILLON

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SANTA TEREZA’S STAIRCASE

IT’S

PARTY TIME

• With its dazzling beaches, lush forests, and lively nightlife, Brazil will exceed all expectation as home to passion, music, and joie de vivre. • The richness and variety of its culture comes from the people, one of the most ethnically diverse in the world. • This melting pot produced individuals that are friendly, creative, and always ready to smile, making all visitors feel at home.

TROPICAL DRINKS

COPACABANA REVEILLON

STREET CARNIVAL

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SÃO PAULO’S MUNICIPAL THEATER

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INDY RACING - ANHEMBI SP

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PAULISTA AVENUE

SÃO PAULO • São Paulo, one of the most vibrant cities in all of Brazil, ranks as South America’s largest city and a population relentlessly pushing toward 20 million. • Every year, 16.5 million people pay a visit to São Paulo, whether for business or for tourism. • There is one event, convention, or meeting every 6 minutes. • There are direct non-stop flights to over 25 countries. • There are over 60,000 hotel rooms in the city. • The city offers 550 hotels, 12,500 restaurants, and 15,000 bars and lounges. • São Paulo is the only city to host both of the world’s biggest single- seater motor races: F1 and IndyCar. • The city is frequently chosen to receive huge international music shows, such as Black Eyed Peas, Paul McCartney, and Bon Jovi.

SÃO PAULO AIRVIEW

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SÃO PAULO SKYLINE

SÃO PAULO AIRVIEW

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GASTRONOMY

GUARULHOS AIRPORT

BON JOVI

FORMULA 1 - INTERLAGOS SP

PAUL MCCARTNEY

CONGONHAS AIRPORT

BLACK EYED PEAS

INTERLAGOS CIRCUIT

SAMBODROMO

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HOTELS

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SKYLINE

SÃO JOSÉ DOS CAMPOS

GASTRONOMY

• The city is an important business center and one of the most important industrial and research centers in Latin America, thus attracting thousands of visitors. • Several fairs and expositions are held throughout the year in the city. • With 34 hotels, 1784 hotel rooms and several auditoriums for meetings and conventions it is a popular entrepreneurial address. AIRCRAFT INDUSTRY

• The São José dos Campos Airport not only has an international Cargo terminal but also heavy passenger flow. Making it an important connection between São Paulo, Rio de Janeiro, Belo Horizonte, the São Paulo State North Littoral and the cities in the mountains nearby. • It holds the 9th position among the 100 best Brazilian cities for business. • It is also known as the “Brazilian aeronautics capital” because it is home of one of the biggest aircraft manufacturers in the world, Embraer.

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AIRCRAFT INDUSTRY

COUNTRYSIDE

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CITY ENTRANCE

CITY BARS

CAMPOS

DO JORDÃO

• With sunny winters, 280 hotels, approximately 8000 beds, many charming restaurants, and a distinctive European architecture, Campos do Jordão has become synonymous with winter travel in São Paulo. AIRVIEW

• The mountain ranges provide unique panoramic views, much of the area is still undeveloped and many of the wealthiest people from the state of São Paulo build their winter country houses there.

CITY BARS

• Its attractions, throughout the year, include German and Swiss food restaurants, bars, trams, a cable car, and the winter festival of classical music – the most important of the country. • Held annually on July, the Campos do Jordão Winter Festival is considered the biggest classical music festival in Brazil, featuring a lively program with several guest attractions on different locations throughout the city, attracting about 80,000 expectators. • There are numerous outdoor activities for winter residents and tourists. These include hiking, mountain climbing, treetop cable swings, horseback riding, ATV riding, and motorbike riding. • The access to Campos do Jordão is made by modern Highways and the road trip from São Paulo takes approximately 2 hours. AIRVIEW

CITY BARS

HOTELS

• It was also the place chosen to reintroduce the World Rally in Brazil.

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CITY AIRVIEW

RIO

CHRIST THE REDEEMER

DE JANEIRO • Known as “Cidade Maravilhosa-The wonderful city”, Rio de Janeiro is a place of undeniable beauty. Standing atop the Corcovado Mountain, from where the stunning Guanabara Bay can be seen, is the Christ the Redeemer Statue -- one of the New Seven Wonders of the World. • Rio also offers some of the most popular and worldwide known beaches, such as Copacabana and Ipanema. During summer, these are effervescent places that attract waves of tourists from all over the world. During the rest of the year the attendance hardly diminishes and the beach frequency barely lessens, Rio is a city that lives by the sea and flourishes in the Sun, practically every day.

CITY AIRVIEW

• During Carnival, Rio’s atmosphere of fun is greatly enhanced and 600,000 tourists come to enjoy the traditional parades at the Sambadrome Marquês de Sapucaí as well as numerous other street parades. • Rio de Janeiro’s lodging scene is very diversified, with 25,000 rooms, offers options in all price ranges. From posh palaces where royalty and rock stars have stayed, to charming inns steps away from the beach, there’s something for everyone. REVEILLON PARTY

• The city is served by two general aviation airports: the Galeão International Airport, which is located 20 km from downtown and handles up to 15 million users a year and the Santos Dumont Airport, which is located on Guanabara Bay, just a few blocks from downtown.

FOOTBALL CROWD

• 20 major international airlines, with 52 international daily direct flights in and out of Rio from/to major world capitals, are responsible for 2 million tourists annually.

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CARNIVAL

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RESTAURANTS

GASTRONOMY

CITY BARS

PUBLIC SECURITY

HOTELS

BARS AND RESTAURANTS

AIRPORT

COPACABANA BEACH CHRIST THE REDEEMER AIRVIEW

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GASTRONOMY

BEACH AIRVIEW

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2012 CANDIDATE EVENT

• The year of 2012 will be used to confirm the organizing and promotional capabilities of the Rally do Brasil Team. It will also help tune the gauge for the development of the WRC events in the years from 2013 to 2015. • So it was decided to run the Candidate Event only in Campos do Jordão, where the Service Park will be also used in the following years and where the Lodging Infrastructure is very special. • The total kilometers of Special Stages and Liaisons were calculated to fit into an event that can be, at the same time, part of the Brazilian and South American Championships.

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V1 FRIDAY TC - SS

L O C A T I O N

SS Dist.

Liaison Dist.

Total Dist

PARQUE PERME OUT RAMP Parc Ferme IN

Target Time First car due

0:15 0:10

RE START (Section 1) TC - SS

SATURDAY L O C A T I O N

0 Parc Ferme OUT / Service IN SERVICE A - CAMPOS DO JORDAO 0A Service OUT RZ REFUEL ALL COMPETITORS

Total Dist

Target Time First car due

9:00 -

-

-

0:15 -

4,58

4,58

0:10

3,30

29,10

0:38

10,45

37,05

0:49 0:30

25,80 26,60 (52,40)

11:28

• Altitude – All the stages are run in roads that wave from 700 to 1,700 meters of altitude.

Km to next refuel

15,60

15,60

0:20

13,58

24,58

0:32

19,45

45,25

1:00

9,58

20,58

0:27 0:45

11,00 25,80 11,00

5A Service IN SERVICE C - CAMPOS DO JORDAO 5B Service OUT / Parc Ferme IN

(47,80)

TC - SS

• Inexistence of dust in suspension. • Tract from SP to Initial SS1/4 – very good and well signalized tarmac road.

13:56

• Tract from SS1 to SS2 – hard gravel.

SUNDAY L O C A T I O N

5C Parc Ferme OUT / Service IN SERVICE D - CAMPOS DO JORDAO 5D Service OUT RZ REFUEL ALL COMPETITORS

SS Dist.

Liaison Dist.

Total Dist

-

-

• Tract from SS2 to SS3 and SS4 to SS5 – hard gravel.

Target Time First car due

8:30 -

• Service Park – Campos do Jordão (known locally as the Brazilian Switzerland) is situated at 1,628 meters of altitude. • Type of Terrain – 95% of hard, non-degradable, well consolidated gravel. 5% of loose gravel.

11:48 11:51 12:23 12:26 13:26 13:29

14:41

RE START (Section 2)

0:15 -

• Tract from SS6 to SS7 – 50% tarmac, 50% gravel.

8:45

• Tract from SS7 to SS8 – hard gravel.

Km to next refuel

6 SS 6 PIRANGUÇU 7 SS 7 MINALBA 8 SS 8 REPRESA 8A Service IN SERVICE E - CAMPOS DO JORDAO 8B Service OUT / Poidium

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9:25 9:28 10:06 10:09 10:58

REFUEL ALL COMPETITORS

3 SS 3 PICO DO ITAPEVA 4 SS 4 PEDRA DO BAU 5 SS 5 PICO DO ITAPEVA

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OF A NEW RALLY

9:15

SECTION 1

2

Liaison Dist.

Km to next refuel

1 SS 1 PEDRA DO BAU 2 SS 2 CAMPISTA 2A Service IN SERVICE B - CAMPOS DO JORDAO 2B Service OUT RZ

SS Dist.

SPECIAL NOTES

16,20

16,20

0:21

48,70

68,40

1:20

29,90

47,05

1:00

10,45

26,65

0:35 0:20

19,70 17,15 16,20 (53,05)

9:06 9:09 10:29 10:32 11:32 14:35

SECTION 2

1

19:30 19:45 19:55

12:10 12:30

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SERVICE PARK

PODIUM

FAMILY ENTERTEINMENT CENTER

SHOPS / FOOD / BEVERAGES / ATMs

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FAMILY ENTERTEINMENT CENTER

TV LOUNGE

HOSPITALITY CENTER

HOSPITALITY CENTER

PRESS CONFERENCE AREA

PRESS CONFERENCE AREA

SPONSORS LOUNGE

PRESS CONFERENCE AREA

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EDUCATION RALLY EDUCATION SCHOOL

Agreements with several Brazilian mini cars producers, for kids up to 12 years of age, will prepare mobile traffic education theme parks. Local traffic agencies, at the cities where the competition takes place, will be responsible for the first steps in Mobility Education and the formation of capable future drivers.

IT’S NOT ONLY WHAT YOU MAKE, IT’S ALSO HOW YOU MAKE IT

Reforestation policies, Social Engagements Campaigns and an intense integration to the principles of FIA’s ACTION FOR ROAD SAFETY and Make Roads Safe Movements will receive special attention and spawn particular activities pre, during and post Rally do Brasil. The June 2012 meeting in Rio de Janeiro for the Rio+20 UN Conference Safer Roads @Rio will be extensively displayed by Rally do Brasil Candidate Event, both for awareness and dissemination of the programs.

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THE CARAVAN OF GOOD HOPE

The agreement with a non-profit organization development of Social Programs in less favored communities with low HDI-Human Development Index is of paramount importance. Education, health, environment, arts, digital, and cultural inclusion are the sustainable activities that will be realized in the areas that embrace the 2012 and 2013 Rally Events. The program will directly hit the main public schools of the cities, will give free access to all the population and will encourage their dynamic participation in all activities, always in the educational atmosphere. Medics of numerous specialties: dentists, pediatrics, gynecologists, cardiologists, dermatologists, and general practice. Besides the free calls to the communities, important partnerships are done with schools, municipalities, and regional secretaries so to stimulate educational activities and infrastructure improvement.

SUSTAINABILITY Carbon zero: the whole event will be considered as carbon zero, as trees will be planted to offset the carbon originated by the whole Rally. Reciclarte: all of the rally’s promotional material will be donated to Reciclarte, an NGO that produces different items made of recycled material.

PALPABLE

RECYCLING

Braskem will handle the collection of all the PET bottles during the event and they will be turned into benches, flower pots, recreational equipment for playgrounds, and trash cans. With these products, the Rally staff will assemble an entire square in one of the communities.

Aluminum and other metals: an NGO will handle the collection of all the metals that can be used for recycling.

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PROMOTION AND MARKETING STRATEGIES

MARKETING AND RESEARCH COOPERATION WITH LOCAL UNIVERSITIES • Three Universities considered Centers of Excellence in Brazil will sign agreements. All three are strategically located in relation to the route chosen: • São Paulo – São Paulo University – USP.

BROADCAST STRATEGY • TV broadcast negotiations – With Terrestrial and Paid Televisions to properly cover the event. • Domestic coverage of the event – A Terrestrial TV will be responsible. Ex: Rede Globo, SBT, Rede Bandeirantes, Rede TV. • Music Show – Brazilian famous singers and performers to make presentations at the Start Ceremony of the Rally. • Rally Radio – An exclusive Radio that will transmit (on the Internet and through local stations), live from the Rally Village, the action from the special stages and the hype from the backstage.

• São José dos Campos – ITA – Aeronautical Institute of Technology. • Rio de Janeiro – UFRJ – Rio de Janeiro Federal University.

PROMOTION AND DIVULGATION FOLLOWS THE THREE PILLARS’ STRUCTURE: • Arena Merchandising. • Media Partners. • Activation Promotional.

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ARENA MERCHANDISING All cities where the Rally passes by will be decorated with several high visibility scenography material that promotes the event the Media partners, Sponsors and the Governamental Entities.

MEDIA PARTNERS Communication Campaign to promote the event through Ads in Magazines, Newspapers, TVs, Radios, Internet and Social Networks.

PROMOTIONAL ACTIVATION PRE EVENT

EVENT

• November 2011 – Brasil 2012/2013 at the Wales Rally GB – A show that depicts a Brazil that has much developed since the last World Rally in 1982. With music, celebrities, visual images that show the beauties of the country, its economic strength, and the Stage where the competition will be held.

• Start Show – Famous Brazilian Group performing for the general public and for VIP in a Hospitality Center, followed by Fireworks.

• Press Conference – One week before the Inaugural Party. All the Brazilian Press will be taken to Campos do Jordão at the Blue Mountain Hotel and will also be taken for a tour of the specials. • Inaugural Rally Party – Celebrities and drivers at an event to be held at Copacabana Palace in Rio de Janeiro. • Rally Parade Expo – Competition cars to be shown to all the cities of the route. • Rally Malls – Exposition of the Rally Cars inside the big circulation Malls in São Paulo, São José do Campos, and Rio de Janeiro. • Road Show – In Rio de Janeiro and São Paulo at places capable of gathering big crowds.

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CAMPOS DO JORDÃO • Rally Village • Autographs Sessions • Guided Tours • Promotions and Sweepstakes • Mini Mall to sell products – jackets, caps, t-shirts, key rings, backpacks, flash drives, glasses, notebook cases etc. • VIPs Attendance • Exposition Spaces for Sponsors and Supporters Arrival Show – A stage set up at the Copacabana Beach will be the background for the final Musical Show and prize giving of the Rally after the Power Stage held nearby.

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SPREADING THE WORD TO THE WORLD

• Events take place every day all around the world. They appeal to the most varied audiences and publics and are responsible for huge attendances and interest. Everyone knows that the bigger the audience, the better for sponsor’s exposures and plans to make its brand, image or message known by a growing number of consumers. • Besides the local audiences, events are also capable of stirring emotions far, far away when the communication is made right. To say it in one word: TV. • Rally do Brasil will put at the disposal of organizers, promoters, sponsors, drivers, all the tools needed to consent that their talents and the emotions they are capable of generating is at constant disposal of an emergent audience. Not only promoting the other dates of the WRC through specific broadcasts and programs generated by NOS TV but also, in the case of the Brazilian Events, local broadcasters and providers. It goes without saying that TV broadcasts will be coupled with all digital media platform broadcasts available.

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WITH OPENED WINDOWS TO NEW TECHNOLOGIES

• Every single media-driven business, be it broadcasting or publishing, music, or sport, has been forced into change by the digital revolution which has decimated unwary industries and companies across the globe. Never before has complacency been a bigger corporate sin. • Palmtops, smart phones, tablets, social networks are all instruments considered in the actions of Rally do Brasil. • An incontestable opportunity to create wider audiences (hardcore and new fans) so we will ensure that more people can be in a virtual WRC driving seat.

IN A COUNTRY

OF CONTINENTAL SIZE • With a population of 200 million people. • With 54 million TV sets in 37 million homes. • 86.21% of the population has access to TV. • Brazilian Terrestrial TV is a true instrument of National cohesion. • With a growing paid TV market that has more than 100 channels. • Transmitting in Digital, Full HD and in some cases also in 3D. • With an advertisement market estimated in 25 billion US Dollars. • Distributed between Terrestrial TV: U$S 10 billion, Newspaper: U$S 4 billion, Paid TV: U$S 1.5 billion, Internet: U$S 800 million, Radio: U$S 800 million. Growth Ratio per year: 25%. • 85 million computers. • 82 million Internet users.

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THINKING ON THE LONG RUN

An event like the WRC represents so much in terms of people and money investment, economy revenues, social benefits and sportive contributions that it needs to be part of an extended period of time. After the Candidate Event is run and approved, the Rally do Brasil is planned to have a period of life of at least three years (from 2013 to 2015), before a new term is negotiated. The sheer size of the country together with the infinite locations alternatives it has to hold an International Rally, are capabilities that will be explored year after year.

Amazonas

Bahia Mato Grosso

Goiรกs

Rio de Janeiro Sรฃo Paulo Rio Grande do Sul

THINKING OTHER ROUTES 50

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TOTAL OFFICIAL SUPPORT

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Thanks to a combined effort with the Argentina Rally Organizers, the support of local Government, regional authorities, National ASN, and a terrestrial chain of TV plus strong Brazilian and International sponsors, the Brazilian Organizers whish to schedule an event that being held in the month of May will fit perfectly a fortnight before Rally Argentina, helping reduce transportation and logistic costs. The interest of the Authorities and Sponsors were potentiated by the uniqueness of a worldwide event absent from Brazil for 30 years. The interest of Brazilian and South American drivers follows the same path and will guarantee a very strong starting field.

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2012 FIA CANDIDATE EVENT WORLD RALLY CHAMPIONSHIP EVENT BUSINESS PLAN LOCATION OF THE EVENT AND INFRASTRUCTURE • Host City(ies) / Region • Campos do Jordão • Size of the city: 290 km². • Location: 186 km from São Paulo, 90 km from São José dos Campos, 333 km from Rio de Janeiro. • Practicality: 83 km from the São José dos Campos airport. • Interaction with the city(ies), government and local authorities: • The enormous success of the World Rally Championship attracted interest and rendered support from the local authorities at the cities where the events are going to take place. Here are the respective Letters of Support: • City of Campos dos Jordão. • CBA (Brazilian Motor Racing Confederation). • Service Park(s) location(s) • Campos do Jordão: Abernéssia neighborhood • Proximity to city centre: 3 km.

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• Proximity to special stages: • Travel and accommodation • International/national airport(s) within easy reach • São José dos Campos International Airport – 90 km from Campos do Jordão • Guarulhos International Airport – 159 km from Campos do Jordão • Viracopos International Airport – 268 km from Campos do Jordão • Availability and cost of international flights • 42 international airlines fly to and from Brazil. • 130 international flights every day. • 194 weekly flights to USA. • 198 weekly flights to Europe. • 91 international routes. • 45 international destinations (countries of all continents). • Suitability, availability and cost of hotel rooms or other accommodation

• Campos do Jordão – 9,000 rooms. • Services provided by rally travel agent (special deals) • Hotel and flight reservations, ground transportation, extension travelling plans, shows and exposition reservation, ticketing and custom legal support for cargo loading, unloading and handling • Access • Quality of access roads to SS • 90% tarmac roads. • Ease of access to SP(s) • Service Park is strategically located downtown Campos do Jordão and therefore can be easily accessed by foot, car, or tram. Plenty of parking is available on the whereabouts. • Suitability and quantity of parking facilities (Teams, spectators, media) • A reserved area is provided by the organization to attend all of the teams needs. • During the winter season the city receives 500,000 cars – 40 times the local car fleet. • There is a special attention concerning parking and technical accommodation of the media staff. A reserved space is provided. DATES OF THE EVENT May 2012 • Suitable weather conditions • During the months of April and May (autumn in the Southern Hemisphere), Campos do Jordão’s altitude lends to the city an enduring cool temperature throughout days and nights. • April - max temperature average 21°C - min temperature average 9°C - Rain 71mm • May - max temperature average 18°C - min temperature average 6°C - Rain 63mm • Access to hotels

• 85% of the hotels are located downtown next to the Rally Village. • Other major events in the area • The Campos do Jordão classic music festival happens during the month of July and has 80,000 direct spectators. • The vintage car collectors club annual meeting. SERVICE PARK(S) • Design, accessibility and presentation of: • Manufacturer/WRC Teams service areas • Situated inside the Rally Village, the service areas are well proportioned with the right size to keep up with the growth of the modern teams. • Support championship service areas • Separated area is already created for these support championship teams. • Merchandise/trade • This area is designed for an easy access and a fluid circulation and to provide the spectators with any rally related goods they will be looking for. • Press conference and autograph session area • Inside the press area, there will be a specially designed area for the press conferences and for the autograph sessions. • Front/rear entry to service • There are distinctive entrances for the crew and drivers, for press, and public. • Spectator experience in Service Park • Access and viewing • Since the Service Park is downtown, the access is extremely easy. • The linear disposition of the service areas enables a complete viewing experience for the spectator. • PA system and audio animation • Rally radio will be responsible for the public entertaining during the visiting hours.

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• The PA system will be present in all areas around the Service Park. • Entertainment outside Service In times • The city has many entertainment options such as bars, restaurants, night clubs, movie theatres and malls. • Use and location of big screens • The 4 big screens will be distributed as follows: - 2 on the Rally Village - 1 on the city mall - 1 on the main square • Interviews, press conferences, autograph sessions • Inside the Rally Village, close to the Service Areas there is a fully equipped press area with: - press room - press conference area - photographer room - wi-fi zone, telephones and computers - real time results service - catering - press kits - autograph session area • Hospitality areas • Along each SS, depending on the geographic disposition, there is one or two hospitality areas. • There are also hospitality areas on some team service areas. • Results service • Merchandising and trade areas • The space reserved for the merchandising and trading area is a gymnasium. • Along with the manufacturer/WRC teams merchandising shops, in the same area, there are local food and beverages stalls, ATM machines and monitors displaying race images, press conference, classifying positions, online timing and all of the competition

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information in real time. • Family entertainment • Rally simulators, food court, souvenir and gift shops, local shows and performances. • Food stalls, toilets, other facilities • Famous and popular local restaurants and bars, a regional brewery, and a traditional Brazilian chocolate factory have confirmed their presence in the food court. • Remote Service Zone (if any) • The candidate event of 2012 doesn’t contemplate Remote Service Zone. • HQ layout for Stage One Technology operations • Designed according to the technical necessities and strategically located between the press area and the service Park. FUNDING • Financial projections and robustness of the financial plan • The whole plan was projected having in mind a four year period. In 2012 the Candidate Event has evidently a smaller organizational budget but an enormous participate economic role in securing current sponsors and attracting new ones. All the Agreements are of four year periods. • Distribution between public and private funding • 40% Private and 35% Public. This is achieved with a heavy use of special programs that exist in Brazil that give Fiscal Benefits for Companies investing in High Performance Sports. • Use of public funding • Coming mainly from the non-paid use of Police Forces, Traffic Agents, UTI Vehicles and Public Locations. • Involvement of the Tourism Board • A perfect integration with Regional, State and Federal Tourism Boards is already in place and will lead to the inclusion of the Rally dates from 2012 to 2015 in the Official Brazilian Calendar of Events.

• Other Contributions: • Marketing Strategy and Non-Specific Assistances– Hospitality Centers, Wearable Articles and Souvenirs. BROADCAST STRATEGY • TV broadcast negotiations • With Terrestrial and Paid Televisions to properly cover the event. • Domestic coverage of the event • A Terrestrial TV will be responsible. Ex: Rede Globo, SBT, Rede Bandeirantes, Rede TV. • Implementation of Live Stage • Music Show – Brazilian famous singers and performers to make presentations at the Start Ceremony of the Rally. • Local TV coverage • Special deals with community channels. BRAND STRATEGY • Our aim is to associate the Rally do Brasil Brand to a new era for the Brazilian sport. This will help the event to be in accordance with the national government’s projects in order to reassure Brazil as a sporting touristic attraction. MARKETING AND RESEARCH • Cooperation with local universities • Three Universities considered Centers of Excellence in Brazil will sign agreements. All three are strategically located in relation to the route chosen: • São Paulo – Universidade de São Paulo – USP • São José dos Campos – ITA – Aeronautical Institute of Technology • Rio de Janeiro – UFRJ – Universidade Federal do Rio de Janeiro • Press clipping services

ITINERARY • Media friendliness of the itinerary: • Extremely friendly as the European markets will be hit at prime times at the end of the days. In time for the TV evening news and newsrooms of publications. It is a compact itinerary and the location of the Service Park makes it easy for the total integration of Media professionals and competitors. The short distances to be covered by photographers makes it easy to reach the photo points indicated, Points that were chosen for their capacity of generating unique pictures with breathtaking backgrounds. • Spectator points • Reached by numerous access roads independent from the Rally circuit. • Hospitality areas • Luxury tailored to reflect Brazilian’s taste and exclusive enough to be sought after. • Ease of access to/from/between stages • Each city in the chosen route will have its own part of the Rally to cheer for the competitors. PRE-EVENT AND ON-EVENT GENERAL PROMOTION • Implementation and management of: • Press Conference • One week before the Inaugural Party. All the Brazilian Press will be taken to Campos de Jordão at the Blue Mountain Hotel and will also be taken for a tour of the specials. • Road Show • In Rio de Janeiro and São Paulo at places capable of gathering big crowds. • Rally Parade Expo • Competition Cars to be shown to all the cities of the route. • Implementation and management of other marketing initiatives

57


• All cities where the Rally passes by will be decorated with several high visibility scenography material that promotes the event the Media partners, Sponsors and the Governmental Entities. • TV ads • Communication Campaign to promote the event through Ads in Magazines, Newspapers, TVs, Radios, Internet and Social Networks. • Posters • Presence and involvement of local personalities/ celebrities • November 2011 – Brasil 2012/2013 at the Wales Rally GB depicts a Brazil that has much developed since the last World Rally in 1982. With music, celebrities, visual images that show the beauties of the country, its economic strength and the stage where the competition will be held. • Inaugural Rally Party – Celebrities and drivers at an event to be held at Copacabana Palace in Rio de Janeiro. • Implementation of other PR initiatives • Rally Parade Expo – Competition cars to be shown to all the cities of the route • Rally Malls – Exposition of the rally cars inside the big circulation malls in São Paulo, São José do Campos, and Rio de Janeiro.

CEREMONIAL START • Location • Rally Village – Campos do Jordão. • Design • Promotions and Sweepstakes. • Mini Mall to sell products – Jackets, Caps, T-Shirts, Key Rings, Backpacks, Pen Drives, Glasses, Notebook Cases, etc. • VIPs Attendance. • Exposition Spaces for Sponsors and Supporters. • Accessibility • Entertainment/local flavour • Start Show – Famous brazilian group performing for the general public and for VIP in a hospitality center, followed by fireworks.

ANNUAL EVENT PROMOTION CONTRIBUTION • Planned use of the Annual Event Promotion Contribution

NORTH ONE SPORT OPERATIONS • Assistance and co-ordination provided to WRC TV, Stage One Technology and NOS • Logistics • Total support since the customs procedures up to the border processes on the way to Argentina. • Access • Guaranteed to all areas with the special support of local guides under the supervision of the Rally technical organizers. • Briefing/information • Special Material to be sent six months before the

TICKETS • Structure of ticketing offer (VIP packages etc) • Ticketing campaign LICENSING • Availability and quality of products

58

FINISH/ PODIUM CEREMONY • Location • Copacabana beach – Rio de Janeiro. • Entertainment/local flavor • A stage set up at the Copacabana Beach will be the background for the final Musical Show and prize giving of the Rally after the Power Stage held nearby.

date of the event to help prepare the actions. • Services (vehicles, personnel) • Cars, Exclusive Transportation Trucks and two helicopters support personnel from the Brazilian Official Terrestrial TV. • Live TV co-operation • Technical help from the Brazilian Official Terrestrial TV. SUPPORT TO MANUFACTURERS AND SUPPORT CHAMPIONSHIPS ACTIVITIES Manufacturers play a fundamental role in Rally do Brazil. One of Ford’s assembly plants is located 58 km away from Campos do Jordão, Citröen main production plant is 190 km away and two of VW’s plants are coincidentally also located at 58 and 190 km. Rally do Brazil is a real hub for the manufacturers participating in the WRC. Such closeness makes it easy to implement promotional activities that have strong effects on the success of the event. • Display areas provided for Manufacturers • Downtown Campos do Jordão and selected Malls in other cities are planned to be equally divided between the participating Manufacturers. • Logistical and organisational support • The manufacturer’s local structures will receive an advanced support to help detect each one’s more demanding necessities. Thanks to the Organizers’ knowledge of the principals of each of the Manufacturers, tailor made alternatives will be presented to them. ACTIONS TO SUPPORT LOCAL DRIVERS /ENTRIES • Amateurs • Assistance with entry procedure • Full support for early birds with homologation and fitting processes needed in a WRC Rally. • Reduced entry fees

• 60% discounts on the entry fee for all Brazilian and South American entries. Free Transport Lorries and Customs Support for all entries coming from behind Brazilian borders and/or more than 400 km distance. • Prizes for local drivers • Guaranteed Media Exposure on Terrestrial TV, plus one Entry Fee plus 50% contribution for the winner Local Driver to participate in one International Event to be chosen. • Young talent programmes • Introduction of a Rally Brazilian Academy Campaign to detect Young Talents that will have to follow a preparation (physical, mental and technical) course architected in conjunction with the Local ASN and promote by the Brazilian Terrestrial TV Chain. The course will be free for those that in 2012 show the best performances in the Brazilian Rally Scenery. From 2013 on the participants will be chosen also amongst the drivers with entries at the Rally do Brasil. One driver per year will receive a full payment to participate in two International Races. ENVIRONMENT, ROAD SAFETY AND OTHER CSR INITIATIVES • Environmental policy • Involvement of government and local authorities • The agreement with a non-profit organization development of Social Programs in less favored communities with low HDI-Human Development Index is of paramount importance. Education, health, environment, arts, digital and cultural inclusion are the sustainable activities that will be realized in the areas that embrace the 2012 and 2013 Rally Events. Education, health, environment, arts, digital and cultural inclusion are the sustainable activities that will be realized in the areas that embrace the 2012

59


and 2013 Rally Events. Medics of numerous specialties: dentists, pediatrics, gynecologists, cardiologists, dermatologists, and general practice. Besides the free calls to the communities, important partnerships are done with schools, municipalities and regional secretaries so to stimulate educational activities and infrastructure improvement. • Carbon offsetting • Carbon zero: the whole event will be considered as carbon zero, as trees will be planted to offset the Carbon originated by the whole Rally. • Waste management • Reciclarte: all of the rally’s promotional material will be donated to Reciclarte, an NGO that produces different items made of recycled material. • Aluminum and other metals: an NGO will handle the collection of all the metals that can be used for recycling. • Braskem will handle the collection of all the PET bottles during the event and they will be turned into benches, flower pots, recreational equipment for playgrounds, and trash cans. With these products, the Rally staff will assemble an entire square in one of the communities. • Spectator involvement etc. • Aluminum and other metals: an NGO will handle the collection of all the metals that can be used for recycling. • Road safety campaigns • Involvement of government and local authorities, drivers/celebrities etc. • Agreements with several Brazilian mini cars producers, for kids up to 12 years of age, will prepare mobile traffic education theme parks.

60

Local traffic agencies, at the cities where the competition takes place, will be responsible for the first steps in Mobility Education and the formation of capable future drivers. • Display areas, presentations • Reforestation policies, Social Engagements Campaigns and an intense integration to the principles of FIA’s ACTION FOR ROAD SAFETY and Make Roads Safe Movements will receive special attention and spawn particular activities pre, during and post Rally do Brasil. The June 2012 meeting in Rio de Janeiro for the Rio+20 UN Conference Safer Roads @Rio will be extensively displayed by Rally do Brasil Candidate Event, both for awareness and dissemination of the programs. • CSR Communications strategy • To be started as soon as the Candidate Event is approved and begins to increase gradually twelve months before the WRC Rally Brazil 2013 (during the Candidate Event)

2013 FIA WORLD RALLY CHAMPIONSHIP

EVENT BUSINESS PLAN LOCATION OF THE EVENT AND INFRASTRUCTURE • Host City(ies) / Region • São Paulo • Size of the city: 1,525 km². • Location: 430 km from Rio de Janeiro, 186 km from Campos do Jordão, 100 km from São José dos Campos. • Practicality: 25 km from Guarulhos airport, direct non-stop flights to over 25 countries. • Campos do Jordão • Size of the city: 290 km². • Location: 186 km from São Paulo, 90 km from São José dos Campos, 333 km from Rio de Janeiro. • Practicality: 83 km from São José dos Campos airport. • São José dos Campos • Size of the city: 1,100 km². • Location: 100 km from São Paulo, 90 km from Campos do Jordão, 338 km from Rio de Janeiro.

• Practicality: city’s airport is 6,5 km from downtown. • Rio de Janeiro • Size of the city: 1,264 km². • Location: 430 km from São Paulo, 333 km from Campos do Jordão, 338 km from São José dos Campos. • Practicality: Galeão International Airport is 20 km away from the city’s downtown, Santos Dumont Airport is blocks away from the main city’s hotels. • Interaction with the city(ies), government and local authorities: • The enormous success of the World Rally Championship attracted interest and rendered support from the local authorities at the cities where the events are going to take place. Here are the respective Letters of Support: • City of Rio de Janeiro. • State of Rio de Janeiro.

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• City of São José dos Campos. • City of Campos do Jordão. • CBA (Brazilian Motor Racing Confederation). • Service Park(s) location(s) • Campos do Jordão: Abernéssia neighborhood • Proximity to city centre: 3 km. • Proximity to special stages: • Travel and accommodation • International/national airport(s) within easy reach • São José dos Campos International Airport – 90 km from SP. • Guarulhos International Airport – 159 km. from Campos do Jordão • Viracopos International Airport – 268 km from Campos do Jordão • Galeão International Airport – 330 km from Campos do Jordão • Availability and cost of international flights • 42 international airlines fly to and from Brazil. • 130 international flights every day. • 194 weekly flights to USA. • 198 weekly flights to Europe. • 91 international routes. • 45 international destinations (countries of all continents). • Suitability, availability and cost of hotel rooms or other accommodation • São Paulo – 60,000 rooms. • Campos do Jordão – 9,000 rooms. • Rio de Janeiro – 25,000 rooms. • Services provided by rally travel agent (special deals) • Hotel and flight reservations, ground transportation, extension travelling plans, shows and exposition reservation, and ticketing and custom legal support for cargo loading, unloading and handling.. • Access

62

• Quality of access roads to SS • 90% tarmac roads. • Ease of access to SP(s) • Service Park is strategically located downtown Campos do Jordão and therefore can be easily accessed by foot, car, or tram. Plenty of parking is available on the whereabouts. • Suitability and quantity of parking facilities (Teams, spectators, media) • A reserved area is provided by the organization to attend all of the teams needs. • During the winter season the city receives 500,000 cars. • There is a special attention concerning parking and technical accommodation of the media staff. A reserved space is provided. DATES OF THE EVENT May 2013 • Suitable weather conditions • Perfect weather for the practice of Rally The months of April and May (autumn in the Southern Hemisphere) in the region chosen for the 2012 and 2013 events will also contribute to the diversity of the Rally do Brazil. From the hot climate of São Paulo, passing through the milder environment of the Paraíba Valley to the cooler days and nights of Campos de Jordão’s altitude to finalize at sea side in sunny Rio de Janeiro where summer hardly takes a break. • São Paulo • April - max temperature average 32°C - min temperature average 24°C - Rain 75mm • May - max temperature average 31°C - min temperature average 23°C - Rain 73mm • Campos do Jordão • April - max temperature average 21°C - min temperature average 9°C - Rain 71mm

• May - max temperature average 18°C - min temperature average 6°C - Rain 63mm • Rio de Janeiro • April - max temperature average 34°C - min temperature average 27°C - Rain 107mm • May - max temperature average 35°C - min temperature average 25°C - Rain 79mm • São José dos Campos • April - max temperature average 28°C - min temperature average 15°C - Rain 80mm • May - max temperature average 26°C - min temperature average 13°C - Rain 58mm • Access to hotels • 85% of the hotels are located downtown next to the Rally Village. • Other major events in the area • The Campos do Jordão classic music festival has 80,000 direct spectators divided in 10 big presentations during the month of July • The vintage car collectors’ club annual meeting. SERVICE PARK(S) • Design, accessibility and presentation of: • Manufacturer/WRC Teams service areas • Situated inside the Rally Village, the service areas are well proportioned with the right size to keep up with the growth of the modern teams. • Support championship service areas • Separated area is already created for these support championship teams. • Merchandise/trade • This area is designed for an easy access and a fluid circulation and to provide the spectators with any rally related goods they will be looking for. • Press conference and autograph session area • Inside the press area, there will be a specially designed area for the press conferences and for

the autograph sessions. • Front/rear entry to service • There are distinctive entrances for the crew and drivers, for press and public. • Spectator experience in Service Park • Access and viewing • Since the Service Park is downtown, the access is extremely easy. • The linear disposition of the service areas enables a complete viewing experience for the spectator. • PA system and audio animation • Entertainment outside Service In times • The city has many entertainment options such as bars, restaurants, night clubs, movie theatres and malls. • Use and location of big screens • The 6 big screens will be distributed as follows: - 4 on the Rally Village - 1 on the city mall - 1 on the main square • Interviews, press conferences, autograph sessions • Inside the Rally Village, close to the Service Areas there is a fully equipped press area with: - press room - press conference area - photographer room - wi-fi zone, telephones and computers - real time results service spread throughout the press area - catering - press kits - autograph session area • Hospitality areas • Results service • Merchandising and trade areas • The space reserved for the merchandising and

63


trading area is a gymnasium. • Along with the manufacturer/WRC teams merchandising shops, in the same area, there are local food and beverages stalls, ATM machines and monitors displaying race images, press conference, classifying positions, online timing and all of the competition information in real time. • Family entertainment • Rally simulators, food court, souvenir and gift shops, local shows and performances. • Food stalls, toilets, other facilities • Famous and popular local restaurants and bars, a regional brewery, and a traditional Brazilian chocolate factory have confirmed their presence in the food court. • Remote Service Zone (if any) • Design, accessibility and promotional relevance • WRC 2013 event remote service is subject to future approval by teams and organizers. • HQ layout for Stage One Technology operations • Designed according to the technical necessities and strategically located between the press area and the service Park. FUNDING • Financial projections and robustness of the financial plan • The whole plan was projected having in mind a four year period. In 2012 the Candidate Event has evidently a smaller organizational budget but an enormous participate economic role in securing current sponsors and attracting new ones. All the Agreements are of four year periods. • Distribution between public and private funding • 40% Private and 35% Public. This is achieved with a heavy use of special programs that exist in Brazil that give Fiscal Benefits for Companies investing in High

64

Performance Sports. • Use of public funding • Coming mainly from the non-paid use of Police Forces, Traffic Agents, UTI Vehicles and Public Locations. • Involvement of the Tourism Board • A perfect integration with Regional, State and Federal Tourism Boards is already in place and will lead to the inclusion of the Rally dates from 2012 to 2015 in the Official Brazilian Calendar of Events. • Other Contributions: • Marketing strategy and non-specific assistances – Hospitality centers, wearable articles, and souvenirs. BROADCAST STRATEGY • TV broadcast negotiations • With terrestrial and paid televisions to properly cover the event. • Domestic coverage of the event • A Terrestrial TV will be responsible. Ex: Rede Globo, SBT, Rede Bandeirantes, Rede TV. • Implementation of Live Stage • Music Show – Brazilian famous singers and performers to make presentations at the Start Ceremony of the Rally. • Local TV coverage • Special deals with community channels. BRAND STRATEGY • Our aim is to associate the Rally do Brasil Brand to a new era for the Brazilian sport. This will help the event to be in accordance with the national government’s projects in order to reassure Brazil as a sporting touristic attraction. MARKETING AND RESEARCH • Cooperation with local universities • Three Universities considered Centers of Excellence

in Brazil will sign agreements. All three are strategically located in relation to the route chosen: • São Paulo – Universidade de São Paulo – USP. • São José dos Campos – ITA – Aeronautical Institute of Technology. • Rio de Janeiro – UFRJ – Universidade Federal do Rio de Janeiro. • Press clipping services ITINERARY • Media friendliness of the itinerary: • Extremely friendly as the European markets will be hit at prime times at the end of the days. In time for the TV evening news and newsrooms of publications. It is a compact itinerary and the location of the Service Park makes it easy for the total integration of Media professionals and competitors. The short distances to be covered by photographers makes it easy to reach the photo points indicated, Points that were chosen for their capacity of generating unique pictures with breathtaking backgrounds. • Spectator points • Reached by numerous access roads independent from the Rally circuit. • Hospitality areas • Luxury tailored to reflect Brazilian’s taste and exclusive enough to be sought after. • Ease of access to/from/between stages • Each city in the chosen route will have its own part of the Rally to cheer for the competitors. PRE-EVENT AND ON-EVENT GENERAL PROMOTION • Implementation and management of: • Press Conference • One week before the Inaugural Party. All the Brazilian Press will be taken to Campos de Jordão at the Blue Mountain Hotel and will also be taken

for a tour of the specials. • Road Show • In Rio de Janeiro and São Paulo at places capable of gathering big crowds. • Rally Parade Expo • Competition Cars to be shown to all the cities of the route. • Implementation and management of other marketing initiatives • All cities where the Rally passes by will be decorated with several high visibility scenography material that promotes the event the Media partners, Sponsors and the Governmental Entities. • TV ads • Communication Campaign to promote the event through Ads in Magazines, Newspapers, TVs, Radios, Internet and Social Networks. • Posters • Presence and involvement of local personalities/ celebrities • November 2011 - Brasil 2012/2013 at the Wales Rally GB depicts a Brazil that has much developed since the last World Rally in 1982. With music, celebrities, visual images that show the beauties of the country, its economic strength and the stage where the competition will be held. • Inaugural Rally Party – Celebrities and drivers at an event to be held at Copacabana Palace in Rio de Janeiro. • Implementation of other PR initiatives • Rally Parade Expo – Competition cars to be shown to all the cities of the route • Rally Malls – Exposition of the Rally Cars inside the big circulation Malls in São Paulo, São José do Campos, and Rio de Janeiro.

65


ANNUAL EVENT PROMOTION CONTRIBUTION • Planned use of the Annual Event Promotion Contribution TICKETS • Structure of ticketing offer (VIP packages etc) • Ticketing campaign LICENSING • Availability and quality of products – all kind of merchandising products related to the Rally of Brazil and the official WRC. CEREMONIAL START • Location • Rally Village – Campos do Jordão. • Design • Promotions and Sweepstakes. • Mini Mall to sell products – Jackets, Caps, T-Shirts, Key Rings, Backpacks, Pen Drives, Glasses, Notebook Cases, etc. • VIPs Attendance. • Exposition Spaces for Sponsors and Supporters. • Accessibility • Entertainment/local flavour • Start Show – Famous brazilian group performing for the general public and for VIP in a hospitality center, followed by fireworks. FINISH/ PODIUM CEREMONY • Location • Copacabana beach – Rio de Janeiro. • Entertainment/local flavor • A stage set up at the Copacabana Beach will be the background for the final Musical Show and prize giving of the Rally after the Power Stage held nearby.

66

NORTH ONE SPORT OPERATIONS • Assistance and co-ordination provided to WRC TV, Stage One Technology and NOS • Logistics • Total support since the customs procedures up to the border processes on the way to Argentina. • Access • Guaranteed to all areas with the special support of local guides under the supervision of the Rally technical organizers. • Briefing/information • Special Material to be sent six months before the date of the event to help prepare the actions. • Services (vehicles, personnel) • Cars, Exclusive Transportation Trucks and two helicopters support personnel from the Brazilian Official Terrestrial TV. • Live TV co-operation • Technical help from the Brazilian Official Terrestrial TV. SUPPORT TO MANUFACTURERS AND SUPPORT CHAMPIONSHIPS ACTIVITIES Manufacturers play a fundamental role in Rally do Brazil. One of Ford’s assembly plants is located 58 km away from Campos do Jordão, Citröen main production plant is 190 km away and two of VW’s plants are coincidentally also located at 58 and 190 km. Rally do Brazil is a real hub for the manufacturers participating in the WRC. Such closeness makes it easy to implement promotional activities that have strong effects on the success of the event. • Display areas provided for Manufacturers • Downtown Campos do Jordão and selected Malls in other cities are planned to be equally divided between the participating Manufacturers. • Logistical and organisational support

• The manufacturer’s local structures will receive an advanced support to help detect each one’s more demanding necessities. Thanks to the Organizers’ knowledge of the principals of each of the Manufacturers, tailor made alternatives will be presented to them. ACTIONS TO SUPPORT LOCAL DRIVERS /ENTRIES • Amateurs • Assistance with entry procedure • Full support for early birds with homologation and fitting processes needed in a WRC Rally. • Reduced entry fees • 60% discounts on the entry fee for all Brazilian and South American entries. Free Transport Lorries and Customs Support for all entries coming from behind Brazilian borders and/or more than 400 km distance. • Prizes for local drivers • Guaranteed Media Exposure on Terrestrial TV, plus one Entry Fee plus 50% contribution for the winner Local Driver to participate in one International Event to be chosen. • Young talent programmes • Introduction of a Rally Brazilian Academy Campaign to detect Young Talents that will have to follow a preparation (physical, mental and technical) course architected in conjunction with the Local ASN and promote by the Brazilian Terrestrial TV Chain. The course will be free for those that in 2012 show the best performances in the Brazilian Rally Scenery. From 2013 on the participants will be chosen also amongst the drivers with entries at the Rally do Brasil. One driver per year will receive a full payment to participate in two International Races. ENVIRONMENT, ROAD SAFETY AND OTHER CSR INITIATIVES • Environmental policy

• Involvement of government and local authorities • The agreement with a non-profit organization development of Social Programs in less favored communities with low HDI-Human Development Index is of paramount importance. Education, health, environment, arts, digital and cultural inclusion are the sustainable activities that will be realized in the areas that embrace the 2012 and 2013 Rally Events. Education, health, environment, arts, digital and cultural inclusion are the sustainable activities that will be realized in the areas that embrace the 2012 and 2013 Rally Events. Medics of numerous specialties: dentists, pediatrics, gynecologists, cardiologists, dermatologists, and general practice. Besides the free calls to the communities, important partnerships are done with schools, municipalities and regional secretaries so to stimulate educational activities and infrastructure improvement. • Carbon offsetting • Carbon zero: the whole event will be considered as carbon zero, as trees will be planted to offset the Carbon originated by the whole Rally. • Waste management • Reciclarte: all of the rally’s promotional material will be donated to Reciclarte, an NGO that produces different items made of recycled material. Aluminum and other metals: an NGO will handle the collection of all the metals that can be used for recycling. Braskem will handle the collection of all the PET bottles during the event and they will be turned into benches, flower pots, recreational equipment for playgrounds, and trash cans. With

67


these products, the Rally staff will assemble an entire quare in one of the communities. • Spectator involvement etc. • Aluminum and other metals: an NGO will handle the collection of all the metals that can be used for recycling. • Road safety campaigns • Involvement of government and local authorities, drivers/celebrities etc. • Agreements with several Brazilian mini cars producers, for kids up to 12 years of age, will prepare mobile traffic education theme parks. Local traffic agencies, at the cities where the competition takes place, will be responsible for the first steps in Mobility Education and the formation of capable future drivers. • Display areas, presentations • Reforestation policies, Social Engagements Campaigns and an intense integration to the principles of FIA’s ACTION FOR ROAD SAFETY and Make Roads Safe Movements will receive special attention and spawn particular activities pre, during and post Rally do Brasil. The June 2012 meeting in Rio de Janeiro for the Rio+20 UN Conference Safer Roads @Rio will be extensively displayed by Rally do Brasil Candidate Event, both for awareness and dissemination of the programs. • CSR Communications strategy • To be started as soon as the Candidate Event is approved and begins to increase gradually twelve months before the WRC Rally Brazil 2013 (during the Candidate Event).

68


WRC 2012/2013  

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