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fair sponsors maserati Maserati is an Italian luxury car manufacturer which was established on December 1, 1914, in Bologna (Italy) by its founder Alfieri Maserati and his brothers. Their passion and talent contributed to the company DNA: innovation, excellence, and challenge, which are reflected in the brand’s claim “The absolute opposite of ordinary”. Today, the company's headquarters and main production location are in Modena (Italy). A second state-of-the-art production location, based on the highest quality standards of the World Class Manufacturing (WCM) concept, was inaugurated in Grugliasco, near Turin (Italy), in 2013. Maserati has been owned by the Italian car giant Fiat S.p.A. since 1993. Its emblem, the trident, was inspired by the fountain on the Piazza del Nettuno in the center of Bologna (Italy). It is a symbol that ties together the brothers, their hometown, and the artistry and craftsmanship for which Bologna and EmiliaRomagna are known. Through major investments into product development, production facilities as well as its worldwide dealer network, Maserati has hit a turning point. In addition to the successful GranTurismo and GranCabrio ranges, the latest generation of Maserati’s flagship sedan, the Quattroporte, and the new sports executive sedan, the Ghibli, provide the cornerstones to the brand’s strategy of producing some 50,000 units annually and gaining a significantly strengthened presence in the global luxury car market. Maserati was the Official Car Partner of Art Dubai 2015, providing collectors and special guests a courtesy VIP shuttle service. maserati.com