Colossus Group Inc. The Branding Empire
Empowering smart brands Business Profile 2016
www.colossus.com
Colossus Group Inc.
27% Increased Convertion Rate
COLOSSUS FIGURES
139 Projects Completed in 2017
2 / The Figures
The Branding Empire
+11% Annual Income Growth
AT A GLANCE
12m Combined Customers Profits
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If people believe they share values with a company, they will stay loyal to the brand. Howard Schultz, CEO of Starbucks
Colossus’ Vision Our vision has nothing to do with transactions, pushing products or getting bigger for the sake of bigness. It’s about building lifelong relationships one customer at a time.
The Branding Empire
Contents General Information
Business Report
07
Message from the President James Brown
22
Financial Highlights Our Key Figures
09
Colossus Overview Philosophy, Mission & Goals
23
The Testimonials Customers’ Remarks
11
The History Timeline of Colossus in 10 Years
13
The Inspired People Board of Directors and Team
Business Offerings
15
Digital Strategy and Science Tablets, App and Desktop
17
Customer Strategy and Marketing Engaging the Market Better
19
Internet and Online Marketing The Power of Online
21
The Case Study Makeshift of A Cozy Cafe
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Colossus Group Inc.
Message from the President
Creativity and Innovation are Two Important Factors in Colossus for Continuous Success
Jamie White
Social progress is largely due to the intellectual creativity of human beings. The dense accumulation of all this human activity has resulted in cutting-edge science and technology, painting and music that inspires awe, and the complex mechanisms that allow society to function. Today, in an advanced society that continues to evolve at a rapid pace, the tools that help us convey our thoughts and ideas have become an integral part of our
6 / Message from the President
The Branding Empire
Jamie White, President & CEO Colossus Group Inc.
“Colossus products support the intellectual creative activities of people in many facets of their lives. It helps to make life easier and more comfortable.”
daily lives. Colossus products support the intellectual creative activities of people in many facets of their lives. Our scientific calculators help students understand mathematics, while our electronic dictionaries are used to acquire knowledge not just in language, but in many related fields.
communication tools. Finally, our IT systems have become essential for many businesses today. We remain determined to fulfill our creed of “Creativity and Innovation.”
As information devices that can be worn all day long, our watches are used in business, sports and many other venues. Our electronic musical instruments and digital cameras help people convey positive human emotion and serve as excellent
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Colossus Group Inc.
About Colossus We help our clients succeed in a connected world with digital services and platforms that upscale the consumer experience.
The Colossus team having a meeting for a client brief
Colossus At A Glance
The Imaginative and Innovative Company
Founded 2007
C.E.O. Jamie White
Headquarter New York, US
Industry Technology
Employees 24
Revenue 640k
8 / About Colossus
Today, in an advanced society that continues to evolve at a rapid pace, the tools that help us convey our thoughts and ideas have become an integral part of our daily lives. Colossus products support the intellectual creative activities of people in many facets of their lives for real.
The Branding Empire
28
Germany
Japan
Clients Served Across 5 Countries Worldwide Industry Expertises + Media and Technology + Retail + Entertainment + Food and Beverage + Travel and Tourism + Banking and Finances + Education and Government + Arts & Crafts + Law & Legal + Food & Beverage
United States
Malaysia
Brazil
Our Mission
Our Aspiration
Our Goals
To bring our creative and digital expertise to envision ways to make customers’ experience better: simpler, more seamless, and engaging.
To enable superior returns on clients’ technology investments through bestin-class industry solutions, domain expertise and global scale.
• Greater measure of service, sales and customer satisfaction. • Produce high-standard solutions. • Add values to change lifes.
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Colossus Group Inc.
The Timeline ... 2011 – John Darwin is thinking through a project brief
2013 – Launching of a brand new business application
2010
2011
2012
2013
A New Star Is Born The tools that help us convey our thoughts and ideas have become an integral part of our daily lives. Colossus products support the intellectual creative activities of people.
Gaining Steps In an ideal world this website wouldn’t exist, a client would acknowledge the importance of having web copy before the design starts.
Top Notch! Colossus products support the intellectual creative activities of people.
5 out of 5 stars The tools that help us convey our thoughts and ideas have become an integral part of our daily lives. Colossus products.
Creative Project We helped a client to redesign their website with a fresh look.
10 / The Timeline
New App Launch Needless to say it’s very important, content is king and people are beginning to understand that.
Great Testimonial We helped a client to redesign their website with a fresh look. Fresh Ideas Ideas have become an integral part of our daily lives.
Amazing Milestone Needless to say it’s very important, content is king and people are beginning to understand that.
The Branding Empire
Our step-by-step journey and key highlights 2015 – Brainstorming session
2017 – Brand new office
2014
2015
2016
2017
Top Notch! Colossus products support the intellectual creative activities of people.
5 out of 5 stars The tools that help us convey our thoughts and ideas have become an integral part of our daily lives. Colossus products.
A New Star Is Born The tools that help us convey our thoughts and ideas have become an integral part of our daily lives. Colossus products support the intellectual creative activities of people.
Gaining Steps In an ideal world this website wouldn’t exist, a client would acknowledge the importance of having web copy before the design starts.
Great Testimonial We helped a client to redesign their website with a fresh look. Fresh Ideas Ideas have become an integral part of our daily lives.
Amazing Milestone Needless to say it’s very important, content is king and people are beginning to understand that.
Creative Project We helped a client to redesign their website with a fresh look.
New App Launch Needless to say it’s very important, content is king and people are beginning to understand that.
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Colossus Group Inc.
We are only as good as our people. Our people are our greatest asset. Our team consist of world-recognized best practices to meet our objectives. Together we are full of methodologies, capabilities and skills.
Our Leaders
12 / The People
Jamie White President & C.E.O.
Daniel Wallman Digital Director
Jamie has a career in digital and communication groups for over 20 years in various companies.
Jamie has a career in digital and communication groups for over 20 years in various companies.
Thomas Craig Vice President
John Armstrong Marketing Director
Thomas is a natural born leader and entrepreneur. A talented innovator by nature.
Thomas is a natural born leader and entrepreneur. A talented innovator by nature.
The Branding Empire
Team Qualities
FINANCE DEPARTMENT
Smart. Driven. Innovative. Fun. Creative. Humble. Ambitious. Passionate.
Samuel Aaker Chief Financial Officer Angie Vance Financial Officer Tat Dunn Chief Accountant
Alyson Loe Marketing Manager
Manuel Doe Digital Designer
Allan Pierce Marketing Executive
TECHNOLOGY DEPARTMENT
Tedd Baker Web Developer
Jay Simon Technology Director
Angie Vance Financial Officer
Paul Loop Chief Programmer
DESIGN DEPARTMENT
Christopher Smith App Developer
David Pierce Accounts Executive MARKETING & HR DEPARTMENT Daryl Mann Marketing Director
Elizabeth Sunne Design Director John Armstrong Art Director
Darrick Vance Human Resource Director
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Colossus Group Inc.
EXPERTISE #1
Digital Strategy What? Branding Where? Social networks Why? Technology era
14 / Digital Strategy & Branding
Business Weapon
Key Strategy
Digital technology is disrupting organizations, wreaking havoc on well-established business models and upending entire industries. Colossus’s Strategy & Innovation practice helps senior executives anticipate and adapt to these trends — accelerating growth and transforming their brands.
The Digital Experience Strategy will be based on solid customer research and insights, and will clearly describe what needs to be done to provide exceptional experiences for your customers, and how these will be delivered as a program of work or individual projects.
The Branding Empire
The 3 Benefits of Digital Strategy & Branding
List of Offerings + Digital strategy and planning + Future vision creation + Customer journey mapping + Online marketing strategy + Business case development + Business analysis + eCommerce consultation + Scoping documentation + User analysis and profiling
1
Accessibility Contents are easy to access. Yet if you’ve already developed a content strategy, simply use the same concepts and add a person and a camera.
2
Expansion The point is to be present and visible so that those who favor consuming information through videos will appreciate that you’re making the effort to reach.
3
Conversion But technical hurdles aside, a lot of the brand-digital relationship simply has not been the digital marketer’s job. It’s a fast-moving industry that converts at a rapid pace.
In today’s world, new digital products have become vital to the offerings of almost every successful business and brand. It’s a stepping stone to gain momentum and achivement. Trends is accelerating growth and transforming their brands and businesses for success in the digital world.
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Colossus Group Inc.
What? Marketing
Where? Target market
Why? Awareness
Accelerating profitable growth is an unrelenting challenge in today’s environment where competition is globalizing, digital is redefining customer interaction and potential buyers are moving too fast to notice you. Real customers bounce between buying phases regularly in their purchasing process. One minute they may appear ready to act, only to be influenced to another decision by a friend’s social media post or some compelling competitor video content. Or, they may have gone to a brick-and-mortar store with the intent to buy, only to find a better deal on their mobile device.
Colossus Marketing Solutions
+ Seek Demand. + Boost Growth. + Drive Loyalty.
16 / Marketing Strategy
EXPERTISE #2
Marketing – Engaging Your Consumers
The Branding Empire
Marketing Offerings + World class market segmentation + Detailed customer analytics + Customer behaviour mapping + Customer loyalty programmes + Effective pricing strategies
Consumers used to willingly flow through the purchase path from awareness to consideration to purchase to loyalty. It’s no longer the case today.
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Colossus Group Inc.
EXPERTISE #3
Innovation Strategy “If companies were to uncover new streams of revenue, having the right innovation strategy is vital.�
18 / Innovation Strategy
What? Branding Where? Social networks Why? Technology era
The Branding Empire
Innovation Assistance + Inspiration & insights + Idea generation + Customer co-creation + Rapid prototyping + Concept screening + Market assessment definition + Business model transformation + Organizational readiness + Change management + Launch strategy & planning
Social progress is largely due to the intellectual creativity of human beings. The dense accumulation of all this human activity has resulted in the complex mechanisms that allow society to progress. Today, in an advanced society that continues to evolve at a rapid pace, the tools that help us convey our thoughts and ideas have become an integral part of our daily lives. Colossus products support the intellectual creative activities of people in many facets of their lives. As information devices that can be worn all day long, our watches are used in business, sports and many other venues. Our electronic musical instruments and digital cameras help people convey positive human emotion and serve as excellent communication tools. Colossus products support the intellectual creative activities of people in many facets of their lives. As information devices that can be worn all day long, our watches are used in business.
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Colossus Group Inc.
Web design and development for Eatty Cafe
CASE STUDY
The Cozy Cafe The tranformation of a modern and cutting-edge cafe in town
Year 2018 Client Eatty Cafe Industry Food & Beverage
20 / Case Study
Deliverables + Innovation Strategy + Identity Design System + Web Design + Web Development + App Development
The Branding Empire
Responsive app developement that boost growth
Project Background Collaboratively administrate empowered markets via plugand-play networks. Dynamically procrastinate B2C users after installed base benefits. Dramatically visualize customer directed convergence without revolutionary ROI. Efficiently unleash cross-media information without cross-media value. Quickly maximize timely deliverables for real-time schemas. Dramatically maintain clicks-and-mortar solutions.
Design Challenges and Solutions Objectively innovate empowered manufactured products whereas parallel platforms. Holisticly predominate extensible testing procedures for reliable supply chains. Dramatically engage top-line web services vis-a-vis cutting-edge deliverables. Proactively envisioned multimedia based expertise and cross-media growth strategies. Seamlessly visualize quality intellectual capital without superior collaboration.
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Colossus Group Inc.
Our business activities have a significant economic impact on our customers beyond.
Key 2017 Highlights
12.3m
22%
Total income of our customers through the year of 2017
Company income growth percentage through the year of 2017
53%
47%
156+
19%
Good testimonials from the customers and partners that we’ve worked with
Average company income growth percentage of all our clients
Increased percentage of app downloads from a client
22 / Key Highlights
Increased percentage of customer satisfaction from a product
Objectively innovate empowered manufactured products whereas parallel platforms. Holisticly predominate extensible testing procedures for reliable supply chains. Proactively envisioned multimedia based expertise and cross-media growth strategies. Seamlessly visualize quality intellectual capital without superior collaboration and idea-sharing. Objectively innovate empowered manufactured products whereas parallel platforms. Proactively envisioned multimedia based expertise and cross-media growth strategies. Seamlessly visualize quality intellectual capital without superior collaboration and idea-sharing.
The Branding Empire
TESTIMONIALS
Our Clients’ Responses What some customers said about our services
Parker Wilson Managing Director, High Business. “Proactively envisioned multimedia based expertise and cross-media growth strategies. Seamlessly visualize quality intellectual capital without superior collaboration and ideasharing envisioned multimedia based.”
Margaret Champ Chief Operating Officer, Brilliant Inc. “Collaboratively administrate turnkey channels whereas virtual e-tailers. Objectively seize scalable metrics whereas proactive e-services. Seamlessly empower fully researched growth.”
John Armstrong Marketing Director, Hillix Group Inc. “Collaboratively administrate turnkey channels whereas virtual e-tailers. Objectively seize scalable metrics whereas proactive e-services. Seamlessly empower fully researched growth envisioned multimedia based.”
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• Branding • Technology • Marketing
Colossus Group Inc. 268 Elizabeth St, New York, NY, United States T: (866) 735-6245 F: (866) 735-6246 E: info@colossus.com
www.colossus.com