Colossus Group Inc. The Branding Empire
Empowering smart brands Business Profile 2016
www.colossus.com
Colossus Group Inc.
27% Increased Convertion Rate
COLOSSUS FIGURES
139 Projects Completed in 2017
2 / The Figures
The Branding Empire
+11% Annual Income Growth
AT A GLANCE
12m Combined Customers Profits
www.colossus.com / 3
If people believe they share values with a company, they will stay loyal to the brand. Howard Schultz, CEO of Starbucks
Colossus’ Vision Our vision has nothing to do with transactions, pushing products or getting bigger for the sake of bigness. It’s about building lifelong relationships one customer at a time.
The Branding Empire
Contents General Information
Business Report
07 09 11 13
22 23
Message from the President James Brown Colossus Overview Philosophy, Mission and Aspirations
Financial Highlights Our Figures in Various Departments The Testimonials Praises from Our Customers
The History Timeline of Colossus in 10 Years The Inspired People Board of Directors and Team
Business Offerings
15 17 19 21
Digital Strategy and Science Tablets, App and Desktop Customer Strategy and Marketing Engaging the Market Better Internet and Online Marketing The Power of Online The Case Study Makeshift of A Cozy Cafe
www.colossus.com / 5
Colossus Group Inc.
Message from the President Jamie White
Creativity and Innovation are Two Important Factors in Colossus for Continuous Success Social progress is largely due to the intellectual creativity of human beings. The dense accumulation of all this human activity has resulted in cutting-edge science and technology, painting and music that inspires awe, and the complex mechanisms that allow society to function. Today, in an advanced society that continues to evolve at a rapid pace, the tools that help us convey our thoughts and ideas have become an integral part of our daily lives. Colossus products support the intellectual creative activities of people in many facets of their lives. Our scientific calculators help students understand mathematics, while our
6 / Message from the President
The Branding Empire
Jamie White, President & CEO Colossus Group Inc.
“Colossus products support the intellectual creative activities of people in many facets of their lives. It helps to make life easier and more comfortable.”
electronic dictionaries are used to acquire knowledge not just in language, but in many related fields. As information devices that can be worn all day long, our watches are used in business, sports and many other venues. Our electronic musical instruments and digital cameras help people convey positive human emotion and serve as excellent communication tools. Finally, our IT systems have become essential for many businesses today. We remain determined to fulfill our corporate creed of “Creativity and Innovation.”
www.colossus.com / 7
Colossus Group Inc.
Colossus At A Glance Founded 2007
C.E.O. Jamie White
Headquarter New York, US
Industry Technology
Employees 24
Revenue 640k
The Imaginative and Innovative Company Today, in an advanced society that continues to evolve at a rapid pace, the tools that help us convey our thoughts and ideas have become an integral part of our daily lives. Colossus products support the intellectual creative activities of people in many facets of their
The Colossus team having a meeting for a client brief
lives for real. To enable superior returns on clients’ technology investments through best-in-class
About Colossus We help our clients succeed in a connected world with digital services and platforms that upscale the consumer experience.
industry solutions, domain expertise and global scale. To bring our creative and digital expertise to envision ways to make customers’ experience better: simpler, more seamless, and engaging.
8 / About Colossus
The Branding Empire
28
Japan
Germany
Clients Served Across 5 Countries Worldwide Industry Expertises + Media and Technology + Retail + Entertainment + Food and Beverage
United States
+ Travel and Tourism + Banking and Finances + Education and Government
Brazil
Our Mission
Our Aspiration
Our Goals
To bring our creative and digital
To enable superior returns on clients’
• Greater measure of service, sales
expertise to envision ways to make
technology investments through best-
customers’ experience better: simpler,
in-class industry solutions, domain
• Produce high-standard solutions.
more seamless, and engaging.
expertise and global scale.
• Add values to change lifes.
and customer satisfaction.
Malaysia
Matt Doe, Vice President of Colossus
“At Colossus, we strive to only build smarter brands.”
www.colossus.com / 9
Colossus Group Inc.
The Timeline ... 2011 – John Darwin is thinking through a project brief
2013 – Launching of a brand new business application
2010
2011
2012
2013
A New Star Is Born
Gaining Steps
Top Notch!
5 out of 5 stars
The tools that help us convey our thoughts
In an ideal world this website wouldn’t
Colossus products support the intellectual
The tools that help us convey our thoughts
and ideas have become an integral part of
exist, a client would acknowledge the
creative activities of people.
and ideas have become an integral part of
our daily lives. Colossus products support
importance of having web copy before the
the intellectual creative activities of
design starts.
people. New App Launch
our daily lives. Colossus products. Great Testimonial We helped a client to redesign their
Amazing Milestone
website with a fresh look.
Needless to say it’s very important,
Creative Project
Needless to say it’s very important,
We helped a client to redesign their
content is king and people are beginning
Fresh Ideas
website with a fresh look.
to understand that.
Ideas have become an integral part of our
content is king and people are beginning to
daily lives.
10 / The Timeline
understand that.
The Branding Empire
Our step-by-step journey and key highlights 2015 – Brainstorming session
2017 – Brand new office
2014
2015
2016
2017
Top Notch!
5 out of 5 stars
A New Star Is Born
Gaining Steps
Colossus products support the intellectual
The tools that help us convey our thoughts
The tools that help us convey our thoughts
In an ideal world this website wouldn’t
creative activities of people.
and ideas have become an integral part of
and ideas have become an integral part of
exist, a client would acknowledge the
our daily lives. Colossus products.
our daily lives. Colossus products support
importance of having web copy before the
the intellectual creative activities of
design starts.
Great Testimonial We helped a client to redesign their
Amazing Milestone
website with a fresh look.
Needless to say it’s very important,
Fresh Ideas Ideas have become an integral part of our
people. New App Launch
content is king and people are beginning to
Creative Project
Needless to say it’s very important,
understand that.
We helped a client to redesign their
content is king and people are beginning
website with a fresh look.
to understand that.
daily lives.
www.colossus.com / 11
Colossus Group Inc.
We are only as good as our people. Our people are our greatest asset. Our Leaders
12 / The People
Jamie White President & C.E.O.
Daniel Wallman Digital Director
Jamie has developed his career in the main
Daniel has developed his career in the main
communication groups during more than 20 years. He
communication groups during more than 20 years. He
specializes in digital design and technology.
has deepen his knowledge of this sector.
Thomas Craig Vice President
John Armstrong Marketing Director
Thomas is a natural born leader and entrepreneur.
John is a natural born leader and entrepreneur. Before
Before his 25 years at Shine Groupe he worked for IBM
his 25 years at Shine Groupe he worked for IBM and
and Sanyo. Addicted and talented innovator by nature.
Sanyo. Addicted and talented innovator by nature.
The Branding Empire
Our team consist of world-recognized best practices to exceed our objectives. Together we are full of methodologies, capabilities and skills.
FINANCE DEPARTMENT Samuel Aaker Chief Financial Officer Angie Vance Financial Officer Tat Dunn Chief Accountant David Pierce Accounts Executive
Team Qualities
Smart. Driven. Innovative. Fun. Creative. Humble. Ambitious.
MARKETING & HR DEPARTMENT Daryl Mann Marketing Director Darrick Vance Human Resource Director Alyson Loe Marketing Manager
DESIGN DEPARTMENT
TECHNOLOGY DEPARTMENT
Allan Pierce Marketing Executive
Elizabeth Sunne Design Director
Jay Simon Technology Director
Tedd Baker Web Developer
John Armstrong Art Director
Paul Loop Chief Programmer
Angie Vance Financial Officer
Manuel Doe Digital Designer
Christopher Smith App Developer
www.colossus.com / 13
Colossus Group Inc.
EXPERTISE #1
Digital Strategy
14 / Digital Strategy & Branding
Business Weapon
Key Strategy
Digital technology is disrupting organizations, wreaking
The Digital Experience Strategy will be based on solid
havoc on well-established business models and upending
customer research and insights, and will clearly describe
entire industries. Colossus’s Strategy & Innovation practice
what needs to be done to provide exceptional experiences
helps senior executives anticipate and adapt to these trends
for your customers, and how these will be delivered as a
— accelerating growth and transforming their brands.
program of work or individual projects.
The Branding Empire
List of Offerings + Digital strategy and planning + Future vision creation + Customer journey mapping
The 3 Benefits of Digital Strategy & Branding
1
+ Business analysis + eCommerce consultation
Contents are easy to access. Yet if you’ve already developed a content strategy, simply use the same concepts and add a person and a camera.
+ Online marketing strategy + Business case development
Accessibility
2
Expansion The point is to be present and visible so that those who favor consuming information through videos will appreciate that you’re making the effort to reach.
+ Requirements analysis + Risk analysis + Scoping documentation + User analysis and profiling + Competitor analysis
3
Conversion But technical hurdles aside, a lot of the brand-digital relationship simply has not been the digital marketer’s job. It’s a fast-moving industry that converts.
+ Content strategy
What? Branding Where? Social networks Why? Technology era
In today’s world, new digital products have become vital to the offerings of almost every successful business and brand. It’s a stepping stone to gain momentum and achivement. Trends is accelerating growth and transforming their brands and businesses for success in the digital world.
www.colossus.com / 15
Colossus Group Inc.
EXPERTISE #2
Marketing – Engaging Your Consumers Accelerating profitable growth is an unrelenting challenge in today’s environment where competition is globalizing, digital is redefining customer interaction and potential buyers are moving too fast to notice you. Real customers bounce between buying phases regularly in their purchasing process. One minute they may appear ready to act, only to be influenced to another decision by a friend’s social media post or some compelling competitor video content. Or, they may have gone to a brick-and-mortar store with the intent to buy, only to find a better deal on their mobile device.
Colossus Marketing Solutions
+ Seek Demand. + Boost Growth. + Drive Loyalty.
16 / Marketing Strategy
What? Marketing Where? Target market Why? Awareness
The Branding Empire
Marketing Offerings + World class market segmentation
+ Customer loyalty programmes
+ Detailed customer analytics
+ Crisp value proposition
+ Customer behaviour mapping
+ Effective pricing strategies
Consumers used to willingly flow through the purchase path from awareness to consideration to purchase to loyalty. It’s no longer the case.
www.colossus.com / 17
Colossus Group Inc.
EXPERTISE #3
Innovation Strategy What? Innovation
Where? Services
What? Innovation
“If companies were to uncover new streams of revenue, having the right innovation strategy is vital.� Innovation Assistance + Inspiration & insights
+ Market assessment definition
+ Idea generation
+ Business model transformation
+ Customer co-creation
+ Organizational readiness
+ Rapid prototyping
+ Change management
+ Concept screening
+ Launch strategy & planning
18 / Innovation Strategy
The Branding Empire
Social progress is largely due to the intellectual creativity of human beings. The dense accumulation of all this human activity has resulted in the complex mechanisms that allow society to progress. Today, in an advanced society that continues to evolve at a rapid pace, the tools that help us convey our thoughts and ideas have become an integral part of our daily lives. Colossus products support the intellectual creative activities of people in many facets of their lives. As information devices that can be worn all day long, our watches are used in business, sports and many other venues. Our electronic musical instruments and digital cameras help people convey positive human emotion and serve as excellent communication tools.
www.colossus.com / 19
Colossus Group Inc.
Web design and development for Eatty Cafe
CASE STUDY
The Cozy Cafe The tranformation of a modern and cutting-edge cafe in town Year 2018
Deliverables
Client Eatty Cafe
+ Identity Design System
Industry Food & Beverage
20 / Case Study
+ Innovation Strategy + Web Design + Web Development + App Development
The Branding Empire
Responsive app developement that boost growth
Project Background Collaboratively administrate empowered markets via plug-and-play networks. Dynamically procrastinate B2C users after installed base benefits. Dramatically visualize customer directed convergence without revolutionary ROI. Efficiently unleash crossmedia information without cross-media value. Quickly maximize timely deliverables for real-time schemas. Dramatically maintain clicks-and-mortar solutions without functional solutions. Design Challenges and Solutions Objectively innovate empowered manufactured products whereas parallel platforms. Holisticly predominate extensible testing procedures for reliable supply chains. Dramatically engage top-line web services vis-a-vis cutting-edge deliverables. Proactively envisioned multimedia based expertise and cross-media growth strategies. Seamlessly visualize quality intellectual capital without superior collaboration and idea-sharing.
www.colossus.com / 21
Colossus Group Inc.
Our business activities have a significant economic impact on our customers beyond. Key 2017 Highlights
12.3m 22% Total income of our customers through the year of 2017
47%
Increased percentage of customer satisfaction from a product
Company income growth percentage through the year of 2017
19%
Average company income growth percentage of all our clients
53%
Increased percentage of app downloads from a client
156+
Good testimonials from the customers and partners that we’ve worked with
Objectively innovate empowered manufactured products whereas parallel platforms. Holisticly predominate extensible testing procedures for reliable supply chains. Proactively envisioned multimedia based expertise and cross-media growth strategies. Seamlessly visualize quality intellectual capital without superior collaboration and idea-sharing. Objectively innovate empowered manufactured products whereas parallel platforms. Proactively envisioned multimedia based expertise and cross-media growth strategies. Seamlessly visualize quality intellectual capital without superior collaboration and idea-sharing.
22 / Key Highlights
The Branding Empire
TESTIMONIALS
Our Clients’ Responses What some customers said about our services
Parker Wilson Managing Director, High Business.
John Armstrong Marketing Director, Hillix Group Inc.
“Proactively envisioned multimedia based expertise and
“Collaboratively administrate turnkey channels whereas
cross-media growth strategies. Seamlessly visualize quality
virtual e-tailers. Objectively seize scalable metrics whereas
intellectual capital without superior collaboration and idea-
proactive e-services. Seamlessly empower fully researched
sharing. Pontificate installed base”
growth strategies and interoperable internal.”
Margaret Champ Chief Operating Officer, Brilliant Inc.
Peter Jansen Wong General Manager, Square Media Inc.
“Collaboratively administrate turnkey channels whereas
“Proactively envisioned multimedia based expertise and
virtual e-tailers. Objectively seize scalable metrics whereas
cross-media growth strategies. Seamlessly visualize quality
proactive e-services. Seamlessly empower fully researched
intellectual capital without superior collaboration and idea-
growth strategies and interoperable internal.”
sharing. Pontificate installed base”
www.colossus.com / 23
• Branding • Technology • Marketing
Colossus Group Inc. 268 Elizabeth St, New York, NY, United States T: (866) 735-6245 F: (866) 735-6246 E: info@colossus.com
www.colossus.com