Evaluation AATH Website and Publicity We launched our brand new website in January 2016! Therefore, our Art at the Heart (AATH) website is no longer attached to the RUH website as we developed our own domain name artatruh.org It was refreshed with a new look, designed by AATH team’s former member of staff Diane Samways. Marketing & Programme Support Officer, Jessica Shoemack now manages the AATH website, along with all the publicity and quarterly e-newsletters. There have been a total of 12,110 visits to the website so far this year, averaging out at 40 visits to the website per day. Our profile online has really grown over the course of the year, gaining new followers on social media and a 10% increase in newsletter sign ups via our website. There are several people now using the ‘contact us’ section of our website to get in touch with sales enquiries, queries and questions for the arts Screenshot of website homepage and team. article from Insight Magazine The publicity continues to thrive. The programme is publicised throughout the RUH to staff, patients and visitors internally and to the general public externally. We have managed to achieve exhibition features in Bath Life and The Bath Magazine, as well as Evolver, The Bath Chronicle, Visit Bath, Arts & Health South West, Cultural Forum, BANES council and Wiltshire Loves Arts. Our Arts programme is firmly established in the local surrounding arts sector and often gets recognised for its high standard of temporary changing exhibitions.
Puppets made in a Stitch in Time workshop on Combe Ward
pARTicipate film In early 2016, we produced a pARTicipate Evaluation film with film director Andy Kemp and Bath Spa Media student, Georgina Epps. We wanted to showcase the work that goes on behind the scenes, in particular on the wards of the hospital with patients. The film is an insight into the music performances and art workshops that take place on the older patient’s wards and children’s ward. A pARTicipate report was also assembled with external evaluators 5x5x5=Creativity. “The invitation to experience and participate in the arts has shown clear evidence of improved motivation and engagement of those involved. The artists really listen, observe and respond to the different needs of each individual. An improved sense of wellbeing through participation in the arts is a vital aspect of this work. The creative team have grown through working together, professional development, mentoring and creative approaches to evaluation. The film is a testament of this” from pARTicipate report 2016
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