Page 1

They are our inspiration. A group of individuals working together, yet on their own. Abuzz in their loyal service. Passionate in creating something that is distinctly theirs. And, like these inspiring little insects that are not supposed to be able to fly, WE REFUSE TO BELIEVE IN THE IMPOSSIBLE. They are our inspiration. A group of individuals working together, yet on their

B

own. Abuzz in their loyal service. Passionate in creating something that is distinctly theirs. And, like these inspiring little insects that are not supposed to be able to fly, WE REFUSE TO BELIEV IN THE IMPOSSIBLE.

They are our inspiration. A group of individuals working together,

yet on their own. Abuzz in their loyal service. Passionate in creating something that is distinctly theirs. And, like these inspiring little insects that are not supposed to be able to fly, WE REFUSE TO BELIEVE IN THE IMPOSSIBLE.

They are our inspiration. A group of individuals

working together, yet on their own. Abuzz in their loyal service. Passionate in creating something that i distinctly theirs. And, like these inspiring little insects that are not supposed to be able to fly, WE REFUSE TO BELIEVE IN THE IMPOSSIBLE.

They are our inspiration. A group

of individuals working together, yet on their own. Abuzz in their loyal service. Passionate in creating

something that is distinctly theirs. And, like these inspiring little insects that are not supposed to be able to fly, WE REFUSE TO BELIEVE IN THE IMPOSSIBLE.

They are our


THEY ARE OUR INSPIRATION.

A group of individuals working together, yet on their own. Abuzz in their loyal service. Passionate in creating something that is distinctly theirs. And, like these inspiring little insects that are not supposed to be able to fly,

WE REFUSE TO BELIEVE IN THE IMPOSSIBLE.


. N O I TA R I P S N I R U O E R A Y E H T

.nwo rieht no tey ,rehtegot gnikrow slaudividni fo puorg A .ecivres layol rieht ni zzubA .srieht yltcnitsid si taht gnihtemos gnitaerc ni etanoissaP ,ylf ot elba eb ot desoppus ton era taht stcesni elttil gniripsni eseht ekil ,dnA

. E L B I S S O P M I E H T N I E V E I L E B OT E S U F E R E W


OUR

MISSION


THE B-HIVE IS an exclusive, boutiquestyle sales and marketing company. Our

MISSION

is to create

SIGNATURE

projects

in the second-home/resort real estate market. To foster long-lasting with select DISTINCT

PARTNERS

RELATIONSHIPS

who appreciate the

level of service,

PASSION ,

and

loyalty that we bring to each project. It is for these

REASONS

SHARE

our

that we seek partners who

VISION

and commitment to

excellence and

CREATIVITY .


NAPOLEON USED THE BEE

as a symbol of his empire after his coronation in 1804. It stood for industry, efficiency, and productivity.

THE SAME REASONS THAT WE USE IT TODAY.


E E B E H T D E S U N O E LO P A N

.4081 ni noitanoroc sih retfa eripme sih fo lobmys a sa .ytivitcudorp dna ,ycneiciffe ,yrtsudni rof doots tI

.YA D O T T I E S U E W TA H T S N O S A E R E M A S E H T


OUR

SERVICES


W

HEN IT COMES to successfully

SELLING

out your second-home/resort community, no one is more

INDUSTRIOUS

than The B-Hive. Diligent in

TAILORING

our services to

meet the unique needs of each developer. DEVOTED to each and every task, whether we are hired for consulting only or for a TURNKEY ,

all-inclusive sales and marketing contract. Our

SPECIALTY

is handling the entire sales and marketing function – from hiring, motivating, and managing a sales force through creating and implementing a strategic marketing communications campaign.

It begins with

ENVISIONING .

Storytelling. Conveying what life will be

like when the community is complete. Developing a storyline that captures the

IMAGINATION

buyers. Making them

of the internal team as well as potential

FALL IN LOVE

with it even before it exists.

Envisioning includes everything from architectural and amenity theming that supports the story to campaign materials that give the community a true

SIGNATURE

and set it apart from competitors.


SALES

• Community Launch & Event Planning • Pre-Sale/Tempo Programs • Sales Team Recruitment, Training, & Management • Database Development • Broker Communications • Sales Center Design THE

B-HIVE

HIRED

FOR

CAN A

TURNKEY,

ALL-INCLUSIVE AND

SALES

MARKETING

CONTRACT, SERVICES, FOR

BE

SPECIFIC OR

SIMPLY

CONSULTING.

ADVERTISING

&

MARKETING

• Marketing & Communication Plans • Community Envisioning & Concepting • Market & Consumer Research • Community Branding & Positioning • Advertising Materials • Media & Direct Mail Campaigns • Lead Tracking & Evaluation

CONSULTING

• Project Analysis & Recommendations • Sales Team Evaluation • Project Turn-Around Strategies • Sales Seminars & Motivational Speaking


ONCE THE VISION IS CLEAR, The B-Hive team will build a comprehensive marketing communications program around the STORYLINE .

The hallmark of this effort is the development of

marketing campaigns that not only

CAPTURE

attention, but occupy a

specific position in the marketplace and, more importantly, in the buyer’s mind. In other words, creating a message that is totally EFFICIENT

in reaching and moving the intended audience.

Our goal is to make you more productive. We do that by motivating your sales team. Giving them to

BELIEVE

PASSION

and enthusiasm. Getting them

in what they are selling. Making them a part of the

process. And allowing them to take

OWNERSHIP

of it. Having sold

nearly $800 million dollars in real estate over the past four years, The B-Hive principals are exceptionally

SKILLED

at recruiting,

motivating, and training sales teams. The team also has vast experience in capturing sales and carrying the buyer through the entire process, from initial contact through final closing. All sales efforts are supervised by one of The B-Hive principals.


THE HONEYBEE

is not born knowing how to make honey; the younger bees are taught by the more

EXPERIENCED ONES.


E E B Y E N OH E H T

;yenoh ekam ot woh gniwonk nrob ton si erom eht yb thguat era seeb regnuoy eht

. S ENO D E CN E IR EP X E


THE

PRINCIPALS


NO ONE IS MORE KNOWLEDGEABLE when it comes to training and motivating sales teams and their managers. Creating community launch and pre-sale strategies, developing preferred buyer and broker communication programs, and building a strong customer database – he is the essential liaison between the developer’s management team and the sales force.

A founding partner, Bill has worked the launch process from start to finish – from the initial planning phases including land yield, architecture, and amenity design workshops to the implementation of programs designed to achieve customer satisfaction well beyond contract executions.

Bill was an intricate part of the team that headed up Cinnamon Beach® – the pilot project for Centex Destination Properties® (CDP) in Palm Coast, Florida. This oceanfront retreat yielded $48 million

BILL

HOULE


in its first weekend of pre-construction sales. During his career with CDP, he directed marketing campaigns and community launches with sales totaling nearly $800 million in pre-construction revenues.

As Vice President of Sales and Marketing for CDP West, Bill helped turn around the Lake Las Vegas速 communities of Sorrento and Tramonto, which were averaging one to two sales per month. After implementing his unique strategy, the remaining inventory sold out in less than a year. Bill also managed the successful introduction of V at Lake Las Vegas速 and led record-setting pre-sales of Legacy VillasSM at LaQuinta.

Bill attributes much of his success to his more than 25 years as a martial arts instructor as well as to having served in the United States Marine Corps. This background gives him a unique perspective on teaching leadership skills, training, and motivating.


BETH’S UNIQUE BACKGROUND includes a combination of real estate sales and marketing experience. She coordinates all marketing and advertising functions, including running envisioning sessions and focus groups, compiling demographic profiles and area research, public relations and media coordination, budget planning, overseeing sales center design and production, and creative development. Beth’s expertise comes from the following: BETH

COPSEY

As an advertising account supervisor at Morgan & Partners, Beth headed up marketing for Cinnamon Beach®, The Villas at Hammock Beach, and Canopy Walk – all projects for Centex Destination Properties® (CDP). An integral part of theming and conceptualizing for the communities, she worked directly with the creative team in the development of all marketing materials and helped organize and run launch event weekends. Other agency experience included clients such as the Jacksonville


Jaguars, McDonald’s, the Florida Film Commission, and Special Events for the City of Jacksonville. While working on the Jacksonville account, she led an agency team that successfully convinced the NFL to bring Super Bowl XXXIX to Jacksonville.

Prior to her career in advertising and marketing, she worked as a producer and reporter for both ABC and FOX news, gaining valuable knowledge about public relations and media planning.

Beth left the advertising field to work as a sales executive under Bill Houle, setting a company record for the highest number of sales during a launch in her first year. She helped the company kick-start sales of Tramonto and Sorrento at Lake Las Vegas® and went on to earn CDP’s divisional Sales Person of the Year award. She was honored at a national second-home sales conference, where she ranked fifth in the country for total revenue earned.


HONEY NEVER SPOILS

It can be stored unopened indefinitely.

LIKE EXPERIENCE.


S L IO P S R E V E N Y E N OH

.yletinifedni deneponu derots eb nac tI

. E C N E I R EP X E E K IL


THE

RESULTS


Galileo

claimed, during the Italian Renaissance, that the earth revolved around the sun.

V proves, once and for all, that the world revolves around you.

Just one of the visionaries who provided inspiration for this new community of estate villas and townhomes, Galileo no doubt would have felt right at home here. Observing the stars through the telescope at the private lookout. Gazing out over the lake, fairways, mountains, and European-style village from the highest hilltop above Lake Las Vegas Resort®. Sketching the caretaker’s cottage, statuesque trees, and hillside vineyards. Finding solace in a quiet courtyard. Meeting friends on the quaint little streets. Realizing that man, in fact, can and should be the center of the universe. A WORK OF ART INSPIRED BY THE MASTERS FOR TODAY’S VISIONARIES.

E

V AT L AKE L A S VEGAS ® H E N D E R S O N , N E VA D A Inspired by the beauty of hillside living in 15th century Florence and set atop the highest point at Lake Las Vegas®, V captures panoramic views of the lake, mountains, golf courses, and village below. • 280 Tuscan villas and townhomes • Priced from the $600s to the $900s • $100 million in pre-sales

T RAMONTO AT L AK E L AS VE GA S ® H E N D E R S O N , N E VA D A An exclusive collection of Tuscan-inspired flats set along a Jack Nicklaus Signature Golf Course. • 48 luxury flats • Priced from the $700s to just under $1 million • Sold out one year after turn-around plan implemented SORRE NTO AT L A KE L A S VE GA S ® H E N D E R S O N , N E VA D A An elegant enclave of homes designed to accentuate the beauty of golf course living. • 52 semi-custom homes • Priced from the $900s to $1.8 million • Sold out six months after turn-around plan implemented


Built On A

History OfO Charm And Elegance. S

tories of great escapes have abounded in Hollywood since the dawn of

colorful flowers and lush green fairways. Peace and

the silver screen. Stars sneaking away to relax in private. A starlet whisked

quiet and elegant tranquility. As word of this desert

away after being trapped by throngs of fans in a phone booth. Famous

oasis spread, politicians,

directors sliding out of town in search of

business

quiet and inspiration. Since the late

foreign dignitaries also

1920s, many of them found refuge in the

sought out the relaxed

California desert. There is, quite simply, no

atmosphere and gracious

other place on earth quite like La Quinta.

PALM S PRINGS H ISTORICAL S OCIETY COLLECTION

PALM S PRINGS H ISTORICAL S OCIETY COLLECTION

The Palm Springs Tennis Club, Palm Springs, California

and

service for which La

White stucco in striking contrast with deep red barrel-tile

moguls,

Quinta is legendary. PALM S PRINGS H ISTORICAL

Here, they enjoyed tennis,

S OCIETY COLLECTION

Jacques Bergerac and Ginger Rogers at the La Quinta hotel, 1953.

roofs. Fountains with magnificent hand-

golf, swimming, year-round sunshine, complete privacy, and absolute

painted tiles. Intimate courtyards and

pampering. And now the tradition will continue in the new neighborhood

saltillo pathways. Bright blue skies over

of Legacy Villas at La QuintaSM.

Bob Hope, Frank Sinatra, and Dean Martin were regulars to the area.

Arnold Palmer frequented the Palm Springs area courses during the 50s, 60s, and 70s.

Postcard from the Palm Springs Tennis Club, 1940s. PALM S PRINGS H ISTORICAL S OCIETY COLLECTION

L EGAC Y VI LL AS SM AT L A QUIN TA L A Q U I N TA , C A L I F O R N I A A desert oasis of lush landscaping and Spanish Mission-style architecture adjacent to a legendary Hollywood hideaway. • 280 condo-hotel/townhome product • Priced from the $600s to the $900s • $105 million in pre-sales

C IN NAM ON B EAC H ® AT OC EAN HAMM OC K ® P A L M C O A S T, F L O R I D A An oceanfront escape for families surrounded by the renowned greens of the Ocean Hammock® Golf Course. • 275 condominiums; priced from the $400s to the $900s • 111 homesites; priced from the $200s to the $800s • $48 million in pre-sales on launch weekend • Monthly tempo sales averaged between 18 and 25


THE BEAUTY AND SERENITY OF OCEAN HAMMOCK

THE AMENITIES AND AMUSEMENT OF HAMMOCK BEACH

!

"

T H E VILL AS AT H AM MOCK BEACH P A L M C O A S T, F L O R I D A Relaxed seaside and golf course living with amenity benefits of two resort communities. • 116 luxury condominiums • Priced from the $400s to the $700s • $20 million in pre-sales

CA NOPY WALK P A L M C O A S T, F L O R I D A Wooded trails, fishing spots, and boat docks are part of this rustic retreat along the banks of the Atlantic Intracoastal Waterway. • 242 Intracoastal condominiums • Priced from the $300s to the $600s • $32 million in pre-sales • Sold out in just over a year


THE SOCIAL ORGANIZATION

inside a hive rivals that in the best-run corporations, with each bee and each cell possessing

A SPECIFIC FUNCTION.


N O I TA Z I N A G R O L A I C O S E H T

,snoitaroproc nur-tseb eht ni taht slavir evih a edisni gnissessop llec hcae dna eeb hcae htiw

. N OI T C N U F CI F I C EP S A


THE

PARTNERS


O

VER THE PAST FEW YEARS, the principals of

The B-HIVE have worked with a team of real estate sales and marketing specialists with

EXTENSIVE

backgrounds. These project partners will be

utilized on an as-needed basis for developers who employ The B-Hive.

CONSTRUCTION & SPECIAL EFFECTS ADVISOR ROBERT DAVIDSON – OWNER, PLASTER TECH For more than 30 years, Robert Davidson has specialized in creative design for commercial and private construction projects. The scope of his expertise includes architectural castings and moldings, specialty interior and exterior finishes, and large-scale murals. His firm has earned a reputation for its achievements across the country, including extensive work for Universal Studios in Orlando and notable projects at home in Las Vegas. Robert and his team hand carved and installed the renowned replica of the Statue of Liberty in front of the New York–New York Hotel & Casino, one of the largest sculptures in the world. His team also spearheaded the intricate interior and exterior carvings at the Luxor Hotel, including the famous sphinx sculpture that rests at the entrance. Robert has worked with real estate developers on architectural theming and executions for community entrances, amenities, building details, and sales centers.


LUXURY REAL ESTATE ADVERTISING & MARKETING MIKE MORGAN – PRESIDENT, MORGAN & PARTNERS ADVERTISING This fifteen-year-old advertising and marketing communications firm, headquartered in Florida, has earned a national reputation for the many successful advertising and sales promotion campaigns it has implemented in the second-home/resort market. Its clients include

a!

!

jack nicklaus

signature course

such well-known developers as East West Partners, Centex Destination Properties®, The Devlin GroupTM, Dundee Realty, and

(with a 20-billion-acre water hazard).

others. The firm’s staff of 20 provides a full scope of advertising services ranging from strategy development to media placement. Everyone who lives at Cinnamon Beach will play along the Atlantic. Adults will enjoy the Ocean Hammock Golf Club with eight seaside holes, and kids will delight in approximately 2.5 miles of pristine beach with two clubhouses. A great way to preview our homesites and condominiums is to

take advantage of our special threeday, two-night Cinnamon Beach Escape Package, which includes accommodations at the historic Casa Monica Hotel in neighboring St. Augustine and a private tour of the community. For more information, please call toll-free 888-515-0028 or visit www.CinnamonBeach.com.

During the past year, Morgan’s clients have sold more than $2.5 billion in real estate in more than a dozen U.S. markets.

EXCLUSIVE EVENT PRODUCER LESLIE MCMICHAEL – OWNER, LESCO PRODUCTIONS For more than ten years, Leslie has specialized in event planning from boutiquestyle projects to large-scale celebrations. Her New Orleans-based company, LesCo Productions, has executed events for Fox Sports, IBM, the American Heart


Association, and Centex Destination Properties®. Leslie is a master choreographer and able to juggle every aspect of a project, including entertainment bookings, catering, decor design, audio/visual presentations, venue negotiations, transportation, accommodations, and promotional videos and displays. LesCo projects have included annual Sugar Bowl and Mardi Gras celebrations as well as an owners’ appreciation extravaganza following a $100-million sales launch for V at Lake Las Vegas®.

LEGAL COUNSEL DAVID URE, ESQUIRE – LEGAL COUNSEL As an advisory member of The B-Hive team, David lends his legal expertise to both the planning and operational aspects of the business. A litigation attorney in the California court system for an excess of 30 years, his scope of trial work includes personal injury and malpractice cases, as well as handling contract and labor disputes. As a California broker, David has spent the last six years pursuing real estate development opportunities in multiple states. David is a Georgetown University graduate who has maintained an AV rating with Martindale Hubble for the past 25 years.


THE B-HIVE’S BUSINESS MODEL is built around the idea of compensation based upon performance. With this in mind, each project is negotiated

INDIVIDUALLY

to suit the needs of the

developer. Compensation depends upon the services provided and the complexity of the task.

Sales management and sales force compensation is based upon industry standards in the markets involved. Generally, THE B-HIVE is compensated in the same manner as listing brokers. COMPENSATION

For project sales and marketing management, The B-Hive earns its way by

ACCELERATING

the sales process and capturing sales at the

highest possible price per unit. We are compensated by earning a percent of final sales. Generally, the majority of this cost can be recovered through the accelerated sales pace and higher sales prices.

To find out more about partnership opportunities with The B-Hive, call us at 702-896-2845 or visit www.Bhive.com.


They are our inspiration. A group of individuals working together, yet on their own. Abuzz in their loyal service. Passionate in creating something that is distinctly theirs. And, like these inspiring little insects that are not supposed to be able to fly, WE REFUSE TO BELIEVE IN THE IMPOSSIBLE. They are our inspiration. A group of individuals working together, yet on their own. Abuzz in their loyal service. Passionate in creating something that is distinctly theirs. And, like these inspiring little insects that are not supposed to be able to fly, WE REFUSE TO BELIEV IN THE IMPOSSIBLE.

They are our inspiration. A group of individuals working together,

yet on their own. Abuzz in their loyal service. Passionate in creating something that is distinctly theirs. And, like these inspiring little insects that are not supposed to be able to fly, WE REFUSE TO

B

BELIEVE IN THE IMPOSSIBLE.

They are our inspiration. A group of individuals

working together, yet on their own. Abuzz in their loyal service. Passionate in creating something that i distinctly theirs. And, like these inspiring little insects that are not supposed to be able to fly, WE REFUSE TO BELIEVE IN THE IMPOSSIBLE.

They are our inspiration. A group

of individuals working together, yet inA Rtheir service. Passionate in creating T Hon E Btheir - H I Vown. E 路 S AAbuzz LES & M K E T I Nloyal G 1 1 6 Wo o l m a n R i n k Av e n u e 路 L a s Ve g a s , N e v a d a 8 9 1 2 3

7 0 2 . 8 9And, 6 . 2 8 4 5like 路 7 0these 2 . 6 1 6inspiring .8383 F 路 w w w. Binsects hive.com something that is distinctly theirs. little that are not supposed to be able

to fly, WE REFUSE TO BELIEVE IN THE IMPOSSIBLE.

They are our

The B-Hive  

The B-Hive is a luxury property sales and marketing team that has worked with clients across the United States. Art Director: Steve Moran. C...