Cica Banana | Packaging Design | Branding | Graphic Design

APPL I EDSEMI OT I C &DESI GNT HI NKI NG

Gr oup4: Ra denAr s yaMi l eni oFua d Mi r es hel I s a bel l a I ma nAl f a r i z i

I NTRODUCTI ON

BACKGROUND I ndones i ai sac ount r yt ha tha sl ot sofdi ver s i t ya ndet hni c i t ya ndc ul t ur e t ha tva r i esi nea c hr egi on.

Ther ef or e, i never ya r eai nI ndones i a , t r a diona l l ya ndmoder a t el yma na gedpr operesbec a us eoft hea va i l a bl e na t ur a l r es our c esa r ever ya bunda nt .

Ba na naCi c aChi psi soneoft het ypi c a l Ma na dof oods .

Thi sba na nac hi ps a r ema def r om s el ec t edf r es hba na na smi x edwi t hbr owns uga rt opr oduc e as weeta nds a vor yt a s t ea tt hes a me me.

But , ba s edonr es ea r c h c onduc t ed, ma nypeopl ef eel t ha tt hepa c ka gi ngofba na nac hi psi sl es s ma r k et a bl ebec a us ei ti st oopl a i na ndc ol or l es sa ndl es sr el i a bl e.

Ther ef or e, wec ha ngedt hea ppea r a nc eoft hepa c ka gi ngf r om Kr i pi k pi s a ngt oma k ei tbe ers ot ha tt hepr oduc tc oul dbes ol dont hema r k et a ndc oul ddes i gnot herpr oduc t s .

PROBL EM

WI THOL DPACKAGE Thedes i gni st oopl a i n Thepa c ka gi ngi st oot hi n Thehygi eneoft hef ood

TARGET

AUDI ENCE Wea r et a r ge ngAl l Agebut Pr i or i t yT a r geti speopl ef r om t eena ge

AUDI ENCE CHART

Wea r et a r ge ngAl l Agebut Pr i or i t yT a r geti speopl ef r om t eena ge

AGE

WHATDO THEYLI KE?

WHATDO THEYDI SLI KE?

WHATTHI NGS THAT THEYSUGGESTTO CHANGE?

DESI GNMETHOD Af t erobs er vi nga ndl i s t enedt ot heus er ’ sf eedba c kont hepr oduc ta ndt hedes i gna ndbui l ta n empa t hyma p, wef oundt ha t:

Use rSays Use rThi nk s

Use rDoe s Use rF e e l s

L ookChea p

T ooPl a i n

Obs er vi ng

Sa s fied

Ha r dt oOpen

NotL ux ur y

Ra ng

SweetT a s t e

Commonl y

IThi nki tt a s t eSweet

Na t ur a l

NotT ooBa d

I si tChoc ol a t eorHoney?

Gi vea dvi c e a ndopi ni on

Ba d

IDontKnowWha t i tt a s t e

T a s ng Commen ng

Cr i s py

I DEATI NG A erf r a mi ngt hepr obl em i ndefinepr oc es s , wet hef ound s ol u onst o:

1

Pa c ka gi ngLi k e“ KUSUKA” Ha sI nt er es ngCol or Cut e L ookt r us t ed FunCol or ForAl l Ages sT r a ns pa r entPa r t Ha

PROTOTY PE Pr ot ot ypei sus i ngwha t everma t er i a l sa r ea tha nd, Qui c kl yt hr owt oget hermodel sofyourt opi dea RAW Pac kagi ng

Pr ot ot ype

Pr ot ot ype

1

2

Ba d NeedMor eCol or

NeedEa s i erwa yt oopen Cut e

Goodi dea L ookst r a diona l

Ma k eHungr y

NotI nt er es ng

Br i ghta ndShi ne

Phot oa bl e

L A N I F

LUXURY FI VESTAR DELI CI OUS SWEET BEAUTYPACKAGI NG BRI GHT&SHI NE

TERI MAKASI H

T HANKY OU