vehicles
charging
Define a service
needs
EV vehicle
locations
manage
charging needs
aggregator
scenarios
users
Feel free to make assumptions as needed. Users Assume end users to be owners of EV vehicles (2/4 wheelers) Your solution should cover 1. Analysis and Research 2. Persona and Need Mapping 3. Journey map and Task Flow 4. Lo-Fidelity wireframes / Visual Design to demonstrate one scenario of your choice WHY EV CHARGING APPLICATION ? Locating a charging station and performing charging for your car is a daunting task in a country that has not yet adapted to the facility. But with help of EV Charging App, it will be an easy task within your figure. SOLUTION… MY ROLE… Design Strategy Research User Research User Persona User Flow Wireframe EV CHARGING APPLICATION
Design Problem With EV
becoming mainstream their
ecosystem/infrastructure is also evolving.
journey that caters to the
for
users to look for available
and
their
through an
application/service. Identify a few
that this service will address for the
and how it solves their needs.
Transport is a fundamental requirement of modern life, but the traditional combustion engine is quickly becoming outdated. Petrol or diesel vehicles are highly polluting and are being quickly replaced by fully electric vehicles. Fully electric vehicles (EV) have zero tailpipe emissions and are much better for the environment due to very low carbon footprints.
WHY ELECTRONIC VEHICLE
BENEFITS OF EV LOWER RUNNING COSTS LOW MAINTENANCE COST ZERO TAILPIPE EMISSIONS TAX AND FINANCIAL BENEFITS WHY EV IS ON DEMAND PETROLAND DIESEL USE IS DESTROYING OUR PLANET ELECTRIC VEHICLES ARE EASY TO DRIVE AND QUIET CONVENIENCE OF CHARGING AT HOME NO NOISE POLLUTION Discover • Design Strategy • User Research • Competitive Analysis Define • User Persona • User Empathy User Journey Map • User flow • Information Architecture Design • Wireframe • Visual Design • Prototype Design Process…
?
EVSE
‘Electric Vehicle Supply Equipment’ refers to the charging equipment that safely connects an electric vehicle to a mains electrical supply. EVSEs may also offer authentication, metering, payment services, and remote monitoring. Bureau of India Standards (BIS) has published standard IS:17017 that covers general requirements and safety norms for EVSEs.
Charging Protocol
Charging Protocols define the type of Connector that goes into the vehicle inlet, the maximum power and voltage for the connection, communication protocols, and type of the communication link.
CMS — Central Management System
A cloud-based backend system managed by the company operating the charging station. The EVSE communicates with the CMS to manage user authorization, billing and rate of charging. The CMS will also enable user-facing apps to help end-users find nearest charging stations, reserve a charging slot and pay.
ELECTRI C VEHICLE (EV) ELECTRIC VEHICLE SUPPLY EQUIPMEN T
CHARGING PROTOCOL CENTRAL MANAGE MENT SYSTEM (CMS) EV CHARGING APPLICATIO N
(EVSE)
Primary Survey
As India is an emerging market and new to EVs, Its quite challenging to find EV users to Interact with and research. But fortunately, I have a few known people who own EVs either 2wheelers / 4 wheelers. After my conversations, I conclude the followings:-
Lack of charging infrastructure
Long charging time
Driving range
Difficulty in access to charging stations
Cost of vehicle
Secondary Survey
I have gone through the feedback posted by EV users through online platforms like Zigwheels, Carwale, Auto expert review and few other platforms help me to measure user satisfaction, values and opinions so far about product usage experience from the available brands like Tata Nexon EV, Hyundai Kona and MG ZS EV. After my reviewing the feedbacks, I conclude the followings:-
People find difficulties using EV for longer distance due to inadequate charging stations.
More powerful batteries is what users think off would be an easy opt to changing from ICE to EV in upcoming years.
User Research…
Cand Pay Through UPI, Credit Cards/ Debit cards, Net banking but Money need to be added in the wallet before
Cand Pay Through UPI, Credit Cards/ Debit cards, Net banking , Wallet directly.
Cand Pay Through UPI, Credit Cards/ Debit cards, Net banking , Wallet directly.
Cand Pay Through UPI, Credit Cards/ Debit cards, Net banking , Wallet directly.
Application Size 22 MB 41 MB 38 MB 63 MB Convenient Payment Method
charging.
Integrated Maps No Use Google/ Apple Maps. No Use Google/ Apple Maps.
Use
Reserve Charging Bays Facility NO Yes NO Yes Charger Availability 24 X 7 Always On high Demand 24 X 7 Almost available within a short time 24 X 7 Frequently Available 24 X 7 Frequently Available View Charging Stations without LOG-IN Yes No Yes No Membership Facility Yes No Yes No COMPETITIVE ANALYSIS
No
Google/ Apple Maps. No Use Google/ Apple Maps.
ABOUT Rishab Ray is a Landscape Architect by profession, He is inclined towards environmental conservation, So he sold his 3 years petrol car and bought a TATA NEXON EV. He loves driving his New EV vehicle as it is economical, easy to drive, and a nonpolluting vehicle. Age: 32 Occupation: Architect Vehicle: Tata Nexon Status: Married Location: Bhubaneswar RISHAB RAY NEEDS • More Charging Stations • More Distance range / Milage of the vehicle • Want to go for long-distance trips FRUSTRATION • Less Charging Station and Long Waiting Time • Low Mileage / Low Distance Range • Limited options in EV Vehicles • Very High price as Compared to Petrol/ Desel Vehicles • Battery price is quite high User Persona… User Empathy… Irritated & Frustrated. Demoralized for low milage / KM Range. Need More Charging Stations. User-Friendly charging application. Transparency in charging bills. Adequate numbers of Charging bays as per the increasing EV demand. Adequate Safety and convenience facilities at Charging stations.
App Onboard Search Location Log In Sign up Mobile Number OTP Mobile Number E. Mail Name Address OTP HOME Menu Filter Nearby Charging Station Charging Station List Profile Wallet My Account History Notification Share Settings Help 2-W 4-W Normal Chg. Fast Chg. Distance View Station Bay selection Scan Bay Code Schedule / Reserve Bay Payment Charge Vehicle Track Charging Receipt • 2-W /4-W • Normal Chg. / Fast Chg. • Location • Distance Future Expansion Charge Schedule Low Wallet Balance Promo. Offer. Reminder Battery health & Status Subscription Battery Swap Battery Availability Warranty Info. USER FLOW DIAGRAM
VISUAL DESIGNS Splash Screen Location Search Screen Home Screen Log In / Sign up
