Asha Ram & Sons - Brochure

ASHA RAM AND SONS 79 Years of ARS Legacy

preferred Make your product the superhero in the market. t the INGRED u o b IEN ll a a TS It's .

ARS Group | Who We Are

already

ARS is a part of

your everyday life 7 out of 10 Cakes consumed across India are made with our ingredients

Our annual volume of Wheat Gluten

produces 2.1 billion loaves of Bread

1 in 5 Chocolate Bars consumed in India uses our Cocoa Powder

Each month, our supplied Culture

yields 5,32,149+ cups of Yogurt

Our yearly MPC supply is enough to produce around

1.6 million bottles of High Protein Beverages Every year, our Supplies contribute to crafting

2.5 billion bowls of Noodle servings in India

Our annual supplies of Bakery Ingredients

can result in 290 million delicious Biscuits 1

79 years

Celebrating ARS Legacy of with pride & care

We are the perfect guide for all our Ingredients customers, providing them with future-ready solutions in less than 60 seconds!

We are always available to the community, sharing our 79 years of knowledge and experience.

Our focus is consistently on the 'Flexible Offerings' we provide and how we can

contribute more and more to our Customer's Growth.

Shiv Gupta

Shiv Gupta

A Visionary. A Pioneer.

ARS Group | Happy to Serve

Innovative Solutions for

Dairy

Bakery

Confectionery

Yogurt Curd Cheese/Paneer Ice Creams Lassi & Buttermilk Flavoured Milk Butter/Ghee

Breads Biscuits Cookies Rusks Cake Premix Muffins & Cakes Flour Mills Pani Poori/Golgappa

Chocolates Wafer & Ice Cream Corn Sweets Fruit Crushes Jams Glazes Chewing Gum Toffee/Candy

Savoury

Meat & Mock-Meat

Beverages

Ketchups Mayonnaise Sauces Dressings Ready to Eat Namkeens Wafers Pickle

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Meat Soya Chaap Mock-Meat Spices & Seasonings

Tea & Coffee Premix Milk Shakes Soup Mixes Distillery Energy Drink Flavoured Water Fruit Juice Smoothies

63+ applications

Health & Nutrition

Animal Nutrition

Agro Chemical Pesticides

Rice

Other Industries

Fortified Rice (FRK)

Noodles Pasta Cosmetic Frozen Chapati Kattha Muesli Flavour Momos

Protein Powders Protein Milk & Water Protein Bars Peanut Butter Breakfast Cereals Pharma Baby Food

Fertilizers Farming Pesticides

Pet Food Aqua Poultry Cattle Feed

Non-Dairy Whipping Cream Cooking Cream

Scan QR to learn more.

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ARS Group | Journey Unfolds

ARS

The Legacy: From

Pulses to Prosperity 1975 Moving to Paharganj

Lt. Sh. Ram Avatar Gupta moves to a larger space in Paharganj, near the railway station.

Embracing the mantra, "Grahak ki suvidha, humari unnati ka raasta."

1945 Begins in Khari Baoli (Sadar Bazar)

Lt. Sh. Asha Ram Gupta and Lt. Sh. Ram Swaroop Gupta started a small shop of 10ftx10ft in Khari Baoli, Delhi.

"Dal ka vyapaar shuru kiya" a humble beginning in the world of pulses.

1960-1975 Expansion and Á· ČĒÁ«}`͒ÁáØ

The business grows, adding Molasses and yeast trading. Influenced by the British era, we ventured into Bakery Ingredients, adapting to changing tastes.

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5

1988 A Strategic Business Split

The business splits; we started focusing more on Ingredient trading, while my uncle managed the bread factory.

1976 Embraced Modernization with Bio Foods Pvt. Ltd. (Yeast Manufacture)

A distributorship with Bio Foods Pvt. Ltd. introduced us to Yeast, a step towards Bakery industry.

1978 Visionary Insights into the Bakery Industry

Observing the bakery industry's growth, we foresee a high demand for bread - a visionary move.

1982 Pioneered with India's First Diesel Rotary Rack Oven

We established our own bread factory, introducing the first diesel rotary rack oven in India - a pioneering step.

Scan QR to learn more.

6 asharam.com/our-milestones asharam.com/our-story

ARS Group | Journey Unfolds

From Tradition to Innovation: The Inspiring Journey of Shiv Gupta

Chairman & Managing Director

1982

Started his journey in the Food Manufacturing business with the establishment of a Bread Factory producing Shakti Bread.

2001

Established distribution and sales channels.

Onboarded new brands like General Mills, Del Monte under ARS Food Ingredients Pvt. Ltd.

1988 1992

Began a new phase in business with a small shop in Paharganj.

Imported his 1st container of Wheat Gluten, marking the beginning of his venture into international business.

Academic expertise: Completed B.COM.

Have 42 years of experience in Bakery Industry.

1995

Worked towards growth by collaborating with Sonic Biochem. Organised the business with respect to compliances and process optimisation.

Skilled in Business Planning, Sales, Marketing, and Strategic Planning.

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2005

Moved the office to a new location: D-Mall, New Delhi.

Increased customer base while introducing cell-phones for better connection.

2011

Increased warehouses across the country.

Enhance manufacturing capacity in Delhi.

"My vision for Asha Ram And Sons is to innovate while honouring legacy, expand globally, maintain premium quality, and make a positive community impact. I aim to not sell ingredients, but share strategy for a better solutions."

- Shiv Gupta, Chairman & M.D., Asha Ram And Sons Pvt. Ltd. “In past 43 years of my experience, I've nurtured a family legacy and worked upon....”

Sasta hai! ya Sahi hai!

2023

Contribution at ARS:

Enhanced team size and brought bakery and dairy technologists on board.

Set up in-house Application Lab.

3rd generation Chairman & M.D. of Asha Ram & Sons.

Elevated the company to a leader in the Food & Beverages Industry.

Imported 1 to 60 Containers

Expanded from a single shop to a large warehouse network across India.

Increased customer base from 10 to 10000+.

Social Involvement: Trustee at Maharaja Agrasen International Hospital, Rohini.

Active in Religious/Social Organizations, including ISKCON and Akhil Bhartiya Aggarwal Samelan.

Role in Divya Jyoti Niwas, Mangolpuri, Delhi.

Involved in various Charitable Trusts for religious and cultural preservation.

Past President of Rotary Club Of Delhi Ashoka, 2023-2024. Scan QR to

learn more.

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www.Shiv-Gupta.com

ARS Group | Journey Unfolds

2012

From Passion to Profession: Akshit Gupta is Writing Future

A result-driven professional with over 13 years of experience in formulating actionable strategies.

2021

2014

Recognition from a US Professor

A Leap into Bakery Science in the USA

Akshit delved into dairy science to upgrade skills.

Focussed on enhancing the functional experience of Dairy Products.

Akshit moved to the USA to pursue Bachelor’s in Bakery Science & Technology from AIB.

2019 Expansion and Global Partnerships

Akshit added more Warehouses, Global Partnerships, and Team Growth. A journey of transition from learner to leader in the Industry.

2017 Earned Diploma in Import-Export Management from International Trade Promotion Centre (ITPC)

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2020

Diving into Dairy Science

In 2020, Akshit started the journey of becoming a Certified Dairy Scientist.

Learned about cheese fundamentals, and dairy ingredient technology.

2023 2024

An author of Bestsellers

Secret ingredients for a perfect business recipe

How to safeguard your F&B Empire Cost-saving Business Secrets Dosage Case Studies and Expert Business Advice Profitable Guidebook for Baking Beginners & Professionals Techniques to Improve Baking Abilities How to Choose Right Ingredients to Enhance Quality

Establishes an in-house Advanced Food Ingredients Application Lab.

President of Rotary Club of Delhi Ashoka, 2024-25

Scan QR to learn more.

10 www.Akshit-Gupta.com

ARS INSI

IDE OUT

ARS Group | Presence

About

Let’s know ARS Longest industry exposure with over

79+ years

10600+ happy customers

Happily delivering 55000+kg ingredients

every 24 hrs

Fastest in bringing global innovations from

12+ countries to your doorstep

Advanced centralised data traceability with over 58+ integrations

Widest range of products with over

780+ SKUs

Expert team of 158+ trained professionals

/DUJHVW UDQJH RI£IRRG LQJUHGLHQWV VXSSOLHU to 69+ industries 13

Bhiwandi (Mumbai)

Delhi Lawrence Road

................

Maharashtra

................

Our Warehouses

Gujarat Mundra Port

Bakoli (GT Karnal Road)

Bangalore

Haryana Taj Nagar

................

Karnataka

................

Paharganj

Uttar Pradesh Greater Noida

Jhajjar

Hyderabad

..............

Gurugram

..............

Coming Soon!

Kolkata

ARS Group | Our Contribution

Our Line of Verticals

Food Ingredients Import

Food Service

Real Estate

Agriculture

Our Contribution to

People and Planet ARS is a proud contributor for:

School Fees for ARS Employees’ Children

Socio–Legal Research & Education Foundation

Manav Kalyan Foundation

Set up FD for Bharat Lok Shiksha Parishad

Donations to Eye School

Pink Toilets & Sewing Machines Established in Association with PVR

Rotary Ashoka Charitable Trust

Be Kind

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ARS Group | Global Presence

Ingredient

You deserve an company that understands:

Customer's Market Behaviour

Product Knowledge and Innovation

Supply Chain Reliability

Importance of Proactive Support

Russia

Netherlands Denmark Germany

Korea Poland

China Noida (U.P.) Malaysia

France

Singapore

U.S.A

Indonesia

Imports G`Ì ͏8ª«}

Gujarat

$ ` ͏8ª«}

13+ Countries

Mumbai Bangalore

|

±þ͏8ª«} Ē

D-Mall, New Delhi

|

New Delhi

New Zealand

6+ Warehouses

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ARS Group | Application Lab

Confused while choosing Test. Experience. Launch at Visit our Lab for: Comparing Alternate Options

New Product Development

Market Feasability Check

Save 80% Time On R&D

Cost Reduction Solutions

Ingredient Compatibility & Stability Test

Performance Testing

Creating a Market Ready Sample

Meet Our Food Technologist, Chef, Dairy Scientist!

Our Team is ready to test all Product's Performance with Advanced technology before Market release.

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perfect

the right Ingredient?

ARS Application Lab. Test via Advanced Equipments Gel Strength and Texture Analyser

Gluten Index Machine

Centrifuge

Proofer

pH Meter

Thermomixer

Digital Scales

Advanced Baking Oven

Double Boiler

Bread Slicer

Various Applications:

Cake Premixes & Concentrate

Chocolate

Cookies & Biscuits

Whipping Cream

Noodles

Tea & Coffee Premix

Breads, Buns, & Rusk

Protein Curd & Paneer Bars

Chocolate Drink Powder

Curd & Paneer

High Protein Peanut Butter

High Protein Cookies

Eggless Mayonnaise

Protein Powders Blend

Cake & Muffin

Soya Chaap

Book your Appointment Now

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ARS Group | Happy Baker’s Journey

Baker’s

Happy Vital Wheat Gluten Calcium Propionate Acetic Acid (Food Grade) Victory ACID Powder Breads & Rusk Improver Soya Lecithin Powder & Liquid

Multi Grains Vitamin D Powder Tutty Fruity Skimmed Milk Powder

Soy Fiber Ascorbic Acid Cardamom Bamboo Fiber

™

GOLD FARM

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Datem Powder & Liquid Dry Yeast SSL Soya Flour Burn Sugar Malt Extract Liquid

journey !

Sorbic Acid Potassium Sorbate Lactic Acid Cookies Improver Magic Masti Wheat Fiber

Invert Sugar Syrup Xanthan Gum D.M.G Ammonium Chloride Whey Powder

Guar Gum Cake Gel Custard Powder Ammonium Bi-Carbonate Soya Magic

PGPR Stevia Wheat Starch Baking Powder Vanilla Powder

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ARS Group | Wheat Gluten

Wheat Gluten that gives 30% better strength

Tired of baking an averagely Spongy Bread?

Give your Breads the ultimate ability to be soft.

Upto 31% More Volume

Maintain Softness for 2-3 days Extra

Reduce Makeup Holes

Save 50% Cost on Atta Bread

2x Better Elasticity

Grades Available: European

Chinese

Russian

Bake like a Pro with Genuine Gluten

India’s oldest & largest importer of Vital Wheat Gluten Manufacturer of Enzymatic Gluten Booster ™

GOLD FARM

Scan QR to learn more.

21 asharam.com/product/gluten

ARS Group | Calcium Propionate

Shelf

5X Increased Life of Bakery Products with Calcium Propionate Want to increase your Bakery’s market share?

Preserve and Grow 5-6 Days Delay in Fungus Deposits

3X Market Share

10% Additional Savings on Return Material

60% Less Material Rejections

Give your Baked Goods Power to Sustain

Leading Manufacturer of Calcium Propionate

Scan QR to learn more.

asharam.com/product/cp

ARS Group | Multigrain Mix

Healthy Multigrains Mix Save 80% time with our 12-Step Sorting Process

Receiving grains Manual check for taste and smell

Disinfecting grains Fumigation Machine

Vaccum packing finished products Automatic packing machine

Cleaning grains Destoner machine

Metal detection Metal detector machine

Remove dust Aspirator machine

Weighing bags Electronic weighing scale

Sieving ground grains Vibro sifter

Manual cleaning CCP

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Mixing ingredients Ribbon blender

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Bag sealing Heat sealing machine

Cold Storage & Dispatch

Healthy

for Super Bakes & Beverages Hassle-free Healthy Multigrains

100% Customised & Blended Formulation 70% Longer Shelf-Life 19+ Grains to Choose

100% Error-Proof Cleaning Process

Scan QR to learn more.

24 asharam.com/product/multigrains

ARS Group | Fiber

Every

Increase Yield & Shelf Life in Bake with Wheat Fiber Improves Dough Volume

Minimises Wastage Prevents Cracking

Gives Consistent Texture

Extends Shelf Life

Reduces Production Cost

Germany

Extend Shelf Life and Maintain Freshness with Lactic Acid Longer Freshness Reduces Waste & Spoilage

Preserves Quality A Natural Preservative 25

ARS Group | Xanthan Gum

Achieve Soft & Stable Bakes with Xanthan Gum Perfect Solution for Consistency & Quality Enhances Volume Maintains Cake Structure Keeps Cakes Moist

Excellent Stabilising and Emulsifying Properties Uniform Texture & Appearance

Soft, Lighter, Long Lasting Bakes with Wheat Starch Minimises Wastage Prevents Cracking Extends Shelf Life

Improves Dough Volume Gives Consistent Texture

Reduces Production Cost

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ARS Group | Cocoa Powder

Secret Formula to make your customer Cocoa addicted! x profit

=3 PC + PF + PA Perfect Aroma-PA Perfect Color-PC

Perfect Flavour-PF

1 out of 5 Chocolate Bars consumed in India use our Cocoa Powder.

We’re Exclusive Distributor of 27

“JB-800 is my best friend !

Thank you for making my ice cream everyone’s favourite successfully for 18 years in a row” - Leading Ice Cream Manufacturer

Various Applications:

Chocolate Bars

Chocolate Syrups

Beverage

Cookies & Biscuits

Non-Dairy Truffle Bases

Cake Premixes & Concentrates

Health & Nutrition

Ice Cream

Breakfast cereals

Cake Muffin

Variants Available:

5.0 - 6.0 5.0 - 6.0

7.8 - 8.2

JB - 800 LA

5.5 - 6.3

Get upto 80% repeat orders for your product.

We are a Proud Member of

Scan QR to learn more.

28 asharam.com/product/cocoa-powder

ARS Group | Whey Protein Concentrate

Eggless

28% more volume for softer Cakes with Whey Protein Concentrate Create egg-free recipes with our highly functional variety of WPC.

Deliciously Soft

Generate 8% Additional Profits

100% Crack-Proof

Maintain Freshness for 2-3 Extra Days

7/10 Cakes Baked across India are baked with ARS WPC.

ARS is Exclusive Reseller of

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Various Applications:

Cake Premixes

Bar Cakes

Peanut Butter

Layer Cakes

Eggless Mayonnaise

Cake Concentrates

Reformed Meat Poultry Fish

Protein Bars

Yogurt

Variants Available: Whey Protein Concentrate 132

Whey Protein Concentrate 7009

Whey Protein Concentrate 332

Whey Protein Concentrate 472

Here's Why You Should Add WPC in your Recipes: High Demand for Veg. Cake in India

Hassle-Free Baking

Extended Freshness

Consistent Quality Innovative Baking

Scan QR to learn more.

30 asharam.com/product/whey-protein-concentrate/

ARS Group | Health & Nutrition

high

Develop protein beverages & yogurt

Milk Protein Concentrate

Smooth Flavour Profile

High Heat Stability

100% NutritionFriendly Solution

Easily Soluble Controls the Sedimentation

Preserve the Taste

Experience the Power of Protein

Get excellent dispersibility with

Whey Protein Concentrate Instant Smooth Flavour Profile

Preserve the Taste Easily Soluble

Make an Exceptionally Nutritious Drink Australian Origin

Exclusive Reseller of 31

ARS Group | Casein & Caseinates

Cheese

Say more with Mineral &

Lactic Acid Casein Stronger Casein Binding Upto 20% More Output

30% Better Volume

Experience Longer Stabilisation asharam.com/product/casein/

Creamier Whipped Creams with

Sodium Caseinates Get Perfect Formulation Longer Visible Experience

30% Extended Holding

Get Excellent Foam Stability asharam.com/product/caseinates/

ARS Group | Dairy Ingredients

Profitable

Plan your Dairy AMF (Anhydrous Milk Fat) WPC (Whey Protein Concentrate 80%) Lactose WPI (Whey Protein Isolate 90%) S.M.P (Skimmed Milk Powder) WPH (Whey Protein Hydrolysate) W.M.P (Whole Milk Powder) MPC (Milk Protein Concentrate 85%) Butter Oil MPI (Milk Protein Isolate) Salted/Unsalted Butter Acid Casein (Mineral, Lactic & Rennet) Sweet Whey Powder Sodium Caseinate Calcium Caseinate Nutriwhite - Fat Filled Milk Powder (For Tea Coffee Premix)

Lactose Powder (100, 200, Mesh) WPC Instant

S.M.P (Skimmed Milk Powder) W.M.P (Whole Milk Powder) Dairy Whitener Condensed Milk Whey Powder

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y and Non-Dairy

THE DOW CHEMICAL COMPANY

Methocel A4C (For Non Dairy Cream) Methocel F-50 (For Non Dairy Cream, Cakes & Truffles) Methocel K 4 M (For Non Dairy Cream & Truffle) Methocel A 40 M (For Crushes, Non Dairy Cream & Beverages) Methocel A4 M (For Ice Cream, Cheese & Whipping Cream) Methocel MX (For Meat Binding) CMC Walocel 50,000 (Replacer of Guar Gum & Xanthan Gum) Yo Mix® Range of Dairy Cultures Choozit Range Yo Mix® Pro Probiotic Yogurt Cultures Curd Culture Cremadon® Sampoorna Range (Emulsifier & Stablizer System) Grindsted® Carrageenan CS Recodan® Emulsifier & Stabiliser Systems Supro 620 (Isolated Soya Protein) Supro Nuggets 570 (Isolated Soya Protein) Supro 670 (Isolated Soya Protein) Fruits (Orchard, Berries, Tropical) Savory Tonalities (Chicken, Beef, Cheese) Sweet Browns (Caramel, Chocolate and Coffee) Seasoning Blends Sodium Meta Bi-Sulphate (SMBS) Sodium Tri-Poly Phosphate (STPP) Sodium Aluminium Phosphate (SALP) SAPP (28,40) MACP TCP (Tri-Calcium Phosphate)

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ARS Group | Manufacturing & Distribution Range

Manufacturing &

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Calcium Propionate Powder & Liquid Multigrain Seeds (Upto 19 Grades) Wafer Improver Curd Improver Acetic Acid (Food Grade) Malt Extract (Liquid Powder) DMG (Victory 471) Guar Gum Tutty Fruity Burn Sugar Custard Powder Flavours & Essences Calcium Carbonate High Fructose Syrup Malto Dextrine Powder Potato Flakes/Starch Fat Powder/Non-Dairy Creamer (36% & 75%) Bread Improver (Gold A-40, A-60, A-150, A-300)

Baking Powder Corn Flour SSL Datem Liquid Ammonium Chloride Benzoyl Peroxide Powder Annatto Colour Beta Carotene Vanilla Flavour Inactive Dry Yeast PGPR Vitamin Premix Yeast Extract GMS 40 (Flakes & Powder) Sodium Propionate Caustic Soda Dicalcium Phosphate Calcium Carbonate

Citric Acid Glucose Powder Potassium Carbonate Propylene Glycol Sodium Benzoate Sodium Bicarbonate Potassium Meta-Bi-Sulfite (KMS) Graphite (25 kg) Agar Agar Powder Antioxidants (TBHQ, BHA) Ethyl Vanillin Powder Hydrolyzed Vegetable Protein (HVP) Silica Powder - Fumed - Kunsil FS 200 Mono Sodium Glutamate (M.S.G)

Potassium Sorbate I+G SMS Sorbic Acid Soy Sauce Spray Dried Powder Sucralose Tri-Sodium Citrate Coconut Powder Condensed Cream Corn Flakes Egg Powder Glycerin High Fructose Syrup Tapioca Starch

Distribution Range Wheat Gluten Wheat Starch Maize Starch/Corn Starch Maltodextrine Powder Dextrose Monohydrate

SONIC BIOCHEM EXTRACTIONS LTD (INDORE)

Full-fat Soya Flour (Enzyme Active) Defatted Soya Flour Toasted Soya Lecithin Liquid Soya Textured Vegetable Protein (Soya TVP & Soya Nuggets) Quick Tofu Soya Protein Concentrate (65-70%) Defatted Soya Four Untoasted Soya Protein Isolate (Instant)

Instant Dry Yeast

Sugar Sachet White/Brown Breakfast Sugar Icing Sugar Sugar Cube Economy Glow Sugar Caster Sugar Demerera Brown Sugar Sugar Cube Standard

KHOTHARI FERMENTATION & BIOCHEM LTD

Four Seasons Dry Yeast Compressed Yeast

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ARS Group | Curd & Paneer Improver

Unlock Lean Muscle Gains with Soy Protein Isolate Cost Effective Protein Source Smooth Texture & Neutral Flavour

Boosts Product Profitability Enhances Digestibility & Absorption

Clean-Label Protein Solution Allergen-Free & Sustainable

Shelf

Increase Life & Appeal with

Curd & Paneer Improver Boosts Product Stability Prevents Microbial Growth

Reduces Wastage & Spoilage

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ARS Group | Food Service

time

Save 70% with Ready to use Solutions for Food Service

Egg Free Premixes

Chocolate Compounds

Tomato Sauce

Brownie Mixes

Chocolate Chips

Pastas

Egg Based Premixes Breads Premixes

Chocolate Couventure

Mayonnaise

Wraps

Cocoa Products

Fillings & Coated Nuts

Canned Fruit

Flavour Crush

Icing Sugar

Non Dairy Whipping Cream

Donut

Chocolate Topping Glazing Gel

Jams & Syrups

Sugar Cubes

Juices

Liquid Sugar

Bread Crumbs

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ASHA RAM AND SONS Integrated Solutions, Concepts and Formulation for Innovative & Customised F&B.

Customer Care:

: 011-43999999 (100 Lines) : info@asharam.in : www.asharam.com : asharamandsonsofficial : asharamandsonsofficial