Asha Ram & Sons - Brochure

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ARS is a part of your everyday life

7 out of 10 Cakes consumed across India are made with our ingredients

Our annual volume of Wheat Gluten produces 2.1 billion loaves of Bread

1 in 5 Chocolate Bars consumed in India uses our Cocoa Powder

Each month, our supplied Culture yields 5,32,149+ cups of Yogurt

Our yearly MPC supply is enough to produce around 1.6 million bottles of High Protein Beverages

Every year, our Supplies contribute to crafting 2.5 billion bowls of Noodle servings in India

Our annual supplies of Bakery Ingredients can result in 290 million delicious Biscuits

Celebrating ARS Legacy of with pride & care 79 years

We are the perfect guide for all our Ingredients customers, providing them with future-ready solutions in less than 60 seconds!

We are always available to the community, sharing our 79 years of knowledge and experience.

Our focus is consistently on the 'Flexible Offerings' we provide and how we can contribute more and more to our Customer's Growth.

Shiv Gupta

Yogurt

Cheese/Paneer

Ice

Lassi

Flavoured Milk

Butter/Ghee

Innovative Solutions for

Confectionery

Fruit

Chewing

Toffee/Candy

Savoury

Dressings

Soya

Spices

Beverages

Flavoured

Smoothies

Health

Protein Powders

Protein Milk & Water

Protein Bars

Peanut Butter

Breakfast Cereals

Pharma Baby Food

Scan

The Legacy: From

Pulses to Prosperity ARS

1945

Begins in Khari Baoli (Sadar Bazar)

Lt. Sh. Asha Ram Gupta and Lt. Sh. Ram Swaroop Gupta started a small shop of 10ftx10ft in Khari Baoli, Delhi. "Dal ka vyapaar shuru kiya" a humble beginning in the world of pulses.

1960-1975

1975

Moving to Paharganj

Lt. Sh. Ram Avatar Gupta moves to a larger space in Paharganj, near the railway station. Embracing the mantra, "Grahak ki suvidha, humari unnati ka raasta."

The business grows, adding Molasses and yeast trading. Influenced by the British era, we ventured into Bakery Ingredients, adapting to changing tastes. Expansion and

The business splits; we started focusing more on while managed the

Visionary Insights into the Bakery Industry

introduced us to Yeast, a step towards Bakery industry.

1978 Observing the bakery industry's growth, we foresee a high demand for bread - a visionary move.

1982

Pioneered with India's First Diesel Rotary Rack Oven

We established our own bread factory, introducing the first diesel rotary rack oven in India - a pioneering step.

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From Tradition to Innovation: The Inspiring Journey of 1982

Started his journey in the Food Manufacturing business with the establishment of a Factory producing Shakti Bread.

Shiv Gupta

1988

Began a new phase in business with a small shop in Paharganj.

1992

Imported his 1st container of Wheat Gluten, marking the beginning of his venture into international business.

Academic expertise:

Completed B.COM.

brands like General Mills, Del Monte under ARS Food Ingredients Pvt. Ltd.

1995

Worked towards growth by collaborating with Sonic Biochem. Organised the business with respect to compliances and process optimisation.

Have 42 years of experience in Bakery Industry. Skilled in Business Planning, Sales, Marketing, and Strategic Planning.

2005

Moved the office to a new location: D-Mall

Increased customer base while introducing cell-phones for better connection.

2011

Increased warehouses across the country. Enhance manufacturing capacity in Delhi.

"My vision for Asha Ram And Sons is to innovate while honouring legacy, expand globally, maintain premium quality, and make a positive community impact. I aim to not sell ingredients, but share strategy for a better solutions."

- Shiv Gupta, Chairman & M.D., Asha Ram And Sons Pvt. Ltd.

“In past 43 years of my experience, I've nurtured a family legacy and worked upon....” Sasta hai! ya Sahi hai!

Contribution at ARS:

3rd generation

Elevated the company to a leader in the Food & Beverages Industry. Imported 1 to 60 Containers

Expanded from a single shop to a large warehouse network across India. Increased customer base from 10 to 10000+.

Social Involvement:

Trustee at Maharaja Agrasen International Hospital, Rohini.

Active in Religious/Social Organizations, including ISKCON and Akhil Bhartiya Aggarwal Samelan.

Role in Divya Jyoti Niwas, Mangolpuri, Delhi.

Involved in various Charitable Trusts for religious and cultural preservation.

Past President of Rotary Club Of Delhi Ashoka, 2023-2024.

2023

Enhanced team size and brought bakery and dairy technologists on board. Set up in-house Application Lab.

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2012

From Passion to Profession: Akshit Gupta is Writing Future

A result-driven professional with over 13 years of experience in formulating actionable strategies.

2014

A Leap into Bakery Science in the USA

Akshit moved to the USA to pursue Bachelor’s in Bakery Science & Technology from AIB.

2017

Earned Diploma in Import-Export Management from International Trade Promotion Centre (ITPC)

Expansion and Global Partnerships

Recognition from a US Professor

2021 Akshit delved into dairy science to upgrade skills. Focussed on enhancing the functional experience of Dairy Products.

2019 Akshit added more Warehouses, Global Partnerships, and Team Growth. A journey of transition from learner to leader in the Industry.

2020

In 2020, Akshit started the journey of becoming a Certified Dairy Scientist. Learned about cheese fundamentals, and dairy ingredient technology. Diving into Dairy Science

An author of Bestsellers

Secret ingredients for a perfect business recipe

How to safeguard your F&B Empire

Cost-saving Business Secrets

Dosage Case Studies and Expert Business Advice

Profitable Guidebook for Baking Beginners & Professionals

Techniques to Improve Baking Abilities

How to Choose Right Ingredients to Enhance Quality

Establishes an in-house Advanced Food Ingredients Application Lab.

President of Rotary Club of Delhi Ashoka, 2024-25

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INSIDE OUT

About

Let’s know ARS

Longest industry exposure with over 79+ years

10600+ happy customers

Happily delivering 55000+kg ingredients every 24 hrs

Fastest in bringing global innovations from 12+ countries to your doorstep

Advanced centralised data traceability with over 58+ integrations

Widest range of products with over 780+ SKUs

Expert team of 158+ trained professionals to 69+ industries

Our Warehouses

Coming Soon!

Haryana Taj Nagar Jhajjar
Bhiwandi (Mumbai)
Gujarat
Mundra Port
Delhi Lawrence Road
Bakoli (GT Karnal Road)
Paharganj
Gurugram

Our Line of Verticals

Shiksha

13+ Countries | | 6+ Warehouses

Test. Experience. Launch at

Market Feasability Check

Cost Reduction Solutions

Performance Testing

Save 80% Time On R&D

Ingredient Compatibility & Stability Test

Creating a Market Ready Sample

Our Team is ready to test all Product's Performance with Advanced technology before Market release.

perfect

the right Ingredient?

ARS Application Lab.

Test via Advanced Equipments

Gel Strength and Texture Analyser

Centrifuge

Double Boiler Digital Scales pH Meter

Gluten Index Machine Proofer

Bread Slicer Advanced Baking Oven Thermomixer

Various Applications:

Book your Appointment Now

Vital Wheat Gluten

Calcium Propionate

Acetic Acid (Food Grade)

Victory ACID Powder

Breads & Rusk Improver

Soya Lecithin Powder & Liquid

Datem Powder & Liquid

Dry Yeast

SSL

Soya Flour

Burn Sugar

Malt Extract Liquid

Multi Grains

Vitamin D Powder

Tutty Fruity

Skimmed Milk Powder

Soy Fiber

Ascorbic Acid

Cardamom

Bamboo Fiber

journey !

Sorbic Acid

Potassium Sorbate

Lactic Acid

Cookies Improver Magic Masti

Wheat Fiber

Invert Sugar Syrup

Xanthan Gum

D.M.G

Ammonium Chloride

Whey Powder

Guar Gum

Cake Gel

Custard Powder

Ammonium Bi-Carbonate

Soya Magic

PGPR

Stevia

Wheat Starch

Baking Powder

Vanilla Powder

Wheat Gluten that gives 30% better strength

Tired of baking an averagely Spongy Bread? Give your Breads the ultimate ability to be soft.

Upto 31% More Volume

Save 50% Cost on Atta Bread

Grades Available:

Maintain Softness for 2-3 days Extra

Reduce Makeup Holes

2x Better Elasticity

European Chinese Russian

Bake like a Pro with Genuine Gluten

India’s oldest & largest importer of Vital Wheat Gluten Manufacturer of Enzymatic Gluten Booster

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GOLD FARM

Shelf 5X Increased Life of Bakery Products with Calcium Propionate

Want to increase your Bakery’s market share? Preserve and Grow

Leading Manufacturer of 5-6 Days Delay in Fungus Deposits

Give your Baked Goods Power to Sustain

Healthy Multigrains Mix

Save 80% time with our 12-Step Sorting Process

Receiving grainsManual check for taste and smell

Disinfecting grainsFumigation Machine

Cleaning grainsDestoner machine

Remove dustAspirator machine

Sieving ground grainsVibro sifter

Manual cleaning CCP

Mixing ingredientsRibbon blender

Vaccum packing finished productsAutomatic packing machine

Metal detectionMetal detector machine

Weighing bagsElectronic weighing scale

Bag sealingHeat sealing machine 11

12

Cold Storage & Dispatch

for Super Bakes & Beverages

Increase Yield & Shelf Life in Bake with Wheat Fiber

Prevents Cracking

1 out of 5 Chocolate Bars consumed in India use our Cocoa Powder.

“JB-800 is my best friend ! Thank you for making my ice cream everyone’s favourite successfully for 18 years in a row” - Leading Ice Cream Manufacturer We’re Exclusive Distributor of

Variants Available:

Get upto 80% repeat orders for your product.

We are a Proud Member of

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Bases
Muffin
Biscuits

Maintain Freshness for 2-3 Extra Days

Create egg-free recipes with our highly functional variety of WPC. ARS is Exclusive Reseller of

7/10 Cakes Baked across India are baked with ARS WPC.

Various Applications:

Variants Available:

Whey Protein Concentrate 132

Whey Protein Concentrate 332

Whey Protein Concentrate 7009

Whey Protein Concentrate 472

Here's Why You Should Add WPC in your Recipes:

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WPC (Whey Protein Concentrate 80%)

WPI (Whey Protein Isolate 90%)

WPH (Whey Protein Hydrolysate)

MPC (Milk Protein Concentrate 85%)

MPI (Milk Protein Isolate)

Acid Casein (Mineral, Lactic & Rennet)

Sodium Caseinate

Calcium Caseinate

Profitable Plan your Dairy

AMF (Anhydrous Milk Fat)

Lactose

S.M.P (Skimmed Milk Powder)

W.M.P (Whole Milk Powder)

Butter Oil

Salted/Unsalted Butter

Sweet Whey Powder

Nutriwhite - Fat Filled Milk Powder (For Tea Coffee Premix)

Lactose Powder (100, 200, Mesh)

WPC Instant

S.M.P (Skimmed Milk Powder)

W.M.P (Whole Milk Powder)

Dairy Whitener

Condensed Milk

Whey Powder

Dairy and Non-Dairy

Methocel A4C (For Non Dairy Cream)

Methocel F-50 (For Non Dairy Cream, Cakes & Truffles)

Methocel K 4 M (For Non Dairy Cream & Truffle)

Methocel A 40 M (For Crushes, Non Dairy Cream & Beverages)

Methocel A4 M (For Ice Cream, Cheese & Whipping Cream)

Methocel MX (For Meat Binding)

CMC Walocel 50,000 (Replacer of Guar Gum & Xanthan Gum)

Yo Mix® Range of Dairy Cultures Choozit Range

Yo Mix® Pro Probiotic Yogurt Cultures

Curd Culture

Cremadon® Sampoorna Range (Emulsifier & Stablizer System)

Grindsted® Carrageenan CS

Recodan® Emulsifier & Stabiliser Systems

Supro 620 (Isolated Soya Protein)

Supro Nuggets 570 (Isolated Soya Protein)

Supro 670 (Isolated Soya Protein)

Fruits (Orchard, Berries, Tropical)

Savory Tonalities (Chicken, Beef, Cheese)

Sweet Browns (Caramel, Chocolate and Coffee)

Seasoning Blends

Sodium Meta Bi-Sulphate (SMBS)

Sodium Tri-Poly Phosphate (STPP)

Sodium Aluminium Phosphate (SALP)

SAPP (28,40)

MACP

TCP (Tri-Calcium Phosphate)

Calcium Propionate Powder & Liquid

Multigrain Seeds (Upto 19 Grades)

Wafer Improver

Curd Improver

Acetic Acid (Food Grade)

Malt Extract (Liquid Powder)

DMG (Victory 471)

Guar Gum

Tutty Fruity

Burn Sugar

Custard Powder

Flavours & Essences

Calcium Carbonate

High Fructose Syrup

Malto Dextrine Powder

Potato Flakes/Starch

Fat Powder/Non-Dairy Creamer (36% & 75%)

Bread Improver (Gold A-40, A-60, A-150, A-300)

Citric Acid

Glucose Powder

Potassium Carbonate

Propylene Glycol

Sodium Benzoate

Sodium Bicarbonate

Potassium Meta-Bi-Sulfite (KMS)

Graphite (25 kg)

Agar Agar Powder

Antioxidants (TBHQ, BHA)

Ethyl Vanillin Powder

Hydrolyzed Vegetable Protein (HVP)

Silica Powder - Fumed - Kunsil FS 200

Mono Sodium Glutamate (M.S.G)

Baking Powder

Corn Flour

SSL

Datem Liquid

Ammonium Chloride

Benzoyl Peroxide Powder

Annatto Colour

Beta Carotene

Vanilla Flavour

Inactive Dry Yeast

PGPR

Vitamin Premix

Yeast Extract

GMS 40 (Flakes & Powder)

Sodium Propionate

Caustic Soda

Dicalcium Phosphate

Calcium Carbonate

Potassium Sorbate

I + G

SMS

Sorbic Acid

Soy Sauce Spray Dried Powder

Sucralose

Tri-Sodium Citrate

Coconut Powder

Condensed Cream

Corn Flakes

Egg Powder

Glycerin

High Fructose Syrup

Tapioca Starch

Distribution Range

Wheat Gluten

Wheat Starch

Maize Starch/Corn Starch

Maltodextrine Powder

Dextrose Monohydrate

Full-fat Soya Flour (Enzyme Active)

Defatted Soya Flour Toasted

Soya Lecithin Liquid

Soya Textured Vegetable Protein (Soya TVP & Soya Nuggets)

Quick Tofu

Soya Protein Concentrate (65-70%)

Defatted Soya Four Untoasted

Soya Protein Isolate (Instant)

Instant Dry Yeast

Sugar Sachet White/Brown

Breakfast Sugar

Sugar Cube Economy

Caster Sugar

Demerera Brown Sugar

Sugar Cube Standard

Four Seasons Dry Yeast

Compressed Yeast

SONIC BIOCHEM EXTRACTIONS

Unlock Lean Muscle Gains with Soy Protein Isolate

Egg Free Premixes

Egg Based Premixes

Brownie Mixes

Breads Premixes

Wraps

Donut

Chocolate Compounds

Chocolate Couventure

Chocolate Chips

Cocoa Products

Fillings & Coated Nuts

Tomato Sauce

Mayonnaise

Pastas

Canned Fruit Juices

Flavour Crush

Chocolate Topping

Glazing Gel

Jams & Syrups

Bread Crumbs

Icing Sugar

Sugar Cubes

Liquid Sugar

Non Dairy

Whipping Cream

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