Champion-Arrowhead Brand Guide

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eight Promotional Giveaways

Promotional Giveaways

Giveaways and free goods are designed and purchased to attract sales prospects and promote the brand. Application of the brand to promotional items must follow guidelines at all times. All designs and promotional merchandise must be approved prior to production by group marketing and the manager of sales. The promotional product options shown are currently available. The logos on promotional products must not be smaller than the guideline established minimum size.

Display Stands

The quality of the promotional products must reflect the brand’s position of strength. Quality materials is important for promotional materials. Display Stands: Certain products are approved to be send to customers as counter displays. Counter display stands are an excellent way to promote the product, but should be used sparingly.

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