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Arria Advisors and Company Directory
Arria Key Stats and Facts
Arria Timeline, History, Vision, Mission, Positioning
Arria Commercial Highlights, Value We Deliver
Arria Global Team and Culture
Arria Key Revenue Categories
Arria Client and Parter Use Cases
Co-Founder, Chair and CEO
Sharon leads a team of seasoned professionals who have a proven track record of building global, successful technology companies.
Sharon was a co-founder of Diligent that started at zero and was sold to Insight Venture Partners in 2016 for US $624 million in a cash only transaction.
FULL DIRECTOR BIOS >
GLOBAL TEAM OVER 2,000 ARRIA FTES WORKING IN 10 COUNTRIES PARTNERS A POWERFUL ECOSYSTEM OF GLOBAL PARTNERS
SME EXPERTISE ARRIA INDUSTRY EXPERT ADVISORY COUNCIL NLG PATENTS A PRICELESS PORTFOLIO OF 40+ CORE NLG PATENTS
LEGAL TEAMS A DECADE OF CONNECTING AND PROTECTING ARRIA
FINANCE TEAMS IFRS AUDITED ACCOUNTS & REPORTING SINCE 2012 INVESTMENT $200M INVESTED BUILDING THE WORLD’S #1 NLG CO. CAPITAL TEAM $200M RAISED BY ARRIA’S TEAM FROM 1,000 INVESTORS SHAREHOLDERS 1,000+ SHAREHOLDERS | 29 COUNTRIES | $200 MILLION
KPMG | Global Auditors New Zealand, Australia, Canada, United Kingdom
PWC | Global Advisors New Zealand, United Kingdom
RSM | Investigating Accountants Australia
JP Morgan Chase | Global Banking United States
ANZ Bank | APAC Banking New Zealand, Australia
Lloyds Bank | UK and EU Banking United Kingdom
Lathrop GPM | General Counsel United States
Bell Gully | General Counsel New Zealand
Mills Oakley | General Counsel Australia
Clintons | General Counsel United Kingdom
Osler | General Counsel Canada
Alston & Bird | IP Counsel United States
Over the past decade Arria has raised and invested US $200 million to attain a global leadership position.
Arria is already recognised as the global leader in the following leadership categories:
• Scientific and thought leadership
• Commercial leadership, and
• Technology leadership
The foundation for Arria’s scientific, commercial and technology leadership is based on more than 30-years of research and development by our Chief Scientists at the University of Aberdeen, Scotland. Arria acquired Data2Text Limited (the NLG company spun out from the University of Aberdeen) in 2012.
The University of Aberdeen and Arria's chief scientists remain large founding shareholders in Arria.
THE POWER OF LANGUAGE
THE POWER
FOR THE FIRST TIME in human history, the Power of Language, the very thing that defines our humanity, has now been captured in software — has been digitized, moving it outside of the human mind to the machine — to the digital mind.
Nothing will ever be the same again
The impact will be measured in trillions, not billions*.
The technology driving this revolution is know as Natural Language Generation (NLG).
What is Arria NLG?
Arria NLG Studio is an Artificial Intelligence system that can think and write like a person.
Arria NLG Studio can automatically write reports, explanations and summaries of data streams in natural language (i.e. as if written or spoken by a human).
The report writing capabilities of Arria NLG Studio are so advanced, each report reads as if written by a human subject matter expert—specifically for the readers of the report. THINKS
—Gartner: “Market Guide for NLG Platforms” Independent Research Report
“Arria
Up until very recently, the power of natural language was exclusively human. While it remained analog — it could not be automated.
The University of Aberdeen has been dedicated to the understand ing and evolution of language for over 520 years. This focus led to the university becoming a leader in the scientific field of Natural Language Generation, a subset of artificial intelligence focused on digitizing the power of language, thus moving it outside of the physi cal limits of the human mind.
In 2012, Arria acquired Data2Text Limited, the spinout formed to commercialize the breakthrough NLG technologies emerging from the university’s computer science labs under the leadership of Prof. Ehud Reiter and Dr. Yaji Sripada.
THE ORIGINS OF ARRIA >
Arria acquired Data2Text with the intention of realising the univer sity’s ambition of NLG everywhere.
Arria has been very successful in this endeavour. Between 2012 and 2021, Arria has raised over US$130 million of private capital. This capital enabled Arria to:
• Be named by Gartner as; “A World Leader” in Natural Language Generation.
• Build an unrivalled team of experts capable of building and deploying NLG at a global enterprise level.
• Build and deploy the world’s most advanced mission critical NLG technology platform.
• Speed the movement of the power of language to the digital mind.
ARRIA NLG OVERVIEW >
We are part of a generation that has been progressively moving our analytical powers to the machine. The digitization and automation of one power unleashed the next:
> DATA DIGITIZATION
> DATA TABULATION
> DATA VISUALIZATION
> DATA NARRATION
> CONVERSATIONAL AI
• What Excel was to Tabulation
• What Tableau was to Visualisation
> Arria is to Narration and
> Arria is to Conversational AI
When you compare the value of automating the power of language to the value of tabulation and visual ization it becomes clear as to why one day soon, every company in the world will be empowered by NLG.
ARRIA CULTURE >
Since 1495
A STATEMENT FROM THE UNIVERSITY REGARDING THE ORIGINS OF ARRIA’S NLG TECHNOLOGIES
“The emergence of advancements in Natural Language Generation technologies from our computer science labs did not just happen. These advancements were the consequence of over 500 years of dedication to the evolution of language — the logical next chapter in the story of language observed, recorded and celebrated by the University of Aberdeen — since our founding in 1495.”
FOR ADDITIONAL INFORMATION REGARDING THE UNIVERSITY — SEE BELOW UNIVERSITY OF ABERDEEN NLG OVERVIEW >
A selective timeline that serves to highlight the seemingly unconnected historical events that gave rise to the evolution of language, computers and Natural Language Generation. It traces the origins
has emerged one of the world’s most advanced computational linguistics technologies— Natural Language Generation.
The University of Aberdeen was founded in 1495 by Bishop Elphinstone. The Papal Bull of Pope Alexander VI (at right) instructed him “to found a university which would be open to all and dedicated to the pursuit of truth in the service of others.” This timeless principle has guided the University’s leaders and faculty since 1495. It is stored in the University’s vaults along with over 200,000 other documents. Over the past 500 years, the University’s expanding collection recorded the evolution of written language. The emergence of advancements in Natural Language Generation technology from its computer science labs was the logical next chapter in a wonderful story observed, recorded and celebrated by the University of Aberdeen since its founding.
DR. YAJI SRIPADA — Dr. Sripada is a Senior Lecturer in Computing Science at the University of Aberdeen and a founder of Arria Data2Text Limited, the spin-off company formed by the University to realize the global commercial potential of Natural Language Generation software technologies. Dr. Sripada is recognized as a leading NLG expert and is widely published on the subject of NLG. His papers are frequently cited.
Our vision is to ensure, through our natural language technologies, that humanity remains at the heart of artificial intelligence.
Empowering people to know more, be more.
Our Mission is to lead a global revolution in communication — connecting the datasphere to humanity by giving it the Power of Language.
Freeing people to dream, think, create, discover, build, heal, help, relax, live and love.
We believe Arria NLG to be one of the most exponential growth technologies we will see in our lifetime.
Natural Language Generation (NLG) has been described as the missing layer in the ever-evolving technology stack.
Arria NLG sits on top of the tech stack, digitizing language, democratizing expertise — enabling humanity to have interactive, real-time conversations with the datasphere — by giving it The Power of Language.
The digitization of a category is at the root of all technological breakthroughs. In Arria’s case, we are digitizing the very thing that makes us human — The Power of Language. This changes everything. From now on — things will never be the same again.
When a category is digitized there is a deceptive phase where the exponential growth is hidden in plain sight. Until recently, NLG has been in this phase. The world is now recognizing that the missing layer in the technology stack is Natural Language Generation.
A KODAK MOMENTThe Kodak board failed to recognize that the digitization of photography was in the process of wiping Kodak out — despite Kodak holding more patents in the category than all other holders combined. It’s important we do not make the same mistake as Kodak. If we fail to see the impact digitizing The Power of Language will have, not just on business, but on humanity itself, we will be akin to the Kodak board and NLG akin to digital photography.
When you consider that the digitization of mere physical items such as cameras, photographs, maps, etc. disrupted industries in the billions, it is clear why McKinsey state that the impact of the digitization of Natural Language will be measured in trillions, not billions.
In the dematerialization phase, entire business categories disappear. In the case of NLG, the analytics, reports and communications of countless knowledge workers will be automated. McKinsey predicts not a loss of jobs, rather the releasing of these people for higher value work.
In the demonetization phase the cost of analyzing, reporting and communications is minimized or eliminated by NLG. When NLG digitizes expertise and its expression in natural language, the cost of analytics moves from high cost human form to low cost digital form.
The consequence of the previous 5 phases is democratization. This means everyone has access at the lowest possible cost. Arria gives everyone access to expertise on demand. This access is predicted to revolutionize human existence.
Freeing people to dream, think, create, discover, build, heal, help, relax, live and love.
THE HUMAN MIND is still the most powerful supercomputer in existence. Arria NLG scientists have spent the past 30+ years modelling the way the mind analyses and communicates. Arria has simulated this process with the Arria Studio platform by combining highly advanced language analytics together with advanced computational linguistics.
• Arria Studio, like a human mind, can be taught.
• It can be taught by an expert what is important about the data.
• It can be taught by an expert how the expert would analyse the data.
It can then, in real-time, absorb vast quantities of data from multiple complex sources; analyse and draw conclusions from it — just as the expert would.
It then automatically communicates its conclusions in a rich compelling plain “English” narrative you would believe was written by a human. Arria effectively becomes the expert. It can communicate its expert summations to anyone, anywhere—instantly, accurately and effortlessly.
• It never sleeps or gets tired
• It does not retire or degrade over time
• It is 100% accurate, 100% of the time
Because Arria Studio is an advanced AI software technology, it replicates and automates the work of any number of experts 10x, 100x, 1,000x — 24/7/365.
“We found the writing automation capabilities of Arria NLG Studio and Arria NLG Studio for BI to be the most comprehensive among all participants.”
As world leaders in NLG, we believe we have already ignited the global revolution in automated communication.
It is our ambition to be recognized as the global standard so that one day soon every interaction people have with their devices will incorporate Arria’s NLG capabilities.
It is clear that the automation of human communications is the final and most valuable phase of automation.
The addition of NLG to the tech stack creates multiple global market opportunities as it fundamentally changes the way businesses and humanity communicate with each other.
Despite billions being invested in the automation of data and analytics, the final and most valuable stage of automation remains largely manual.
The final output of the insights generated by current automated systems remains numeric summations.
As people think and communicate in words, armies of experts and knowledge workers are needed to analyze and translate the numberic summations into words that can be actioned.
The objective of analyzing data is to create value. This is done by reducing data down to actionable insights.
The value of insights is typically greatest when received in real-time and in easy-to-understand natural language.
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The objective of analyzing data is to create value. This is done by reducing data down to actionable insights.
• The value of insights is typically greatest when received in real-time and in easy-to-understand natural language.
• The chart above shows the 5 stages through which data must flow for maximum value to be created. It also shows that while the first 3 stages have been fully automated, the final 2 stages remain largely manual.
• There are armies of knowledge workers currently engaged in completing stage 4 and stage 5 manually. Maximum value will only be attained when stages 4 and 5 are automated.
“US $5.2 trillion to US $6.7 trillion in economic impact annually by 2025”
“We estimate that knowledge work automation tools and systems could take on tasks that would be equal to the output of 110 million to 140 million full-time equivalents.
It is possible that this incremental productivity—which does not include any estimate of the value of higher quality output due to better knowledge tools—could have as much as US $5.2 trillion to US $6.7 trillion in economic impact annually by 2025.”
“Disruptive technologies: Advances that will transform life, business, and the global economy.” — McKinsey Industry Research Report 2013
“Intelligent Process Automation, the engine at the core of the next-generation operating model, in its full extent, encompasses five core technologies:
1. Robotic Process Automation (RPA)
2. Smart Workflow
3. Machine Learning | Advanced Analytics 4. Natural Language Generation (NLG)
5. Cognitive Agents
Natural Language Generation (NLG): Software engines that create seamless interactions between humans and technology by following rules to translate observations from data into prose.”
“Intelligent Process Automation: Five Key Technologies”
— McKinsey Industry Commentary Report 2017
Arria automates the final stage of the data analytics process, analyzing and communicating the insights—in natural language, in real-time, to anyone, anywhere. Arria Natural Language Generation (NLG) is an advanced form of artificial intelligence (AI) software that instantly trans forms structured data into natural language narratives, explanations, summaries or alerts — each written (or spoken) as if by a human expert.
This capability empowers people with the ability to:
“Arria’s NLG technology analyzes data and communicates insights to hu mans in a natural way, turning data into narratives, explanations, sum maries, and conversational content that is indistinguishable from human writing at machine speed and scale.”
“New Tech Natural Language Generation (NLG) Technologies”
— Forrester Industry Research Report
Tabular reports such as spreadsheets, and visualizations such as charts and graphs, cannot explain themselves — they all require further analysis and explanation by a human expert to analyse and then explain their meaning in natural language.
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What has happened. What is happening. What will happen.
“Arria conveys our data in the language we know in our brand, and our supervisors know, and it’s forward-thinking. Not, what did we do last month, but what are you going to do next hour, next week? Let’s get predictive, so we know exactly what we need to do right now. Arria keeps us synchronized in what to do next.”
— Shane Casey, Chairman of Domino’s Franchise Association (DFA)
“Because narrative summaries are the most effective way to explain and understand data, this provides a path to self-service data analysis. Controllers no longer go back to analysts when answers are not instantly revealed. We are excited to be partnering with Arria to deliver the future of smart reporting with narratives.”
— Stephan Schuessler, Senior Manager, Deloitte Consulting, DE
“Through deploying Arria NLG within the existing Tableau ecosystem, the JNJ LATAM procurement team has seen significantly increased value in their Tableau dashboards. In addition, through an NLG enabled reporting workflow, the team can now produce and communicate key insights about the business better and faster overall.”
— Priscilla Rodriguez, Technical Product Owner, CBT Data Analytics & Integration
“Arria's built-in analytical and linguistic capabilities provide us with the technology to dramatically improve the speed and efficiency of our reporting. A key benefit for us is that we can use this powerful platform to create our own NLG applications within our department.”
— Brian O’Connor, Lead Director, Advanced Analytics GBS
“Partnering with Arria to provide our clients with a way to automate the writing of medical and regulatory reports was a natural choice. NLG allows companies to save significant time and money while increasing scalability and efficiency. Arria’s break-through technology will transform the way our customers bring life-saving drugs to market.”
— Dr. Ray Glemser, CEO, Glemser Technologies
Independent report conducted by Forrester confirmed clients using Arria NLG technology were able to achieve the following benefits:
Empowering artificial intelligence by capturing subject matter expertise into software and giving it the power of language.
Empowering humans with machine processing power to communicate advanced knowledge and understanding in natural language, at machine speed — going beyond what humans alone are physically capable of.
The two empower each other with:
Total confidence
Ability to do more, be more
Capability to know more.
[Hu+AI] = SUPERHUMAN
Go Beyond.
“Because narrative summaries remain the most effective way to explain and understand data, Arria NLG provides a path to self-service data analysis. Controllers no longer go back to analysts when answers are not instantly revealed.
We are excited to be partnering with Arria to deliver the future of smart reporting.”
—Deloitte, Stephan Schuessler, Senior Manager, Deloitte Consulting
BUSINESS INTELLIGENCE (BI) is a proven market of turning data into visuals. There is now demand to include NLG narratives to support visuals within dashboards to help increase speed to insights and augment labor intensive analysis and reporting.
Arria has out-of-the-box, production ready Apps and integrations with the top BI ven dors. Arria’s add-in for PowerBI and Excel is readily available for download on Micro soft’s AppSource.
Natural Language Technologies are now a key feature expectation across data analytics platforms.
“I typically have 10 people on a Friday night in the store to handle the rush. I walk in and look at everyone who’s there and there’s only 5 insiders and I’m about to lose my mind. I just know this tidal wave is coming. Then, I see it’s actually completely calm…they have it.
Ping has provided what is equivalent to 3 people on a Friday for us. The team weren’t having to breakaway and answer phone calls, they could focus on making pizzas!”
— Emily Elwell, Domino’s Franchise Owner
ARRIA PING AGENT brings together human (Hu) and Artificial Intelligence (AI) — capturing the domain knowledge of elite agents into software to transfer and scale best practices, while training AI models for automation that optimizes business processes. The data captured around agent behavior, call sentiment, order profile and more is analyzed and communicated, on-demand via Ping Analyst.
Arria's proprietary Platform called “Ping Platform’ specifically targets the Quick Serve Res taurant (QSR) industry. Together with Arria’s proprietary language generation platform ‘Arria NLG Studio’, the Ping Platform supports Arria Ping Agent providing:
• An on demand, scalable, virtual workforce
• A major increase in dollar value of average order
• The elimination of missed and dropped calls
• Up selling and best practices on every call
• Major increase in customer satisfaction
globally
There are 898,000 fast food outlets in the world of which 33% are in the US
The industry employs 14 million people who can benefit from NLG
In 2021, the global fast food industry generated revenue of $885 billion
The Arria NLG Platform makes this possible by connecting via API to any data aggregation platform including: -
Arria Natural Language Technologies will give every data-driven platform the ability to become articulate.
Start Date: 2019
Industry: Financial Services
Department: Evidence Lab
Use Case: Automation of reporting across 5 business units
Technology Licensed: Arria NLG Studio
Sales History: Early adopter of NLG. Started with a proof of concept to validate compatibility and the ability to generate desired NLG narrative outputs. Initiative was led by the Head of Automated Intelligence.
Expansion Plans: In process of negotiating expansion of Arria to all 4 labs and 5 business units. Have expressed interest in co-developing NLG-centric products for broader external financial services market.
Master Service Agreement in place
BNY Mellon
Start Date: 2020
Industry: Financial Services Department: Eagle Investments
Use Case: Provide automation of data analytics to language services
Technology Licensed: Arria NLG Studio
Sales History: Partnered with Arria to embed NLG into BNYM data platforms providing clients with the ability to accelerate data analysis and report automation across portfolio manage ment, performance measurement and attribution analysis, and more.
Expansion Plans: In process of expanding Arria NLG capabilities to their newly formed internal Data Lake in order to provide a broad level of NLG client services.
Master Service Agreement in place
Ernst & Young Start Date: 2017
Industry: Global Services Department: Finance (TAS)
Use Case: Automation of client-facing financial reports
Technology Licensed: Arria NLG Studio
Sales History: Early adopter of NLG. Initially purchased Arria SDK and Arria professional services to build a custom NLG application. Upon the release of Arria NLG Studio, began transitioning to self-service. In 2019, EY published a global NLG Portal.
Expansion Plans: In process of expanding Arria NLG capabilities to Business Intelligence dashboards. Also introducing Arria to their clients (Barclays, HSBC and others).
Master Service Agreement in place
Deloitte Start Date: 2017
Industry: Global Systems Integrator Department: Finance Use Case: Automation of various financial reports (internal & external)
Technology Licensed: Arria NLG Studio, Arria for Microsoft PowerBI
Sales History: Early adopter of NLG. Started with multiple proof of concepts for various clients delivered by Arria professional services. Multiple teams have been fully trained in NLG Studio. Recently purchased Arria for PowerBI license for internal CFO use case.
Expansion Plans: Replicating CFO use case — making available for roll out to other Deloitte member companies and their established client base.
Master Service Agreement in place
Johnson & Johnson Start Date: 2019
Industry: Consumer Goods / Pharma Department: Finance
Use Case: Automation of financial and product performance reports
Technology Licensed: Arria for Excel and Arria for BI
Sales History: Signed a Master Service Agreement in 2019. In 2020, kicked off their first Consumer Division financial reporting use case and have followed with two additional use cases in 2021.
Expansion Plans: Currently in the process of negotiating additional use cases which include; Procurement FP&A with Tableau, Jansen/Belgium EMEA Shared Services and Johnson & Johnson - Walmart Supply Chain.
Master Service Agreement in place
Chanel Start Date: 2020
Industry: Consumer Goods Department: Perfumes
Use Case: Automation of various financial and product reports
Technology Licensed: Arria NLG Studio
Sales History: Partner led RFP, Adone Conseil, Paris France. Arria was selected as the NLG vendor of choice against several competitors, including France-based Yseop. Chanel tasked its innovation group with finding an NLG vendor to lead their “Finance of the Future” project.
Expansion Plans: They plan to roll out this NLG-based technology to their various global locations over the next few years.
Mars
Start Date: 2019
Industry: Consumer Goods Department: Finance
Use Case: Automation of various financial and risk reporting
Technology Licensed: Arria NLG Studio, Arria for BI
Sales History: Arria started working with Mars to help build their initial NLG application, and then the Mars team was trained on Arria NLG Studio so they could continue to build additional applications inhouse. Their first appli cation was an integration with Arria for Microsoft PowerBI.
Expansion Plans: They plan to roll out additional applications to manage brand product performance.
Master Service Agreement in place
AstraZeneca
Start Date: 2017
Industry: Pharma Department: Finance, Operations
Use Case: Automation of various finance and operational reporting
Technology Licensed: Arria NLG Studio, Arria for Microstrategy
Sales History: Early adopter of NLG. AstraZeneca were trained to use Arria NLG Studio and began implementing report automation with their finance, operations and HR departments.
Expansion Plans: They are currently planning to roll-out existing use cases to additional divisions and countries. With plans for broad adoption, we are currently reviewing a global enterprise licensing arrangement.
Master Service Agreement in place
Pfizer
Start Date: 2021 Industry: Pharma Department: Finance, Operations
Use Case: Automation of various finance and operational reporting
Technology Licensed: Arria NLG Studio, Arria for Microstrategy
Sales History: Pfizer will be using Arria to enhance their MicroStrategy-based revenue reporting dashboard to help decision makers, up to and including the CEO, better guide the company. Their initial license is for 2,500 users.
Expansion Plans: Pfizer will be working with Cognizant and Arria as they expand both the number of users and the number of use cases across multiple divisions.
Master Service Agreement in place
Amgen Start Date: 2021
Industry: Pharma Department: Business Intelligence
Use Case: Automation of finance, operational and executive reporting
Technology Licensed: Arria NLG Studio, Arria Finance Analyst
Sales History: Arria worked partners; Cognizant, ZS and Interworks on development support. Use cases included Tableau, Salesforce embedded, React Portal, Clinical Studies Review, Interworks Curator Portal, and others. Tableau was the first use case. An executive dashboard will report global financials, brand analysis and other key performance metrics.
Pathfinder (PSG) Start Date: 2020
Industry: Government Department: DOD, Military
Use Case: Automation of various operational and task reporting
Technology Licensed: Arria NLG Studio, Arria for TIBCO
Sales History: Arria signed a preferred partnership agreement with Pathfinder to exclusively represent areas of the government sector where they have subject matter experts (DoD, Air Force Cyber, Army Cyber, NSA, FBI)
Expansion Plans: PSG is exceptionally positioned with its team of subject matter experts to deliver solutions to meet mission critical requirements. They also work to liaise Arria with the TIBCO Government team.
Master Service Agreement in place
Gannett USA Today Start Date: 2020
Industry: News and Media Department: Publishing Use Case: State-by-State Journalism
Technology Licensed: Arria NLG Studio
Sales History: Gannett was a referral from Radar.ai. They are automating the production of hyper-personalized and localized news stories that resonate with various demographics within the communities they serve.
Expansion Plans: Gannett have been consulting with Radar.ai to adopt and deploy the Radar.ai tried and tested methodology. Radar.ai is a UK-based firm who built their publishing platform using Arria NLG Studio in partnership with Press Association.
Master Service Agreement in place
Domino’s Start Date: 2012
Industry: Quick Service Restaurants
Relationship: Franchisee Stores
Use Cases: Automation of store operational reporting and telephone line ordering.
Technology Licensed: Arria Ping Agent, Arria Ping Analyst
Sales History: Arria NuSutus has provided Domino’s franchisees with digital telephony and business intelligence since 2012. Today, there are now over 4,500 stores using Arria services.
Expansion Plans: Over the next four years, we anticipate all 19,000 Domino’s stores worldwide will sign up for one or more Arria Ping products.
Arria Ping Master Agreement with individual franchise stores
“Arria conveys our data in the language we know in our brand, and it’s forwardthinking. Not, what did we do last month, but what are you going to do next hour, what are you going to do next week? Let’s get predictive, so we know exactly what we need to do right now. Arria keeps us synchronized in what to do next.”
— Shane Casey, VP of DFA Domino’s
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