Website Migration SEO Checklist: Redesign Your Site Without
Losing Rankings
By PromotEdge, A Web Design Company In Kolkata
Introduction
● A website redesign can improve your site's appearance, conversion rate, visitor experience, and more.
● However, a redesign can also put your search engine rankings and traffic at risk.
● It can improve user experience, conversion rates, and overall appearance.
● This slide deck will show you how to redesign your website without losing SEO rankings.
Consult your SEO team
● Before you make any changes to your website, consult with an SEO expert.
● They can help you determine which changes will hurt your site's performance in search.
● They can also help you implement the necessary changes in a way that minimizes the impact on your SEO.
Analyze your current site
● Before you start redesigning your website, take some time to analyze your current site.
● This will help you identify what's working and what's not.
● It will also help you set realistic goals for your redesign.
Inventory your high-performing content
● Identify the pages on your website that are currently performing well.
● These pages are likely to be the most important for your SEO.
● Make sure to protect these pages during the redesign process.
Determine your SEO goals
● What do you want to achieve with your website redesign?
● Do you want to increase your keyword rankings?
● Do you want to improve your website's traffic?
● Once you know your goals, you can start to develop a plan to achieve them.
Optimize your existing content
● Make sure your existing content is optimized for SEO.
● This means using the right keywords, writing clear and concise titles and descriptions, and using relevant images.
● Implement on-page SEO tactics:
● Keyword usage in title, intro, headings, URL, body, meta description, image alt tags.
● Interlink related content.
Set up 301 redirects
● Remove or redirect low-value pages.
● Prune outdated, redundant, or irrelevant content.
● Create 301 redirects for pages with backlinks or ranking
● Redirect when changing URL structures (e.g., HTTP to HTTPS).
● 301 redirects preserve traffic and rankings.
Update your site architecture
● This will help visitors find the information they're looking for quickly and easily.
● Focus on the organization of remaining pages.
● Ensure easy navigation for users and search engines.
● Visitors should quickly grasp the relationship between pages.
● A well-structured site enhances user experience and SEO.
Optimize your page speed
● A slow website can hurt your SEO rankings.
● Make sure your website is loading quickly by optimizing your images, minifying your CSS and JavaScript, and using a content delivery network (CDN).
Submit your sitemap to Google
● Once your website is redesigned, submit your sitemap to Google.
● This will help Google index your new pages and improve your search engine rankings.
Monitor your results
● Once your website has been redesigned, monitor your results closely.
● This will help you identify any areas that need improvement.
Conclusion
● By following these tips, you can redesign your website without losing SEO rankings.
● This will help you improve your website's visibility and reach in search engines, and attract more visitors and customers.
