SPONSORSHIP& ADVERTISINGGUIDE 2024 ARNOLD SERVICES ARNOLD ENGINEERING DEVELOPMENT COMPLEX
Nicole Whitt
03 AboutAEDC&Demographics 04 ArnoldServicesBackground 05 CommercialSponsorship 06 SponsorshipPackages 07 2024Events&Programs 08 Advertising 09 AtYourServices 10 ServicesNetwork 11 PrintedMaterial 12 ThankYou TABLE OF CONTENTS
COMMERCIAL SPONSORSHIP COORDIANTOR Per DAFI34-108.3.6. Ethical Standards Advertising will not contain anything illegal or contrary to DoD or Air Force instructions (e.g., discrimination race, color, religion, national origin, sex (including pregnancy, gender identity, and sexual orientation), age, genetic information, disability, endorsement of political positions, or gambling.) As the Commercial Sponsorship Coordinator for Arnold Services on Arnold Engineering Development Complex (AEDC), I have an understanding of the unique needs of the community. I believe that a great partnership results in successful business. My approach is to learn what your goals are for marketing your business on AEDC, and to assist in achieving that goal. With more than 11,000 military, contractors, civilians, retirees & families assigned, AEDC provides a unique and valuable opportunity to grow sales and create brand awareness amongst our loyal market.
ABOUT
TheArnoldEngineeringDevelopmentComplex(AEDC)provides morethan68developmentaltestandevaluationcapabilitiestothe nationtoprovethesuperiorityofsystemsrequiredtomeetthe demandsoftheNationalDefenseStrategy
AEDCisnamedforthemanresponsibleforitsconception-General oftheAirForce,HenryH “Hap”Arnold Shortlybeforetheendof theWorldWarII,GeneralArnoldaskedDr TheodorevonKarman, oneofhistory’sgreataeronauticalscientists,toformaScientific AdvisoryGrouptochartalong-rangeresearchanddevelopment courseforthefutureU.S.AirForce. AEDCwasaresultofthatplan.
DEMOGRAPHICS
Retirees 553% Contractors 164% JobsDirectoryRelatedtoAEDC 145% FamilyMembers 92% ActiveDuty,Reservists&NationalGuard DoDCivilians,NAF,DeCA&AAFES Contractors Retirees JobsDirectlyRelatedtoAEDC FamilyMembers 51 I 06% 450 I 4% 1,800 I 16.4% 6,000 I 55.3% 3,800 I 145% 1,000+ I 92% 03
ARNOLDSERVICES
WHY CHOOSE US?
ECONOMICIMPACT
AEDC economic impact was in excess of $106 Billion with $4127 Million for Payroll in2023
GREATCOMPANY
We are the morale, welfare and recreation department of AEDC providing events andprogramstoourcommunity
TARGETMARKET
Weprovideyoutheopportunitytosupport andadvertisetothefollowingmarket: ActiveDuty,Reservists&NationalGuard RetiredMilitary
DoDCivilians,NAF,DeCA&AAFES
Contractors
GeneralPublic(limitedaccess)
FamilyMemberstotheabove
Arnold Services is an organization under the Test Support Division (TSD). We have over 15 Morale, Welfare and Recreation services that support the various needs of our military, contractors, civilians, retirees & families on AEDC.
These facilities include Fitness Centers, Food and Beverage locations, Golf Course, RecreationalLodgingandmore.Theseservices helpimprovethequalityoflifeformembersof ourcommunity.Manyofthesebusinessesplan events and programs on a monthly, and/or annualbasis.Thevarietyandfrequencyofthese events and programs provide many opportunities for the community to engage theirneedsandinterests.
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COMMERCIAL SPONSORSHIP
CommercialSponsorshipisagreatwaytodirectlyengagewithourcustomers whoutilizeourfacilitiesandattendoureventsandprograms Itprovidesyou,the Sponsor,theopportunitytobuildnewcustomerrelationships,whilealso creatingbrandrecognitionamongourloyalcustomerbase Sponsorshipallows youtogenerateleads,integratesalespromotionsandconductproductsampling whilehelpingtoenhancethequalityoflifeoftheAEDCcommunity.
Review our sponsorship packages that best suit your business needs. Once you have made your selection, contact us to start the sponsorship coordination.
Provide us with sponsorship information: Financial (cash) or in-kind (items appropriate for specific or all events) sponsorship Company representative information
A sponsorship contract will be drafted for you to review, sign and send to us via email. You will also email your company logo in an approved format:
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HOWTOBECOMEASPONSOR
SPONSORSHIPPACKAGES
Basic $150+ Standard $350+ Premium $650+ Elite $1,000+ Event Recognition ✓ ✓ ✓ ✓ Verbal Recognition at Event ✓ ✓ ‘At Your Services’ ✓ ✓ ✓ ✓ High Mach ✓ ✓ ✓ ✓ Facebook Event Recognition ✓ ✓ ✓ ✓ Base Wide Email Recognition ✓ ✓ ✓ ✓ Services Network Recognition (10 seconds) ✓ ✓ ✓ 15 seconds One-month Digital Ad ✓ 15 seconds Event Booth Space ✓ ✓ Logo on Promo Materials* ✓
EventRecognition Flyers Posters VerbalRecognition Announcement ‘AtYourServices’ Monthly magazine Printed Disbursed in 12 different facilities Digital HighMach Online Base Newspaper FacebookEvent Company name recognition BaseWideEmail Company name recognition ServicesNetwork Company logo recognition 10 Screens 9 Facilities One-monthDigitalAd Company ad advertised on Services Network EventBoothSpace Set up at event to provide information & SWAG to customers *Logo on Promo Materials: if applicable & time permitting Custom packages available Want to be an event exclusive sponsor? Contact us today! 06
2024
EVENTS & PROGRAMS
JANUARY
-BluePlateSpecials -Trivia
-60DayTotalBodyComposition Challenge
-MonthoftheMilitaryChild PromotionalEvents&Programs -BluePlateSpecials -Trivia -SpringRunFitnessChallenge -MastersGolfTournament -NascarExperience -Barrels&Bites
-OpenMicNight
-BluePlateSpecials -Trivia -TripleThreatFitnessChallenge -Red,White&BlueGolfTournament -SummerSeriesGolfCompetition -KidsFishingDerby -DiscGolfTournament
OCTOBER FEBRUARY
-ArnoldAFBSportsDay -BluePlateSpecials -Trivia -FallFunRun -HalloweenPar-TeeGolfTournament -GolfCourseTournament -TrunkorTreat
-LoveatFirstBite:Chocolate&Wine TasteTesting
-BluePlateSpecials -T3:TriviaTacoTuesday
-60DayTotalBodyComposition Challenge -PolarPlunge&ChiliCookOff -SynergyClimb&Ninja
-Mother‘sDaywithaTwist -BluePlateSpecials -Trivia
-Maythe4thJediFitnessChallenge -NationalGolfDayTournament -Mother’sGolfforFREE -DuelingPianos -GoatYoga
-St Patrick’sDayParty -BluePlateSpecials -Trivia
-3Up:Push,Pull,LiftFitnessChallenge -SpringOpenGolfTournament -EasterEggstravaganza
-OpenMicNight -BluePlateSpecials -Trivia
-60DayMassGainCompetition -CoffeeCountyGolfTournament -SummerSeriesGolfCompetition -BacktoSchoolBash -WhiteWaterRafting
NOVEMBER
-BluePlateSpecials -Trivia -SuperintendentsRevengeGolf Tournament
*Eventsaresubjecttochange*
-50‘sFest -OpenMicNight -BluePlateSpecials -Trivia -MiniIndoorTriathlonFitness Challenge -Triple6GolfTournament -ShortGameGolfCompetition -SummerSeriesGolfCompetition -CornholeTournament -FamilyCakeDecoratingCompetition
SEPTEMBER
-BluePlateSpecials -Trivia
-60DayMassGainCompetition -NightGolfTournament -SummerSeriesGolfCompetition -DeepSeaFishing
DECEMBER
-HolidayEvent -BluePlateSpecials -Trivia -HolidayScrambleGolfTournament ArnoldServices ArnoldLakesideComplex Café100
Hap’sAfterHours ArnoldFitnessCenter ArnoldGolfCourse OutdoorRecreation
APRIL JULY
MAY
AUGUST
MARCH JUNE
ADVERTISING
Advertising at AEDC is a great way to introduce and retain customers from our community. By advertising you can increase familiarity and trust between a company and its customers. If a potential customer sees multiple ads about your product, they may consider you a trusted brand You can also use advertising to address any concerns, which further builds trust between your company and your customers.
HOWTOADVERTISE
Review our advertising options that best suit your business needs. Once you have made your selection, contact us to start the advertising coordination.
Provide us with company information: Advertising selection Company representative information
A advertising contract will be drafted for you to review, sign and send to us via email. You will also email your advertisement in an approved format and size:
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This beautifully-designed publication is printed monthly and contains updated information about Services special events, upcoming and recurring programs and serves up to 5,000 community members There are over 300 issues printed monthly and the full magazine is available in digital form online
FullPage OneMonthRate $200 HalfPage OneMonthRate $125 QuarterPage OneMonth Rate $50 ATYOURSERVICES THE MOST READ PUBLICATION ON ARNOLD AIR BASE! ADVERTISINGRATES
7 . 2 5 i n . H i g h 3 . 6 2 5 i n . H i g h 3 . 6 2 5 i n . H i g h 425 in Wide 425 in Wide 2125 in Wide Askustocreateyouradvertisementforan additionaldesigningfee! 09
SERVICESNETWORK
Digital Signs are a dynamic way to reach AEDC!
Services Network is screened on our wall mounted 28" widescreen smart TV’s and our NEW 55" stand alone interactive kiosks. They are placed strategically throughout AEDC to reach customers with viewership in the thousands. The locations are determined based on best placement to reach audience and location availability. If changes are made advertisers will be informed
ADVERTISINGRATES
HIGHTRAFFICFACILITIES
Average of 8,000+ impressions per month
Cafe 100 (2)
Bldg 100 Fitness Center
Arnold Fitness Center
Arnold Base Exchange
Arnold Golf Course
Arnold Outdoor Recreation
Average of 4,000+ impressions per month
Arnold Lakeside Complex (2)
Gossick Leadership Center
AllFacilities (20secondsofplaytimeperadvert OneMonthRate NETWORK ARNOLDAFB SERVICES
LOWTRAFFICFACILITIES
Askustocreateyouradvertisementforan additionaldesigningfee! 10 NETWORK ARNOLDAFB SERVICES
Traditional advertising method that always works at AEDC!
Printed advertising is a traditional avenue that has a high response rate with the AEDC community. Flyer boards, table tents and banners are available for you to target your business advertisements with the community All printed material is strategically displayed in 9 different high traffic locations that strengthens your brand recognition
ADVERTISINGRATES
*Banner:placedstrategicallyeitherateventorhightraffic locationonAEDC.
Interestedinanadvertisingpackage?Contactustoday!
OneMonth Rate $25 TableTents (2Locations) OneMonth Rate $50 Banner* OneMonth Rate $75 You
FlyerBoards (8Locations)
PRINTEDMATERIAL
YourBannerHere! 11
T H A N K Y O U arnoldservicesmarketing@gmail.com (931) 454-3171 ARNOLDSERVICES MARKETING&PUBLICITY 12
