Advertising Guide 2025

ARNOLD SERVICES

ADVERTISING GUIDE 2025

TEST SUPPORT DIVISION ARNOLD AIR FORCE BASE TULLAHOMA, TENNESSEE

Table of Contents About Arnold Engineering Development Complex

1

About Arnold Services

2

Why Advertise with Us?

3

Services Network

4

At Your Services Magazine

5

Services Website

7

The SV Buzz

8

Newcomers Packet

9

Flyerboards

10

Table Tents

11

Outdoor Banners

12

Children’s Christmas Celebration, December 2024 Night Golf, September 2024

End of Summer Beach Bash, August 2024 Masters Golf Tournament, April 2024

Kids Fishing Derby, July 2024

Mother’s Day with a Twist, May 2024

Trunk or Treat, October 2024

01

ABOUT AEDC

The Arnold Engineering Development Complex (AEDC) provides more than 68 developmental test and evaluation capabilities to the nation to prove the superiority of systems required to meet the demands of the National Defense Strategy.

AEDC is named for the man responsible for its conception - General of the Air Force, Henry H. “Hap” Arnold. Shortly before the end of the World War II, General Arnold asked Dr. Theodore von Karman, one of history’s great aeronautical scientists, to form a Scientific Advisory Group to chart a long-range research and development course for the future U.S. Air Force. AEDC was a result of that plan.

DEMOGRAPHICS

6000

6000

5000 4000 3000

2500

2000 1000 0

45 Active Duty

475 DoD Employees

Contractors/Subcontractors

Total AEDC Personnel 3,000 Arnold Services | Arnold Engineering Development Complex www.arnoldafbservices.com

Retirees

ABOUT ARNOLD SERVICES

02

Arnold Services, a part of the Test Support Division (TSD), offers over 15 Morale, Welfare, and Recreation services, catering to the diverse needs of our military personnel, contractors, civilians, retirees, and families on AEDC. Our facilities include a Fitness Center, Food and Beverage locations, a Golf Course, Recreational Lodging, and more. These services are designed to enhance the quality of life for our community members. Many of our businesses organize events and programs on a monthly or annual basis, providing numerous opportunities for the community to engage with activities that match their interests and needs.

OUR VISION & MISSION

Vision

Mission

Provide the best service, supporting the Arnold AFB community with valuable programming.

Provide exceptional morale, welfare, and recreation events and programs that contribute to and sustain resiliency and quality of life for AEDC personnel and their families in support of the National Defense Strategy.

Arnold Services | Arnold Engineering Development Complex www.arnoldafbservices.com

03

WHY ADVERTISE WITH US? The military community has historically demonstrated strong brand loyalty. By frequently seeing your advertisement, they will perceive your brand as trustworthy and begin to patronize your services.

Advertising at Arnold Engineering Development Complex (AEDC) allows you to introduce your brand to our community and helps to build trust and familiarity between your company and our customers.

Great Business

Economic Impact

Morale, Welfare, and Recreation Department, offering events and programs to AEDC community.

Excess of $1.1 billion with $382.2 million for payroll in 2024.

Strategic Planning Target Market Support and advertise to the following market: Active Duty, Reservists & National Guard Retired Military DoD Civilians, NAF, DeCA & AAFES Contractors General Public (limited access) Family Members of the above

Developing and executing strategies that stimulate business expansion.

Market Research In-depth market analysis and competitive intelligence.

How to advertise with us.

Selection

Information

Contract

Select the advertising platforms that best suit your needs.

Provide us with your information.

Legal advertisement agreement contract process.

Advertise

Submit your advertisement(s) per agreement.

Ethical Standards Per DAFI34-108.3.6. Ethical Standards, Advertising will not contain anything illegal or contrary to DoD or Air Force instructions (e.g., discrimination race, color, religion, national origin, sex (including pregnancy, gender identity, and sexual orientation), age, genetic information, disability, endorsement of political positions, or gambling.)

04

SERVICES NETWORK Digital Signs are a dynamic way to reach AEDC!

Services Network is screened on our wall mounted 28" widescreen smart TV’s in 7 locations. They are placed strategically throughout AEDC to reach customers with viewership in the thousands. The locations are determined based on best placement to reach audience and location availability. If changes are made advertisers will be informed.

Frequency: Monthly Distribution: 7 locations on AEDC Average Impressions: Over 12,000+ combined

ADVERTISING RATES LOCATIONS

PRICE PER MONTH

DIMENSIONS

7 AEDC

$50

1920px (w) x 1080px (h)

Prices subject to change.

HIGH TRAFFIC FACILITIES

LOW TRAFFIC FACILITIES

Average of 8,000+ impressions per month Hap’s Eatery (2) Building 100 Arnold Fitness Center Arnold Base Exchange

Average of 4,000+ impressions per month Arnold Lakeside Complex Gossick Leadership Center NAF Human Resources and Marketing

Arnold Golf Course Wingo Lodge

SERVICES

NETWORK

ARNOLD

AFB

Requirements: All ads must be sent for screening 6 weeks before start of the next issue to arnoldservicesmarketing@gmail.com.

Ads are to be submitted as a JPG or PNG form with a 1.25" margin clearance.

All ads must clearly state “Paid advertisement. No Federal endorsement of advertiser intended.” This disclaimer must be at least one half the ad text size and no smaller than 10pt font.

Arnold Services | Arnold Engineering Development Complex www.arnoldafbservices.com

05

This beautifully-designed publication is printed monthly and contains updated information about Services special events, upcoming and recurring programs and serves up to 5,000 community members. There are over 350 issues printed monthly and the full magazine is available in digital form online.

Frequency: Monthly Distribution: Print (22 locations) and digital (8 platforms) Average Impressions: Over 5,850+ combined

ADVERTISING RATES AD TYPE

PRICE PER MONTH

DIMENSIONS

Quarter page (1/4)

$50

2.125in (w) x 3.625 (w) 350 x 200 px

Half page (1/2)

$125

3.625in (w) x 4.25in (h) 350 x 400 px

Full page

$200

3.625in (w) x 7.25in (h) 700 x 400 px

Prices subject to change.

To view our published magazines, scan the QR.

Arnold Services | Arnold Engineering Development Complex www.arnoldafbservices.com

06

ISSUE

DUE DATE

PUBLICATION

January

November 15, 2024

January 2, 2025

February

December 16, 2024

February 2, 2025

March

January 15, 2025

March 3, 2025

April

February 14, 2025

April 1, 2025

May

March 17, 2025

May 1, 2025

June

April 15, 2025

June 2, 2025

July

May 15, 2025

July 1, 2025

August

June 16, 2025

August 1, 2025

September

July 15, 2025

September 2, 2025

October

August 15, 2025

October 1, 2025

November

September 15, 2025

November 3, 2025

December

October 15, 2025

December 1, 2025

Requirements: All ads must be sent for screening 6 weeks before start of the next issue to arnoldservicesmarketing@gmail.com.

Ads are to be submitted as a JPG or PNG with a 0.25" margin clearance with a RGB color profile.

All ads must clearly state “Paid advertisement. No Federal endorsement of advertiser intended.” This disclaimer must be at least one half the ad text size and no smaller than 10pt font.

Arnold Services | Arnold Engineering Development Complex www.arnoldafbservices.com

07

SERVICES WEBSITE

Engage AEDC like never before with the power of our NEW website!

Our new website, ArnoldAFBServices.com, provides an exciting deep dive into our key demographic! It's a one-stop destination where our employees, their families, and anyone with base access can effortlessly find essential service information. By showcasing your ad prominently on our homepage, you'll capture valuable click-through traffic and gain unparalleled visibility for your brand.

Frequency: Monthly Distribution: Homepage Average Impressions: Over 4,400+ combined

ADVERTISING RATES LOCATION

PRICE PER MONTH

DIMENSIONS

Homepage

$50

1920px (w) x 1080px (h)

Prices subject to change.

IMPRESSIONS Average views of 1,000+ impressions per month.

Average engagement with content 3,400+ per month.

Requirements: All ads must be sent for screening 6 weeks before start of the next issue to arnoldservicesmarketing@gmail.com.

Ads are to be submitted as a JPG or PNG at 150ppi/dpi with a RGB color profile.

All ads must clearly state “Paid advertisement. No Federal endorsement of advertiser intended.” This disclaimer must be at least one half the ad text size and no smaller than 10pt font.

Re-direct links must be to the business’s website or social media page.

Arnold Services | Arnold Engineering Development Complex www.arnoldafbservices.com

08

THE SV BUZZ

The newsletter of the week for AEDC.

Our online digital newsletter, The SV Buzz, is sent out weekly and offers subscribers an exclusive preview of the services we’ll be featuring each week. By advertising with us, your brand will gain direct exposure to a captivated audience eager to discover new offerings and opportunities.

Frequency: Weekly Distribution: Email Average Impressions: 2,000+

ADVERTISING RATES LOCATION

PRICE PER MONTH

DIMENSIONS

Footer

$50

1920px (w) x 1080px (h)

Prices subject to change.

Static ads only. Emails are sent four times a month, every Monday. Limited to four advertisers per month. Ask about availability.

Requirements: All ads must be sent for screening 6 weeks before start of the next issue to arnoldservicesmarketing@gmail.com.

Ads are to be submitted as a JPG or PNG at 150ppi/dpi with a RGB color profile.

All ads must clearly state “Paid advertisement. No Federal endorsement of advertiser intended.”

This disclaimer must be at least one half the ad text size and no smaller than 10pt font.

Re-direct links must be to the business’s website or social media page.

250+ Subscribers

Arnold Services | Arnold Engineering Development Complex www.arnoldafbservices.com

09

NEWCOMERS PACKET

Traditional advertising method that always works at AEDC!

Every new hire on the base receives a comprehensive checklist detailing who to contact and where to check in—and Services is a key part of that list! By including a paper advertisement in these onboarding packets, your brand gains direct access to prospective customers at the perfect time to make a lasting impression.

Frequency: Monthly Distribution: AEDC locations Average Impressions: Over 10,000+ combined

ADVERTISING RATES AD TYPE

PRICE PER YEAR

DIMENSIONS

Flyer

$120

8.5in (w) x 11in (h)

Prices subject to change.

Requirements: All ads must be sent for screening 6 weeks before start of the next issue to arnoldservicesmarketing@ gmail.com.

All ads must clearly state “Paid advertisement. No Federal endorsement of advertiser intended.” This disclaimer must be at least one half the ad text size and no smaller than 10pt font.

Arnold Services | Arnold Engineering Development Complex www.arnoldafbservices.com

10

FLYERBOARDS

Traditional advertising method that always works at AEDC!

Printed advertising is a traditional avenue that has a high response rate with the AEDC community. Flyer boards and table are available for you to target your business advertisements with the community. All printed material is strategically displayed in up to 9 different high traffic locations that strengthens your brand recognition.

Frequency: Monthly Distribution: AEDC locations Average Impressions: Over 6,000+ combined

ADVERTISING RATES AD TYPE

PRICE PER MONTH

DIMENSIONS

Flyers*

$30

8.5in (w) x 11in (h)

Prices subject to change. *Limited to two advertisers per month. Ask about availability.

Requirements: All ads must be sent for screening 6 weeks before start of the next issue to arnoldservicesmarketing@gmail.com.

Ads are to be submitted as a JPG or PNG. All ads must clearly state “Paid advertisement. No Federal endorsement of advertiser intended.”

This disclaimer must be at least one half the ad text size and no smaller than 10pt font.

Arnold Services | Arnold Engineering Development Complex www.arnoldafbservices.com

11

TABLE TENTS

Traditional advertising method that always works at AEDC!

Arnold Lakeside Complex and Hap’s Eatery are prime advertising hotspots!

Whether employees are enjoying breakfast/lunch at Hap’s Eatery or unwinding with dinner and drinks at the Arnold Lakeside Complex, your advertisement will stand out in an eye-catching table tent, capturing their attention in these highly frequented spaces.

Frequency: Monthly Distribution: Arnold Lakeside Complex and Hap’s Eatery Average Impressions: Over 4,000+ combined

ADVERTISING RATES AD TYPE

PRICE PER MONTH

DIMENSIONS

Table Tents

$55

4in (w) x 6in (h)

Prices subject to change.

Requirements: All ads must be sent for screening 6 weeks before start of the next issue to arnoldservicesmarketing@gmail.com.

Ads are to be submitted as a JPG or PNG. All ads must clearly state “Paid advertisement. No Federal endorsement of advertiser intended.” This disclaimer must be at least one half the ad text size and no smaller than 10pt font.

Arnold Services | Arnold Engineering Development Complex www.arnoldafbservices.com

12

OUTDOOR BANNERS

Traditional advertising method that always works at AEDC!

Maximize your brand’s visibility with a striking 3-foot by 6-foot banner displayed in high-traffic areas around the base! Strategically placed on our banner trailers, your advertisement will capture the attention of employees as they arrive, depart, and navigate between buildings.

Frequency: Monthly Distribution: AEDC locations Average Impressions: Over 10,000+ combined

ADVERTISING RATES AD TYPE

PRICE PER MONTH

DIMENSIONS

Outdoor Banner

$250

6ft (w) x 3ft (h)

Banner Fee*

$100

6ft (w) x 3ft (h)

Prices subject to change.

*Banners can be provided by advertiser. Banner fee includes design and production.

Requirements: All ads must be sent for screening 6 weeks before start of the next issue to arnoldservicesmarketing@ gmail.com.

All ads must clearly state “Paid advertisement. No Federal endorsement of advertiser intended.” This disclaimer must be at least one half the ad text size and no smaller than 10pt font.

Arnold Services | Arnold Engineering Development Complex www.arnoldafbservices.com

THANK YOU

READY TO BUILD WITH US? LET’S CHAT.

ARNOLD SERVICES COMMERCIAL ADVERTISING www.arnoldafbservices.com arnoldservicesmarketing@gmail.com (931) 454-3128 Arnold AFB Services arnold_services This is a solicitation for commercial sponsorship by a Nonappropriated Fund Instrumentality of the United States Government. It does not obligate Appropriated Funds or Nonappropriated Funds of the Government. No Federal Endorsement of Sponsor Intended.