STAPLE

S T A P L E Our offering is a Space where People can come together and Experience goodness of regional Tools and Activities that blend with their modern Lifestyle.

This project titled ‘Productivity Tools’ started with an intention to understand what are the people’s activities around? What do they love doing, what are the tools they love using, and where Godrej as a brand can get into?

• Bring ease to cooking • Ensuring availability of regional tools or ingredients • Enhancing swift and time saving cooking experience • Letting people enjoy more quality-time to spend with loved ones • Material benefits Initial Hypothesis: People getting irritated spending more time in everyday kitchen works.

R oa d m ap

R esear c h

&

f i n d i n g s Redefining Brief

Primary Research (Phase 1)

Enhancing kitchen experiences by bringing easy availability and access to idegeneous/niche products and thereby redesigning them more user-friendly.

Secondary Research

Primary Research (Phase 2)

How might we leverage?

HOME INVENTORY • ‘PRE-PREPARATION’ •

Findings

Findings (Phase 2) 1. Inspire activities which ensures spending time for self or loved ones

• URBAN KITCHEN GARDENING

2. Target ‘pre-preparation’ for activities as well as reduce non-core activities

• PERSONAL HEALTH MANAGEMENT

3. Inventory management at home (Plan-Stock-Organise-Track)

TRADITIONAL & REGIONAL TOOLS • • DO IT TOGETHER (DIT) ACTIVITIES • PERFORMANCE SKILLS

4. Creating interest in a fun way 5. Build on traditional practices 6. Enable growth & improvement in performance 7. Provide knowledge & expertise towards good health

A n al y s i s

1. Activities that enable spending time with self/loved ones to move towards achieving good health with proper knowledge and expertise.

2. If we can better understand the inner processes and break them farther to gamify, then maybe we will be able to reach the following goals: 3. Mood Boosting – Pre-Taste:Taste:After-Taste 4. Layering- putting ingredients @ right time 5. Intelligent Process- Reduce non- core activities

i n f ere n c es

For those people who love Indian culture, its food and in their daily existence don’t have enough means to engage with it.

We are offering various services, tools & products that will help them to participate, re-live and cherish the Indian spirit.

pro d u c t

g aller y Products

Services

Every individual loves to be loved and spend quality time with their loved ones. There are 3 different types of business lines or directions.

Services

Experiences

PRODUCT:

SERVICES:

EXPERIENCES:

• Everyday need, used by all

• ‘Cook-out’ experiences

• Pop-up food studio engaging+selling

• Methods simplified

• Recipe kits/pickle kits

• Food Exhibition

• Fusion: health and lifestyle

• pre-cut preparations

• Experience Centre

• cartini retro tools and utensils

• Trade fair

P rotot y pes ENTER: 1. Book Timeslot 2. Planned Meal 3. No. of invitees 4. Payments

Menu Available Seats What’s new & happening Cab Services

Godrej Interio already has a experience centre which for us became a golden opportunity to tap on and explore the immense possibilities of exploring community cooking. There are Godrej Interio Experience centres across 4 metropolitan cities in India, mentionably in Mumbai, New Delhi, Bangalore and Kolkata.

The team tried to pilot to: • Explore the traditionally proven methods • Being multi-sensory • Socialise • Experiment new material and cooking • Channelize team work

ENGAGE:

EXIT:

EXTEND:

• • • • •

Preparing Cooking in Groups Following recipe Serving & Plating Discover Methods of cooking • Eating

• Walk through • Shop • Pre-order Merchandise

• Receive Orders

Eating Tools & equipment Utensils Furniture Greens Music Aroma Live Performance

Available for purchase: Recipe Kits Tools & Utensils Traditionally ground masalas

Delivery at postal address

Holiday Coupons

strate g i c

We developed a framework for Productivity concepts. STAPLE stands for Spaces, Tools, Activities, People, Lifestyle and Experiences. This framework helped us to ideate in detail of each of these areas as interconnected needs.

Brainstorming in this manner, also enabled us to think and ask questions in a holistic manner about our concepts we would develop.

i n terve n t i o n s

t h e

stu d i o

e x per i e n c e

A space where friends and family can pre-book their menu and come and cook. They can get an experience of the authentic utensils and cooking styles, while they are assisted by chefs and grandmoms. They will discover the goodness of the Indian practices in such a space.

f uture

o f

t h e

pro j e c t

To cater to the changing mindset of the consumers, this project was a sincere effort to bridge the gap between fast life and healthy lifestyle.

The next step would be to actually develop the application and user test it to identify shortcomings and iterate it further. Another interesting study would be to observe user retention and work towards ensuring repeat

user engagement. This can be done by analyzing and understanding the user reaction to the product.

Last but not the least, the success of any service or product depends largely on user acceptance, thus, creating synchronization in awareness and performance of different stakeholders is very important.