Creating Collections/Store Front for Hyperlocal Delivery App

Goals

Primary

Increase Discoverability.

Increase AOV.

Secondary

Increase user engagement.

Scenarios To help identify the type and offering of collections

Scenario 1

Everyday Shopping.

Scenario 2

Occasion / Festive Shopping.

Scenario 3

Preventive and Corrective food/household shopping.

Everyday Shopping •

I get bored of eating the same food all the time, so I want to explore more food options as.

•

I want to eat seasonal food and vegetables.

•

I want to eat healthy and balanced.

•

As a working woman, I want to make food which is healthy, easy and fast.

•

I want to snack.

•

I want to know about offers and discount.

•

I want to eat high protein food.

•

I want to eat gluten free food.

•

I want to eat vegan food.

•

Grooming

•

Personal hygiene

Festive / Occasion Shopping

•

I want to throw parties for my friends/ colleagues.

•

I want to make festive dinner for my family.

•

I want to make sweets

•

I want to decorate my house.

•

I want to clean my house.

•

I want to Baking

Preventive and Corrective food/ household shopping

•

I am sick, I want to eat food which helps me get better.

•

It’s a vulnerable season, I want to eat food which will improve my immunity.

•

I want to disinfectant my house so that I can prevent diseases.

Initial Paper Prototype

Explorations & Approaches

1 Clean Focal point being created Defined user entry point - hence decreasing user’s decision making time

Uneven Grid Higher revenue generation model - we could team this space with alliance and be sold to brands for higher price Visibility to upto 4 collections and still maintain hierarchy.

Can accommodate 1- 5 collections upfront

All Collections

Home 5 items to be delivered tomorrow Thursday, 14th April 2016

YOUR PERSONAL MILK-MAN

Pamper Yourself Essential skin care products this season

KNOW MORE

Stay Hydrated

HOLI SPECIAL

Feeling Fab

Lakme face Wash 500 ml ₹20

Colors

Sweets & More

Beverage

ADD

Loreal Face Scrub

Accessories

500 ml

COOKING DELIGHTS

₹20

Coffee Break?

Movie Night

ADD

Olay Face Cream 500 ml

Upto 20% Off Rice

Oils & Ghee

Organic

₹20

ADD

Spices

Olay Total Effects 500 ml

Featured MB Collections

₹20

Browse through a collection of products especially curated for you

Tomatino

Pamper Yourself ADD ALL PRODUCTS

Stay Hydrated

Coffee Break?

Pamper Yourself

SEE ALL

Feeling Fab

ADD

Home

Home

Home 5 items to be delivered tomorrow

5 items to be delivered tomorrow

5 items to be delivered tomorrow Thursday, 14th April 2016

Thursday, 14th April 2016

Thursday, 14th April 2016

YOUR PERSONAL MILK-MAN

YOUR PERSONAL MILK-MAN

YOUR PERSONAL MILK-MAN KNOW MORE

KNOW MORE

KNOW MORE

Colors

Sweets & More

Beverage

Accessories

Colors

Sweets & More

Beverage

Accessories

Rice

Rice

Oils & Ghee

Organic

Spices

Rice

Oils & Ghee

Organic

Featured MB Collections

Featured MB Collections

Browse through a collection of products especially curated for you

Browse through a collection of products especially curated for you

Pamper Yourself

Coffee Break?

Colors

Beverage

Accessories

Oils & Ghee

Organic

Spices

Sweets & More COOKING DELIGHTS

COOKING DELIGHTS

COOKING DELIGHTS

VIEW ALL

HOLI SPECIAL

HOLI SPECIAL

HOLI SPECIAL

Spices

Featured MB Collections Browse through a collection of products especially curated for you

Stay +45 Hydrated

Stay Hydrated

Pamper Yourself

+45

Pamper Yourself COOKING DELIGHTS

Rice

Oils & Ghee

Organic

Spices

Home 5 items to be delivered tomorrow Thursday, 14th April 2016

YOUR PERSONAL MILK-MAN KNOW MORE

HOLI SPECIAL

Colors

Sweets & More

Beverage

Accessories

One place holder for all offers - increase learnability

COOKING DELIGHTS

Offer character limit - 10-12

Rice

Oils & Ghee

Organic

Spices

Featured MB Collections Browse through a collection of products especially curated for you

Upto 20% off

Stay Hydrated

Pamper Yourself

+120

On Offer

Coffee Break?

SEE ALL

Feeling Fab

Bigger card will have the offer in details - smaller cards

will have a generic offer tag, with offer details inside.

X people bought it - will be displayed only on bigger card only

2 Clean Flat Hierarchy

Even Grid

More Display No Defined User Entry Point - increasing user’s decision making time Moderate Revenue No flexibility with no of collections

Colors

Beverage

Accessories

Oils & Ghee

Organic

Spices

Sweets & More COOKING DELIGHTS Home 5 items to be delivered tomorrow Thursday, 14th April 2016

YOUR PERSONAL MILK-MAN

Rice

KNOW MORE

HOLI SPECIAL

Featured MB Collections Colors

Sweets & More

Beverage

Accessories

SEE ALL

Browse through a collection of products especially curated for you

COOKING DELIGHTS

Upto 20% Off

Rice

Oils & Ghee

Organic

Featured MB Collections

Spices

SEE ALL

Browse through a collection of products especially curated for you

Stay Hydrated

Pamper Yourself

Coffee Break?

Feeling Fab

Upto 20% Off

Stay Hydrated

Coffee Break?

Pamper Yourself

Feeling Fab

3 Clean

Traditional card Style

Higher display - lesser options Defined categorisation Moderate revenue Defined entry point

HOLI SPECIAL

Home 5 items to be delivered tomorrow Thursday, 14th April 2016

Colors

Beverage

Accessories

Oils & Ghee

Organic

Spices

Sweets & More

YOUR PERSONAL MILK-MAN

COOKING DELIGHTS

KNOW MORE

HOLI SPECIAL

Colors

Sweets & More

Beverage

Accessories

Rice

COOKING DELIGHTS

Featured MB Collections Rice

Oils & Ghee

Organic

Featured MB Collections

Spices

SEE ALL

Browse through a collection of products especially curated for you

SEE ALL

Browse through a collection of products especially curated for you

Upto 20% Off

Upto 20% Off

Pamper Yourself Pamper Yourself

Stay Hydrated

Stay Hydrated

Explorations & Approaches On Declutter

Other explorations