Why it’s Worth Targeting Keywords with No-To-Low Monthly Search Volume? The trend of search engine optimization keeps changing. Though, one cannot deny the huge attention to keywords. As it is a keyword that plays a crucial role in building a promotional and optimization strategy. There are many paid and free tools that help SEO professionals in targeting potential keywords. If you have been wondering why, despite targeting high volume keywords and ranking well in major search engines why the traffic fails in delivering conversion or adding revenue the it is a time to give a thought to your keyword strategy and start focusing on keywords that are less in demand or have a less or no search volume yet have a potential to contribute in your revenue earning. Yes, we are talking about long-tailed keywords. Targeting long-tailed keywords may bring a few visitors but it has the potential to bring a visitor who has a higher chance of converting into a lead. If a visitor is so specific and dropped at your website then there are higher chances that the visitor will call to take action. How to make the most with the low volume keywords? Since the SEO architects around competitive and high volume keywords and ignoring the high potential keywords can bring the performance down. One of the biggest challenges that an SEO professional experience is to create a balance between high volume and low keywords and their content can come to your rescue. A content strategy is specifically designed to catch the longtailed keywords. Since working with the long-tailed keyword is more like heading in a direction without a map. As them is no data to support you, but you had to rely on the insight? Even if the search phrase has the potential to bring seasonal visitors or 10 visitors in a month with a higher chance of converting in a lead it can give your business a big push. Let’s take an example phrase like the wedding in Italy has a higher search volume. It is targeted by many of your competitors, its value is high and competition makes it more difficult to achieve ranking for such phrases. Even if a visitor found you there are chances that they will rebound to another website. Now consider a long-tailed keyword such as summer wedding in Italy (or add popular destination), or be more specific and consider a month that could provide a chance to plan a budget wedding due to offseason. Now you know that there could be a few visitors searching for you, but one can be definite about their target. Focus on conversion-focused phrase: Choose low competition and low volume keywords. You cannot figure out these phrases with the help of keyword tools, but you have to rely on your experience and strategy. You need to design a landing page that is specifically designed for hyper-specific search term ad you have to be very careful with the content, as it is the content that is supporting the agenda and it should offer to the visitor what they are looking for.
Why it’s Worth Targeting Keywords with No-To-Low Monthly Search Volume?
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