Professional Membership Framework About ARMA Australian Revenue Management Association

ARMA Member

Annual Member

The Australian Revenue Management Association (ARMA) is a professional association that focuses on upskilling the accommodation industry in revenue and yield management.

ARMA Affiliate - Level 1

Certificate of Revenue Management Foundations (CRMF)

The purpose of ARMA is to provide education, resources, and networking opportunities to help industry professionals develop the skills and knowledge needed to maximise revenue and profit potential.

ARMA Associate - Level 2

Advanced Certificate of Revenue Management (ACRM)

ARMA Fellow - Level 3

By promoting best practices and providing ongoing training and support, ARMA is helping to raise the standard of revenue management across the industry. Through its core focus on upskilling, ARMA is empowering accommodation operators to make data-driven decisions that drive growth and success in an increasingly competitive marketplace.

Master of Revenue Management Certificate (MCRM / ARMAF)

ARMA Professional Membership Framework

Graduate Certificate of Revenue Management (GCRM)

The ARMA Professional Membership Framework facilitates the professional growth and development of both emerging and experienced revenue management professionals, enabling them to make well-informed decisions about their career trajectories. This program is designed to assist individuals in identifying the competencies they need to acquire as they advance through various stages of their career.

The ARMA Professional Membership Framework allows emerging and experienced revenue management professionals to make informed decisions about their future career direction, and aids them in identifying what competencies they need to develop and progress through each stage of their career

For employers, ensuring uniformity in the experience level, knowledge, and skills required to support individuals in senior leadership positions or entry-level roles is an essential component of effective training programs.

The ARMA Professional Membership Framework provides such assurance and imbues employers with the confidence that the quality of training, learning outcomes, and skill level consistency are maintained, which they can then leverage to develop their own internal programs.

A common understanding of, and consistency in what level of experience, knowledge, and skills are required to best support a senior leader or commercial strategy role or an entry-level role is a useful reference for employers and provides confidence in training quality and skill level consistency of which the employer can then build upon.

Moreover, the ARMA Professional Membership Framework provides a highly effective educational pathway with a strong focus on continuous professional development. It also recognises the exceptional skills and contributions of talented professionals who drive revenue and profits for hospitality and tourism assets at every stage of their learning and development.

The ARMA Professional Membership Framework provides an education pathway with a high focus on continued professional development and recognising the talented professionals that drive revenue and profit for hospitality assets.

By creating a culture of excellence within the industry, the framework enhances the reputation of the industry and promotes the advancement of its talented workforce.

The framework benefits both the employer and employee and we are confident that all ARMA trained professionals will derive enormous benefit from this framework.