Australian Revenue Management Association

The Australian Revenue Management Association (ARMA) is a professional association that focuses on upskilling the accommodation industry in revenue and yield management. The purpose of ARMA is to provide education, resources, and networking opportunities to help industry professionals develop the skills and knowledge needed to maximise revenue and profit potential. By promoting best practices and providing ongoing training and support, ARMA is helping to raise the standard of revenue management across the industry. Through its core focus on upskilling, ARMA is empowering accommodation operators to make data-driven decisions that drive growth and success in an increasingly competitive marketplace. ARMA has a life philosophy centered on the principle of "always learning", and with this, they empower organisations to lead a revenue management culture from the top down that influences both profits and staff retention. RM is a critical part of the broader commercial capabilities that drives asset value.