ALICIA ARLOW SERVICES + EXPERIENCE
PROJECT MANAGEMENT:
LEAD PROJECTS + PROPOSAL KICKOFF MEETING, PLAN TASKS, INTERFACE BETWEEN TEAM MEMBERS AND CLIENTS FOR SUCCESS.
WEBSITES:
WEB DESIGN + EDITS LIST OPT-INS ANALYSIS - WHAT ARE VISITORS ENJOYING.
GRAPHIC DESIGN + LAYOUTS:
PROPOSALS/RFP/RFQ, PRESENTATIONS, PRINTED + DIGITAL MARKETING MATERIALS, BROCHURES, CORPORATE + INFO GRAPHICS.
BLOG/SOCIAL/ CONTENT: POSTS, GRAPHIC DESIGN, GROUP MANAGEMENT, AND BASIC BLOG SEO.
EMAIL MARKETING:
1: CUSTOM TEMPLATES BUILT, LISTS CREATED + GROWN
2: EMAIL CAMPAIGNS & CONTENT PLANNING
PROPOSALS + PRESENTATIONS FOR MIXED-USE TEAM AT BROOKFIELD PROPERTIES DEVELOPMENT
MARKETING ASSOCIATE (CONTRACT): supporting the North American Development team in the design and management of presentations, proposals, marketing research + reporting, email marketing, event invitations, website graphics, and other MARCOM needs.
Marketing Services 2021
ROI + SPONSORSHIP HIGHLIGHTS
Fifth + Broadway ROI: Winter Wonder Event brought retailers a 48% increase in sales.
Fifth + Broadway Sponsorship Contracts: Lyft contract negotiations began: Fifth + Broadway to receive $0.75 for every pick up + drop off on the property in 2022; Amazon Music: $190K 6-mo deal; Pearl Media $500; YTD Media: $421K.
SECTOR COLLABORATION HIGHLIGHTS
Multifamily: RACI engagement, The Place, George, Lilia, Beaudry, NewPark.
Retail: Brand + creative development process for redevelopments.
CREATIVE + BRANDING
We ensure each project has it’s own authentic identity which fits the market.
5M: Brand uplift including refreshed creative + branding, new website, and curation of marketing/placemaking strategy + ideation for operational marketing team.
Lilia: Brand uplift in partnership with local artist group POW WOW with tie-ins to local community showcased on all digital platforms, social media, barricades, Airstream and more.
Ala Moana: Engaged branding agency Wall to Wall for first phase of naming, branding and creative.
755 Fig: Initial brand identity + creative completed; new renderings in process.
NewPark: Brand foundations + strategy alignment completed Apr 2021; Master rebrand in process.
Cumberland: Engaged branding agency TANK for first phase of naming, branding + creative.
NORTH AMERICAN DEVELOPMENT MARKETING UPDATE PRESENTATIONS
Response to Request for Qualifications: atlanta CIVIC center RFP PROPOSAL DESIGN, COPYEDITING and/or PROJECT MANAGEMENT
SANTA CLARA, CA
INTERVIEW
PRESENTATION
EDITING
PROPOSAL DESIGN, COPYEDITING, PROJECT MANAGEMENT
PROPOSAL DESIGN + EDITING FOR INTERIOR ARCHITECTURE FIRM
PROPOSAL DESIGN FOR
We drive company-wide planning and performance by combining data, insights and planning from Finance, Business Services and Project Delivery to create a holistic, collaborative and inclusive Performance Management Model. Connecting the various aspects of the business helps to create an Agile business where various aspects of the business are working in harmony to continually optimize their business – even in an ever-changing environment.
We bring together Financial Modeling, Project Planning, and Resource Management to allow us to understand key drivers to your performance and design a financial framework based on the nuances of your company.
PROPOSALS + PRESENTATIONS FOR COMMERCIAL REAL ESTATE BROKERS AT CUSHMAN WAKEFIELD
BROKERAGE COORDINATOR: designed and edited marketing materials from property brochures showcasing floor plans and availabilities to portfolio presentations. Email marketing campaigns sharing current project process from renovation to completion.
PROJECT
BROCHURE + EDITING of AVAILABILITIES via the STACKING PLAN
EMAIL CAMPAIGN DESIGN
PROJECT BROCHURE + UPDATING of FLOOR PLANS
LEASE COMPS
MARKET OVERVIEW
PROJECT MANAGEMENT: BRAND / WEB / MKTG // LUXURY RESIDENTIAL REAL ESTATE AGENT
GROWTH PROGRAM DIRECTOR: Led design team and project
We produced Logos/Stamps/Marks, Colorways, Fonts, Signage, Stationary,
PROJECT MANAGEMENT: BRAND / WEB // WORKSHOP BUILT FOR DUE BROTHERS SOLAR CONSTRUCTION
GROWTH PROGRAM DIRECTOR: Local solar construction company.
We produced Logos/Stamps/Marks, Colorways, Fonts, Signage, Hubspot Growth Suite integrations, SEO/Local Marketing and Reviews (SaaS).
PROJECT MANAGEMENT: BRAND / WEB / MKTG // WORKSHOP BUILT FOR TOYSHACK SO.CAL.
GROWTH PROGRAM DIRECTOR: Branding and Web Launch for local outdoor recreation retailer in SoCal equipment rental market. We produced Logos/Stamps/Marks, Colorways, Fonts, Signage, Retail Merchandise Designs, Email, Website + Rezgo + Hubspot integrations (SaaS)
PROJECT
MANAGEMENT: BRAND / WEB / MKTG // CALI BAMBOO
INTEGRATED MARKETING COMMUNICATIONS MANAGER: managed cross-functional marketing projects for omni-channel, e-commerce flooring manufacturer> Products sold thru dealers and retailers like Lowe’s, Petco, and True Value.
Co-managed Amazon account and sales, weekly internal communications “Marketing Buzz”, tracked marketing budget, trade show tracking.
CREATED INTERNAL WEEKLY VIDEO EMAIL HIGHLIGHTING PRODUCT RELEASES + HOW-TO’S TO ALL EMPLOYES TO BETTER UNDERSTAND NEW PRODUCTS, PACKAGING, OR INITIATIVES.
MANAGED ALL B2B TRADESHOWS AND EVENTS: -EXAMPLE OF OUR PRESS RELEASE AT ‘HDEXPO’ HOSPITALITY TRADESHOW
MANAGED NEW PRODUCT LAUNCHES AND MARKETING PROJECTS: -EXAMPLE OF WEBSITE NEW PRODUCT LAUNCH, GEOWOOD FLOORING
BRAND & MANAGEMENT: WEBSITE, EMAIL, SOCIAL, EVENTS // AWA+D
DIRECTOR OF COMMUNICATIONS: Brand Management + Strategy for Growth, Copywriting, Social Media, redesigned Email Campaign Template, produced bi-weekly Email Campaign Content+Design, and created Growth Improvement of Membership-based E-commerce Website.
BLOG MANAGEMENT: -COPYWRITING, CONTENT DIRECTION, KEYWORDS AND MANAGED PLUGINS.
BLOG MANAGEMENT: -IMPLEMENTED A MONTHLY MEMBER FEATURE ON AWA+D BLOG
EMAIL MARKETING: -NEW EMAIL TEMPLATE DESIGN. -CREATED AND DISTRIBUTED ALL EMAIL CAMPAIGNS AND EVENT ANNOUNCEMENTS.
SOCIAL MEDIA: -PLANNING, POSTING, COPYWRITING, PAID AD STRATEGY. -LIVE POSTING FROM EVENTS (DWELL ON DESIGN CONFERENCE, L.A.)
BRAND PACKAGES: WEBSITE, EMAIL, SOCIAL // LANDWORTH DEBOLSKE ARCHITECTURE
Website Design and Project Management, Email Template, Campaigns, Newsletter Signup Automation, Google Analytics. Copy writing for website, social media, and email marketing.
WEBSITE DESIGN FOR ARCHITECTURE FIRM
WEBSITE + WORDPRESS BLOG DESIGN AND GOOGLE ANALYTICS FOR INTERIOR DESIGNER
WEBSITE DESIGN, PUBLIC RELATIONS, MARKETING COLLATERAL DESIGN. FURNITURE PHOTOGRAPHY AND STYLING
WEBSITE DESIGN AND DEVELOPMENT, PROJECT MANAGER, WEBMASTER
WEBSITE + WORDPRESS BLOG EDITOR, WEBMASTER, PHOTOGRAPHER FOR PREFAB ARCHITECTURE STARTUP
CUSTOM WEBSITE DESIGN, GOOGLE ANALYTICS, AND RETAIL PHOTOGRAPHY FOR CONSTRUCTION FIRM
WORDPRESS WEBSITE DESIGN AND GOOGLE ANALYTICS FOR ARCHITECTURAL VISUALIZATION FIRM
WEBSITE DESIGN, EMAIL MARKETING, AND GOOGLE ANALYTICS FOR RESIDENTIAL AND COMMERCIAL INTERIOR DESIGNER
WEBSITE DESIGN AND GOOGLE ANALYTICS FOR RESIDENTIAL/ COMMERICIAL/RETAIL ARCHITECT.
EMAIL MARKETING CAMPAIGNS
DIGITAL DESIGN, COPYWRITING/EDITOR, MARKETING & CAMPAIGN STRATEGY FOR EMAIL, DIRECT MAIL, EVENT PLANNING AND SIGNAGE.
COPYWRITING & DESIGN
RESIDENTIAL REAL ESTATE MARKETING GRAPHIC DESIGN, COPYWRITING, PHOTOGRAPHY.
MARKETING COLLATERAL DESIGN + COPYWRITING, PHOTO STYLING, PHOTOGRAPHY & ART DIRECTION FOR ARCHITECTURE FIRM’S NEW PRODUCT LINES.
MARKETING COLLATERAL DESIGN + COPYWRITING, PHOTO STYLING & ART DIRECTION OF ARCHITECTURAL PHOTOGRAPHY FOR PREFAB ARCHITECTURE FIRM AND RESIDENTIAL DEVELOPER COLLABORATION.
CALIFORNIA GRATE COFFEE TABLE Sculptural Centerpiece.
PRIVATE RESIDENCE (MOAB,
ECO-FRIENDLY SPEC HOME + FURNITURE LINE (LOS ANGELES, CA)
PANAVISION CORPORATE OFFICES (LOS ANGELES, CA)