Marketing Services 2021
ROI + SPONSORSHIP HIGHLIGHTS
Fifth + Broadway ROI: Winter Wonder Event brought retailers a 48% increase in sales.
Fifth + Broadway Sponsorship Contracts: Lyft contract negotiations began: Fifth + Broadway to receive $0.75 for every pick up + drop off on the property in 2022; Amazon Music: $190K 6-mo deal; Pearl Media $500; YTD Media: $421K.
SECTOR COLLABORATION HIGHLIGHTS
Multifamily: RACI engagement, The Place, George, Lilia, Beaudry, NewPark.
Retail: Brand + creative development process for redevelopments.
CREATIVE + BRANDING
We ensure each project has it’s own authentic identity which fits the market.
5M: Brand uplift including refreshed creative + branding, new website, and curation of marketing/placemaking strategy + ideation for operational marketing team.
Lilia: Brand uplift in partnership with local artist group POW WOW with tie-ins to local community showcased on all digital platforms, social media, barricades, Airstream and more.
Ala Moana: Engaged branding agency Wall to Wall for first phase of naming, branding and creative.
755 Fig: Initial brand identity + creative completed; new renderings in process.
NewPark: Brand foundations + strategy alignment completed Apr 2021; Master rebrand in process.
Cumberland: Engaged branding agency TANK for first phase of naming, branding + creative.
NORTH AMERICAN DEVELOPMENT MARKETING UPDATE PRESENTATIONS
MARKETING SERVICES END OF YEAR REPORT
ANNUAL RECAP REPORT
Lilia branded Airstream mobile leasing center
01
Beaudry Brand Identity
Response to Request for Qualifications: atlanta CIVIC center RFP PROPOSAL DESIGN, COPYEDITING and/or PROJECT MANAGEMENT
SANTA CLARA, CA
PROPOSALS + PRESENTATIONS AT BROOKFIELD PROPERTIES DEVELOPMENT
+ ATLANTA HOUSING
GREAT
MULTIFAMILY
OCTOBER
AMERICA INVESTMENT OPPORTUNITY
MIXED USE DEVELOPMENT OPPORTUNITY
29, 2021
PROPOSALS + PRESENTATIONS AT BROOKFIELD PROPERTIES DEVELOPMENT BRANDED MIXED-USE COMMUNITY ENGAGEMENT PRESENTATION
DECEMBER 15, 2021 4:00 PM - 5:30 PM NOVO BRAZIL (IN TOWN CENTER) 901 LANE AVE #100 CHULA VISTA, CA 91914 YOU ARE INVITED! GRATITUDE HAPPY HOUR thank you for your hard work in 2021 Dear Members of the Otay Ranch Town Center Community Advisory Group, It is hard to believe but the end of the year is upon us. As a CAG this year, you have stepped up for your community and helped shape Brookfield Properties’ vision for the future of the Otay Ranch Town Center. We are extremely excited for our new plan for the Town Center and would like to celebrate with you! Please join us for complimentary drinks and appetizers in celebration of your hard work and dedication throughout this year. Please RSVP by Dec 10th by replying to this email. INVITATION DESIGN + COPY
WEDNESDAY,
INTERVIEW
PRESENTATION
EDITING
PROPOSALS + PRESENTATIONS BROCHURE EDITING
PROPOSAL DESIGN + COPYEDITING
PROPOSAL DESIGN, COPYEDITING, PROJECT MANAGEMENT
PROPOSALS + PRESENTATIONS
PROPOSAL DESIGN + EDITING FOR INTERIOR ARCHITECTURE FIRM
PRESENTATIONS
PROPOSALS +
Moshiri Associates Inc.
AERCAP LOS ANGELES
PROPOSAL DESIGN FOR
PROPOSALS + PRESENTATIONS
RESIDENTIAL DEVELOPMENT
SKYLINE MODERN, L.P.
We drive company-wide planning and performance by combining data, insights and planning from Finance, Business Services and Project Delivery to create a holistic, collaborative and inclusive Performance Management Model. Connecting the various aspects of the business helps to create an Agile business where various aspects of the business are working in harmony to continually optimize their business – even in an ever-changing environment.
We bring together Financial Modeling, Project Planning, and Resource Management to allow us to understand key drivers to your performance and design a financial framework based on the nuances of your company.
PROPOSALS + PRESENTATIONS
OVERVIEW METHODICAL
Business Services Finance Operations We use a proven 5 step system utilizing design thinking techniques to establish a custom, dynamic, driver-based financial model that establishes a profit and cashflow target. PERFORMANCE MANAGEMENT DESIGN PROCESS Forecast (Test) Forecast Project Revenue and Staffing to validate targets and monitor performance through reporting. Identify/Propose Improvements (Ideate) Propose specific/actionable changes to improve Metrics and Financial Performance. Model and Benchmark (Define) Create Dynamic, Drive Based Profit and Cashflow Model and understand challenges and pain points by identifying under performing metrics. Historical Performance (Empathize): Understand past financial performance. Update Model (Prototype): Update P&L to quantify financial benefits of proposed change. 1. Empathize 2. Define 3. Ideate 4. Prototype 5. Test
help design businesses of the future. Stand out from the rest. Business environments have been growing faster, more dynamic, and more complex for years – increasing in speed along the way. Organizations need to change the way they operate in order to succeed – in the way they plan, execute, and measure their activities in pursuit of strategic goals. Surviving in a fast, ever-changing, complex environment means organizations need a few critical qualities to function: •Visibility to see what’s happening •Insight to respond strategically •Control to execute meaningful coordinated action •Monitoring Tools to measure the results When these qualities are all working in harmony, businesses become Agile. They can create new strategies, operationalize them into plans, and execute them quickly and easily. A Performance Management Model enables organizations to become Agile by providing a framework, methodologies and processes to manage success. The model embodies the collaborative accomplishments, successes, and failures of an organization. WHAT WE DO We use data in real-time for easy-to-use information 1 WE TURN DATA INTO INFORMATION AND INFORMATION INTO INSIGHT. Q3 2019 DESIGN AND ‘PROCESS’ GRAPHICS FOR FIN-TECH COMPANY BROCHURE
We
PROPOSALS + PRESENTATIONS FOR COMMERCIAL REAL ESTATE BROKERS AT CUSHMAN WAKEFIELD
BROKERAGE COORDINATOR: designed and edited marketing materials from property brochures showcasing floor plans and availabilities to portfolio presentations. Email marketing campaigns sharing current project process from renovation to completion.
PROJECT
BROCHURE + EDITING of AVAILABILITIES via the STACKING PLAN
EMAIL CAMPAIGN DESIGN
PROJECT BROCHURE + UPDATING of FLOOR PLANS
PROPOSALS + PRESENTATIONS FOR COMMERCIAL REAL ESTATE BROKERS AT CUSHMAN WAKEFIELD
EMAIL CAMPAIGN DESIGN
MARKET OVERVIEW
PROPOSALS + PRESENTATIONS FOR COMMERCIAL REAL ESTATE BROKERS AT CUSHMAN WAKEFIELD First Allied Plaza One America Plaza 501 West Broadway 550 WestSymphony Towers DiamondView East Village Emerald Plaza1 Columbia Place101 West Broadway225 BroadwayWells Fargo PlazaProcopio Tower Address 655WBroadway600WBroadway501WBroadway550WCSt.750BSt.35010thAve.402WBroadway401WASt.101WBroadway225Broadway401BSt.525BSt. Owner NY State Common Retirement Fund Irvine CompanyIrvine Company APFC Irvine Company DivcoWest Kearny Real Estate Company EMMES Irvine CompanyIrvine Company Irvine Company LaSalle Investment Building Size 430,481 SF 625,800 SF408,939 SF361,451 SF 530,565 SF313,103 SF 393,769 SF 593,544 SF404,509 SF351,409 SF 487,934 SF 447,159 SF Floors 23 34 21 20 34 15 30 27 20 22 24 22 Year Built/Renovated 2005/2019 1991/2020 1989 1989/2020 1989/2019 2007 1992/2018 1982/2015 1984/1993 1974/2001 1984/2014 1969/2018 % Leased 92% 97% 97% 67% 89% 73% 92% 77% 81% 84% 98% 91% Direct Vacant SF 35,476 SF 18,078 SF 13,239 SF 120,342 SF 55,776 SF 83,940 SF 32,501 SF 138,098 SF 76,345 SF 55,613 SF 9,406 SF 40,998 SF Direct Available SF 41,638 SF 54,905 SF 38,854 SF 174,814 SF 96,799 SF 98,976 SF 37,468 SF 146,284 SF 78,791 SF 103,462 SF 21,506 SF 40,998 SF Sublease SF 12,416 SF 18,962 SF 3,070 SF 6,564 SF 19,525 SF 76,484 SF 3,224 SF 22,540 SF 8,257 SF 3,104 SF 500 SF 0 SF Typical Floor Plate SF 19,768 SF 18,324 SF 18,763 SF 21,446 SF 20,100 SF 17,778 SF 17,254 SF 20,620 SF 20,050 SF 15,727 SF 20,083 SF 20,325 SF Direct Asking Rate $4.25 $4.40 FSG $2.80 $3.90 FSG$2.65 $3.50 FSG$3.00 $4.50 FSG$2.65 $3.80 FSG$5.25 $5.35 FSG$2.70 - $2.90 FSG$2.85 - $3.45 FSG$2.75 $3.25 FSG$2.95 $3.75 FSG $3.15 - $3.30 FSG$3.25 - $3.35 FSG Parking $200 (2.0/1,000)$200 (2.0/1,000)$200 (2.0/1,000)$200 (2.0/1,000) $210 (1.0/1,000)$200 (up to 3.0/1,000) $220 (1.0/1,000)$220 (1.0/1,000)$190 (2.0/1,000)$190 (2.0/1,000) $200 (1.0/1,000) $210 (1.5/1,000) Last Sold Dec-15 Feb-06 Feb-06 Dec-98 Mar-03 Sep-17 Dec-16 Nov-12 Jul-05 Jul-05 Nov-04 Mar-16 Last Sold Price per SF $381.79 $481.54 $380.68 N/A $239.99 $661.12 $251.73 $242.39 $354.75 $354.75 $307.62 $273.28 Building Name 701 B Kettner & Ash The Paladion Tower 180 110 Plaza 20/6 1155 Island (BIOTECH) 610 West Ash2 Columbia Place600 B Street 707 Five Thirty B 701BSt.1420KettnerBlvd.7701stAve.180Broadway110WASt.451ASt.1155IslandAve610WAshSt.1230ColumbiaSt.600BSt.707Broadway530BSt. Owner EMMES DivcoWest & Ocean West Bosa Hammer Ventures Forester Properties Lebeau/UBS Phase 3 Gemini Rosemont EMMES Rockwood Capital EMMES Swift Real Estate Building Size 572,631 SF 123,079 SF 167,181 SF 385,638 SF 334,739 SF 283,786 SF 185,000 SF177,692 SF 151,311 SF 359,278 SF 179,220 SF 250,181 SF Floors 24 7 4 24 18 20 8 19 12 24 19 24 Year Built/Renovated 1982/2018 1984/2020 1992/2020 1963/2019 1971/2018 1981/2021 2011/2019 1986/2019 1990/2008 1974/2007 1961/2001/2010 1966/1992/2018 % Leased 67% 38% 0% 14% 72% 74% 0% 84% 72% 82% 62% 77% Direct Vacant SF 186,109 SF 76,732 SF 167,181 SF 313,907 SF 93,948 SF 74,884 SF 194,005 SF 28,652 SF 42,071 SF 65,274 SF 68,336 SF 57,443 SF Direct Available SF 186,109 SF 76,732 SF 167,181 SF 313,907 SF 93,948 SF 77,924 SF 194,005 SF 42,831 SF 58,613 SF 100,134 SF 68,336 SF 59,919 SF Sublease SF 0 SF 0 SF 0 SF 0 SF 2,428 SF 9,456 SF 0 SF 16,908 SF 0 SF 46,873 SF 9,204 SF 0 SF Typical Floor Plate SF 23,347 SF 19,200 SF 45,000 SF 9,900 - 25,244 SF17,076 SF 14,030 SF 25,000 SF 13,599 SF 15,000 SF 15,000 SF 9,433 SF 10,500 SF Direct Asking Rate $2.85 - $3.25 FSG$4.25 $4.50 FS$3.95 +U $3.75 - $4.50 FS$2.75-$3.10 FSG$2.75-$3.50 FS$5.50 NNN (BIOTECH) $3.10-$3.25 FSG$2.85-$3.15 FSG$3.05-$3.25 FSG$2.70-$2.95 FSG$2.75-$3.10 FSG Parking $220 (1.5/1,000) $200 (1.0/1,000)$200 (1.5/1,000)$200 (1.0/1,000)$200 (1.5/1,000)$200 (1.0/1,000)$200 (1.0/1,000) $180 (2.0/1,000) $210 (1.7/1,000)$220 (1.0/1,000)$220 (1.5/1,000)$190 (0.67/1,000) Last Sold Mar-14 Aug-17 Mar-13 Jun-16 Jul-11 Nov-13 Dec-20 Apr-16 Aug-13 Aug-17 Mar-14 Aug-17 Last Sold Price per SF $209.56 $215.31 $166.67 $157.67 $266.21 $257.24 $470.27 $309.88 $243.78 $304.78 $186.32 $230.63 13 2 14 3 15 4 16 5 17 6 18 7 19 8 1 9 2 10 3 11 4 12 5 CLASS A CLASS B MARKET OVERVIEW PRESENTATION EDITING Rw No Property Name Address Suite City State Zip Submarket Class Date Leased Deal Type Floor Leased SF Lease Start Lease Expiration Tenant Landlord Start Rent Effective Rent Rent Type Base Year Op. Ex. or NNNs Total Consideration Term (Mos) Free Months Rent Escalations Sublease (Yes/No) Space Build Out TI Allowance Tenant TI Load Factor Previous Location Industry Type Wells Fargo Plaza 401 B St., Ste. 600 San Diego, CA 92101 Downtown A 02/29/2020 Renewal 6 22,241 10/01/2021 09/30/2026 Kimley-Horn & Associates The Irvine Company $3.00 $3.28 FS 2020$4,380,266.00 60 0.0 4.5% No Second $20.00 $0.00 18 Downtown Prof. & Bus. Serv. Deal ID# : 120169354 Comment: Tenant also expanded by 5,923 sf on the 4th floor beginning 10/1/2020 and coterminous with this renewal. TI allowance of $20/USF. Engineering firm. 550 West 550 W. C St., Ste. 1450 San Diego, CA 92101 Downtown A 04/06/2020 New Lease 14 9,045 12/01/2020 02/28/2026 One America Retirement Services, LLC Alaska Permanent Fund Corporation $3.25 $3.35 FS 2021 $0.00 $1,907,319.13 63 3.0 3.50% No Second $70.00 $0.00 17 Downtown Financial Activities Deal ID# : 120170427 Comment: Up to $3/SF of TIA to be used for FF&E and/or moving. Wells Fargo Plaza 401 B St., Ste. 430 San Diego, CA 92101 Downtown A 02/29/2020 Expansion 4 5,923 10/01/2020 09/30/2026 Kimley-Horn & Associates The Irvine Company $3.00 $3.36 FS 2020$1,432,229.00 72 0.0 4.5% No Second $60.00 $0.00 18 Downtown Prof. & Bus. Serv. Deal ID# : 120205642 Comment: Tenant also renewed 22,241 sf on the 6th floor beginning 10/1/2021 and coterminous with this renewal. TI allowance of $60/USF. Engineering firm. This report contains information available to the public and has been relied upon by Cushman & Wakefield on the basis that is accurate and complete. Cushman & Wakefield accepts no responsibility if this should prove not to be the case. No warranty or representation, express or implied, is made to the accuracy or completeness of the information contained herein, and same is submitted subject to errors, omissions, change of price, rental or other conditions, withdrawal without notice, and to any special listing conditions imposed by our principals. Prepared by Cushman & Wakefield Page 3 of 8 Date: 5/11/2021
Cushman & Wakefield San Diego 110 West A Street, Suite 1000 // San Diego, CA 92101
DIGITAL MARKETING + DESIGN FOR COMMERCIAL REAL ESTATE BROKERS AT CUSHMAN WAKEFIELD 5643 COPLEY DR SAN DIEGO, CA 92111 36,073 SF $8.95M Derek Hulse 858 353 1197/derekhulse@cushwake.com Morgan Reno 619 843 1554/morganreno@cushwake.com Duncan Dodd, SIOR 858 245 3400/duncandodd@cushwake.com JUST OPEN HOUSE INVITATION PROJECT MANAGEMENT + ART DIRECTION, EVENT PLANNING, ANALYTICS, TRACKING GUEST RESPONSES.
PROJECT MANAGEMENT: BRAND / WEB / MKTG // LUXURY RESIDENTIAL REAL ESTATE AGENT
GROWTH PROGRAM DIRECTOR: Led design team and project
We produced Logos/Stamps/Marks, Colorways, Fonts, Signage, Stationary,
WEBSITE AND SOCIAL MEDIA BRANDING, LOGO/STAMP/MARKS, TYPOGRAPHY, COLORWAYS
PROJECT MANAGEMENT: BRAND / WEB / MKTG // LUXURY RESIDENTIAL REAL ESTATE AGENT FINAL BRAND PRESENTATION, APPLICATION EXAMPLES, MARKETING/STATIONARY
PROJECT MANAGEMENT: BRAND / WEB // WORKSHOP BUILT FOR DUE BROTHERS SOLAR CONSTRUCTION
GROWTH PROGRAM DIRECTOR: Local solar construction company.
We produced Logos/Stamps/Marks, Colorways, Fonts, Signage, Hubspot Growth Suite integrations, SEO/Local Marketing and Reviews (SaaS).
FINAL BRAND PRESENTATION, APPLICATION EXAMPLES, AND WEBSITE.
PROJECT MANAGEMENT: BRAND / WEB / MKTG // WORKSHOP BUILT FOR TOYSHACK SO.CAL.
GROWTH PROGRAM DIRECTOR: Branding and Web Launch for local outdoor recreation retailer in SoCal equipment rental market. We produced Logos/Stamps/Marks, Colorways, Fonts, Signage, Retail Merchandise Designs, Email, Website + Rezgo + Hubspot integrations (SaaS)
FINAL BRAND PRESENTATION, APPLICATION EXAMPLES, AND WEBSITE.
PROJECT
MANAGEMENT: BRAND / WEB / MKTG // CALI BAMBOO
INTEGRATED MARKETING COMMUNICATIONS MANAGER: managed cross-functional marketing projects for omni-channel, e-commerce flooring manufacturer> Products sold thru dealers and retailers like Lowe’s, Petco, and True Value.
Co-managed Amazon account and sales, weekly internal communications “Marketing Buzz”, tracked marketing budget, trade show tracking.
CREATED INTERNAL WEEKLY VIDEO EMAIL HIGHLIGHTING PRODUCT RELEASES + HOW-TO’S TO ALL EMPLOYES TO BETTER UNDERSTAND NEW PRODUCTS, PACKAGING, OR INITIATIVES.
MANAGED ALL B2B TRADESHOWS AND EVENTS: -EXAMPLE OF OUR PRESS RELEASE AT ‘HDEXPO’ HOSPITALITY TRADESHOW
MANAGED NEW PRODUCT LAUNCHES AND MARKETING PROJECTS: -EXAMPLE OF WEBSITE NEW PRODUCT LAUNCH, GEOWOOD FLOORING
BRAND & MANAGEMENT: WEBSITE, EMAIL, SOCIAL, EVENTS // AWA+D
DIRECTOR OF COMMUNICATIONS: Brand Management + Strategy for Growth, Copywriting, Social Media, redesigned Email Campaign Template, produced bi-weekly Email Campaign Content+Design, and created Growth Improvement of Membership-based E-commerce Website.
BLOG MANAGEMENT: -COPYWRITING, CONTENT DIRECTION, KEYWORDS AND MANAGED PLUGINS.
BLOG MANAGEMENT: -IMPLEMENTED A MONTHLY MEMBER FEATURE ON AWA+D BLOG
EMAIL MARKETING: -NEW EMAIL TEMPLATE DESIGN. -CREATED AND DISTRIBUTED ALL EMAIL CAMPAIGNS AND EVENT ANNOUNCEMENTS.
SOCIAL MEDIA: -PLANNING, POSTING, COPYWRITING, PAID AD STRATEGY. -LIVE POSTING FROM EVENTS (DWELL ON DESIGN CONFERENCE, L.A.)
BRAND PACKAGES: WEBSITE, EMAIL, SOCIAL // LANDWORTH DEBOLSKE ARCHITECTURE
Website Design and Project Management, Email Template, Campaigns, Newsletter Signup Automation, Google Analytics. Copy writing for website, social media, and email marketing.
WEBSITE DESIGN FOR ARCHITECTURE FIRM
SOCIAL MEDIA POST FOR FIRM
WEBSITE + WORDPRESS BLOG DESIGN AND GOOGLE ANALYTICS FOR INTERIOR DESIGNER
WEBSITE DESIGN, PUBLIC RELATIONS, MARKETING COLLATERAL DESIGN. FURNITURE PHOTOGRAPHY AND STYLING
WEBSITE DESIGN AND DEVELOPMENT, PROJECT MANAGER, WEBMASTER
WEBSITE + WORDPRESS BLOG EDITOR, WEBMASTER, PHOTOGRAPHER FOR PREFAB ARCHITECTURE STARTUP
WEBSITES
CUSTOM WEBSITE DESIGN, GOOGLE ANALYTICS, AND RETAIL PHOTOGRAPHY FOR CONSTRUCTION FIRM
WORDPRESS WEBSITE DESIGN AND GOOGLE ANALYTICS FOR ARCHITECTURAL VISUALIZATION FIRM
WEBSITE DESIGN, EMAIL MARKETING, AND GOOGLE ANALYTICS FOR RESIDENTIAL AND COMMERCIAL INTERIOR DESIGNER
WEBSITE DESIGN AND GOOGLE ANALYTICS FOR RESIDENTIAL/ COMMERICIAL/RETAIL ARCHITECT.
WEBSITES