NF Skin Brand Guidelines

Brand Guidelines

For NF SKIN CREATIONS

About us

What is NF Skin?

At NF Skin, we are more than a consultation — we’re a partner. From R&D all the way to your brand’s first sale and shipment, our team of specialists is there to guide you every step of the way. We are a workforce of multiple generations, cultures, and professional backgrounds, here to help create your brand.

Stocked Blends Program

When you join our RTI (Real-Time Inventory) Program, you have access to 200+ products stocked onsite for White Label. We will provide label templates, regulatory reviews, as well as graphic design, and drop shipping services for quick and quality branding that is unique to your business. The best part? You only pay for the exact volume of products you NEED! We invest in and manage the inventory so that you can allocate your time, energy, and capital to the actual branding process.

Made-To-Order Blend Program

Do you have the capital to invest in a beauty or wellness collection that is more unique than White Label but don’t want to go through R&D (Research & Development)? Look no further! NF Skin offers over 60+ made-to-order products that are tried-and-true proprietary blends with a variety of packaging options! Our diverse selection of meticulously crafted formulations ensures that you can find the perfect fit for your brand without the hassle of developing products from scratch. NF Skin has you covered.

Custom Formulation Program

What better way is there to create your dream collection than from scratch?

When you go custom, our team of specialists will walk you through the R&D process to create blends with sustainable packaging and naturally and clinically supported ingredients that your brand can stand behind. Whether your products need to be Sephora & Credo Clean, Vegan-friendly, and free from any undesirable chemicals—we promise to deliver!

Branding

Logo Usage

The NF Skin Logo is a clean simple design, one that provides clarity and beauty. On this page, you will find the acceptable use of the Logo. This Logo can be used vertically and horizontally. For both the vertical and horizontal logo there are 4 options, each with varying amounts of copy. If you are ever confused on what logo format to use always ask the NF Skin Graphic Designers.

Vertical Logos

1. CBD Main Logo

2. Non-CBD Main Logo

3. National Formulators Logo

4. Simple Name Logo

Horizontal Logos

1. CBD Main Logo

2. Non-CBD Main Logo

3. National Formulators Logo

4. Simple Name Logo

Logo Colors

For the NF Skin Logo, there are only 4 acceptable color variations. These include the original logo, the inverse logo, and then both B&W options. The colors used are black, white, and NF Skin Green. Each color has a specific hex number which can be found on the Color Palette Page. No other colors can be used with the NF Skin Logo.

Improper Logo Usage

The NF Skin Logo has many forms of Improper Use. Do not change the color, add a drop shadow, skew/distort, or rotate the logo is any way. Do not use the outline form of the logo. Do not change the orientation, sizing, or fonts of the logo. If you are ever confused on what you can and cannot do always ask the NF Skin Graphic Designers.

1. Original

2. Inverse

3. B&W

4. B&W Inverse

5. Outline Form

1. Color Change

2. Drop Shadow

3. Skew/Distort

4. Rotation

6. Position Orientation and Sizing

7. Different Fonts

Branding

Logo Usage

The RT Logo is bold and powerful showcasing the strength of our Fulfillment Services. Unlike NF Skin, the RT Logo has only 1 form, seen on the right. There are not multiple variations, so only use the acceptable form. If you are ever confused on what logo format/variation to use always ask the NF Skin Graphic Designers.

Logo Colors

For the RT Fulfillment Logo, there are only 4 acceptable color variations. These include the original logo, the inverse logo, and then both B&W options. The colors used are black, white, and RT Blue. Each color has a specific hex number which can be found on the Color Palette Page. No other colors can be used with the RT Logo.

1. Original

2. One Color: Blue or Gray

3. B&W

4. B&W Inverse

Improper Logo Usage

The RT Logo has many forms of Improper Use. Do not change the color, add a drop shadow, skew/ distort, or rotate the logo is any way. Do not use the outline form.

Do not change the orientation, sizing, or fonts of the logo. The RT Logo has only one acceptable form/variation, so don’t modify any part of the Logo. The only modification acceptable is the proper color variations.

The RT Logo should only be used for RT Business, never use the RT Logo for NF Skin material. If you are ever confused on what you can and cannot do always ask the NF Skin Graphic Designers.

4. Rotation

5. Outline Form

6. Position Orientation and Sizing

7. Different Fonts

1. Color Change

2. Drop Shadow

3. Skew/Distort

PAGES

Color Palette

Primary Colors

WHITE #ffffff

CMYK: 0, 0, 0, 0

RGB: 255, 255, 255

Secondary Colors

NF SKIN GREEN #638c3d

CMYK: 66, 26, 100, 9

RGB: 99, 140, 61

CBD GREEN #a5d37a

CMYK: 38, 0, 69, 0

RGB: 165, 211, 122

NF Skin Primary & Secondary Colors

NF Skin’s color palette is based around everything hemp/CBD. The primary color, used in the Logo, is NF Skin Green. The primary color palette focuses on bold vibrant colors, while the secondary palette supports and enhances the primary colors. When designing NF Skin Material always use one of the primary or secondary colors to create a cohesive brand/look!

LIGHT BEIGE

#f2efe8

CMYK: 4, 4, 7, 0

RGB: 242, 239, 232

TAN #e7d8c3

CMYK: 9, 13, 22, 0

RGB: 231, 216, 195

AQUA #11a0c0

CMYK: 77, 19, 18, 0

RGB: 17, 160, 192

YELLOW #ffd541

CMYK: 1, 15, 85, 0

RGB: 255, 213, 65

BLACK #000000

CMYK: 0, 0, 0, 100

RGB: 0, 0, 0

PALE GREEN

#c6d7ab

CMYK: 23, 5, 39, 0

RGB: 198, 215, 171

DARK GREEN #2e5025

CMYK: 78, 43, 100, 44

RGB: 46, 80, 37

Color Mood Board

This Mood Board serves as an inspiration for colors and imagery behind NF Skin. When designing new NF Skin material always refer back to this Mood Board.

Color Palette

RT Primary & Secondary Colors

RT’s color palette is based around packaging and fulfillment. The primary colors, used in the Logo, are RT Blue and Grey. The primary color palette focuses on strong masculine colors, while the secondary palette adds vibrance and light. When designing RT Fulfillment Material always use one of the primary or secondary colors to create a cohesive brand/look!

Primary Colors

WHITE #ffffff

CMYK: 0, 0, 0, 0

RGB: 255, 255, 255

RT BLUE #1f4199

CMYK: 100, 87, 4, 0

RGB: 31, 65, 153

Secondary Colors

OCEAN BLUE #73a0bb

CMYK: 57, 27, 17, 0

RGB: 115, 160, 187

RT GREY #58585a

CMYK: 64, 56, 53, 28

RGB: 88, 88, 90

BLACK #000000

CMYK: 0, 0, 0, 100

RGB: 0, 0, 0

CREAM #f2edd5

CMYK: 5, 4, 17, 0

RGB: 242, 237, 213

CARDBOARD #d9b07e

CMYK: 15, 31, 56, 0

RGB: 217, 176, 126

ORANGE #f6884a

CMYK: 0, 57, 78, 0

RGB: 246, 136, 74

SKY BLUE #c5e1f3

CMYK: 21, 3, 1, 0

RGB: 197, 225, 243

FOREST GREEN #505a27

CMYK: 64, 45, 100, 36

RGB: 80, 90, 39

Color Mood Board

This Mood Board serves as an inspiration for colors and imagery behind RT Fulfillment. When designing new RT material always refer back to this Mood Board.

Typography

Nexa XBold

Nexa Bold

NF Skin Primary Typeface

At NF Skin the Primary Typeface is Nexa. This font is clean and elegant while also appealing to any age, gender, race, and nationality. With the use of sharp clean lines and big counters, this font has a professional yet whimsical feel. Nexa is a perfect font choice for NF Skin to always portray a timeless, accomplished and approachable presence.

When to Use the Primary Typeface

Nexa should be used as the primary font on any printed, digital, or social media platforms. When using Nexa, it is up to the designer on what font variation to use. Our most common font variations are Nexa Regular, Book, and Light. If you are ever confused on what font to use always ask the NF Skin Graphic Designers.

Nexa Regular

Headline Regular

Nexa Book

Nexa Light

Body Copy Captions

NF Skin Secondary Typeface

At NF Skin our Secondary Typeface is ITC Avant Garde Gothic STD. This font is a narrow simplistic font, that compliments the Primary Typeface Nexa. With the use of tailored lines and big counters, this font has a similar feel to Nexa.

When to Use the Secondary Typeface

ITC Avant Garde Gothic STD has a geometric sans serif design making it great for display copy and short blocks of text content. This font should be used as a compliment to the Primary Typeface. With many variations this typeface can be used throughout all platforms that are text heavy.

an idea.”

Headline Bold

ITC Avant Garde Gothic STD

Demi

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!?@#$%^&*/()”,.

Headline Regular

ITC Avant Garde Gothic STD

Medium

Body Copy

ITC Avant Garde Gothic STD

Book

Captions

ITC Avant Garde Gothic STD

Extra Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!?@#$%^&*/()”,. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!?@#$%^&*/()”,. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!?@#$%^&*/()”,.

essential to the execution of

harmony with the whole, and

ement integrally related, in

as a living entity; each el -

“Typography should be seen

Typography Aa

RT FULFILLMENT PRIMARY TYPEFACE

At RT Fulfillment the Primary Typeface is Novecento Sans Wide. With its clean lines and balanced letterforms, Novecento Sans Wide strikes the perfect balance between contemporary elegance and timeless appeal. Whether used in print or digital media, this primary typeface adds a touch of refinement to any design.

WHEN TO USE THE PRIMARY TYPEFACE

Novecento Sans Wide should be used as the primary font on any printed, digital, or social media platforms. When using this font, it is up to the designer on what font variation to use. Our most common font variations are Bold, Medium, and Book. If you are ever confused on what font to use always ask the NF Skin Graphic Designers.

Novecento Sans Wide Ultra Bold

Headline Bold

Novecento Sans Wide Bold

Headline Medium

Novecento Sans Wide Medium

Headline Regular

Novecento Sans Wide Normal

Body Copy

Novecento Sans Wide Book

Captions

RT Fulfillment Secondary Typeface

At RT Fulfillment our Secondary Typeface is Avenir. Avenir is a classic and widely respected typeface known for its versatility and clarity. Its clean, geometric forms and balanced proportions make it suitable for a wide range of design applications. Avenir pairs seamlessly with Novecento Sans Wide.

When to Use the Secondary Typeface

Whether used in print or digital design, this secondary typeface adds a touch of elegance and readability, making it a reliable choice for designers seeking a harmonious and polished typography palette. With many variations this typeface can be used throughout all platforms that are text heavy.

Headline Bold

Avenir

Black

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!?@#$%^&*/()”,.

Headline Regular

Avenir

Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!?@#$%^&*/()”,.

Body Copy

Avenir

Book

Captions

Avenir

Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!?@#$%^&*/()”,. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!?@#$%^&*/()”,.

Brand Strategy

Empowering brands to flourish with premium white label skincare and wellness solutions tailored to their vision and audience.

Brand Strategy

Position NF Skin as a premium white label manufacturer offering high-quality skincare and wellness products to businesses seeking ready-made solutions. Emphasize reliability, expertise, and flexibility in catering to diverse brand needs. Curate a comprehensive product range covering skincare essentials & wellness supplements.

Brand Voice

Our brand voice is professional yet approachable, reflecting our expertise in skincare and wellness while fostering a sense of partnership with our clients. We communicate with clarity and transparency, providing guidance and support to help businesses navigate the complexities of product development and branding.

Social Media Voice

Our social media voice is vibrant and informative, providing valuable insights into skincare trends, wellness tips, and industry news while engaging with our community in a friendly and approachable manner.

CLIENT - FOCUSED EXPERIENCED INNOVATIVE NATURAL

Our clients are at the heart of everything we do. From consultations to tailored product solutions, we prioritize understanding and meeting the unique needs and goals of each client. Our team is committed to providing exceptional service, support, and guidance.

With years of industry expertise under our belt, NF Skin brings a wealth of experience to every project. From formulating effective products to navigating regulatory requirements, our seasoned team is equipped with the knowledge and skills to deliver exceptional results.

innovation is at the core of everything we do. Constantly pushing boundaries and exploring new trends and technologies, we strive to create cutting-edge formulations that set our clients apart in the market. We are committed to staying ahead of the curve.

At NF Skin, we pride ourselves on our commitment to natural ingredients and sustainability. Our formulations harness the power of nature, utilizing botanical extracts, essential oils, and other naturally derived ingredients to create effective and gentle products.

Printed Material

Stocked Blends Catalog & Business Cards

With elegant designs and comprehensive details, our catalog serves as a great resource for clients to explore and select products for their brand. Additionally, our business cards reflect the sophistication and professionalism of our brand, featuring clean and modern designs.

Made To Order Catalog

Drawing inspiration from minimalist design principles, each product is showcased with clean lines and sophisticated typography, reflecting the premium quality of our offerings. With customizable packaging options and a diverse array of formulations, clients can effortlessly curate their brand identity.

Stocked Blends Price Sheet

Each product is presented with concise descriptions and pricing details, complemented by subtle branding elements that convey professionalism and reliability. With its user-friendly design, our price sheet enables clients to quickly select the perfect products.

Social Media

NF Skin Social Media

Captures the essence of beauty and well-being with captivating visuals and engaging content. From stunning product photography to informative infographics, our social media posts are crafted to inspire, educate, and connect with our audience on a deeper level, fostering a community that celebrates self-care and empowerment.

Re-Introducing NF Skin

We’re thrilled to reintroduce NF Skin, your trusted partner in white label skincare and wellness! With a renewed commitment to innovation and sustainability, we’re back and better than ever. Explore our curated range of premium products and personalized solutions, designed to help you create a unique and personalized brand.

What is White Label?

Ever wondered what it truly means to be a white label manufacturer? Allow us to shed some light! Being a white label manufacturer means we’re the silent force behind your brand’s success. We provide the expertise, the formulations, and the manufacturing capabilities, allowing you to focus on what you do best - building your brand’s identity.

What is Custom Formulation?

At NF Skin, we believe in the power of tailor-made solutions. Custom product formulation means crafting skincare and wellness products that are uniquely yours – from the ingredients used to the final texture and scent. It’s about creating products that perfectly align with your brand’s ethos and cater to your audience’s needs.

Media Calendar

NF Skin Social Media Calendar

Strategically planned to showcase our latest products, share skincare and wellness tips, and engage with our community.

Social Media Icons/Highlights

NF Skin stories will highlight new skincare products, glowing client reviews, and invaluable tips. Whether you’re seeking inspiration, guidance, or simply want to stay updated on the latest in beauty and wellness, our story highlights and posts are your go-to source for all things skincare entrepreneurship.

Stock Imagery

Type of Imagery

NF Skin should utilize clean and stunning imagery across our media and print designs, focusing on showcasing our skincare products and containers in the most captivating way possible. High-resolution images that highlight the textures, colors, and details of the products will help convey quality and sophistication.

Imagery Vibe...

NF Skin should aim for imagery that exudes a clean, modern, and luxurious vibe. The imagery should be bright, airy, and minimalistic, with a focus on highlighting the pristine quality of the products and the sleek design of the packaging. Conveying a sense of premium quality and excellence in every aspect of the brand.

Created By Arleigh Curry