NF Skin Brand Guidelines

NF SKIN

Brand Guidelines

Brand Guidelines For NF SKIN CREATIONS

Volume 1.0

NF SKIN

Brand Guidelines

Table of Contents 01 About Us What is NF Skin?

Stocked Blends Program Made-To-Order Blends Program Custom Formulation Program

02 Branding 1 2 2 2

03 Color Palette Table of Contents

NF Skin Color Palette NF Skin Color Mood Board RT Fulfillment Color Palette RT Fulfillment Color Mood Board

NF Skin Logo Usage NF Skin Logo Colors NF Skin Logo Improper Usage RT Fulfillment Logo Usage RT Fulfillment Logo Colors RT Fulfillment Logo Improper Usage

3 4 4 5 5 6

04 Typography 7 8 9 10

NF Skin Primary Typeface NF Skin Secondary Typeface RT Fulfillment Primary Typeface RT Fulfillment Secondary Typeface

11 12 13 14

05 Brand Strategy Brand Strategy Brand Voice Overview Social Media Voice Brand Voice Defined

06 Printed Material 15 15 15 16

07 Social Media NF Skin Instagram Feed ReIntroduce NF Skin Social Media Calendar Social Media Icons NF Skin Instagram Stories

NF Skin Business Cards Stocked Blends Catalog Made to Order Catalog Stocked Blends Price Sheet

17 17 18 18

08 Stock Imagery 19 20 21 22 22

Type of Imagery Imagery Vibes Stock Images Stock Images

23 23 23 24

NF SKIN

Brand Guidelines

About us

What is NF Skin?

PAGES 1 & 2

At NF Skin, we are more than a consultation — we’re a partner. From R&D all the way to your brand’s first sale and shipment, our team of specialists is there to guide you every step of the way.

We are a workforce of multiple generations, cultures, and professional backgrounds, here to help create your brand.

Stocked Blends Program

Made-To-Order Blend Program

Custom Formulation Program

When you join our RTI (Real-Time Inventory) Program, you have access to 200+ products stocked onsite for White Label. We will provide label templates, regulatory reviews, as well as graphic design, and drop shipping services for quick and quality branding that is unique to your business. The best part? You only pay for the exact volume of products you NEED! We invest in and manage the inventory so that you can allocate your time, energy, and capital to the actual branding process.

Do you have the capital to invest in a beauty or wellness collection that is more unique than White Label but don’t want to go through R&D (Research & Development)? Look no further! NF Skin offers over 60+ made-to-order products that are tried-and-true proprietary blends with a variety of packaging options! Our diverse selection of meticulously crafted formulations ensures that you can find the perfect fit for your brand without the hassle of developing products from scratch. NF Skin has you covered.

What better way is there to create your dream collection than from scratch?

When you go custom, our team of specialists will walk you through the R&D process to create blends with sustainable packaging and naturally and clinically supported ingredients that your brand can stand behind. Whether your products need to be Sephora & Credo Clean, Vegan-friendly, and free from any undesirable chemicals—we promise to deliver!

NF SKIN

Brand Guidelines

Branding Logo Usage The NF Skin Logo is a clean simple design, one that provides clarity and beauty. On this page, you will find the acceptable use of the Logo. This Logo can be used vertically and horizontally. For both the vertical and horizontal logo there are 4 options, each with varying amounts of copy. If you are ever confused on what logo format to use always ask the NF Skin Graphic Designers.

Vertical Logos

Horizontal Logos

1. CBD Main Logo 2. Non-CBD Main Logo 3. National Formulators Logo 4. Simple Name Logo

1. CBD Main Logo 2. Non-CBD Main Logo 3. National Formulators Logo 4. Simple Name Logo

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3

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PAGES 3 & 4

Logo Colors For the NF Skin Logo, there are only 4 acceptable color variations.

These include the original logo, the inverse logo, and then both B&W options. The colors used are black, white, and NF Skin Green. Each color has a specific hex number which can be found on the Color Palette Page. No other colors can be used with the NF Skin Logo.

1. Original

2. Inverse

3. B&W

4. B&W Inverse

1. Color Change

2. Drop Shadow

3. Skew/Distort

4. Rotation

Improper Logo Usage The NF Skin Logo has many forms of Improper Use. Do not change the color, add a drop shadow, skew/distort, or rotate the logo is any way. Do not use the outline form of the logo. Do not change the orientation, sizing, or fonts of the logo. If you are ever confused on what you can and cannot do always ask the NF Skin Graphic Designers.

5. Outline Form

6. Position Orientation and Sizing

7. Different Fonts

NF SKIN

Brand Guidelines

Branding Logo Usage The RT Logo is bold and powerful showcasing the strength of our Fulfillment Services. Unlike NF Skin, the RT Logo has only 1 form, seen on the right. There are not multiple variations, so only use the acceptable form. If you are ever confused on what logo format/variation to use always ask the NF Skin Graphic Designers.

Logo Colors For the RT Fulfillment Logo, there are only 4 acceptable color variations. These include the original logo, the inverse logo, and then both B&W options. The colors used are black, white, and RT Blue. Each color has a specific hex number which can be found on the Color Palette Page. No other colors can be used with the RT Logo.

1. Original

2. One Color: Blue or Gray

3. B&W

4. B&W Inverse

PAGES 5 & 6

Improper Logo Usage The RT Logo has many forms of Improper Use. Do not change the color, add a drop shadow, skew/ distort, or rotate the logo is any way. Do not use the outline form.

Do not change the orientation, sizing, or fonts of the logo. The RT Logo has only one acceptable form/variation, so don’t modify any part of the Logo. The only modification acceptable is the proper color variations.

1. Color Change

4. Rotation

The RT Logo should only be used for RT Business, never use the RT Logo for NF Skin material. If you are ever confused on what you can and cannot do always ask the NF Skin Graphic Designers.

2. Drop Shadow

5. Outline Form

3. Skew/Distort

6. Position Orientation and Sizing

7. Different Fonts

NF SKIN

Brand Guidelines

Color Palette

NF Skin Primary & Secondary Colors NF Skin’s color palette is based around everything hemp/CBD. The primary color, used in the Logo, is NF Skin Green. The primary color palette focuses on bold vibrant colors, while the secondary palette supports and enhances the primary colors. When designing NF Skin Material always use one of the primary or secondary colors to create a cohesive brand/look!

Primary Colors

WHITE #ffffff CMYK: 0, 0, 0, 0 RGB: 255, 255, 255

NF SKIN GREEN #638c3d CMYK: 66, 26, 100, 9 RGB: 99, 140, 61

CBD GREEN #a5d37a CMYK: 38, 0, 69, 0 RGB: 165, 211, 122

YELLOW #ffd541 CMYK: 1, 15, 85, 0 RGB: 255, 213, 65

BLACK #000000 CMYK: 0, 0, 0, 100 RGB: 0, 0, 0

TAN #e7d8c3 CMYK: 9, 13, 22, 0 RGB: 231, 216, 195

AQUA #11a0c0 CMYK: 77, 19, 18, 0 RGB: 17, 160, 192

PALE GREEN #c6d7ab CMYK: 23, 5, 39, 0 RGB: 198, 215, 171

DARK GREEN #2e5025 CMYK: 78, 43, 100, 44 RGB: 46, 80, 37

Secondary Colors

PAGES 7 & 8

LIGHT BEIGE #f2efe8 CMYK: 4, 4, 7, 0 RGB: 242, 239, 232

Color Mood Board This Mood Board serves as an inspiration for colors and imagery behind NF Skin. When designing new NF Skin material always refer back to this Mood Board.

NF SKIN

Brand Guidelines

Color Palette

RT Primary & Secondary Colors RT’s color palette is based around packaging and fulfillment. The primary colors, used in the Logo, are RT Blue and Grey. The primary color palette focuses on strong masculine colors, while the secondary palette adds vibrance and light. When designing RT Fulfillment Material always use one of the primary or secondary colors to create a cohesive brand/look!

Primary Colors

WHITE #ffffff CMYK: 0, 0, 0, 0 RGB: 255, 255, 255

RT BLUE #1f4199 CMYK: 100, 87, 4, 0 RGB: 31, 65, 153

OCEAN BLUE #73a0bb CMYK: 57, 27, 17, 0 RGB: 115, 160, 187

RT GREY #58585a CMYK: 64, 56, 53, 28 RGB: 88, 88, 90

BLACK #000000 CMYK: 0, 0, 0, 100 RGB: 0, 0, 0

CARDBOARD #d9b07e CMYK: 15, 31, 56, 0 RGB: 217, 176, 126

ORANGE #f6884a CMYK: 0, 57, 78, 0 RGB: 246, 136, 74

SKY BLUE #c5e1f3 CMYK: 21, 3, 1, 0 RGB: 197, 225, 243

FOREST GREEN #505a27 CMYK: 64, 45, 100, 36 RGB: 80, 90, 39

Secondary Colors

PAGES 9 & 10

CREAM #f2edd5 CMYK: 5, 4, 17, 0 RGB: 242, 237, 213

Color Mood Board This Mood Board serves as an inspiration for colors and imagery behind RT Fulfillment. When designing new RT material always refer back to this Mood Board.

NF SKIN

Brand Guidelines

Typography

Aa NF Skin Primary Typeface At NF Skin the Primary Typeface is Nexa. This font is clean and elegant while also appealing to any age, gender, race, and nationality. With the use of sharp clean lines and big counters, this font has a professional yet whimsical feel. Nexa is a perfect font choice for NF Skin to always portray a timeless, accomplished and approachable presence.

When to Use the Primary Typeface

PAGES 11 & 12

Nexa should be used as the primary font on any printed, digital, or social media platforms. When using Nexa, it is up to the designer on what font variation to use. Our most common font variations are Nexa Regular, Book, and Light. If you are ever confused on what font to use always ask the NF Skin Graphic Designers.

Nexa XBold

Headline Bold Nexa Bold

Headline Medium Nexa Regular

Headline Regular Nexa Book

Body Copy Nexa Light

Captions

When to Use the Secondary Typeface

At NF Skin our Secondary Typeface is ITC Avant Garde Gothic STD. This font is a narrow simplistic font, that compliments the Primary Typeface Nexa. With the use of tailored lines and big counters, this font has a similar feel to Nexa.

ITC Avant Garde Gothic STD has a geometric sans serif design making it great for display copy and short blocks of text content. This font should be used as a compliment to the Primary Typeface.

With many variations this typeface can be used throughout all platforms that are text heavy.

Headline Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!?@#$%^&*/()”,.

Headline Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!?@#$%^&*/()”,.

Body Copy

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!?@#$%^&*/()”,.

Captions

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!?@#$%^&*/()”,.

ITC Avant Garde Gothic STD Demi

ITC Avant Garde Gothic STD Medium

ITC Avant Garde Gothic STD Book

ITC Avant Garde Gothic STD Extra Light

“Typography should be seen as a living entity; each element integrally related, in harmony with the whole, and essential to the execution of an idea.” — Paul Rand

NF Skin Secondary Typeface

NF SKIN

Brand Guidelines

Typography

Aa RT FULFILLMENT PRIMARY TYPEFACE At RT Fulfillment the Primary Typeface is Novecento Sans Wide. With its clean lines and balanced letterforms, Novecento Sans Wide strikes the perfect balance between contemporary elegance and timeless appeal. Whether used in print or digital media, this primary typeface adds a touch of refinement to any design.

WHEN TO USE THE PRIMARY TYPEFACE

PAGES 13 & 14

Novecento Sans Wide should be used as the primary font on any printed, digital, or social media platforms. When using this font, it is up to the designer on what font variation to use. Our most common font variations are Bold, Medium, and Book. If you are ever confused on what font to use always ask the NF Skin Graphic Designers.

Novecento Sans Wide Ultra Bold

Headline Bold Novecento Sans Wide Bold

Headline Medium Novecento Sans Wide Medium

Headline Regular Novecento Sans Wide Normal

Body Copy Novecento Sans Wide Book

Captions

When to Use the Secondary Typeface

At RT Fulfillment our Secondary Typeface is Avenir.

Avenir is a classic and widely respected typeface known for its versatility and clarity. Its clean, geometric forms and balanced proportions make it suitable for a wide range of design applications. Avenir pairs seamlessly with Novecento Sans Wide.

Whether used in print or digital design, this secondary typeface adds a touch of elegance and readability, making it a reliable choice for designers seeking a harmonious and polished typography palette. With many variations this typeface can be used throughout all platforms that are text heavy.

Headline Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!?@#$%^&*/()”,.

Headline Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!?@#$%^&*/()”,.

Body Copy

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!?@#$%^&*/()”,.

Captions

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!?@#$%^&*/()”,.

Avenir Black

Avenir Medium

Avenir Book

Avenir Light

At NF Skin, we are more than a consultation — we’re a partner.

From R&D all the way to your brand’s first sale and shipment, our team of peers.

RT Fulfillment Secondary Typeface

NF SKIN

Brand Guidelines

Brand Strategy Brand Strategy Position NF Skin as a premium white label manufacturer offering high-quality skincare and wellness products to businesses seeking ready-made solutions. Emphasize reliability, expertise, and flexibility in catering to diverse brand needs. Curate a comprehensive product range covering skincare essentials & wellness supplements.

Brand Voice

Empowering brands to flourish with premium white label skincare and wellness solutions tailored to their vision and audience.

Our brand voice is professional yet approachable, reflecting our expertise in skincare and wellness while fostering a sense of partnership with our clients. We communicate with clarity and transparency, providing guidance and support to help businesses navigate the complexities of product development and branding.

Social Media Voice

PAGES 15 & 16

Our social media voice is vibrant and informative, providing valuable insights into skincare trends, wellness tips, and industry news while engaging with our community in a friendly and approachable manner.

CLIENT - FOCUSED

EXPERIENCED

INNOVATIVE

NATURAL

Our clients are at the heart of everything we do. From consultations to tailored product solutions, we prioritize understanding and meeting the unique needs and goals of each client.

Our team is committed to providing exceptional service, support, and guidance.

With years of industry expertise under our belt, NF Skin brings a wealth of experience to every project. From formulating effective products to navigating regulatory requirements, our seasoned team is equipped with the knowledge and skills to deliver exceptional results.

innovation is at the core of everything we do. Constantly pushing boundaries and exploring new trends and technologies, we strive to create cutting-edge formulations that set our clients apart in the market. We are committed to staying ahead of the curve.

At NF Skin, we pride ourselves on our commitment to natural ingredients and sustainability. Our formulations harness the power of nature, utilizing botanical extracts, essential oils, and other naturally derived ingredients to create effective and gentle products.

NF SKIN

Brand Guidelines

Printed Material

PAGES 17 & 18

Stocked Blends Catalog & Business Cards With elegant designs and comprehensive details, our catalog serves as a great resource for clients to explore and select products for their brand. Additionally, our business cards reflect the sophistication and professionalism of our brand, featuring clean and modern designs.

Made To Order Catalog Drawing inspiration from minimalist design principles, each product is showcased with clean lines and sophisticated typography, reflecting the premium quality of our offerings. With customizable packaging options and a diverse array of formulations, clients can effortlessly curate their brand identity.

Stocked Blends Price Sheet Each product is presented with concise descriptions and pricing details, complemented by subtle branding elements that convey professionalism and reliability. With its user-friendly design, our price sheet enables clients to quickly select the perfect products.

NF SKIN

Brand Guidelines

Social Media

NF Skin Social Media

PAGES 19 & 20

Captures the essence of beauty and well-being with captivating visuals and engaging content. From stunning product photography to informative infographics, our social media posts are crafted to inspire, educate, and connect with our audience on a deeper level, fostering a community that celebrates self-care and empowerment.

Re-Introducing NF Skin

What is White Label?

What is Custom Formulation?

We’re thrilled to reintroduce NF Skin, your trusted partner in white label skincare and wellness! With a renewed commitment to innovation and sustainability, we’re back and better than ever. Explore our curated range of premium products and personalized solutions, designed to help you create a unique and personalized brand.

Ever wondered what it truly means to be a white label manufacturer? Allow us to shed some light! Being a white label manufacturer means we’re the silent force behind your brand’s success. We provide the expertise, the formulations, and the manufacturing capabilities, allowing you to focus on what you do best - building your brand’s identity.

At NF Skin, we believe in the power of tailor-made solutions. Custom product formulation means crafting skincare and wellness products that are uniquely yours – from the ingredients used to the final texture and scent. It’s about creating products that perfectly align with your brand’s ethos and cater to your audience’s needs.

NF SKIN

Brand Guidelines

Media Calendar NF Skin Social Media Calendar Strategically planned to showcase our latest products, share skincare and wellness tips, and engage with our community.

PAGES 21 & 22

Social Media Icons/Highlights NF Skin stories will highlight new skincare products, glowing client reviews, and invaluable tips. Whether you’re seeking inspiration, guidance, or simply want to stay updated on the latest in beauty and wellness, our story highlights and posts are your go-to source for all things skincare entrepreneurship.

NF SKIN

Brand Guidelines

Stock Imagery Type of Imagery NF Skin should utilize clean and stunning imagery across our media and print designs, focusing on showcasing our skincare products and containers in the most captivating way possible. High-resolution images that highlight the textures, colors, and details of the products will help convey quality and sophistication.

Imagery Vibe...

PAGES 23 & 24

NF Skin should aim for imagery that exudes a clean, modern, and luxurious vibe.

The imagery should be bright, airy, and minimalistic, with a focus on highlighting the pristine quality of the products and the sleek design of the packaging. Conveying a sense of premium quality and excellence in every aspect of the brand.

Created By Arleigh Curry