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Pulitzer winner “Inky Wretch” Greenberg dies at 84 Guest Column:
Newspapers can’t depend on retail advertisers to survive
Arkansas Press Association
Publisher Weekly
By Peter Wagner
Vol. 16 | No. 14 | Thursday, April 8, 2021 | Serving Press and State Since 1873
Managing Editor Gaines, named one of E&P’s ‘25 under 35’, sees responsibility to engage readers Named by Editor & Publisher magazine as one of the newspaper industry’s rising stars, the Arkansas DemocratGazette’s Eliza Gaines understands her generation’s responsibility to support newspapers and to value newsgathering. Gaines is the Democrat-Gazette’s first-ever female managing editor, and she’s part of the fourth generation of one of the most influential newspaper families in the country. As one of E&P’s “25 Under 35,” Gaines acknowledges there’s work to do to engage future generations.
Eliza Gaines, then-vice president of audience development for WEHCO Media, speaks to Arkansas Democrat-Gazette employees in early 2020 after being introduced as the next managing editor of the newspaper. Democrat-Gazette photo.
“I think my generation has been so comfortable getting news for free and not having to pay for news that the price of a newspaper subscription is sometimes a hard pill to swallow,” she said. “But, you can think of that subscription as an investment. It pays the newspaper to be watchdogs for your community and to tell the stories that wouldn’t be told otherwise.”
Younger generations have an intense interest in social and cultural issues, and it’s up to print journalists to remind them just how impactful a newspaper can be, she said. As managing editor of the state’s largest newspaper, Gaines has incorporated some fresh ideas and new storytelling techniques into the Democrat-Gazette with an eye on attracting new subscribers. As the vice president of audience
development for WEHCO Media prior to being named managing editor, she was instrumental in the rollout of the DemocratGazette’s conversion to digital replica editions. The newspaper’s home delivery subscribers now receive their Monday through Saturday newspapers on iPads, with a printed edition only on Sunday. Willingness to adapt has been a trademark of the family business, founded by Gaines’ Continued on Page 2