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Seventy APA newspapers still achieving “Perfect Performance”
Guest Column: Free offers can generate big results
Arkansas Press Association
Publisher Weekly
By John Foust
Vol. 16 | No. 34 | Thursday, September 2, 2021 | Serving Press and State Since 1873
Black Consumer News puts focus on writers and subscribers Wesley Brown has no doubt that Black Consumer News offers meaningful content to its readers. Maybe more importantly, though, the Little Rock-based digital newsletter and website provides invaluable experience to its writers. Brown, a longtime Arkansas journalist, said he established the publication with the goal of hiring Black journalists to gain real-world experience and hone their craft. Brown has often been the lone Black reporter in the many newsrooms he has worked in over his career, and he said in an interview last week it was time to take action to bring more diversity to Arkansas newspapers. “The mission of Black Consumer News is to mentor young Black reporters,” Brown said. “There’s a lack of diversity in this market … People always say ‘There are no Black reporters,’ or ‘We can’t find them.’ So, if I was not going to do anything about this, I should stop talking about it. I decided to do something about it.”
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Reminder: It's time to file your ownership statements
Arkansas Press Association member newspapers who send Periodicals Class Mail must file an annual Statement of Ownership, Management and Circulation (PS Form 3526) with the U.S. Postal Service by Friday, Oct. 1. Upon filing the ownership statement with the local postmaster, publication owners are required to publish the statement according to the following timetable,
depending on the frequency of publication:
must publish in the first issue after Oct. 1.
• Publications issued more frequently than weekly must publish no later than Oct. 10.
Owners may include paid digital subscriptions as circulation in postal statements. A paid subscriber, whether digital or print, may only be counted once.
This applies to daily, semiweekly, and three-times-per-week publications. • Publications issued weekly or less frequently, but not less than monthly, must publish the statement by Oct. 31. This includes weekly newspapers. • All other publications such as quarterlies
Form 3526 serves as the method for the U.S. Postal Service to establish whether a publication meets standards for the periodicals mailing rates. The form is available at about.usps.com/forms/ ps3526.pdf