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APA welcomes new associate members Guest Column: Into the issues: ‘60 Minutes’ report gives local media opportunity to elaborate, reinforce message
Arkansas Press Association
Publisher Weekly
By Al Cross
Vol.17 | No. 9 | Thursday, March 3, 2022 | Serving Press and State Since 1873
Brown, FOIA Task Force let the sunshine in
March 16 is National Freedom of Information Day, established in 1986 on James Madison’s birthday. The fourth president proposed the First Amendment and was involved in writing and shaping that first entry in the Bill of Rights. While we don’t know what the weather will do on March 16, the day is part of the sunniest week of the year for journalists and the public. March 13-19 is designated as Sunshine Week and
dedicated to promoting and advocating for the protection of states’ Freedom of Information Act laws. In Arkansas, the Freedom of Information Act Task Force made up of about a dozen appointees is the official body of individuals collaborating to protect open government in the state. Wes Brown of The Daily Record in Little Rock is a veteran journalist with a career spanning more than 35 years. He’s
also the Arkansas Press Association’s representative on the Arkansas Freedom of Information Act Task Force. He says the group meets weekly when the Legislature is in session and stays and abreast of FOIA challenges and developments via group emails throughout the year. Brown joined the Task Force in 2020 and worked closely with it through the 2021 legislative session. He said back in the early 1990s when Continued on Page 2
APA Advertising Conference to be held next week Don’t forget to register for the 2022 APA Advertising Conference, which will be held Friday, March 11, via Zoom. The link is arkansaspress.org/ event/2022AdConference and the cost is $25.
Starting at 9:30 a.m., consultant Bill Ostendorf will lead a morning session on creating eye-catching, visually appealing ads that get the message across and result in more revenue. Ostendorf, who has led thousands of training sessions for
journalists, publishers and ad directors in 23 countries on a wide range of topics, will discuss ways to more fully understand the needs of your advertisers and how to create effective ads that will bring both readers and response.
Winners of the 2022 APA Better Newspaper Advertising Contest will be announced in the afternoon in a presentation with emcee Roby Brock of Talk Business & Politics. The contest, in which APA member
newspapers submit their best advertising work from the past calendar year, honors the most innovative and effective ads and campaigns. This year, 731 entries were received for the contest. Entries were judged by members of the Wisconsin Press Association. Plan to make it a day of training for your sales, art and production team to learn how to better meet the advertiser’s goals and improve communication among all parties.