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SPENCER SCHUBERT

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ALEX SHERMAN


@ridesnowboards

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KALLE OHLSON

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SAMI LUHTANEN

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10-11 - OPENING ACT 20-21 - COVER STORY: OZZY HENNING 22 - HISTORY 801: UNION PARK CENTER 24-25 - CHARACTERS: STEVEN STONE 28-30 - ORIGINS: ROME SNOWBOARDS 34-35 - AFTERLIFE: LAURA HADAR 38 - LITTLE LABELS: D-DAY SNOWBOARDS 40 - THE GRAPHIC STORY: SEAN GENOVESE 46-54 - TED BORLAND 60-70 - SHOOTING GALLERY 72 - 10 YEARS: UNION BINDING COMPANY 74 - 20 YEARS: TECHNINE 78 - HI THERE: CORINNE PASELA 80 - HI THERE: DAVE SYLVAIN


R: ALEX SHERMAN P: ANDY WRIGHT L: OGDEN, UT


OPENING ACT DETROIT WORDS & PHOTO BY KEALAN SHILLING

D

etroit isn’t exactly the place you would think of going snowboarding. It’s one of the only major cities to have ever gone bankrupt. It’s corrupt and dangerous, but the deserted landscapes of run down factories and abandoned buildings are a photographers dream. Although I was a little skeptical, when I got the call to go there with Technine last winter I was all in. I did run into my fair share of warnings, stories, and semi-sketchy situations while there, but I came away thinking “That’s a city; a proud city!” The people of Detroit are some of the most resilient I’ve met. I’m sure we will see this place change for the so-called “better” over the years to come, but sadly we will lose some of the romance that exists now. Fortunately, Dylan Thompson and the rest of the Technine crew were able to have some moments captured in that hauntingly beautiful setting. - @kealanshilling


MASTHEAD EDITOR & DESIGN Paul Bundy paul@arkadesnowboarding.com

EDITOR & ADVERTISING Cory Llewelyn cory@arkadesnowboarding.com

ONLINE EDITOR Mark Seguin mark@arkadesnowboarding.com

CONTRIBUTING PHOTOGRAPHERS Andy Wright, Andrew Miller, Tim Zimmerman, E-Stone, Ben Girardi, Bob Plumb, Grady Skelton, Michael Paddock, Kealan Shilling

CONTRIBUTING WRITERS Mark Seguin, Daniel Cochrane, Josh Ruggles, Joseph Shaner, Kealan Shilling, Andy Wright, Patrcik Harrington

DISTRIBUTION Landon Llewelyn, Cooper Llewelyn, The Norm, Laramie Patrick Proudly printed in Salt Lake City, Utah.

ARKADE MAGAZINE

127 South 800 East STE #37 SLC, UT 84102 www.arkadesnowboarding.com info@arkadesnowboarding.com Facebook.com/arkadesnowboarding Twitter.com/arkadesnow Instagram @arkadesnowboarding

R: CHRIS GRENIER P: ANDREW MILLER L: BRIGHTON, UT

COVER: OZZY HENNING PHOTO: ANDY WRIGHT


@ARBORSNOWBOARDS P: Alex Mertz


TRUE TWIN HYBRID FREESTYLE DESTROYER

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CAPiTA’S NEW TEAM MOVIE DEFENDERS OF AWESOME 2:

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COVER STORY

OZZY HENNING

WORDS BY MARK SEGUIN PHOTO BY ANDY WRIGHT


I

t’s easy to take photography in snowboarding for granted. The age of the internet and constant demand for immediate consumption of all that is media tends to water down the craft. That’s why it’s so important to recognize the cream at the top. Andy Wright and Ozzy Henning are a couple of Utahans who absolutely fit in the category of “the cream”. The photo on cover of this issue oozes with character, which, as Andy relates, isn’t something easily attained in snowboard photography. “Unfortunately most snowboarding shots don’t have much character. It’s usually blue sky, green(ish) trees, white snow and rider in the upper third of the frame all shot in the middle of the day with harsh overhead sun. I think you could line up eighty to ninety percent of snowboarding images on a wall, step back and squint at them and it would like a repeating pattern. I always look for anything to break this pattern up, and one of the best things about shooting outside of the mountains is that there is a lot to work with as far as architecture, walls, wood, signs, etc… all of differing colors, textures. These factors combined with the ability to add lighting (something not really feasible in backcountry shooting) gives the shot character. Of course the number one objective is always to shoot from an angle that makes the rider and trick look the best, but from that starting point you can start adding in these elements.” On top of trying to give a photo character, just getting everything to line up for the shot to happen is hard work, as Henning states “It’s totally a group effort. Having everything perfect, having Mother Nature on your side, and having a great photographer like Andy Wright. When it happens it’s a good feeling.” Of course, it certainly never hurts the cause when the rider is as legit as Ozzy is. “[Ozzy] was a little worried that he was taking too much time getting a trick and keeping the crew from moving on; which was about the only thing that kept him from going for twelve hours straight trying to get something incredibly difficult” Recalls Wright; he continued, “His determination and resilience made the difference when shooting with him. Oh, and he has a ton of natural talent. That always helps.” It also helps when guys like Ozzy aren’t okay with settling for good-enough. Ozzy recalls, “I did a nose blunt thing first and almost just took that but Bode kept on me about the hand drag. I honestly wasn’t going to do it but Bode kept saying to just try it, just try it. After the first one was out of the way, it was on.” When asked what he hopes people see in this cover, Andy mused, “I just hope they can tell what’s going on . . . I also hope they can appreciate the size of the feature which might not translate well from this angle. The long angle shows is better, but just wasn’t interesting enough to have been a cover. Most of all I hope they get stoked to go snowboarding and try and ride like Ozzy.”


HISTORY 801

UNION PARK CENTER R

oof-to-roof gaps are pretty common in videos nowadays, but I’m going to claim that back in 2002 Joel Mahaffey in the suburbs of Salt Lake ever did the first one. This location had a couple of rails that had been sessioned whenever tight security at this office park permitted, which was not often. You usually had about 30 minutes or so between patrols, which isn’t so long for a rail session so when with this knowledge we were looking for something to do here that would be quick. I’m not really sure who spotted the feature first, but I do remember there weren’t a ton of riders climbing over each other to hit it. I think Joel was the only guy to show interest. It couldn’t have been more than a few tries and he had a frontside 180 in the bag and we probably off to celebrate at Molca Salsa, back when it was still called that.

WORDS AND PHOTO BY ANDY WRIGHT


CHARACTERS STEVEN STONE WORDS BY DANIEL COCHRANE PHOTO BY ASHLYN BUCHI

W

hat is the American Dream? Some would argue that it is the freedom to get an education, a great career, and live out your days in the comfort of suburbia. Others would define that version of The American Dream as a nightmare. They would counter by saying true freedom means living life by your own rules beholden to neither boss nor master. You don’t need to know much about Steven Stone to know the latter is the version of the American Dream to which he subscribes. We are talking over whiskey shots in a near empty bar on a Sunday evening in downtown Salt Lake City. “I need the whiskey because it helps loosen my tongue. “ he quips as we sit to discuss snowboarding, photography, and life philosophies. We have a good bit in common as “lost and disillusioned” children of Generation-X with each of us growing up in fairly regulated, by the book, environments, he in Utah County and myself in Alabama. One thing that develops pretty quickly in such situations is intolerance for the status quo, and an undying urge to fight against it even on the smallest levels. Stone puts down his drink and tells me “It’s like how at school there was always that one fucking guy. The guy that always had to say every single day “school lunch sucks” but he never did anything about it you now. The way I see it you either eat lunch and shut the fuck up or you do something about it.” It seems like a small aside in our greater conversation but as time goes on it is this exchange in particular to which my mind keeps returning. It is because, in many ways, to me this anecdote succinctly encapsulates the life of Steven Stone. Growing up in Utah County as one of six kids in a working class, LDS household Steven was served life’s metaphorical crappy school lunch each day until, true to his word, he decided to do something about it. Looking back he surmises that it was not that life was necessarily bad, other than the usual teen angst and inevitable parental tensions, it was just that it wasn’t the life Steven Stone thought of as being for him. For that reason, at seventeen, he dropped out of school and left home. Fueled by skateboarding, snowboarding, and assorted cocktails of drug and drink Stone entertained dreams of making it big in the Salt Lake snowboarding scene. However as many of his friends started to make progress towards that goal Steven found himself unable to do the same and eventually, around the turn of the millennium, simply walked away from snowboarding completely. I think when someone lives a portion of their life in a position where they feel unable to, or discouraged from, the ability to really be themselves one of two things can happen. That person can grow up and become bitter and resentful or they can grow up to become their own man, fiercely independent but very in tune to the right of every individual to be who they are. This is the case with Steven Stone, and that became obvious once he discovered his love of photography. After enrolling in school to pursue an art degree he became interested in shooting after taking a basic required photography course. “I found out that I liked taking pictures better than drawing them, so I dropped out and starting shooting.” he says, and thus a new path was forged.

Although most readers will know Steven Stone’s work through snowboarding that is not where Stone began his photographic journey. His client list is rather impressive including big players in fashion and business, but it is the moto world where he has really boomed working with several magazines and brands including Harley Davidson. His work is gritty and rugged while also being pleasing to the eye. I feel like Stone likes to find the beauty in the imperfect things in life because his experiences have taught him that it is the imperfections are what make the moments unique. That is definitely a result of the young angry punk rock skateboard lifestyle and something Stone readily admits he admires in the works of others. “I think there is something to be said for people who came up with that skate influenced lifestyle. They have grit to their work, even when it has nothing to do with the skate, snow, or surf industry. You can just see their stuff and know that the lifestyle is in their blood. Those are the photographers I admire.” In many ways that marriage of his angry youth and photography brought Stone full circle. “You know I just needed to go do my thing, find who I was and then come back home and just put it out there. They (my family) are them and I am me and as adults we can have a respect for that.” Indeed the very night we met at the bar, true to those words, he was returning from a holiday trip to Utah County, something seventeenyear-old Steven probably would have found inconceivable. “The Prodigal Son returns” he jokes. Around 2008 or so Stone found his way back into the Salt Lake snowboard culture both as a participant and a professional photographer. He has since worked with many publications and companies such as K2 and L1. Much like his works outside the snow industry Stone is most known for his lifestyles even in the so-called “action” sports world. “I don’t do a lot of action shots. In fact I prefer to shoot lifestyles especially for snowboarding. I’ve seen too many people get wrecked to get a shot and I don’t want to be the guy asking my friends to do that to themselves. It is a hard industry for everyone both riders and photographers, and I don’t want to end someone’s season or career just so I can sell a shot. I think that is just respect.” Personally I feel the most notable aspect of Stone’s work is how he is able to really capture the personality of his subjects. His Arkade sessions for both Bob Plumb and Knut Eliassen remain two of my favorite all time spreads. That, Stone says, is the easy part, “You just find a common ground with someone and that lets you set a foundation for a successful working relationship. Ultimately when it comes to a subject I’m shooting whether it is someone who is homeless or someone who is a CEO of a huge company you want to treat them with respect. You want them to feel like people not objects, partners in the process not just a means to an end for myself.” A huge leap from the mindset of his angry youth, yet still steadfast in the ideals that youth held dear. That’s Steven Stone, all grown up and living his version of the American Dream school lunch not included.


ORIGINS

BY JOSH RUGGLES

H

ow many companies do you know that almost failed within the first months, only to become one of the most known brands in their industry? While no one gets to simply walk into the ring and lay out their competitors—some wind up with their two front teeth knocked in, and seeing stars out before the bell even rings. When this happens, said company is faced with two decisions: frantically gather up the shattered remains of their efforts and go back to Frisbee golf, or take a good look in the mirror at their crumbled grill, then proceed to file what’s left of their teeth into fangs. Co-founders of Rome Snowboards Paul Maravetz and Josh Reid are the latter.

and a hungry sales team were a recipe for a force in the making. “We had a very solid retail penetration in our first two years, because of our collective coast-to-coast sales teams, we were able to avoid being pigeonholed as only a ‘regional brand’ in those early years,” tells Dan Sullivan, Rome’s Director of sales. But in its infancy, Rome’s welltimed assault on the industry had them scrambling to get boards out the door to fill orders. “When we realized the scope of our production situation, we basically had to step in and run the factory, along with launching the company,” Maravetz says. “When we imagined making a snowboard company, this was not what we planned.”

Months away from delivering their debut line, Rome Snowboards discovered their board manufacturer had come under new ownership, and was not only unable to meet their current deadlines, the new crew was not prepared to get the job done at all. This is the haymaker that every company dreads, and since most don’t stand back up after such a crippling blow, it’s a story that’s rarely told by the survivor. “We were literally looking at failing before we even delivered any product to market,” explains Maravetz. “That was about as bad as it can get.” As the first days of Rome Snowboards were looking to be their last, for Maravetz and Reid, they’d come too far, and were just getting started.

One of the major production challenges was bonding their printed top sheets to the boards, resulting in major time delays, and the rising potential for client fallout. Knowing they had to give their retailers something, Sullivan put together a plan that had to work. “To save time, I suggested that we should produce one ‘LE’ graphic, which was a graphic we were actually using for our test top sheets and not having any bonding issues with; and deliver all boards with this single graphic,” he says. “So ultimately, the majority of our first year boards were delivered to market as an ‘LE’, and I think we created an even higher demand for these boards because of it.” As the boards finally started rolling off the press, the shops were ready for a breath of fresh product. Whether it was from the rumors about Rome being secretly funded by Jake Burton, or their anti-corporate message of taking back the fun, the shred community had started frothing at the mouth for Rome to ship.

The two met at University of Vermont in the 80s, when most resorts were still looking at snowboarders like a wad of gum stuck to the bottom of their fine leather boots—mild annoyance, full disgust. But sliding sideways became a part of them, and it has consumed their thoughts ever since. “I think when we started, we were among the first five guys out there on a snowboard,” notes Reid. Fast-forward past college, Maravetz was at an engineering consulting firm paying dues in the world of white collars, while Reid was living in Breckenridge and Jackson to ride and work nights. “I was working one day at my engineering job and happened to pick up a snowboard mag. I slapped it down in front of me, and when I started thumbing through it—then there was Josh shredding some pow with some pros,” he mentions. “I just remember thinking, ‘What the fuck am I doing?’” Maravetz landed at Burton a short time later, where he became the board designer and later head of advanced R&D. Reid joined him at Burton a few years later and started taking. “We started realizing that aside from Burton and a few small companies, most brands were run by people who don’t snowboard,” says Reid. “More importantly, we weren’t satisfied with what was offered by other companies, from a technical standpoint, as well as design.” The term “rider driven” has been so overused and mistreated since snowboarding started that it carries little weight anymore. But when Reid and Maravetz decided to break away from Burton, they made a point of making a brand that would live and die by the shred. On their website, you can find a section labeled “We Believe,” which is exactly what it sounds like: A set of core beliefs that make up the foundation of Rome Snowboards. One of which says, “We believe snowboard companies should be run by snowboarders.” A simple message that, along with a, we’re-here-to-wreck-shit mentality

With an unruly will to have a good time, and a voice true to the core of snowboarding, Rome started to get attention from some big names that can help move product in a way that top-level design sometimes can’t. One of which was veteran pro, and former Forum 8 rider Bjorn Leines. “When we first started talking about the team, I remember us saying, ‘We need a Bjorn,’ but we didn’t really know him at the time,” Reid says. And after Burton had picked up Forum, Leines had started looking for his exit. “He actually approached us, but we didn’t think we could make it happen with our budget, but after he talked about still riding Snowbird when he’s in his 60s, we knew we had to bring him on,” he says. Shortly after Forum was in the hands of Burton the famed Forum 8 was dissolved, and Rome picked up Leines before another brand could claim him. “A little while after we picked him up, Bjorn had a tour in New York with one of his other sponsors, and ironically we went to a shop a week after he stopped in there, and he’d autographed the plastic sleeve wrappers on all the Rome boards,” recalls Maravetz. “Not only is he really passionate about snowboarding, but he’s a professional.” Rome has gone on to pick up key shredders like Laurent-Nicolas Paquin, Stale Såndbech and Marie-France Roy, to plug a few. It has also built a staff that is just as hungry for snowboarding as any pro. Reid tells how they’ve kept the dream alive, while still keeping the lights


PAUL MARAVETZ, JOSH REID PHOTO: MICHAEL PADDOCK

- PAUL MARAVETZ


WILL LAVIGNE PHOTO: GRADY SKELTON

on. “We feel like it’s important to get on the mountain, and something that has been a key component from the beginning is being close enough to the resort so that everybody can take some runs before work. We’re a half hour away from Stowe, and it’s a pretty good setup.” Now, at over a decade behind them, over 30 board models, as well as full boot, binding and apparel lines—the dudes at Rome have come a long way from a one graphic line, hustled across the border minutes after being pulled from their factory presses in Quebec. “I’ll never forget driving my Subaru back from Canada with the back packed so full with boards, my headlights were in the trees,” recalls Maravetz. “I don’t think people realized how fresh their shipment of boards were at the time. Looking back, it’s crazy that we actually pulled it off.”

To look back on a company that almost wasn’t, Rome Snowboards has fought harder than most understand. They know what it’s like to be put on their back and seeing stars. But they stayed alive, and are more relevant than ever. Boiled down to the core, they’re recipe for success has been to keep snowboarding for snowboarders, and go all in—all the time. “Rome is 100 percent rooted in snowboarding, and this is always the omnipresent value that exists in the office. We believe that snowboarding’s future should be in the hands of snowboarders and our company is run this way,” Sullivan says. “Over my fifteen years at Rome, I would be hard pressed to find a harder working team of individuals. We all take pride in this work ethic and hope our products, marketing, and customer service reflect this.”


Joe Sexton in the Classic Fall / Winter 2014 Collection Photography by Cyril Mueller

coalheadwear.com @coalheadwear


AFTERLIFE LAURA HADAR INTERVIEW BY JOESEPH SHANER PHOTO BY ANDREW MILLER These days no pro is immune from the impulses of the industry. Season after season, good riders fall out of favor without good reason, and sometimes dedication and talent just ain’t enough to get you paid. Case in point, perhaps you’ve noticed a little less Laura Hadar in your life. Having strapped in for some of the sport’s best-known brands including Holden, Oakley, Capita, and Nike, while also co-founding the 801’s superlative streetwear boutique, FICE, Laura’s career has been nothing shy of iconic. But after a decade and change running the streets and, more recently, stomping ruthless lines in AK, we regret to report that Mama Hades is on indefinite hiatus from shredding professionally. We took a break from our busy holiday schedule of guzzling eggnog at grandma’s house to walk to the bar for a brew with the amiable Ms. Hadar—and hear firsthand what’s what and what’s next for the maternalistic snowboarder.

All right, so you’re done snowboarding? It’s just that I can’t afford to snowboard all day every day, and I don’t really want to do things half ass. In order for me to be relevant I’d have to actually snowboard, and maybe if I was really diehard I could go like, “I’m gonna get my crew together and go film,” but I don’t have a crew, and now I literally have to pay bills. Like, that’s real. That’s the reality of it. If I was trying to make it again, I’d have to invest my own money on going on trips, and trying to film and get footage, and then try and get sponsors out of that and that’s just not my priority. And, honestly, I did that. That’s the thing. I already did that. It’s funny, so many of my homies are bummed that I’m not all into it. People are like, “don’t you just love it?” And I’m like, “Hell yeah I love it,” (laughs) it’s been my entire life. It’s been like 16 years sponsored, 10 years pro, and I’d love to keep doing it, you know? But like I said, I have bills to pay, and so I have to figure out how to pay them. But this is all recent, right? Last season ended and it was just over? Well, I knew Nike might not renew my contract. I didn’t know that they were gonna be done, but they were pretty much the only ones making sure I could film, and making sure I had opportunities to get out. Since then I’ve hit up other companies, and I don’t know if it’s me or just the industry, but there just isn’t anything out there. The thing you have to understand with snowboarding and business is that it’s business, and like a lot of times with any type of business it’s place and timing. Got it. So do you want to talk a little about what you guys are up to at FICE? Yeah, but also can I say how much I love snowboarding first? Just in case anybody’s interested, I’m still down, you know? Pay my rent, pay my health insurance, get me up into those mountains and we’re game on. I just wanted to make that clear (laughs). Definitely. Do you really think you’re done, then? Are there regrets about how things worked out? It’s hard for me to think about it like that because in the end I just have to be realistic. I was a pro snowboarder for 10 years, like that was my job. For me to be bitter… that’s so fucking lame. That’s such a lame attitude; I had such a good run, and I did what I wanted to do. I

came up in the streets and I ended up in Alaska in helicopters, that’s fucking badass (laughs). But it just sucks because I just got into the big mountain stuff, and I know that I have it. Women don’t hit their prime until their late 20’s/early 30’s, and last season, and the season before that, I’ve never snowboarded that good in my life. You’ll see this footage when I release it, I got some sick stuff and it was really sad when Nike didn’t use any of it. But I think my timing of not getting it out soon enough too, after it was done, that probably hurt me. Okay, so now, what? Just FICE? Yeah, I’m on the floor [at FICE] like 4 or 5 days a week, and I’m helping out with the buying. I think it’s really cool that we’re here for people, and it’s super special what we’ve created in Salt Lake. We have a really good crew there right now, and we just got the Jordan account so that’s really taking us to the next level, really cementing us. I mean, it’s gonna be seven years in April, like that’s fucking crazy. But, as far as my life priorities go, I don’t necessarily wanna work retail (laughs). I’ve never been into consumerism. And our floor manager RJ is so badass, and it’s literally his dream job. He knows everything about every shoe, and why it’s special or why it sucks and how it’s gonna sell. And I feel like I’m taking up space for him to have his dream. So I’m actually trying to transition into the industry I think. Anything particular in mind? I don’t know. I’ve thought about team manager. I think something like that would be so awesome. And I am Mama Hades (laughs), I feel like I’d be the team manager that makes sure everybody goes to bed on time. I would also really love to line up with a company that’s interested in taking their women’s market to the next level. It’s funny how many people are like, “Uh, well, we don’t see any women’s growth in this.” And I’m like, “well ‘cause you don’t offer it.” It’s like, look at Roxy—they fucking kill it. Know why? Because they put in the time, money, and marketing into it. It would be cool to work with a company and help them build a kick ass women’s team.


#supportsnowboarding #supportsnowboarding

D-Daysnowboards.com


LITTLE LABELS

D-DAY SNOWBOARDS J

ust like the pivotal world event of its namesake D-Day Snowboards signals the beginning of a war. A war on snowboarding and its culture that has become over saturated with the corporate agenda and strayed from the path paved by its pioneers. The war summarized fittingly by their bold yet simple logo, the Czech Hedgehog. Brand manager Nico Nolan elaborates, “The Czech Hedgehogs (the iron crosses that lined the beaches of Normandy) are an obstacle. The obstacles the soldiers had to climb over before they stomped the shit out of the Nazis and it seems fitting for what we want to do in Snowboarding.” The snowboarding community has welcomed D-Day more whole-heartedly than any company in recent memory, and perhaps that is because, at its core, snowboarding knows it needs the change that D-Day seeks. D-Day believes that the path of change is blazed best by celebrating the history of snowboarding and supporting the people who paved the way when snowboarding didn’t include million dollar television events and Madison Avenue corporate logos. Putting their money where their mouth is D-Day proudly touts a team of self-described “misfits” highlighted by the inclusion of legends Chris Roach and Mike

Ranquet. Nico says, “Snowboarding should be kept simple and focus on the culture of snowboarding as much as it focuses on the business. Ranquet and Roach created some of the founding values within snowboarding and D-Day has the opportunity to partner with them and teach by example. It’s important that we support the history of snowboarding and the people that flew the flag properly and got it all rolling. Once we support that history we can then write our own with a younger, dedicated team that believes in the influence that Roach and Ranquet created. It is all about the team; after all you can’t win a war with out an army. Deadlung, Burns, Bilocq, and Messier are all very unique individuals. They have all carved their own path in the industry and all have something unique to offer. There are no carbon copies here, just some heavy hitting individuals that have their own identities and their own existence.” The army is poised, the battle lines are drawn, and now the war is ready to be waged. Where do you stand? What side will you choose? D-Day is here, and ready to lead you and snowboarding down the path of victory.

WORDS BY DANIEL COCHRANE PHOTO BY E-STONE


THE GRAPHIC STORY

SEAN GENOVESE T

he roots of snowboarding grow deep in the soil of DIY mentality, creativity and art. Sean Genovese and Jeff Keenan are building a brand in Dinosaurs Will Die that is largely based on those characteristics. Listening to Sean talk about the process behind the creation of the art which eventually turns into graphics for their snowboards, you really get a sense for the passion he pours into it. For the 2015/2016 lineup, DWD continues making their snowboard graphics out of art that either reflects their team or a specific theme; a la The Rat. There is no mystery agenda to be fulfilled by the graphics in a Dinos lineup; Sean sums this up well, “I think that right now the whole DWD brand has a raw, ‘I could do that’ feel. If our art inspires another generation to draw and make art, edit videos, etc., then we’re a success in my eyes. There’s room for all types of art on Dino boards.” Genovese designed all but two out of the nine models this season. For the meaT this year, he actually took art created by Larson, Brewster, Hup and others and simply adapted it to work on a snowboard. He recalls, “I did all the fonts and the color on it, like the smoke coming out of the moose’s cigarette. The moose actually is a Larsen doodle and I just added a body it. In the smoke, actually, it is all these doodles that all the Magic Hour Moves crew had sketched out. I had to re-draw some of them, but that’s all their art; drawn by them, put together by me.” “The book is wide open on The Brat. Besides making sure that it is gender neutral, this is the only board in the line that doesn’t have some kind of theme to it.” This year’s graphic brings schoolyard nostalgia to mind with the chalkboard style background and perhaps some playground bullying as the feature drawing. In its sophomore year, the uniquely shaped Wizard stick keeps a brighter colorway and dons what looks like an image of Gandalf who has had one too many butter beers. Sean commented, “On the Wizard Stick, we wanted to incorporate a little bit more of the actual wizard in there and keep the spring boardin’, crack some beers with your buddies sort of feel to it.” The Sixties board follows the theme of its moniker. “This year we wanted to do sixties inspired graphics again to go with the sizing of the board but not just hippies and acid. This one is based off the Space Race from the sixties, it’s a big board and a nod to the bigger is better mentality from the Space Race when they sent a man to the moon.” In the dark seedy places of the world, rats are impossible to eliminate.

Whether related to that or not, The Rat is a mainstay in the Dinos line each year. “The Rat graphic that we do each year is a blatant bite on something in pop-culture.” Sean Continues “The Batman rat has been in the mix for a while and this year it just worked; it was time.” The cool thing about the longevity of this particular graphic is the potential for eventual collectability. He continues, “There are so many collectors in [the industry] now too, that I can’t wait to have all those boards in an office one day, you know, maybe hang up all The Rat boards side by side from throughout the years; it would look amazing. With that character we almost have a line within a line.” Dinosaurs Will Die truly embraces the meaning of a pro model. Sean encourages the team to create something that they can put on their board. Bogart was done in collaboration with Zeachman, AKA Mike Gonsalves, and the Kwon is from the mind of Jesse Robinson Williams. Chris Larson was just given pro status from DWD. Though not a full on surprise like Bogart’s announcement a few years ago, there still wasn’t really enough time to have Chris design a board by himself, but that is eventually what Sean would like to see happen. “This year it was kind of our vision for him, and next year it will be his.” That vision this year included a little devil whispering what is surely nothing but good advice into the ear of a rat. A self-proclaimed Jamie Lynn era snowboarder, Sean believes that a pro model should be reflective of who you are. “I thought that’s just what the pro guys did back then, so that’s always been the way I imagined doing it . . . If you do art, you should put your art on your board. I don’t think it HAS to be that way though. If you don’t think you can produce the art that you’d like on a board you should definitely have someone help you create your vision, but it should be your vision.” On his own board this year, he used some of his art that he calls “Copy Cats and Biters”. “The cool thing about FutureDeads or [the Copy Cats and Biters] being a series more than just a standalone piece, is that it’s more of a piece of the other artwork that I’m working on. It’s more satisfying to me.” Sean mused. He always does his board last, and this year when it came time to get it done something dawned on him, “This year it seemed like everything I started fucking with looked like something that had been done before . . . I had been racking my brain for something and scratching in the sketch book and started drawing these cats that were drawing each other. Those are the ones that you see in the background of my 15/16 board. It didn’t click at that point though… I tried to make a couple more ideas work and then was flicking back through the book and saw that and then it clicked… ‘Everything’s just a copy or a bite on something else’.” WORDS BY MARK SEGUIN IMAGES COURTESY OF DINOSAURS WILL DIE


HOLDEN GARMENTS ARE DEVELOPED TO FUNCTION AND LOOK GREAT WHEREVER YOU ARE. FROM SUMMIT TO SEA, WE’VE GOT YOU COVERED.

THE MEN’S MARSHALL JACKET

CALE ZIMA P: ANDY WRIGHT


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B O R L A N D What do you picture in your mind when you hear the phrase “perfect day�? It probably looks like a day spent with your closest friends having rad experiences and doing what you love the most. Now imagine if you could take that scenario, do it over and over again, and call it your career; that is exactly what Ted Borland has done. He is not the first person to make this kind of lifestyle a reality for himself, nor will he be the last, but he is a prime example of what it looks like to have a passion and to work hard to make every aspect of his life support his passion for snowboarding. From growing up surrounded by the east coast snowboard scene to living minutes away from the top of the Wasatch Range, Ted has shaped his life into something that many people label as living the dream.

Photos: Tim Zimmerman Design: Dustin Ortiz Words: Mark Seguin


Arkade: So we’re here at Lumpy’s, which you were saying is kind of right smack in the middle of the, what do you call it?

Ted Borland: We call it the Del Taco Triangle; I actually just moved into it. I’m probably the last member to join the Del Taco Triangle, but it’s guys like Chris Beresford, Chris Grenier, Austen Granger, Scott Stevens just moved to town, Bode, Justin Keniston… Hammid is even staying close to this zone. Arkade: That’s a pretty awesome list of dudes you just named off there, what kind of dynamic does that make for getting up to the mountain or to spots and stuff?

TB: Yeah, those are guys that we all snowboard together on a pretty regular basis so it’s just easy to meet up and go snowboarding or hang out after snowboarding. I mean, everywhere is pretty much walkable or bike-able distance. So it makes for a good group dynamic I’d say. Arkade: Yeah, definitely

TB: Especially for those guys; they have been here for a couple of years. I was kind of up by Foothill and I would hang with the Spedelli’s guys because that’s where they lived, and I didn’t hang out with these guys as much, even though I’ve know them for so long and had hung out with them back on the east coast. But those guys have always lived close to each other, and we don’t even need to say what their group dynamic is like because everyone knows that it’s so strong. So it’s nice to be part of that. Arkade: I stopped by Beresford’s house over the summer; he’s got a nice place there with that pool in the yard and everything.

TB: Oh yeah, that thing is sweet. It was cool because when I got back from Hood I just stayed with him until I found a house, and just lounging in that thing every day was pretty nice. Arkade: So did you buy a house?

TB: No, I’m just renting right now, but eventually, in the next couple years, I’d like to buy a house. So I want to start working on that, but I just got out of debt so I have to fix up my credit and save up some money and we’ll see how that goes. Arkade: Talk to me about the new Dang goggles. I haven’t been able to use them, but I hear they’re good…

TB: The goggles are actually amazing, and I hate goggles. I’m so hyped on them because every pair of goggles I’ve ever had have fogged and I always had problems. I ran the Dangs all summer at Hood and never once fogged or had any issues. I’ve been running them every day this winter too and it’s been the best pair of goggles I’ve ever used. It’s pretty amazing to think that a pair of goggles with no gimmicks or anything can be the best pair of goggles you’ve ever owned.

Arkade: You mentioned Mount Hood… How are things with Cobra Dogs?

TB: It’s like the best summer gig I could ask for. Arkade: So, without divulging too much, is it just going to be a summer gig or can we plan on seeing some winter operations somewhere in the future?

TB: I mean, we’re obviously going to hold strong in the summer time for sure. I think there is a pretty good chance that we’re going to see something moving forward with the rest of the year that may or may not be in this direction of the country. So hopefully something happens around here in Utah, but I don’t want to spill too many details. Last time Cory tried to drive down here his van blew up so I don’t want to jinx him, but I think there is a good chance we’ll see something Cobra Dogs related in Utah pretty soon. Arkade: That would make a lot of people really happy. So is it just me, or have you been putting out more Bundy Vision insta-edits lately?

TB: Yeah, I’ve been starting to. I’ve kind of always made DVDs but they were never really seen by many people, and I didn’t really want them to be seen by a lot of people. Arkade: Like, kind of keep it underground?

TB: Yeah, pretty much. Two years ago I made a bunch of web edits and called that Bundy Vision and decided to make that, like I did six, seven, eight, nine and ten. Like just little edits, so there weren’t full lengths. Then over the past two years since I did that, I’ve just like, collected footage cause I always have either my phone or Elph or I had a nice camera a few years ago, but I always had something. So I just collected footage and didn’t really know what to do with it. Then I just decided that it would be cool for people to start to see random shots, because it didn’t really work out to where it would be like a good full video, but I figured here and there, seeing clips is pretty fun. Arkade: So does the tag #bundyvisioninfinity nod to maybe a bigger project for you down the road?

TB: No, I think I’m just going to kind of roll with what I’m doing and just have kind of a never ending snowboard video that you get to see fifteen seconds at a time. Arkade: I was actually going to ask you about that, like is this the first ever Instagram snowboard edit that never endS?

TB: Well I originally hought about trying to do it, like tie it all together. Like basically edit the whole movie and then take apart fifteen second sections, but it just became too confusing and just hectic. So I just decided to mix it up and every once in a while I mix songs to it but that’s about it. When I first started editing them I tried to make like seven different fifteen second clips using the same song, but it just didn’t really work and I wasn’t necessarily going to be putting them out back to back to back and so on, so it was just kind of weird. So I figured tying a couple together here and there is cool and just kind of move on from song to song.


Arkade: I like the concept of it, just kind of never ending and free flowing…

TB: Yeah it’s pretty loose. Like I put up a section today that was filmed yesterday and then maybe tomorrow I’ll throw up something that was filmed a year or two ago. Arkade: When you have all that footage ready to roll, this just seems like the perfect outlet for it.

TB: Yeah, and like I said some of it isn’t like the best footage to be in like a full, final product. Arkade: What part of the process do you enjoy the most? The filming, the editing…?

TB: I mean, editing is kind of what first drew me to it. When the first Bundy Visions came out, I barely filmed. I was basically just grabbing footage that my friends had or that they had filmed. I had filmed some stuff, but I had more fun just piecing everything together. I mean I enjoy all aspects of anything to do with making videos, like going out filming, hanging out with your friends, editing… it’s pretty fun. It doesn’t always have to be a serious situation. Arkade: We were talking about Brighton before we officially started the interview. That place has been going off lately!

TB: Yeah, it’s been pretty epic. I mean, we haven’t got that much snow here, but it has been really good. Normally it will get really icy at some point if it stops snowing for a couple weeks and it will get shitty and you will want to go somewhere else. But lately it has been really good snow conditions and they keep changing up the park, and all the homies are there, so yeah, it’s been like the best Brighton pre-season I’ve seen in a while. Powder would be nice, but it’s been just trying to figure out what they were going to with it pretty good. in the first couple days they moved in; I think it’s going Arkade: Yeah, if you’re not going to have powder, to be cool spot for Spedelli’s. sunny laps on good snow with a solid park setup is hard to beat, especially with everyone who has been in town.

Arkade: Citrus Grill was pretty good, but I’m stoked for Spedelli’s to be there. You could leave Brighton, hit Milo, Spedelli’s AND Hector’s all within minutes of each other if you really wanted to.

TB: Well I mean, it’s easy, Salt Lake is such a good jump off point to start the year. Like, everyone is here and people who are going to be joining crews going to come TB: Yeah, it’s going to be good. meet up with everyone who is already here. Arkade: So what has been your early season Brighton crew so far?

TB: Um, I’ve mainly been riding with all the guys from around here. Beresford, Granger, Keniston, Hammid when he’s not in school, Brandon Reis just got in town so he’s been up there a bunch. Also a bunch of the local dudes, the Spedelli’s guys… I mean we have a solid crew but any given day you could see like twenty of your friends up there so it’s pretty easy to mix it up too.

Arkade: Do you plan on working for them again when that starts back up?

TB: Um, we’ll see. They’re not going to be open until the middle of winter, and I’ll be pretty busy at that point until the snow stops flying. So I don’t know, it depends on timing and Mount Hood obviously, that’s a big deal for me. Arkade: That busy part of the year is exactly why we’re getting this interview done in December for the February issue…

TB: Yeah, it’s about to start. Arkade: It really is so fun up there right now. So, speaking of Spedelli’s, they announced some exciting news recently about a new location.

TB: Yeah, the new spot is coming right up on 33rd; in the same plaza as Hector’s so it’s going to be a pretty sweet spot. I actually used to go the restaurant that used to be there, Citrus Grill, and it was pretty good. I went and checked out the spot with them when they were

Arkade: So what is that to you? The pre-season is obviously going right now, then what, kick straight into high gear?

TB: It kicks into high gear pretty fast. The majority of my winter is based on filming a video part and that takes up the majority of my time because Think Thank, we just don’t stop filming basically. The mentality is just


get in the van with no plan, drive to where there is snow, have everything you could need at all times and just film until we’re done filming. There are no contests or anything really to get in the way. There’s a couple thing we’re doing in the spring, but that’s when filming kind of slows down, at least as far as street riding goes. Arkade: Do you have any specific plan or goals if you want to call them that, for this season?

blown up. It was a lot of pressure at some points. Like last year you had so many kids coming up and we ended up getting a lot of views on the internet so it was kind of hard to keep up with that. I don’t know, at least I felt a lot pressure to keep videos on the same level. It was definitely a huge bummer and I’m not saying it was nice that it got torn down, but we knew it was coming at some point so we just tried to take it for what it was.

TB: I have a couple plans… I mean I have a lot of plans, but they change every week. Especially in the fall, I get all these crazy ideas in my head that I’m going to do all these certain things. So we’ll see how it goes, I got some plans but my primary focus Arkade: Is there a Bone Zone resurrection is just going to be filming the best part I can film for Think Thank. So we’ll stick with coming? that as the plan for the year. The other stuff is really more of side plans anyways. TB: I actually have built a new zone that’s kind of like a temporary zone that’s been super low key. We’ve gone up there a little bit and haven’t built that much and I Arkade: Almanac was sick this year, both were really cool actually. TB: Thank you. It was cool because it was two projects that kind of like showed all didn’t really get the word out to many people because I didn’t want it to get as blown up because I knew it aspects of Think Thank and what it’s about and then mix it together. wasn’t going to be on the same level. So it’s kind of like a temporary zone; I’m calling it a Bone Zone hangover Arkade: That has got to be a fun crew to roll with. TB: Yeah, it’s pretty crazy. It’s really fun. It’s pretty much like the best case scenario year because the past couple years we went so hard and this year is kind of like some time to take a second and for filming; just hanging out with your friends and snowboarding. get our bearings back. I think next year we’ll be able to start going on a real deal Bone Zone resurrection. Arkade: What is a typical day in the van with Think Thank like? TB: So it’s actually pretty similar every day. We roll pretty deep, so we all roll to the We’ve talking about it, I just talked to Alex the other same spot together, like we’re all in the same place at the same time. Whether it be day and he’s getting fired up already for next year, and at my parent’s house or on the east coast or at some shitty motel room in Michigan, I know everybody else will be psyched to get another we’re all pretty much in the same spot no matter what. So you have to rally everyone zone going. There has to be some big changes though to get up. Some people stretch, some don’t. Everyone needs coffee, so you either because Guardsman’s is not the same as it used to be. have to make coffee or go to a coffee shop. Desiree has a weird diet so she probably needs to go somewhere after the coffee shop. Nial also has to go somewhere else, but Arkade: For sure, I mean between snowboarders, it’s probably somewhere different than where Desiree needs to go. Then we go to a hunters and just people in general that place spot, and depending on the day, it needs to be a spot where everyone can snowboard, is becoming a higher traffic area every year it everyone can drink beer, we’re not going to get kicked out and everyone needs be feels like. able to get a clip if they want to get a clip. So we usually end up going to party spots. TB: Yeah, and to be honest, the cops up there are the worst cops I’ve ever seen at any place ever. For no reaArkade: So when you roll up to a spot and it seems to meet all the criteria, son whatsoever they’ll just tear down kids’ jumps. I was walking up there this year and they were just tearing do you just make it happen? TB: Well, it’s rare that everyone will hit the same thing the same way, because apart this jump on the side of thze trail that some raneveryone is so creative and they have their own vision of what they want to do. So dom kids made and they said something to me about all usually people split up, some people work on one thing and someone else will set up this trash, but there was no trash. Then you go up to something else over here and someone else will be over there. It’s kind of all over the Bone Zone that they tore down last year and they the place until someone is ready to go, then someone will go and then it’ll move on, left everything there. They didn’t bring down any trash, and maybe a bunch of people will go at the same time. It will kind of just go all day and we didn’t have any actual garbage up there because until everyone is happy, and if not everyone is happy, then we’ll go back that night we had trash cans and brought trash bags and took or the next day and just kind of work through each spot until everyone is happy. It’s them down every day. They left all their trash up there, kind of chaotic, but it usually works. Everyone comes together to help everyone get so they are the ones creating the trash if you ask me. It’s pretty frustrating to see how they treat snowboardeverything when the time comes. ing, and skiing even, in Guardsman’s because they have no respect for people just having fun basically. I mean, Arkade: That has got to be tough sometimes… TB: Yeah, but it’s rare when people are walking away like, oh, I’m bummed I didn’t I understand that it’s not necessarily anybody’s land to go do that on, but it’s not causing any harm. So I think get to do this or whatever. those guys are causing a lot of trouble and making it a Arkade: From an outsider’s point of view, it seems like there is a real family lot harder for Guardsman’s to be a good pre-season spot. I mean, we’re working on something like I said. I don’t vibe to the Think Thank crew. TB: Oh for sure. It’s crazy how close we all get throughout the winter. We all know know if it’s going to be in Guardsman’s or not though. each other so well, it’s pretty insane. If we happen to have drama, we never really have any drama, but we work it out if we do. We hear about drama in other crews and we just kind of laugh about it. I mean days can be very long, usually involving multiple stops to get beer and/or pizza, and snacks. Arkade: The Bone Zone getting ripped down last season was bummer…

TB: Yeah, it is and it isn’t. I mean, it’s definitely a bummer, but it was kind of nice… I mean nothing lasts forever. Especially when it’s on that kind of level, it got pretty


Arkade: Anything new from Lunch Ramp Gang on the horizon?

TB: Well, like a lot of things that we say in snowboarding, there definitely is no plan. We’ve just kind of started saying that Lunch Ramp Gang is dead just so that it can live on forever. Just cause there are so many different things, like crews or blogs that just like die off and people just stop keeping up with it. So we just figured that we’d say Lunch Ramp is dead so that it will never die. I don’t know, it was just like for fun and everyone that’s in it is still down with everybody; there was no falling out or anything. Lunch Ramp will live on forever, but it’s dead for now. I don’t know, I still put out an edit the other day under Lunch Ramp Gang, so it’s not really dead…


Arkade: You just got back from Austria, right?

TB: Yeah, went out to Austria for the Mervin Europe sales meeting and then went straight into the Rock A Rail rail jam in the Netherlands. So it was kind of like a two birds with one stone, or get two birds stoned at once, whatever you want to call it. Arkade: I saw some of the clips from that trip on the internet, it looked like you guys had some really good days out there…

TB: It was pretty sweet. We were in Austria and it snowed probably about a foot or two while we were there and we got to ride two days on Stubai, the resort that was closest to Innsbruck, and that was pretty insane. Then we went straight from there to the Netherlands, like hopped on the plane the next morning after riding two feet of snow in the Alps, and then hopped on a train right after the plane and went to an indoor snow dome and then a rail jam the next day. It was like, the craziest forty eight hours of snowboarding I’ve ever seen; the craziest difference. It was literally like the two most opposite places I could think of, to hit within two days. Arkade: What is it like riding in a snow dome?

TB: It’s pretty crazy. I had never done it before, so I was pretty excited. Actually, none of us had done it. It was me, Burtner, Forest Bailey and Blake Paul. Yeah, none of us had done it and we got to the Netherlands pretty late, but they were open until eleven o’clock so we were like, we might as well go. It was pretty crazy, especially because it was like sixty degrees where we were and you just walk inside and it’s like walking into a gigantic walk-in refrigerator. Everyone was telling us that you need a jacket when you go in there and we were like, I don’t know about that… but then you get there and you’re like, I’m glad I brought my jacket, cause it’s cold in here. Arkade: I’ve heard it’s like a good layer of soft snow, and then just ice underneath.

TB: Yeah, it’s basically like, they blow snow and then it gets skied off or moved around and it’s just ice under that. It’s pretty similar to the east coast actually. It kind of reminded me of snowboarding back home. Arkade: Do you try to make a point to go back home to film, or is it just kind of like, if there’s snow we’ll go?

TB: I usually try to go back. We definitely try to go back, because most of us that film with Think Thank are from there originally. It’s tough because snow on the east can last for months or last for just one day. Like it can snow two feet, then rain that night and be gone the next day. So you kind of have to be careful of when you choose to go back, but yeah, I definitely try to make a point to go back. Even if it’s just for Christmas and there might be something to film on somewhere. We did that a couple years ago, we went back for barely a week and just drove to the nearest snow and just got the shot and then came back to Utah. Arkade: So is that your next trip?

TB: Yeah, we’re going to head to the east coast. Because there is some snow, and there is some chance for some snow; which is better than anywhere out west right now.

Arkade: Had you ridden at all this season before that event?

TB: I did one rail jam in Denver, the Block Festival and that was it. It’s been different than the past couple of years because I had at least been able to go up to the Bone Zone before that. It was cool because my family was there, my parents came out, and my friends were all there.

Arkade: Yeah, sixty degrees in Salt Lake isn’t helping the cause…

TB: Yeah, and we all going to go back for Christmas anyways, so it makes sense. Plane tickets around Christmas are expensive, so we might as well try to get something. Arkade: You took second or third in the Downtown Throwdown this year, right?

TB: I got third at Boston. Arkade: Not a bad way to start off the year.

TB: Yeah, it actually was sweet because I was about three thousand dollars in debt from like, the past five years and I was able to wipe the slate clean and start the winter with zero debt. So that was pretty nice.

Arkade: Family ties for you are pretty strong then?

TB: Oh yeah, for sure. Arkade: You mentioned you had dinner with your uncle the other night?

TB: Yeah, he lives in Sandy. He’s been out here for a while, he’s retired. My little brother actually lives out here as well. Arkade: Cool, does he ride?

TB: He actually skis.


Arkade: Oh yeah? Is he pretty good?

TB: Yeah, he’s a ripper. He’s pretty hooked up in the ski world. He’s got a good crew. TB: Well, I mean I always think about it, but at the Burtner actually keeps trying to steal him for Lib Tech, the NAS program, but he same time, I’m not even really ready to start thinking won’t do it. about it. I’d just like to snowboard for a long time. I mean you can look at good skateboarders right now and Arkade: Burtner is a rad dude. They had a baby recently, right? they’re going until forty and still pushing insane video TB: Yeah, little baby Ollie. Pretty much the coolest baby I know right now. All he parts out. does is laugh and smile all the time, and he’s got pretty much the two raddest parents I could think of. Arkade: What do you think allows someone to have that kind of longevity?

TB: You have to stay health for sure. You have to be in it for the right reasons. I mean, you see some people that quit snowboarding, and there might be some unfortuTB: Yeah, they are the best. Burtner has snowboarded forever, and he’s not that old, nate circumstance like they’re not getting support from but in the snowboard world, some people might say he is. He still snowboards and their sponsors or whatever, but you can still push past works his insane job as team manager for all of Mervin. He can do everything. even that. As long as you’re still pushing, and you have some support, you can do it forever. Like Jamie Lynn, Arkade: Do you ever think about your future? Like, do you have a plan for still charging after twenty years of riding for Lib Tech. transitioning into an industry role after snowboarding for a career is done? He’s having a crazy revival where he is just ripping as I mean, I don’t think you’re even close to that point, but does it cross your hard as he was back in the day. Arkade: They are such good people. I’ve only been able to talk to them a handful of times, but they both of them immediately were like, it’s so good to talk to you, thanks for saying hi!

mind?


Arkade: Watching him at Holy Bowly was insane…

TB: He’s crazy! He goes on the skate tours with the skate team and charges just as hard as they do. Like he just went from surfing in Hawaii to Baldface, like yesterday or something; just living this insane life. I mean he just lives for it. So as long as you have that passion for snowboarding and you don’t want to give up at any point, you can go on forever. Arkade: When you’re in it for the right reasons, and not to make a quick buck or something, it makes a difference too.

TB: Yeah, exactly. I look at people like Kyle Clancey who has gone through so many sponsors and is still charging as hard as ever. Pretty much all the guys I looked up to as a kid are still going in some way. If you’re in it for the right reasons, you can be in snowboarding for as long as you want. That’s kind of the way I look at, I just want to be in snowboarding as long as possible, not matter what day it is.

Arkade: Well, I think this is a pretty good place to wrap up… Shout outs?

TB: Shout out to everybody I snowboard with basically. Um, Think Thank, The Burtners… The Burtners have helped me more than anybody I could ever think of; more than anybody I ever thought would help me. Everyone at Mervin, they are the best company I could ever dream of being a part of. Nichole Nemmers Arkade: When did you know you wanted to snowboard as a career, so to and the Rocky Mountain Mervin squad, Beresford, speak? Dang Shades, Bjorn and Erik [Celtek], those guys have TB: Probably… I mean it started when I was a little kid snowboarding, I was like, I had my back, well my hands covered for the past eight want to do this forever. or something years. Shout out to you guys; you guys have always hooked me up since I’ve lived here, which Arkade: When did you realize it was a possibility for you to make it happen? is a long time now. Um, also shout out to everyone at TB: I was around it a lot, since I was like fifteen or sixteen, because I grew up snow- High Cascade, Cory Grove, Littlest, Spencer, Cobra boarding in Vermont and I saw all the contest kids and they were like, just starting Dogs, Spedelli’s, Variety Pack, Nirvana, Lucey, Delores, to go somewhere. I looked up to other people who were just starting to film video Cleopatra, my Mom and Dad, and the rest of my friends parts. I don’t know, I was just always around it because southern Vermont just always and family. had such a huge scene. Then I knew people who were going places, I don’t know, I just saw all aspects of it at a young age. I had some friends that had some cameras that were super into making movies, and they ended up knowing how to work the industry and get sponsors for their little movie, and I was like, alright, I kind of see how this works. I got the bug; I knew this is what I want to do. So I knew from pretty early on that this is what I wanted to do, and then it slowly started happening. Pretty slowly, for a long time… it’s still slowly happening. Arkade: Looks to be happening pretty well for you…

TB: I’m pretty psyched on how it has turned out and how it is currently going right now. Arkade: I remember watching the Variety Pack movies from, how many years ago was that?

TB: That even seems like so long ago. That was like seven years ago. I think The Leak was five years ago, so Variety Pack started seven years ago, which is crazy. Arkade: That’s basically forever…

TB: I know. It’s crazy just to think of who is still in it from that. But everyone is still kind of in it in some way, shape or form, so that’s cool. Arkade: A lot of those guys are not only in it, but also killing it at what they do.

TB: Oh yeah, like Alex is killing it with his job and snowboarding; he just got fourth place in a rail jam in Quebec. Sean is killing it at his job and still filming clips every now and then. Hammid obviously… Even Eddie, I talked to Eddie, he’s still killing it and snowboarding. I actually went snowboarding with him a couple weeks ago. He always talks about making another something, video wise happen. Arkade: Talk about another revival…

TB: We’ve talked about it. Then Cam obviously, so yeah, if you think about it, the crew kind of survived. Arkade: Pretty crazy to have that whole crew basically evolve into what it is now and where they all are.

TB: Yeah, well I mean it was easy for all of us to join together, because we all had the same fire, so it kind of made sense.


TED BORLAND a EC2 BTX

n? Nah, the function is

“Fashion over functio

rland

the fashion.” ~ Ted Bo

p: Tim Zimmerman

1

k Banan ttac 5A 1 / 4

14/15 Kraftsmen Jacket 15K

www.lib-tech.com


PRO!

PHOTO: AARON DODDS

MODEL!

Brandon blasts air in CAPITA’S

FIND HIS SIGNATURE OUTERWEAR AT www.myairblaster.com

AB/BC JACKet AB/BC pant


R: FOREST BAILEY L: BRIGHTON, UT P: BOB PLUMB


R: AUSTEN SWEETIN L: UTAH BACKCOUNTRY P: ANDREW MILLER


R: JUSTIN KENNISTON L: GRAND RAPIDS MI P: TIM ZIMMERMAN


R: DYLAN THOMPSON L: POWDER MOUNTAIN, UT P: E-STONE


R: DANYALE PATTERSON L: SALT LAKE CITY, UT P: BEN GIRARDI


R: JUSTIN FRONIUS L: SALT LAKE CITY, UT P: ANDY WRIGHT


R: PAT MOORE L: ST. PAUL, MN P: BOB PLUMB


Team Rider:

DAVE SLYVAIN (SLEEPY DAVE) BRIGHTON, UT

Photo: Andew Miller

WINTER SALE GOING ON NOW! Blindside Salt Lake City - 2120 S. 700 East Blindside Layton - 721 N. Main Street Blindsideboardshop.com

Follow us on Instagram for shop updates: @blindsideboardshop @blindside_saltlake


10 YEARS

UNION BINDING COMPANY R

egardless of what the industry is, few companies naturally rise to prominence in such short period of time as The Union Binding Company has in the snowboard world. Having been conceived in 2004, in ten short years, the brainchild of a few industry veterans has become the binding of choice for pro snowboarders the world over and stands as a leader in the advancement of binding technology year in and year out. Co-founder and part owner of Union, George Kleckner recalls the period of time when the binding specific brand began to take shape. “The idea came about collectively within our ownership group. Martino Fumagalli, Johan Malkowski, Blue Montgomery, Gumby, GP and myself felt that there was a void in the market and that the timing was perfect to start something new.” The next new thing hit snow in the early winter of 2004 and by January of 2005, the aptly named Union Binding Company unveiled their pretense-free “Force” binding at the SIA and ISPO tradeshows. The solid black and white colorways were originally designed to take the focus off of the paint job and put it directly on the quality of the binding. Born from an Italian design aesthetic that is the keystone of the brand to this day, co-founder Martino Fumagalli brought his years of binding expertise and extreme attention to detail to the table and paired that with an established crew in Seattle, to help with marketing and North American presence. The combination created an instant buzz.

Once the word was out about this no-nonsense binding company, it began to take hold and some of the top pros of the day wanted in. Riders such as Travis Parker, TJ Schneider and Jon Kooley were the first on the team and were backed by a solid group of up-and-comers like Dan Brisse, Dustin Craven and Joe Sexton. Today, Union bindings can be found mounted on the snowboards of some of world’s most influential riders like Travis Rice, Bryan Iguchi, Kazu Kokubo and Gigi Rüf. At this point, the street cred of the team has only reinforced the quality of the product, and the progress isn’t slowing. Since the brand’s burst onto the scene, new and innovative products have steadily been coming from the Union camp. Minimized baseplate contact, variable durometer bushings, metafuse and forged carbon as well as magnesium ratchets are all examples of industry firsts that have been developed by the Italo/American brand. Through efforts such as these, the brand has helped trash the concept that the binding is just a mere snowboard accessory, but in fact a crucial piece of every rider’s kit. The work pays off each day for the team at Union, in ways both large and small. When asked what has been the most rewarding experience during his tenure at Union, Kleckner responded candidly, “every single time I see a pair of our bindings in the lift line…seriously.” With their stout recipe passion, guts, smarts and experience, Union is happily celebrating its tenth year of binding innovation. Here is to another ten and even more. Cheers!

WORDS BY PATRICK HARRINGTON - BRANDON COCARD PHOTO BY ANDY WRIGHT


TEN YEARS OF PROGRESSION

UNIONBINDINGCOMPANY.COM

CONTACT PRO ENDORSED BY GIGI RÜF. TOTAL FREEDOM. STRONGER. P: ANDY WRIGHT

UNION BINDING COMPANY CONTACT PRO (ORANGE)

CONTACT PRO (CHROME)

CONTACT PRO (BLACK)

THE CONTACT PRO WITH DURAFLEX™ COMES WITH A LIFETIME WARRANTY BASEPLATE GUARANTEE.

INSTAGRAM: @UNIONBINDINGCO


20 YEARS

TECHNINE P

ioneers here in Utah are spoken of in high esteem. Most folks here even get an extra day off work in July just to celebrate pioneers. Well, it could be argued that the snowboard industry reveres pioneers even more. Much like the ones who decided that the desert valley of Salt Lake would make a great place to call home, the pioneers of snowboarding had to learn on the fly and adapt to what the environment threw at them. Many brands from the early days of snowboarding are long gone and spoken of with great reverence which they earned from hard work (and maybe some nostalgia). Technine, however, wants nothing to do with that reverence; not yet at least. Twenty years of business is impressive when speaking in generalities and it is almost unheard of in the snowboard industry, yet that is the milestone that Technine celebrated in 2014. Born out of passion and desire for a product that didn’t yet exist, or at least not the way they envisioned it, the baseless binding is what really put Technine on the map the same year that [the original] Dumb and Dumber was released. T9 founder, Ethan “E-Stone” Fortier is quoted as saying, “The progression of snowboarding combined with having fun with your friends is all we cared about but we wanted to do it our way. We had our own vision of snowboarding and have worked hard to stick to this vision and offer the sport a brand that is different than the rest.”* By default you are going to learn an enormous amount after being in business for two decades; not only with your product, but how to ensure the company keeps thriving. Legendary filmer, and all around

boss, Cole Taylor stated, “Technine marketing for sure [is a blueprint Technine laid out]. We’ve always had small budgets, or no budgets, so we’ve had to hustle and be creative. That’s why Stone and I started shooting because it was either we learn it and make it happen, or we don’t have it. That’s why we’re known for kind of being a farm club, because we’ve never been able to buy the best riders. We’ve had to build a pedigree from the ground up and teach younger kids the way, but I would have it any other way.” These are fairly humble words from a man about a company whose team has a lineage with the likes of riders from Tarquin Robbins and MFM to Magoon and Dylan Thompson. Cole proceeds, “We’ve had riders come and go, usually for reasons the fans or whatever don’t know the real story but every rider we’ve ever had has been a good friend and still is to this day with the exception of maybe one; either way it’s a good thing. We’re a core company that sticks to who we are and where we’re from and with that you may have some issues from time to time, but we always come out tighter and stronger in the end.” Whether you are a fan of the split T or not, the mark that these pioneers have left, and continue to leave, on snowboarding is something that commands your respect. There really isn’t a better way to end this article than this quote from E-Stone, “Technine is so much more than a brand; it’s a lifestyle. Snowboarding is so much more than a sport. It’s something that will change your life forever and bring you into a community filled with the most amazing people you will ever meet . . . here’s to an amazing twenty years and many more to come.”* *Source: Technine Website

WORDS BY MARK SEGUIN - ZANDER BLACKMON PHOTO BY E-STONE


1994 | 1995 | 1996 | 1997 | 1998 | 1999 | 2000 | 2001 | 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | 2008 | 2009 | 2010 | 2011 | 2012 | 2013 | 20 YEARS

WWW.TECHNINE.COM

TEAM RIDER: Ben Bilodeau Photo: E-Stone

@technine_snow


C

M

Y

CM

MY

CY

CMY

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HI THERE

CORINNE PASELA T

here have always been stories about people actually strapping pieces of scrap wood to their boots with shoe laces and “snowboarding” on it. Usually these stories are about times that pre date the Snurfer. Not for Corinne Pasela. Growing up in Ohio where her father was a carpenter, that is exactly how Corinne’s first days of standing sideways went down. These days she is definitely not riding on scrap wood, though she could probably do that and still look better than most people on the mountain. While her personality could be described as reserved, when she is on a snowboard her creativity and effortless style produce some fiery results. Having just been featured in Tres Hard, watch for her to drop even more heat at Brighton, on the streets and in future video parts.

Name: Corinne Pasela Nick Name: Corn… I’m reluctant to say that, but I guess it’s easy to say. Age: 23 Home Mountain: Boston Mills Brandywine, but Brighton is where I’m riding now. Years Snowboarding: I don’t know, maybe a decade? Your style: Probably accidental, awkward… I don’t really know. Sponsors: Arbor Proud of: There’s been a couple of days that I’ve been able to spend with a bunch of friends from Ohio, and just being able to collect everyone on the same day out here on the west coast and being able to ride on a pow day out here. I was pretty proud to share that with them. Inspired By: The people and places that surround me. Besides Snowboarding: I like to doodle. I hike a lot around Salt Lake and skate a little bit and learning a little bit about gardening. Goals: I try to always be in a state of not being content, if that makes any sense. I think that pushes me to get better at whatever I’m doing, whether it be like, snowboarding or learning new skills like gardening. Specifically for snowboarding, I want to create something from what I do every day and get better at it. Define success in the snowboarding industry: I think if you’re successful in snowboarding, you have found the perfect balance between taking it seriously and having fun. I think if you find yourself in a place that you can be loyal to and have good friends that you’ll almost want to stay there forever. The snowboarding world is such a huge escape, at least for me, and if you can make it a dream world and find that balance with your everyday life to make it last for the rest of your life, I think that’s pretty awesome; especially if you can share it with others, whether that means being super pro and sharing it with thousands or just your close friends. I think that’s pretty awesome. WORDS BY MARK SEGUIN PHOTO BY BEN GIRARDI


VISIT WWW.POWGLOVES.COM FOR PRODUCT INFO

Benjamin Wetscher Photo: MikeWechselberger


HI THERE

DAVE SYLVAIN E

ach year it seems like more and more kids are leaving their homes on the east coast in pursuit of snowboarding in the mountains out west. For “Sleepy” Dave Sylvain, school was the excuse to move out, but snowboarding was the reason. Since he’s been here in Utah, Dave has spent a good amount of time turning heads at Park City and more recently dropping hammers all over Brighton. Having a nickname like “Sleepy” might be an accurate description of some aspects of Dave’s life, but certainly not about the way he snowboards. From the back hills of New Hampshire, Sleepy Dave brought with him some of that east coast style that so many try to replicate. While the distance from home and family might not be ideal, Dave describes the amount and quality of snow he has enjoyed so far out here as a paradise. For the most part, the snowboarding community here is tightly knit and he has also been able to create many new and meaningful relationships here in Utah. Strong on the come up, though he might be Sleepy, don’t make the mistake of sleeping on Dave. Name: Dave Sylvain Nick Name: Sleepy Dave Age: 25 Home Mountain: I don’t really know. I’ve snowboarded all around the East coast and New Hampshire, so yeah I guess Waterville. Years Snowboarding: About twenty years. Your style: Pretty loose; fast and loose. Sponsors: Blindside, Ride Snowboards and Nasty Nines. Proud of: Having amazing friends and family, like a great support system. Inspired By: Again, friends and family. I’m also inspired by art, music, nature, skateboarding, Kanye West and anything that is something different, like out of the norm.

Besides Snowboarding: I like the outdoors, skateboarding and art. I play a little bit of music myself; I dabble in playing the guitar. I also work full time, so I go to work then go snowboarding or skateboarding and then just hang out and party a little bit. Goals: For snowboarding, I want to just get out there as much as I can; hopefully get a picture or two and maybe some clips. Maybe try to film a full part. Define success in the snowboarding industry: Success in any means is generally perceived differently by everybody differently. I don’t think there is a definitive right or wrong answer to that. For me, snowboarding is really just being able to do it and having the access to do it.

WORDS BY MARK SEGUIN PHOTO BY ANDREW MILLER


GET YOUR LIFE BACK. Death can wait. Find the power to quit smoking today. Utah Tobacco Quit Line: 1.800.QUIT.NOW


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FEBRUARY 2015  

ISSUE #9.3 - Ted Borland, Steven Stone, Laura Hadar, Sean Genovese, Corinne Pasela, Dave Sylvain, Rome Snowboards, D-Day Snowboards, Dinosau...

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