U T A H
S N O W B O A R D I N G // 9.2
F R E E
photo: crispin cannon jake blauvelt
@ridesnowboards marcO feichtner
10-11 - OPENING ACT 18 - COVER STORY: FORREST SHEARER 20 - HISTORY 801: CENTERVILLE RAIL 24-25 - CHARACTERS: DAVE DOMAN 28-30 - ORIGINS: INI COOPERATVIE 34 - LITTLE LABELS: SMOKIN始 SNOWBOARDS 36 - THE GRAPHIC STORY: CURT EVERITT 38 - THIS IS THE NEW SH!T 42-43 - AFTERLIFE: SEAN BLACK 46-54 - SAM TAXWOOD & BRANDON HOBUSH 56-64 - OUTSIDE THE BOUNDARIES: ANDREW MILLER/FORREST SHEARER 66-73 - SHOOTING GALLERY 76 - HI THERE: ISABELLA BORRIELLO 78 - HI THERE: SAM BLAZEJEWSKI 80 - INSTAHAMS: SNOW BRANDS
R: RANDY VANNURDEN P: ANDREW MILLER L: LITTLE COTTONWOOD CANYON, UTAH
OPENING ACT FABIO WORDS & PHOTO BY BOB PLUMB
nce upon a time Fabio was the king of romance and butter. The mere thought of his long flowing hair and his huge pecks made women swoon. Several years later he would do anything for a dollar. So Videograss contacted him about being in a couple shots. He was stoked. So this day he flexed his sexy body for the camera While Nick Dirks front boarded his weird homemade truck bed. Snowboarding should always be serious and never fun! If only Nick was jumping off a hand rail off a building to a 40 foot drop then maybe this photo would be considered COOL!
MASTHEAD EDITOR & DESIGN Paul Bundy email@example.com
EDITOR & ADVERTISING Cory Llewelyn firstname.lastname@example.org
CONTRIBUTING PHOTOGRAPHERS Andy Wright, Andrew Miller, Steven Stone, E-Stone, Cole Atencio, Ben Girardi, Bob Plumb, Paul Bundy, Ian Matteson, Matt Smith
CONTRIBUTING WRITERS Daniel Cochrane, Mark Seguin, Josh Ruggles, Joseph Shaner, Bob Plumb, Andy Wright, Forrest Shearer, Knut Eliassen
DISTRIBUTION Landon Llewelyn, Cooper Llewelyn, The Norm, Laramie Patrick Proudly printed in Salt Lake City, Utah.
127 South 800 East STE #37 SLC, UT 84102 www.arkadesnowboarding.com email@example.com Facebook.com/arkadesnowboarding Twitter.com/arkadesnow Instagram @arkadesnowboarding
R: ALEX RODWAY P: BEN GIRARDI L: PROVO, UTAH
COVER: FORREST SHEARER PHOTO: ANDREW MILLER
FORREST SHEARER T
hey say a picture is worth a thousand words, and this Andrew Miller classic is that and more. It perfectly captures the essence of what makes Utah such an incredible and unique place to snowboard. In the foreground, Utah local and big line master, Forrest Shearer is seen ripping perfect Utah powder on a classic, dreamy line. In the background, the Salt Lake Valley is only a stone’s throw away with the Oquirrh Mountains bordering opposite the Wasatch Range. In order to capture this incredible image, about a dozen things had to line up just perfectly, from a stable snowpack to excellent visibility. Miller relates, “I have been wanting to shoot this line since I first moved to Utah. It’s hard to catch this line in the right conditions with varying schedules, snow and avalanche hazard. It was a brutally cold windy morning once we reached the ridge after a two and a half hour approach and I was pretty frozen setting up in the shade while Forrest hiked for another forty five minutes to the top of his line. I was feeling a mix between stoked and nerves to get the shot and be prepared in case anything happened since it was just the two of us up there.” The relationship between a photographer and a rider is paramount when getting shots like this, “We both knew we wanted to shoot this line it was just a matter of the elements lining up. This face is pretty committing with its open bowl and exposure, so if anything cracks it’s not a good scenario. After spending a lot of time in the mountains together, we both have trust and confidence in our own ability to ride the line and get the shot. ”, reflects Andrew. A photo like this comes with many challenges and, as with many things in life, the greater the challenge, the greater the satisfaction. When asked about the difficulty of this shot, Miller had this to say, “[The hardest part was] probably chasing the sunrise and battling the crazy wind, cold and deep snow up the Superior Ridge. Nobody was around and we had to put in most of the boot pack. Usually, it’s a race up the ridge but this morning it was a ghost town since it was the end of April.” As for the payoff? “Finally! I was just happy to have shot it and that Forrest got to ride it in great pow and stable conditions. Any day that we are able to ride pow, get shots and come home safely is all-time in my book.” WORDS BY MARK SEGUIN PHOTO BY ANDREW MILLER
@ A R B O R SNO WB O A R D S P: Jeff Curley
CENTERVILLE RAIL T
here used to be a ‘rail garden’ of sorts in Centerville that had 4 or 5 down bars that got a lot of action in the early 2000’s. Actually the rails are still there I believe, but just heavily knobbed and guarded by psycho neighbors who have the police on speed-dial. The gnarliest of the rails are the 2 up front where you’d park your car. These are steeper and had concrete retaining wall that jutted out at the bottom to contend with. Most riders skipped these altogether an opted for the more trick friendly options in the back. J2 never got into too much trickery, his moves didn’t involve 270’s or holding presses. This switch 50/50 was ridiculous at the time, but that was Twos, always pulling something stupidly difficult out on a less than perfect rail. I hope someday these rails get de-knobbed and put back into the circuit. I can only imagine the madness that would go down today.
WORDS AND PHOTO BY ANDY WRIGHT
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Phil Jacques in the Team Fall / Winter 2014 collection Photography by Darcy Bacha
CHARACTERS DAVE DOMAN WORDS BY DANIEL COCHRANE PHOTO BY STEVEN STONE
t is an early fall afternoon in Salt Lake, one of those days where it isn’t quite yet cool enough to wear a hoody but just cool enough that it gets you thinking about the upcoming season. I’m heading to meet up with Dave Doman to talk a bit about his art, snowboarding, and whatever else comes up. Once I get to his home we go downstairs to his studio where he is busy working on the Nitro Justin Bennee graphic for 15/16. He continues to work as we talk. We chat for a few minutes and then I start recording and ask him a question I like to ask most artists I talk to: “When did you know art was what you wanted to do?” I ask this question a lot; even if I don’t necessarily include the answer in my final write up because I feel people fall into one of two categories and I like to know which category people feel they represent. Many of us fumble through life and at some point, if we are lucky find something we are truly passionate about. There are others however that are simply just meant to do what they do. They have a calling if you will. Those with a calling will often tell you they never discovered “it” because “it” was always there. When I pose my question to Doman he pauses a brief second and gets a gleam in his eye. Before he even opens his mouth I knew Dave Doman was firmly rooted in the second category. “You know ever since I can remember I have been into it. Even thinking back real far to looking at kid’s books I would just stare at the pictures. I didn’t realize it but I was just psyched on art. In school art was always a favorite subject, the one place I enjoyed myself.” While still in high school Dave was unaware of the many directions, including art, in which he could enter the snowboard industry other than professional rider, a goal he was still pursuing at that point in life. “I wish it was kind of known to kids what else there is to do in snowboarding as a career, from team managers, photographers, and company reps to art.” Slowly this concept was something he came to understand and it was then that he knew his avenue of choice in the snowboarding world would be with a paintbrush rather than a booter. “I saw people like Jamie Lynn being both a pro snowboarder and an artist/ designer, and I kind of decided to go for it full force with art.” Dave’s love of graffiti, which he viewed as a street form of branding, steered him towards an emphasis on design when he entered college. His first “big break” came when spending a summer at Hood he did a quick tee shirt design for roommate Scott E. Whitlake and Technine. Through that he met Cole Taylor and Ethan Fortier founders of Technine and thus began a long collaborative partnership that still exists to this day. This was a pivotal point for Dave, “it was my first or second year up at Hood and I hadn’t made that decision yet to fully commit to design, but it definitely helped lead down that path.” When Technine began making boards it was Doman that got tapped for the art design. Since those days Doman’s art has graced numerous boards for not only the aforementioned Technine but also Nitro, Smokin’, Salomon and D-Day as well. “That’s my
favorite thing to do now, Pro models, and they have been for a long time. I can kind of sit in my studio and stew over ideas much the same way that a snowboarder does for a trick, a video part, or even the song for their video part. It is really fun to get involved that way. All of my friends, many of whom I’ve been watching for years and know their personalities, present a fun personal challenge for me to create a two-dimensional image for their graphic that has both their personality and a degree of marketability.” Obviously Doman has his game on lock. In addition to the multiple board credits he also has worked with Celtek to create some of their most iconic soft goods emblazoned with his now famous (or perhaps infamous?) “Stoney Monster.” In fact most everywhere you go in Salt Lake, especially within businesses and locales associated with snowboarding you are bound to run into Doman art. Such is the case of Spedelli’s, Blue Plate, and Milosport. In fact I was walking to The Heavy Metal Shop one day in downtown SLC and saw an old door in an alley way with a Stoney Monster staring back at me. The Davester abides. When asked about his personal style and the ability of friends and fans to immediately pick out “a Doman” Dave waxes philosophical “I think the things you like to do are from processes that work and feel comfortable so you keep going back to them. Over time they just become automatic and that is how a style is developed, through repetition. A lot of my friends can recognize my stuff and that feels pretty good especially to that young kid version of me. Styles develop on accident just like on a skateboard or snowboard. Just in the same way when someone does a certain trick and you know that it is them.” Ultimately Dave and his art are intertwined. It is who he is even before he was aware of that fact. Dave sums it up by saying “It is pretty rewarding to be at the mountain and look down and see something I made you know. Even not knowing that person, but knowing that kid might always see that image and it might remind them of a good time. My artwork impacted that person’s life and that’s a special thing. I’m not saying that everyone buys snowboards or whatever because of the graphic, but in the end that graphic will remind them of snowboarding. In doing so many snowboard graphics there’s no doubt that at some point one of those boards was some kids first board. One of those kids will fall in love with snowboarding and do it until they just physically can’t anymore and being part of that is really rewarding for me, and why I continue to work within snowboarding. It is what my best contribution is to society. I love to do it so much that I might as well keep going you know. As many positive emotions I can cause with a twodimensional drawing the better. That’s my inspiration to the world, making pictures.” Oh and by the way, that Bennee graphic is amazing.
ORIGINS INI COOPERATIVE BY JOSH RUGGLES
verything is digital these days. It’s all about the “Buy Now” button and next day deliveries. It’s hard to remember a time without touch-screen phones and 4G LTE or whatever the current name for phone Internet is. Digital dominance is polarizing and cheapening the entire industry. The flood of “season edits” and episodic snow porn hits the web so frequently it’s hard to even know who’s “cool” anymore, and almost everyone is guilty of using the local shred shop as a fitting room, only to have the UPS dude showing up the next day, package and an e-sign thing in hand. The wave of directto-consumer sales that came with the digital explosion has revealed the cannibalistic state of the snowboard industry. Over the summer, Seattle’s Snow-Con board shop closed its doors for good. This was considered a legacy shop, and it shocked the industry. Yet brands continue to ramp up their e-commerce capabilities and reap the benefits of selling direct online, while more shred shops are put on life support. But what happens when there are no more specialty shops? Will that mean snowboarding has become fully mainstream, and will there be no place to get educated on product and build the stoke? The guy with bleached tips at Big 5 Sporting Goods is likely not going to fill that role. Three seasons deep, i.N.i Cooperative has carved out a foothold in the industry, and gained widespread respect by doing the exact opposite of the current norm. Doing right by the community, the industry, and planet; i.N.i is not out to save the world, but they will make a difference. i.N.i comes from the Rastafarian term I-and-I, essentially meaning oneness. And for Adam Shiffman, founder and president of i.N.i, it’s less about being just a smart branding statement, and more about serving as a reminder of what they stand for as a company. “i.N.i to us means unity and the common bond that we all share in this ecosystem, and on this planet,” Shiffman says. “It’s the commonality that we all share. No barriers, no borders.” While it’s not rare to hear companies talk about their commitment to their planet and community, the Oregon based outerwear and clothing company has literally put their money behind their words. Drew Smalley, who heads up marketing, creative and team efforts for the brand explains it well. “Every thing we do is based on this principle, from production to everyday practices, it’s all about the greater good. If everyone is focused on unity, we would all be richer in the true sense of the word.” This is where the cooperative part comes in. Every year, before hitting the green button on design and production, i.N.i brings in everyone from designers, artists and shop employees to weigh in on the current state of the brand, and how it could be improved. This was never a question for i.N.i, the plan was always to be inclusive. “It’s been a cooperative from the start, with many like-minded and talented individuals contributing to the growth and definition of the brand,” says Smalley. This ideal of oneness is not just about what they create, but what they leave behind. From day one, i.N.i has continuously worked to impact the environment as little as possible. That doesn’t just mean they use organic and post consumer materials in production, which they do. And it’s not about bringing their own grocery bag into Whole Foods. On team trips, i.N.i doesn’t show up at and try their best to destroy hotel rooms. Down days of riding on an i.N.i team trip means you can find the team wandering
the side of highways filling trash bags with piles of litter. They understand that 100% sustainability is not currently an option, but Shiffman feels that it’s a necessary goal to work toward. “I went to a bunch of factories in Asia and was shocked with the quality of facilities, their ink runoffs, and how they were hurting the environment,” he recalls. “To me, in an industry where we all rely on the weather, the environment, and the seasons, why would you not take the extra step to try and protect it?” Shiffman’s trip to the Far East added fuel for his need to be part of the solution, connecting him with like-minded individuals from the snow and outdoor markets. Tim Snail was one of them. After decades of being one of Volcom’s sales force elite, Tim was ready for change, and took up the sales management role at i.N.i. “He was looking to move on to something new and organic, and when he came on, we really started the brand, and it was off to the races from there,” notes Shiffman.
“We want to focus on a different way of doing business, that’s more collaborative. If the shops fail, we fail.” Realizing that eco-consciousness is not a universal selling point, they quickly decided that design and quality needed to be front-and-center—the environmental aspects will resonate with people that are already eco-conscious, and hopefully inspire those that aren’t. “Lets face it, while there are people that care about the environment, there are still a lot of people who don’t,” Snail says. “What we set out to do is make products that stand on their own in design and with highest quality possible, then put them next to other brands. To us, the way to change people’s perspectives on sustainable products is to get them stoked on the style first.” In their debut season, i.N.i turned a few heads, but were met with issues that are familiar to any start-up in their category. Faced with minimum quantity challenges from their manufacturers and cautious shop owners, Shiffman accredits their ability to survive and grow to the relationships they’ve built by sticking to their guns, and staying true to their promises. “Retailers in this industry want to make sure that you’re not a flash in the pan, so to speak,” he says. “In our first year, we had a lot of shops
Photos Courstesy of INI COOPERATIVE
show interest, but just weren’t ready to make a move.” Several topperforming shops, including Darkside in Vermont weren’t ready to buy, but i.N.i had their attention. By bringing on long-time industry designer Abran Abeyta, they were able to define themselves visually—by significantly upping their quality and style, while continuously pushing eco-conscious production. “Those shops watching us from year one to year two, and year two to year three, they were like, ‘Oh my god, you guys are a whole new company. We see how hard your working, and were going to honor you, by bringing on the brand,’” Shiffman says. “That’s been really satisfying for us.” To return the favor, i.N.i honors their shops by printing a yearly national ad that has all the logos of the shops that carry their brand. For i.N.i, this alone has brought shop owners to their door saying they want in. “We love printing that ad because it helps our shops out. From when I started in the industry
until now, about 90% of the shops I used to work with are gone,” notes Snail. “We want to focus on a different way of doing business that’s more collaborative. If the shops fail, we fail.” Heading into their third production year, they are making serious moves not only in the snowboard category, but also in skateboarding. Acquiring a full roster, including legend Mark Appleyard, it’s a safe bet the skate community will be getting to know them. Companies like i.N.i Cooperative are like the new-age unicorns. They are extremely rare—they are usually inspiring, and typically gone before you know it. The thing is, this unicorn isn’t going anywhere, and now everyone is watching to see what it can do.
SMOKINʼ SNOWBOARDS S
mokin’ snowboards is one of the realist companies in the game. Drawing inspiration from pioneers like Mervin founders Pete Saari and Mike Olson, Smokin’ founder Jay Quintin began his company in the basement of his north shore home on Lake Tahoe in 1994. “I looked up to guys that made their own boards like Mike and Pete and Mayhem (surfboards). I wanted to have that kind of “hands on” thing happening in my life,” recalls Jay. Although known today as a company pushing both limits and buttons, Jay says that in the initial days there was no agenda other than making snowboards. Over time however as Jay saw more and more of the inner workings of the business side within the industry the company’s anti-corporate ethos began to form. Jay and Smokin’ resonate that the corporate board room is no room for snowboards “Investors are something we have never had so our company is all ours. Since we are in complete control and without interest from outside parties all of the product, advertising, media, everything Smokin’ puts out is pure, unfiltered, snowboarding. The fact that we have a factory run entirely by snowboarders where each step of the board design and manufacturing process is completed
by the hands of snowboarding humans and to the highest level of perfection possible, sets us miles apart from “most” other brands in the industry. As snowboarding has become more and more mainstream, previously snowboarder owned brands have been bought out by people that have never, and probably will never, step on a snowboard. This has watered down the industry through censorship and corporate agenda.” Perhaps this is the key for Smokin’s long-term success. In an era in which major corporations come and go, rise and fall, Smokin’ has done it their way for far longer than most. “We can take a risk, make fun of something we think is whack, and take a stand about things we feel aren’t good for snowboarding is amazing because we are in complete control. That is the best thing ever honestly. That fact right there represents everything we stand for, because we only answer to ourselves and we can. Snowboarders in control of snowboarding, amazing! I guess what it all boils down to is I wouldn’t change a thing. We have matured over the years, so has our business, our message, and how we deliver it. Regardless, we are still Smokin’ and that’ll never change.” Let’s hope not. WORDS BY DANIEL COCHRANE PHOTOS BY SMOKIN’
COLIN LANGLOIS P.BECKMANN
THE GRAPHIC STORY
CURT EVERITT N
o matter how “big” snowboarding has ever become, there are certain people and brands within the industry that keep it simple; keep it real. Bozwreck, fresh off their comeback season, is without a doubt one of those brands. This season, Bozwreck decided to lean on family for creating their graphics. “We aren’t taking an artist and putting a veil of ‘Bozwreck’ over the top of their work. We work within the Fam; we keep it tight, no fake shit. Real experiences that generates dope art.” Passionate words from Brooklyn based Bozwreck graphic designer Curt Everitt. But that is what Bozwreck is founded on; passion for creating a product Nate, Matty and crew believe in. Simply put, this year’s Bozwreck decks are a collection of collaborative pieces of art. However, the meaning and depth of the boards goes beyond the standard definition of the word collaboration. Curt related, “For Bozwreck, collaborations add new experiences and style that isn’t derived from snowboard culture. We are bringing homies from other areas of our lives into the mix; from active NYC street [art] to fine art from Cali and New Zealand.” This season, Matty Ryan’s Signature Series is prime example of the passion and deep rooted connections that run through the Bozwreck family. An ode to their fallen friend CJ, Curt describes the board, “This board is heavy, but with that said it’s fun and a celebration. You can enjoy this design as a surface level party board but if you chose to dig a little, there is deep, deep meaning here. CJ was a huge part of the Bozwreck family. Losing him sent a shock wave straight to our core. Life is short and you must realize that, but in those times you have to embrace and celebrate all the good times and let them keep rolling. This board, in a sense, is a cheers to life and the memory of our homie CJ. Cheers brother!” Matty adds, “This board graphic is everything I remember CJ being the most excited about. [I have] Never seen anyone so appreciative of frozen gummy bears or army navy orange beanies. Miss you every day Ceej. This one’s for you.”
The Keegan Valaika Pro Model is a fun, simple hand drawn instant classic that proves rainbows never go out of style. As described by Curt, “This crazy Ark painting came straight from Keegan. He hand painted everything even the rainbow Bozwreck font. We were really digging the colors so we carried it over into the base. I hand painted a large drippy rainbow and co-branded with a Gnarly peace tree.” “Nate’s board is sick! Straight up, a work of art! Nate and NYC street artist Harif Guzman (AKA Haculla) worked together on this board. There has been a long history and friendship between Harif and Bozwreck. It was just a natural happening, that click of inspiration, and this board was manifested into existence.” Says Curt about the Nate Bozung Signature Series. The Team Bozwreck graphic, from the mind of Gareth Stehr (AKA DirtSqid), is another one that not only visually displays what Bozwreck is about, but also has a great story conveying that message as well. Matty divulges, “Gareth is one of my favorite humans of all time, by far. I think plenty of people will agree with that. We used to live off of high life and beef jerky at a house called Hellrose in Hollywood and loved every minute of it; just good vibes from this homie all the time. I just think his art is the best shit out, and I know nothing about art, but I know Gareth is good as fuck at it. So I wanted y’all to see his art cause its dope.” Curt adds, “He’s an inspiration to me as an artist and to have him within the Bozwreck fam is just an honor.” Displayed through collaboration this year, the graphics in the Bozwreck lineup are a nod to the passion they pour into their brand. Curt sums it up expertly, “Snowboarding is one part of our larger melting pot of rad things within our life. It’s more fun to bridge the gaps and roll with the homies on creative ideas. No rules, no agenda, just fun.”
WORDS BY MARK SEGUIN IMAGES COURTESY OF BOZWRECK
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AFTERLIFE SEAN BLACK INTERVIEW BY JOESEPH SHANER For a dude who’s never seemed to take himself too seriously, Sean Black’s about the hustle. After paying his dues in the trenches of the Bone Zone, the former Arborist, Think Thank-er, and recent (sort of) U of U grad recently (kind of) took his college-educated ass to California to make hay on the corporate side of snowboarding. Using our advanced mobile telephone devices we successfully coordinated time zones and got the word from Sean about his new gig. You’re still with Arbor, but you’re no longer riding for them. What’s your new role? I’m the team and marketing manager. Basically, my job is gaining exposure for the company. So I do all the marketing, I do the advertising. I also double in as a photographer and videographer on a lot of the trips. I do all the PR stuff getting coverage for the brand within the endemic and non-endemic audiences. Product placement— articles, reviews, all that stuff. Coordinate the advertising calendar with the magazines and our art department. Come up with the conceptual behind all of our adverting and marketing strategies, and then work with the art department to create those assets. I also run all the social media. How did you end up behind a desk for one of your sponsors instead of riding one of their boards? So I was riding for Arbor and WeSC and filming for Think Thank and at the same time I went to college at the University of Utah and studied Mass Comm. and French. I never made very much money at all off snowboarding, but enough to get by in the winter and travel to film a video part. When I graduated school it seemed like the right time to transition to a role within the industry. I did an internship in NYC with WeSC and ended up getting a couple job offers, but I ended up working for Arbor and I’m really glad I did. It keeps me involved in snowboarding. It’s what I love. It’s been my whole life, and since I was like 10-years old it’s all I’ve ever cared about. All my best friends still do it, and I still get to spend the winter in Salt Lake or traveling with my friends. Would you rather be riding? I still joke about wanting to film a full video part again—I’m not out of it yet [laughs]. It’s cool because I get to go on trips with the team and when we’re out filming I can kind of pick and choose. I don’t have the pressure of filming a certain trick and having to put together shots and scare the piss out of myself all the time. I’ll still get to hit rails, but I get to do that without the pressure or the anxiety. I used to get really fucking stressed out all the time filming video parts. That’s honestly another thing that contributed to moving into a different role within snowboarding. I would put so much pressure on myself filming video parts to the point where sometimes I felt like I was having a mental breakdown at every spot [laughs]. It was like, “oh man, I just need to do something with my brain.”…I also I think I probably would have given it a couple more years if it hadn’t been for injury. But I’m stoked on how it worked out, it seemed right, you know? And you can’t prevent injury; if it’s there it’s there. What’s got you most stoked about working on the brand side of Arbor? I feel like there’s a lot of potential in my role with Arbor right now. It’s a bit of a challenge because it’s a pretty small brand, and there are a lot of
areas within the industry where it can grow. But I feel like if you’re with a brand that has an image that’s already very established, you’re just kind of there moving the pieces that have already been put into place. I think I have a good opportunity with Arbor to really make a difference and have an impact in a way people can be stoked on. How do you manage a snowboard team from Venice? Do you feel isolated at all from the community? Sometimes I feel a little bit out of it, but then I think every time I go back and visit Salt Lake or go on a trip or something I’m right back in it. Honestly, I think a team and marketing manager should be out there in the field snowboarding as much as possible and being within the community as much as possible. I do think that’s kind of a problem with the industry—they’re a bit out of touch with what’s actually going on in snowboarding because a lot of it is based out of California, and they’re not out there with the people living it 100%. I think that’s why a lot of companies miss their mark—they’re not as involved, and they’re not as in front of snowboarding as they should be. Think about someone like Jesse Burtner; he’s doing all the marketing, all the team stuff for Lib, owns a film company, and is still a pro snowboarder. He’s the hardest working dude, and he’s out there in front of the newest shit and the best shit and what’s happening in snowboarding all the time. That’s why the stuff that he does really is always awesome because it’s always in touch with what’s actually happening. So this winter I plan on being out there and snowboarding and and getting my job done remotely and as close to the sport and the community as possible. Is Arbor supportive of that mentality? What’s Arbor doing differently than other brands in that regard? Definitely. I think one of the main things we’re really trying to do is just support snowboarding. A lot of companies are cutting their teams, cutting their production, cutting back on marketing at a crucial point where we’re actually investing more. We’re adding team riders, and supporting our current riders. We’re going to put more money into producing videos. I think Arbor has always done a really good job of providing a platform for their riders. For a lot of the dudes on Arbor right now, the main support in getting their name out there came from projects that were funded or created solely in-house by Arbor. Is it weird managing a team that you were once a part of? How has that impacted your relationship with those riders? I definitely try and maintain my friendships above all else, but from time to time you get put in a position where you have to make difficult decisions and you have to try to think as logically as possible and not let your emotions get in the way. At first, I was trying really hard to please everyone, and then you just kind of realize that if you don’t just own your role, it’s impossible to get anything done effectively. On the other hand, I think having really strong relationships with most of the team guys allows me to do my job better and let their opinions have more of an impact on what were doing at a brand level. Overall, it wasn’t an easy transition but I feel like I can have more impact in my current role than I could as a rider, and I’m stoked on that.
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PHOTO JUSTIN SHEILDS RIDER ROB MAC
Photo: Paul Bundy
Interview by Daniel Cochrane
Sam Taxwood and Brandon Hobush have been local Utah snowboarders since the first time I came to SLC over 12 years ago. I remember hearing about this kid Hobush who could do every rail trick on command, but was even better on his skateboard. I also recall hearing about this crazy Snowbird local kid who would just rip the entire mountain with no brakes – loose, but in control. Years later I had the opportunity to become their friend and team manager at Nitro and L1 Premium Goods, and I can honestly say they are two of the most stylish and bad ass snowboarders on the planet today. I remember talking with Sam and Bush about meeting pros, and how stoked they were to hear that I knew so and so (example: JP, Terje, Kooley, etc..) – they would basically fan out on me for having met these guys. Today, I have kids coming up to me asking if I know these two fools, which goes to show if you stay true to what you believe in and commit to achieving your goals good things will come. I believe the fact that Stax and Bush had respect for their peers from the beginning has carried with them and made them the grounded and respected up and coming pros they are today. Bush and Stax are true snowboarders, they do it because they love it and you can see that through their snowboarding. These two guys go snowboarding more than anyone I know, no matter the conditions. I believe this is what sets them apart from a lot of other riders out there – they are snowboard nerds! Whenever I get out of the office, I can always call either of them to meet up to go boarding or for a snow report at the mountain. These guys are the reason I know the future of snowboarding is bright! -Knut Eliassen-
Arkade: So we are coming down to the end of the summer. Both of you guys like to get your summertime camp on was this summer good for new adventures? Stax: Oh yeah for me it’s the best shit ever. I just got back from Southern Utah with GSiebs (Griffin Siebert). Us two solo for two days, soul searching, vision questing you know. Hobush: And I just got back from Yellowstone a few days ago. I went with my girlfriend for four or five days and checked out a bunch of really rad stuff: geysers, hot springs, buffalo so many buffalo. We didn’t get to see any bears, which we really wanted to see. Arkade: You (Hobush) just got back from England as well correct? Hobush: Yeah. Stax: Yeah dude how was that shit? Arkade: Yeah Bush tell us about that snow dome life. Hobush: It was so epic. I hope we do it again next year; it’s definitely something I’d want to do again. Indoor is
definitely different. First of all they are all at malls and shit. So there are bars to go to right outside the snow dome. We’d shred, go get a drink, then go back to shred some more. Then you’d be inside and it’d be all AC and stuff then when you walk through the doors it is just like a giant freezer and it takes your breath away but after a run or two your good. Arkade: How is that “snow?” Hobush: It’s really weird because after a bit it all just gets pushed around. It is really only a few inches on top of solid ice. It definitely gets really icy. Like the second place we went to they had this rail at an angle so you had to turn to it. So it ended up being pure ice on the turn with a snow bank on the side of it. It was the most intense thing ever. Arkade: Sounds East Coast. Hobush: Oh yeah so East Coast. Slick. Arkade: It puts those kids on their game though. Did you see the Hallucinate movie from Grindhouse where all those U.K. snow dome kids went to Minnesota and shit?
Photo: Bob Plumb
Hobush: Oh yeah that was so sick. I just got to ride with Will Smith and all of those kids. They rip it. They all just want to come here and shred so bad. Arkade: Stax you were in Europe this past season too at the RedBull Hippie Jump event. What was up with that? Stax: Yeah that was Marc Swoboda’s thing. I got the invite to go like two days before it and I was going to Sweden anyways for a Nitro Shoot so it lined up. It was a huge frontside hip and I had never really hit a frontside hip before. Arkade: That thing looked beast. Stax: Yeah it was huge but it was built perfect and had only five of us riding it so it stayed good. It was kind of intense with helicopters flying around everywhere but I got to meet Terje. Arkade: How was that? Stax: It was awesome dude; I didn’t even know he was going to be there. I was just walking up the steps, smelling like shit, all tired, and Terje comes down the stairs. We talked for just a second and I was tripping out. Arkade: Did you shred with him? Stax: I didn’t. He was there for the tail end and I had to leave early to go to the shoot in Sweden but we got to hang in the house and shit. Totally nuts.
juiced and I’m so hyped I’m just like “holy shit you’re a G.” There are a lot of good influences in snowboarding you know. Arkade: So you guys are both local, Utah born and bred. Stax you kind of touched on how so many people move to SLC for the shred. Do you feel like there is some advantage to growing up here as far as your snowboarding goes? Stax: I think we are definitely spoiled. I was spoiled as shit because my parents worked at Snowbird. I don’t think my snowboarding would be anywhere near the way it is if I didn’t grow up riding there. Arkade: Does traveling around help put that into perspective as well? Hobush: Definitely. Just having mountains is the best thing ever. Like how Minnesota and all those places are is totally different. They are insanely sick but you aren’t going to get a deep pow day there you know. At least not like how we think of them. Stax: Traveling really makes you appreciate it. It’s awesome to go on trips and be stoked to come home. It is funny when I go to Europe I’ll get asked, ”What’s it like to be around real mountains?” I’m like “Fool I’ve been around this my entire life.” I mean obviously the mountains are different there but I’ve definitely been around some big mountains in my own back yard. It’s cool to check out other places too. Like I’m sure I could do a winter in Minnesota. Arkade: Stax you filmed with the Snowboarder Movie, Forward. How did that go?
Arkade: As you guys have started to travel and film more how is it to get to meet and ride with people you grew up watching in videos?
Stax: It was kind of rough for me. I was hurt a lot last season. Like I got broke off at a spot in December and couldn’t ride for a bit. Then I broke my leg, came back for a few weeks, and finally blew my knee out.
Hobush: Scott Stevens is the one for me for sure. Like I’ve looked up to him for a super long time and always been super stoked on his skateboarding, snowboarding, everything. Once I got on 32 I was just like “man I wonder if I’ll ever get to meet Scott Stevens, and Grendy too. Those two were guys I was just so hyped on and still am you know. It was a trip to just hang out when we did all the SpotChecks and stuff. Hopefully this year I’ll get to travel with them more on some actual rail trips (32 is making their own movie).
Arkade: Damn dude you got some pretty good footy for just a few weeks of filming. That’s that Scott Stevens style right there.
Arkade: Who you got Stax?
Stax: Yes 100% that was totally my issue. Never go full RE. I was told that a long time ago by someone and now I understand it.
Stax: Growing up in Salt Lake and seeing all these people move here like Steven’s, Grendy, Beresford is crazy. It’s really weird you know because so many people come in and out of town because Salt Lake is such a hub. I fanned out on so many people in my day, and I mean like obnoxiously hard. Pat Moore is another. That dude is insane, and such a boss. Bode too. I think I could go on for hours with names. Arkade: So now have the tables turned? Do kids come up to you guys fanning out? Hobush: Oh yeah it is really weird. Like when we just went to the snow dome and kids were asking to take pictures with us and stuff. I was just like “this is so weird.” I just want to snowboard and have fun you know, and it is crazy that kids half way around the world are into what I am doing. Stax: It comes out of left field sometimes. Hobush: Exactly and it makes you want to really be on top of your game you know. Arkade: Not even in like a riding aspect but more just like in an attitude kind of way. You have to be careful especially with Social Media nowadays. Stax: We’ve all been there you know. We’ve been that kid, hell I still am that kid like I just said. At X-Games I seriously went off on Louif for like five minutes. Knut gave me so much shit for it. Sometimes I just get
Stax: Haha yeah. I was just an idiot and not being too smart, but I guess you have to learn from stuff like that. Arkade: You mean like as in finding that balance between pushing it and knowing when to reel it in?
Hobush: I dislocated my hand going full RE in Minnesota. Stax: Oh on that gap to down rail? Hobush: Yeah. I like literally hit it once, then tried to gap 270 it, ran back up full speed and tried gap front 3. It was just full RE and not smart at all you know. Stax: Like I tried to cab 270 through a kinked rail with my board completely set up wrong. Hobush: Oh man that was insane. Stax: Yeah, then I completely died and then continued to try and cab 3 gap the down anyway. Hobush: That was just some of the craziest shit I’ve ever seen. Stax: I literally snowboarded until I could not walk. Hobush: Yeah you were like edge catch 3 times to full visible graphics as he just ate shit. Stax: It was the day we picked up our new boards and I didn’t even detune … Hobush: At the sketchiest kink rail ever…
Stax: Yeah I was like you know gap 270 through the kink … pssssh shit’ll buff. My stance was off by an inch too. Arkade: So you just brought it up so we might as well talk about it now. You two have a shared Nitro board this upcoming season. Tell us about that. Stax: They are dope. Nitro is the shit I love those guys. Hobush: They hooked it up. Arkade: Who did the graphics? Hobush: Doman Arkade: Did he just run with the graphic or did you guys sit down and kind of work something out? Stax: Bush kind of sparked the idea and then we elaborated from there. Bush was like “skeletons” and I was like “skeletons are cool.” So then we just went over to his house and kind of worked it out as to what we wanted to go with. Hobush: I’m stoked on it, the coloring and all of that. It is on a really fun model too. Arkade: What is it on and what is the camber on it? Hobush: It’s a Swindle and it is flat cambered. I’m so glad to be back on flat. I was on reverse for a while before Nitro. It felt weird at first going back to flat but now I’m used to it and really love it. I’ll go reverse for pow though. Stax: It just feels like a broken in cambered board you know. You don’t have to go through all the time to do it. Arkade: Flat is kind of the best of both worlds. You get the pop but it is forgiving at the same time. Hobush: Oh yeah the pop is so much better, and landing too. I’ve wheelied out so much on reverse. Arkade: Totally switching gears here. You guys are young, and part of a new generation that has come up with so many things available online or via social media. Are kids your age video hounds? Like I know you’ve seen Grendy’s place and Steven’s or Bode as well. They have tons of videos. Is that something that exists in your generation? Stax: For me I see all the videos but I don’t collect them. Afterlame was the first video I got and to this day it is probably the video I’ve watched the most. So I basically grew up on those and the Mack Dawg movies. Hobush: That is how I am with True Life. I’ve watched it millions of times, but yeah I don’t really collect movies either. I do get a few each year, Think Thank or Underdawgs for example. Mostly I go to a lot or premieres. If I have a close homie in a video I might buy it you know. Arkade: What videos have you been stoked on this year? Stax: Literally EVERY video I have seen this year.
Photo: Bob Plumb
Hobush: Yeah. Stax: From Video Mix tape to Absinthe and even Higher. Arkade: So Forward is an Am movie and Bush you were in Ammo a couple season’s ago and that kind of really reignited that current am movie trend. Hobush: Yeah I think the Snowboarder movie really set the bar for am movies. I think it is going to get a lot of young kids really hyped to film. Arkade: It seems like back in the day am kids would emulate what they saw pros doing in videos where as nowadays it seems like kids are killing it more than the established guys. Older guys really seem to be concentrating on bigger and cleaner where younger kids are more into really pushing the envelope. Stax: Yeah like just think about Red Gerard. He is 14 and he’s the best. Hobush: There are so many of those little kids that are just insanely good. I can’t even imagine what they are going to be doing when they are our age.
Stax: Every generation is just that much more fueled and juiced, especially now with the Internet. Hobush: It is going to be like skating where it was just kind of going a long and then all of a sudden there was this huge explosion of tech tricks. Snowboarding is kind of making that move. Like I feel like things like Louif’s to pretzels will be the norm you know. There was a kid a High Cascade that was like 16 and I’m serious he did every single trick: switch Louif’s, back 3’s on, cab 3’s, front 3’s you name it and I don’t know if I ever saw him fall. Stax: Benny Milam! THAT KID IS NUTS! Hobush: Yeah and he has some of the best style ever at 15 or 16. Stax: I swear at that age you can just handle so much more. I ate so much shit at that age and now when I do I’m just smoked you know. I came up short on a hundred foot jump three times the first year I ever went to Superpark. Like board length short on the knuckle to front flip and I just kept snowboarding. I swear its crazy when you’re young you’re just like “wooooo let’s do it!” you know.
Photo: Bob Plumb
Hobush: But when we were 15 or 16 we weren’t knocking out every trick in the book like these kids now are. Stax: Like a legit BS Nosepress was hyped back then! Hobush: Yeah or a backlip you know. If you did a 270 you were like “holy shit!” Arkade: Who are your favorite riders from your generation? Hobush: Mine is Dylan Alito for sure. I love snowboarding with him. He always gets me hyped. He is a crazy kid and he gets wild at spots. Stax: I like to watch Tommy Gesme snowboard a lot right now. Ryan Lanham is a G. I really just love to watch everyone snowboard you know. Hobush: Yeah like in winter on Facebook there are just so many streams going on you know and I’ll even watch like random people’s stuff you know. It gets me hyped because they are out there having fun like I was when I was when I was their age.
Arkade: Does that keep you looking over your shoulder? Hobush: Well, I mean you definitely want to try and stay on top of the game you know. I want to snowboard for a living as long as I can so you have to produce something good you know. Stax: I just came to realization that I cant do everything that there is out there you know. I like to hit jumps. Hobush: OMG you’re such an idiot Mr. “ I cant do what’s out there.” You know he holds the record for highest air in Europe right? Stax: No way! Hobush: Yes you do, don’t be embarrassed. Stax: I don’t know. Everyone has their own niche you know. Arkade: I think that is what’s good about snowboarding right now. Skateboarding has been there a few years but snowboarding is catching up to that mentality that you can do pretty much whatever. There is a lot of freedom out there right now. Photo: E-Stone
Hobush: Oh yeah for sure. Stax: It’s sick because there are so many different styles and trick selections. It’s just rad to watch people ride they way they want to ride. Arkade: Ok before we go your team manager Knut Eliassen is probably one of the most animated TM’s on the planet. He is a shit-talking barrel of awesomeness. I need your best Knut story… that we can print. Stax: Dude at Superpark a couple years ago it was me, Knut, Billy Mackey, Shane Wright, and Bob Plumb. We were in the van, hung over, and driving to the hill and Knut is driving. This song comes on the radio and Knut is drinking water and gets into the song and just starts dumping the water on himself like music video style while he was singing and the thing is it was totally undocumented. It wasn’ t for the camera or anything it was just for us you know because he just does the most random shit all the time. Hobush: Yeah it’s like it is so constant there’s nothing that jumps out in your head you know. He does so many things. There are so many times when he just fucks with you. Stax: Yeah like from the first time I started hanging with him he just would say the most aggressive shit. Like about hooking up with my sister and shit. Out of nowhere he’ll just say the gnarliest aggressive stuff and catch you off guard and when you’re like WTF he is just like “ahahahaha I’m just fucking with you.” Hobush: He is seriously the best at that “would you rather” game. He comes up with the most insane twisted ideas. Stax: It’s that forehead man it holds dark things. Arkade: All right before we go give the people out there the run down on your thank yous, shout outs, sponsors etc. Stax: All the sponsors, mom and dad, the homies, all those who have inspired me to ride (and that list could go on forever), my dog, and everyone else. My influences are constant so they are always growing so the list goes on and on you know. Thank you Snowboarding for sure. Hobush: Thanks to everyone for snowboarding, loving it, and having the passion. Thanks to all the sponsors that keep me going.
Photo: Bob Plumb
worked with photographer Andrew Miller to curate the next few pages of this fine zine called Arkade. Itâ€™s filled with images of snowboarders riding free. Exploration is second nature for Snowboarders. The mountains are our playgrounds, skateparks, and powder filled dream lands. Carve your own path. Snowboardings not a sport. We do it because we love it.
Chris Coulter pow slashing through an open field, Wasatch Backcountry.
Twin Peaks topped with alpenglow rays, Wasatch Backcountry.
Forrest Shearer straight line, Wasatch Backcountry.
Dropping in, Mt Superior.
Left to Right, Top to Bottom
Nick Russell, Free Thinker // Shane Charlebois, Style Master // Zach Clanton Modern day Explorer Jonas Harris, Sprocking Cat // Forrest Shearer, The Nothingness // The Ultimate Ride Chris Coulter & Tony Pavlantos, On The Up // Forrest Shearer, Night Crawler // Justin (JDubs) White, Backside Slasher Nature Goodness, Frosted Tips // Get Outside // Andrew Miller, Early Morning Skintrack
Left to Right, Top to Bottom
Forrest Shearer, First Light // Tony Pavlantos & Chris Coulter, Road Warriors // Â Shane Charlebois, Surf Up Perspectives, LCC Forrest Shearer, Still Dreaming // Wyatt Stasinos, Free // Chris Coulter, Workshop
Nick & Wyatt, Outlaws
Neil Provo, Sunrise skinning
Forrest Shearer, Backside turn
Buried Car, LCC
Mac Spedale, Slasher
Tony & Chris, Country Lane
Zen wax, Milosport.
Neil Provo, Enjoying the finer things in life, Wastach Backcountry.
Bootpack up Superior.
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ISABELLA BORRIELLO T
here are people who snowboard and there are snowboarders. Isabella definitely belongs to the latter category. From her time spent riding Brighton in the winters to glacier riding in the summer, she has been on snow for about three quarters of each of the past four years. That kind of dedication has helped the Washington native come a long way from her first point-it-and-ragdoll laps at Snoqualmie to rail killer extraordinaire at Brighton and High Cascade. Isabella not only has skill, but she is also a hard worker when it comes to stacking clips. Besides having some screen time in the upcoming “Too Hard” film, she is involved in projects that are progressing not only female snowboarding, but creativity in snowboarding in general. With all the hype surrounding female snowboarding right now, women like Isabella are ensuring that hype turns from industry buzz, to industry norm simply by continuing to do what they have always been; which is having fun and making snowboarding maneuvers look way easier than they actually are.
Name: Isabella Borriello Nick Name: Everyone just calls me Isabella Age: 20 Home Mountain: Brighton Years Snowboarding: Eight years total Your style: I don’t think I could describe my style, I don’t think I have a style. I just have fun. Sponsors: Nitro, Adidas and Flux. Proud of: Going out and just trying to make it and create opportunities. I have a close group of friends and we’ve bought a camera and started making edits and we’re finally making a movie this year. I’m proud of that and creating something with my friends that is going to give us an opportunity to portray what we love about snowboarding. Inspired By: All my friends. My friends inspire my snowboarding. Also the movies that come out that are just a group of friends having fun. Those are inspirational because you can really tell a story with those kind of videos compared to projects where everyone just gets brought in and there isn’t really a story. Besides Snowboarding: I work up at High Cascade in the summers, so nine months out of the year I’m snowboarding. Besides that I skateboard and surf whenever I can. I try to surf when it’s not snowing anywhere or there isn’t a glacier to snowboard on. Goals: I want to film another video part. I just filmed my first one that will come out in the Too Hard movie that’s coming out this year. Now that I’ve done it once I just want to do it again and make it even better. Define success in the snowboarding industry: That’s a really hard question… I think success is accepting snowboarding for what it is and not thinking about money or sponsorships but just truly loving snowboarding for what it is.
WORDS BY MARK SEGUIN PHOTO BY BEN GIRARDI
SAMMY BLAZEJEWSKI T
he draw to Salt Lake for most snowboarders is pretty unanimous: one of the best snowboard scenes on the planet and some of the best powder in the universe. The same things stoke out Sammy Blaze, however, the main reason he came to the Beehive State was so that he could snowboard AND finish up his college degree at the same time. The New Englander was raised with a healthy appreciation of the outdoors, so it should come as no surprise that getting out and hiking around in the snow looking for backcountry lines to ride and cliffs to jump fits his interests perfectly. With this upcoming season being his first season in Utah with one hundred percent of his time available to snowboard, watch for Sam to make some noise this year, and not just from his Timbersled. Name: Sam Blazejewski Nick Name: Sammy Blaze Age: 26 Home Mountain: Mount Snow Years Snowboarding: 11 or 12 years Your style: I never really thought to explain it, but I would say kind of that lazy style. Sponsors: Arbor, The Collective Clothing Co, Spy, The Garden, on flow with Flux and ThirtyTwo Proud of: I just graduated school this spring with a bachelor’s degree in film, which may not have seemed probable at some point to others, so that’s a big feat for me. Inspired By: In snowboarding, I’d have to say people that just lose that fear. Like they have not a care in the world except for what’s in front of them. I’m also inspired by people who surprise you. Like people who consistently outdo themselves.
Besides Snowboarding: I play a little guitar, and up until recently, school. Growing up my family was always outdoors. My dad owns an outdoors shop back east, so I’ve always had easy access to that kind thing. I played soccer for years and I still kick a ball around occasionally. Goals: At the moment I’m trying to focus on snowboarding. More specific than that, since I’ve been in Utah, I’ve been trying to get more into backcountry riding; trying to get deeper and higher up there and understanding the ethics of that and how dangerous it can be and stuff like that. On a broader side, I’m always trying to work on myself and try to keep the values that my parents taught me. Define success in the snowboarding industry: It is what you make of it. Some people want to be Olympians and some people want to film rail parts. I guess just snowboard the way you want to snowboard. To some people, soul riding is just as important. So some people who aren’t pro snowboarders still consider themselves successful. For me, I would consider success as being able to travel the world as a snowboarder. WORDS BY MARK SEGUIN PHOTO BY IAN MATTESON
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