THE AFTERLIFE
arizona daily wildcat • thursday, october 22, 2009 •
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Grads give back through wine business By Marissa Freireich Arizona Daily Wildcat
T
hree UA graduates have found a way to make a living while giving back at the same time. Kristen Senseman and Tiffany Goodman, who graduated in 2005 with degrees in marketing, and Alyse Gome, who graduated in 2004 with a degree in communications, along with five others, founded ONEHOPE Wine. The company donates 50 percent of its profits to charities. Each type of wine corresponds to a different cause. ONEHOPE is a fitting name for the company, Goodman said. “It just basically underlies our mission, which is one hope for a better future,” she said.
When ONEHOPE Wine was launched in June 2007, it started with three types of wine corresponding with three causes: Chardonnay with breast cancer, Cabernet Sauvignon with autism and Merlot with AIDS. Eight months later, they added two more: Sauvignon Blanc with the environment and Zinfandel with supporting the troops. “Here we have the opportunity to support a number of such worthy causes and give back and change the way people do business,” Gome said. Each of the founders has been impacted by one or more of the causes, Senseman said. “It’s personal, but we also try to hit different demographics of people,” she said. For example, the environment is sometimes associated with left-wing politics and supporting the troops is sometimes associated with right-wing politics, she said. “I think that’s really why our concept works, is because of the causes we’ve chosen,”Goodman said.“Almost everybody is affected by one of them.” Senseman said the business is a way to generate awareness for the causes. “I think there’s starting to be a trend where people are more socially responsible,” Senseman said.“Hopefully other companies can pick up on that and do their part to give back.” The company is based in Orange County, Calif., and the winery is in
Sonoma County, Calif. The company has raised about $250,000 in cash and donations. ONEHOPE Wine is distributed in Arizona, California, Hawaii, Oregon, Washington and North Carolina. Albertson’s was the first chain to start selling the wine. It is now sold in retailers such as BevMo! and Safeway. The three founding members from UA did not meet during school, but while working for Gallo wine company. “It’s crazy how it all worked out,” Gome said. Jake Kloberdanz, the chief executive of ONEHOPE Wine, had always wanted to start his own business. Then his friend was diagnosed with cancer at a young age, which helped spark the idea, according to Goodman. “He thought, ‘This is something I need to do now,’” Goodman said. Senseman also said they noticed many products that advertised breast cancer awareness month in October. The founders decided to extend that idea to wine. “We thought, ‘Why just do it in October when breast cancer affects women throughout the year?’” said Senseman. The founders wanted to launch the company while they were young, Gome said. “It took a lot of perseverance and
Photo courtesy of Tiffany Goodman
University of Arizona marketing alumnae of 2005 Kristen Sensemen and Tiffany Goodman, as well as Sarah Gora, and 2004 alumna Alyse Gome, founded ONEHOPE Wine, a wine company that gives 50 percent of its proceeds to various charities and causes.
knowing it was going to be the most challenging thing we’d ever have to do, but also the most rewarding,” Gome said.“We’re all hardworking and willing to do anything to make sure that the job gets done.” Senseman, who works from Phoenix, started an internship program with UA students two years ago. She currently has four interns helping with events and accounts. “It’s great because it’s hard for me
to get down to Tucson as much as I would like,” she said. In the future, Gome said they hope to expand the number of varieties of wine and causes they support. They would also like to expand to different products, such as clothing and makeup. “We want to be one of the best-selling wines in the country,” Goodman said. “We’re looking to be a household name.”
Each week the Daily Wildcat catches up with an alum who has found a life post-college. Know an alum with an interesting job or story? E-mail us at news@wildcat.arizona.edu
DOWNTOWN
New campus would follow ASU’s lead
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ASU, said that developing the downtown Phoenix campus took about three years. In order to establish the Phoenix campus, the city agreed to bring a bond before the voters of the city to see whether or not they wanted to invest in it, she explained. Phoenix voters proposed to issue a bond in March 2005 for $233 million — the largest investment in the city, Friedman said. “Downtown Tucson is in need of some vitalization — which applied to Phoenix as well — so the city was interested in establishing a downtown Phoenix campus as part of the revitalization,”she said. After the bond passed, ASU colleges moved to the downtown campus and 3,500 students were present on opening day. Now, there are about 7,000 students and it has become the“campus of choice,” she said. Dean of the UA Outreach College Mike Proctor said he has attended a series of discussions about the proposal led by Cervelli. “My sense is that people want to explore what the possibilities are and learn more about what that involves — that is where the stage is at,”Proctor said. Cervelli said that no deadline has been set for finalizing the proposal, but by the end of this academic year, planners should have a better idea of what the possibilities are.
EDUCATION
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1929 Facade before Restoration
REPORT
UAPD calls police record situation a misunderstanding continued from page 1
1956 Facade after Restoration
Photos ourtesy of University of Arizona - Dowtown Draft Proposal
To see a copy of the draft proposal, visit dailywildcat.com
names of UA students and Phi Kappa Psi fraternity members Nick Kovaleski and Alex Cornell. UAPD immediately placed the homework into evidence when the Daily Wildcat turned it over to them on Oct. 9, said Dave Caballero, the UAPD detective assigned to the case. The release of the most recent police report that makes note of the homework evidence will allow UA Greek Life to begin investigating the case. Greek Life is currently obligated to begin looking into the case because of the completion of an official complaint report finalized and filed by the Daily Wildcat to Greek Life on Monday. Greek Life’s investigation had been in jeopardy of expiring, as such an investigation would have been impossible without a police report tying Phi Kappa Psi to the newspaper theft, said Jenny Nirh, senior coordinator for Fraternity and Sorority Programs within Greek Life. Currently, the homework is the only evidence linking fraternity members to the theft. The Daily Wildcat will forward the police report to Greek Life today to aid in the Greek Judicial Board’s investigation. UAPD had declined to release the
report to the public, claiming that since the investigation was ongoing, the police report did not fall under public record. Such a stance is a misinterpretation of the law, though, said Elizabeth Hill, assistant ombudsman for the state of Arizona. “An ongoing investigation itself is not an appropriate justification for not releasing those records,” Hill said. Such records are presumed to be open and can only be held confidential if the records holder demonstrates in Superior Court that the release of the documents would be detrimental to the case and the best interests of the state, or if privacy rights would be violated, according to precedent set by the 1993 case of Cox Arizona Publications Inc. v. Collins. If UAPD had continued to keep the records closed past Oct. 30, the deadline would have passed for the Greek Judicial System to investigate the case and call a hearing with Phi Kappa Psi, Nirh told the Daily Wildcat on Tuesday. UAPD Records Custodian Luis Puig said the public records situation was a misunderstanding, saying, “We want to be open to the public.”
Local schools a draw for profs
UA, one of the most prominent being public education around campus. “Public school funding is very desperate here in Arizona,” Kamtekar said. “When I first came here, I had no idea how bad public schools were. I would have had second thoughts about being a professor here if I would have known.” When offered a job, professors look at the quality of life the job has to offer. As educators, their children’s education plays a prominent role in accepting the position, said Bruce Johnson, department head of the College of Education. “The results of these propositions will
affect the quality of faculty the UA attracts,” said Susan Crane, a professor of history. “When I first moved here I wanted to live near UA and send my children to public schools near UA. That’s what’s most convenient as a professor, and something you look for when you’re considering a job.” Propositions 401 and 402 will also have an effect on the college of education and its students. “This is particularly important for College of Education students, because they work so closely with the surrounding schools. They do their research outside of the UA community, most often
in TUSD,”said Johnson. Although propositions 401 and 402 are very limited in what they can fund, community members hope they will encourage more state funding in public schools. “It’s true, going to school so close to TUSD, it’s very relevant to us as education majors who volunteer there,” said education junior Marisol Posada.“And perhaps, if this is passed, it may open up the possibilities for more state funding and create more jobs for us once we graduate.” Voting on propositions 401 and 402 will be part of the state’s general election on Nov. 3.
Amir Adib/Arizona Daily Wildcat
Outdated technology at Tucson Magnet High School would benefit from propositions 401 and 402, which would raise taxes to give more money to the Tucson Unified School District.