Thousands of BIMI Records Will Be Released in 2021

Thousands of BIMI Records Will Be Released in 2021

Brand Indicators for Message Identification (BIMI) enables email senders to have a logo or image of their choosing displayed next to email messages they send to participating mailbox providers. The first batch of more than thousands of BIMI records will be published and available for participating mailbox providers to download at the beginning.

The ultimate goal is that all participating mailbox providers can offer their customers the option to choose between more than thousands brand indicator logos or images, each one representing a different inbox provider, their email domain, etc. Email authentication with BIMI (Brand Indicators for Message Identification) is a standard that’s poised to make a huge impact in the email industry. This standard takes advantage of DMARC-authenticated messages to display domain logos next to senders’ names.

This is going to be a big change for the email industry, so we’ve created this guide to help you get started. When you authenticate with DMARC, your DNS settings will tell recipients whether to reject or quarantine non-authenticating messages. BIMI adds a flag to those settings, which, if it’s set, tells email clients to look in a new location for an image to include with the message.

Read Also: The Role of BIMI and Logos in thwarting Hacking Attempts

BIMI records have been released to the email users of four ISPs. To make things easier for other ISPs, BIMI will soon be enabled by default in Gmail, Yahoo and Fastmail accounts. The next step is to get BIMI enabled by default on all ISP email services. We'll let you know when that happens!

Thousands of BIMI records will be released in 2021, representing book publishers, magazine distributors and aggregators, music labels and digital magazines. The logo will be available on the Google Developers Console and Ad Words Consoles. If your company is interested in getting a VMC for use with BIMI-enabled logos for more information.

Thousands of BIMI records will be released in 2021. Starting in mid-2021, Security started supplying with data on DNS lookups of BIMI records. A total of 9,860 unique BIMI records were observed through the end of the third quarter. Although there were only 52 BIMI records published in January, this represents a healthy amount of activity for a feature just exiting two pilot projects. We look forward to more observations about BIMI being presented in the future.