Benefits of Investing in Cyber Security & IT solutions in 2021
Cyber-attacks are on the rise and the cyber security market is expected to grow at a rate of 19.6% per year, making it one of the fastest growing industries. As cyber-attacks become more frequent, costly, and disruptive, brands will become increasingly dependent on cyber security & IT solutions to protect their digital assets and operations. Businesses are moving away from a traditional “off-site data center” model towards a “data-centric” approach. As data becomes more valuable than physical assets, protecting it will be critical to company’s success. The attack on the travel industry shows that cyber-attacks can target a brand's reputation and harm its brand image. Globally, companies are investing in new technologies like artificial intelligence to protect their brands and customers from potential fraudsters for travel brands this means having a keen eye on both consumer behaviour and internal business systems at all times the time to invest in a Cyber Security solution is becoming critical as cybercrimes and hacks have grown in scale. Businesses with more mature security strategies will continue to withstand these attacks while those who do not will be hit hard.