05 SEO Mistakes to avoid in 2018

05 SEO Mistakes to avoid in 2018 Search Engine Optimization plays a crucial role in uplifting your site ranking. It is one of the essential techniques to boost the site ranking. However, the question arises why SEO? The search engine searches the content available on the web, and they want to give the best results to their user. Generally, people searching on the internet do not click beyond the first two-three results. It is like visiting the best vegetable vendor in your town for getting fresh vegetables. You always want the best content whenever you search on your favorite search engine. So, if they do not give you the best results, you will switch to another one. They will lose the business.

So do you. Your URL should come in the first page of a search engine; otherwise, you will lose visitors and substantial profits.

Let’s now look at the 10 SEO mistakes that you do knowingly or unknowingly while publishing your content.

1. Lean Content: The visitors are looking for the solution to their problem. They have come to your site to get a detailed explanation of their problem. You have to answer their query like • Why they face the challenge?

• What are the causes of their problems?

• How can they solve their problems?

It is essential to give them every possible solution. When you start giving details you have to increase your word limit. You cannot summarize the things in just one or two lines. So automatically your contents cannot be restricted to 500 words. I understand short is better. However, an in-depth explanation is essential. So increase your content to at least 1,000 words.

2. Lack of Originality: The second important thing is to bring originality to your content.

You cannot copy the content of other and paste it on your websites.

It is wrong. Stealing other work is like theft. It is always better to write what you know about the topic rather than stealing additional information. There are several free and paid tools available in the market to check the originality of the content. It is good to take help of them and produce real content.

3. Low-Quality Content: It is the most common mistakes done by blogger, content writers and copywriters. They write excellent content. However, there are grammar mistakes, spelling errors, use of flowery words. Common people couldn’t understand the content. It leads to poor ranking on the search engine list. Will you visit a shopkeeper that gives you low-quality rice? Naturally no, then how do you expect to get better ranking of your websites if your content is of low quality?

See why we talk about content in details is because the content is the key to your success. So, make sure to take all necessary steps to produce excellent content. Now, look at some other mistakes that you should try to eliminate. 4. Not Following Keyword Strategy: Keywords are the words that are most searches on the internet. You cannot write anything and published it on your blog. You have to search for the relevant keyword and prepared your content according to the keyword. Keywords are the word that drives your business. As we all know, demand drives sell. If you want to drive traffic to your site, you have to produce content related to it. It is best to follow the long tail keywords strategy.

5. Keyword Stuffing: We heard from someone keyword are essential for success. A blogger searches on the internet and puts all the relevant keyword in the content. Ideally, it should be 0.5% to 2% in the text. Even the use of it should be natural. You cannot fill the content with unnecessary words. This strategy of putting it is becoming obsolete.

It should be placed only in suitable places with a natural flow of writing. In writing, every word count. Even search engine penalizes for misuse of keyword and lowers the ranking.

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