“Marketing is so basic that it cannot be considered a separate function. It is the whole business seen from the customer’s point of view.”
-Peter Drucker Management Consultant, Creator of the Management Science theory.
Edison's success in inventing the lightbulb highlights his tenacity and remarkable skills.
It took him 2,774 attempts to discover the perfect bamboo filament, showcasing his expertise in bulb-crafting.
At Curao’ Marketing, we focus on “giving marketing a new meaning” by integrating business and marketing operations to drive organizational innovation, growth, and scale.
We close the gap of organizational silos with standardized operational procedures (SOPs) leveraging agile frameworks designed for highly responsive, fast-paced environments yet efficient with room for scaling.
We help businesses and organizations grow by connecting business and marketing operations.
Our approach is backed up by business acumen.
MOps = Marketing Technology (MarTech) research, implementation, deployment, monitoring, testing and optimization. The engine and fuel of marketing (and the business).
Planning 1
Eye towards the future and business needs.
1
2
Operations 2
How the business works for growth.
• Marketing Ops
• Revenue Ops
Finance 4
Capital, financial management, revenue goals.
4
3
Strategy 3
Tactics and techniques deployed for growth and success.
• Interdisciplinary
• Multifactorial
• Non-traditional marketing agency approach.
We aim for:
•Cost-effectiveness
•Efficiency
•Data-driven for better decision making
• SM Advertising
• SM Management
• SM Community Management
• Content Marketing
• Website Design
• Brand Awareness
• HR Advertising
• Public Relations & Communications
• Integrated marketing approach for growth.
INDUSTRY: Manufacturing
• SM Advertising
• SM Management
• SM Community Management
• SM Customer Support
Marketing Ops
• Digital Customer Support
Marketing
• Content Marketing
• Content Writing
• Product Development
• Brand Awareness
New!
• LMS (Learning Management System)
• Development of new Business Model and Services
• Rebranding
• Relaunch
• MOps & RevOps
• Lead generation
• Brand Development (Strategic Partnerships:
MMM, BPPR, Asoc. PR de Diabetes)
• Media Buying (Digital/Traditional)
• SEM (Search Engine Marketing)
• Influencer Marketing
• Customer Service Training
• Brand Representation (Director of Marketing)
• Public Relations & Communications
INDUSTRY: Manufacturing
Lester J. Morales Founder & CEO Category creator of Transparent Health Benefits
INDUSTRY: Health & Insurance/Education
• SM Management
• SM Community Management
• Growth marketing
• Development of Marketing Department
• Marketing Plan
o MarTech
• Implementation
o CRM/CMS Operations
• HubSpot
• EzyTise
o Automations
• Sales funnels
• Payment processing (subscriptions)
o Standard Operating Procedures (SOPs)
o Scaling
o Reporting
• Reporting platform development with PowerBI
• Hiring, training & supervision of marketing team
• Develop, train and mentor Customer Success/Digital Marketing team
• Manage contractors & vendors
• P&L
• Content Marketing
• Content Writing
• Lead generation
• Email Marketing
• Website Design
• Content Design
• Virtual events planning & execution
• THB Programs Management
• Brand Awareness
• Brand Development
§ Manual
§ Inefficient
§ Challenging to measure accountability
§ Automated
§ Efficient
§ Measures accountability
Phase 1
• Implement workspace technology
• Streamline processes, Standard Operating Procedures, and workflow tracking.
• Integrating Sales, Customer Success & Marketing (RevOps)
Phase 3
Implement THB/NI brand strategy
Phase 2
• Introduce OKR’s
• Customer touchpoints performance tracking
Marketing technology research, implementation, deployment and execution.
“When you’re good at something, you’ll tell everyone. When you’re great at something, they’ll tell you.”
Do you have any questions?
Ivelisse Arroyo
DM me!
