This brief is the intellectual property of Voices Heard Film Festival and its creators and is to be used only under license or with the express permission of Voices Heard Film Festival. You may not copy, reproduce, display, or use any branding elements without the knowledge and consent of Voices Heard Film Festival.
This brand was curated, edited, and designed by Ari Lawson.
Brand Brief & Guide
discussion on mental health.
VOICES HEARD is
a film festival dedicated to opening and exploring the
THE QUESTION
THE PROBLEM
Mental health is often swept underneath the rug in American culture, damaging citizen’s perspective of their own mental health needs.
How can we make the world more comfortable with talking about mental health and it’s effects?
FAQ
Why we’re different
We stand behind psychologist, therapist, and clinitions to develop new programs to help reverse the damage done by mental health stigma
Why Voices Heard?
We bring educational awareness on mental health and ways to improve one’s own mental health, as well as striving towards achieving a global mental health awareness. We seek to learn what ways to bring awareness and understanding to people who’ve been affected by the stigma.
Our Vision
To bring local and national awareness to breaking the stigma of mental health, with an open discussion to improving one’s own mental health in the center
Our Promise
We don’t want to be another half baked idea. Our promise is to donate proceeds from the film festival to the National Institute of Mental Health in order to support better programming for our nation’s health.
Target Audience
Primary Audience / Film Makers
Secondary Audience / Local and National Communities
Tertiary Audience / Everyone
ACHETYPES
The Sage
Strengths | Knowledgeable, Commands respect by illustrating brilliance.
The Regular
Strengths | Everyone can and should be able to experience our brand
The Outlaw
Strengths | Everyone wants to be a part of this brand
THE MARK
THE MARK : the mark was designed in a way that it would leave a lasting impression on all who saw it. The mark prompts the question: “What is this about?”
VOICES HEARD
VOICES HEARD
BEHIND THE MARK
Baskerville - Regular
Didot - Regular
Didot - Regular
TYPEFACES - PRIMARY
Didot - Regular
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Baskerville - Regular
Aa Bb Cc Dd Ee Ff Gg
Hh Ii Jj Kk Ll Mm Nn
Oo Pp Qq Rr Ss Tt Uu
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Gill Sans - Light
Aa Bb Cc Dd Ee Ff Gg
Hh Ii Jj Kk Ll Mm Nn Oo
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TYPEFACES - SECONDARY
Avenir - Roman
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Bodoni Oldstyle 72Regular
Aa Bb Cc Dd Ee Ff Gg
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Didot - Bold
Aa Bb Cc Dd Ee Ff Gg
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Pantone 98 - 15 C
C: 70 M: 84 Y: 0 K: 50
R: 70 G: 43 B: 71 #462B55
COLOR PALETTE
Pantone 154 - 15 C
C: 56 M: 0 Y: 91 K: 13
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Pantone 101 - 16 C
C: 100 M: 94 Y: 0 K: 60
R: 45 G: 33 B: 71 #2D2147
Pantone Process Black C
C: 0 M: 0 Y: 0 K: 100
R: 39 G: 37 B: 31 #27251F
BRAND PATTERNS
VOICES HEARD COLLATERAL
OfMinds
May 05 11San Diego California
BUSINESS CARDS
Davis Kiger
Sales Manager
E | dkriger@voicesheard.org
P | 704.231.5641 voicesheard.org/vendors
145 Cinema Heart Festival Drive Suite 300 San Diego, Californina 22434
Paxton Taylor
Creative Director
E | ptaylor@voicesheard.org
P | 336.854.9840 voicesheard.org/press
145 Cinema Heart Festival Drive Suite 300 San Diego, Californina 22434
Wesley Rochelle
Art Director
E | wrochelle@voicesheard.org
P | 451.902.9832 voicesheard.org/press
145 Cinema Heart Festival Drive Suite 300 San Diego, Californina 22434
BUSINESS CARDS
Ari Lawson
Project Manager
E | alawson@voicesheard.org
P | 704.490.7873 voicesheard.org/industry
145 Cinema Heart Festival Drive Suite 300 San Diego, Californina 22434
Molly Livingston
Events Marketer
E | mlivingston@voicesheard.org
P | 608.212.2345 voicesheard.org/industry
145 Cinema Heart Festival Drive Suite 300 San Diego, Californina 22434
Hayley Albrecht
Marketing Coordinator
E halbrecht@voicesheard.org
P | 734.123.4067 voicesheard.org/press
145 Cinema Heart Festival Drive Suite 300 San Diego, Californina 22434