Voice Heard Brand Book

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VOICES HEARD 2019 Brand Gudie

This brief is the intellectual property of Voices Heard Film Festival and its creators and is to be used only under license or with the express permission of Voices Heard Film Festival. You may not copy, reproduce, display, or use any branding elements without the knowledge and consent of Voices Heard Film Festival.

This brand was curated, edited, and designed by Ari Lawson.

Brand Brief & Guide

discussion on mental health.

VOICES HEARD is

a film festival dedicated to opening and exploring the

THE QUESTION

THE PROBLEM

Mental health is often swept underneath the rug in American culture, damaging citizen’s perspective of their own mental health needs.

How can we make the world more comfortable with talking about mental health and it’s effects?

FAQ

Why we’re different

We stand behind psychologist, therapist, and clinitions to develop new programs to help reverse the damage done by mental health stigma

Why Voices Heard?

We bring educational awareness on mental health and ways to improve one’s own mental health, as well as striving towards achieving a global mental health awareness. We seek to learn what ways to bring awareness and understanding to people who’ve been affected by the stigma.

Our Vision

To bring local and national awareness to breaking the stigma of mental health, with an open discussion to improving one’s own mental health in the center

Our Promise

We don’t want to be another half baked idea. Our promise is to donate proceeds from the film festival to the National Institute of Mental Health in order to support better programming for our nation’s health.

Target Audience

Primary Audience / Film Makers

Secondary Audience / Local and National Communities

Tertiary Audience / Everyone

ACHETYPES

The Sage

Strengths | Knowledgeable, Commands respect by illustrating brilliance.

The Regular

Strengths | Everyone can and should be able to experience our brand

The Outlaw

Strengths | Everyone wants to be a part of this brand

THE MARK

THE MARK : the mark was designed in a way that it would leave a lasting impression on all who saw it. The mark prompts the question: “What is this about?”

VOICES HEARD

VOICES HEARD

BEHIND THE MARK

Baskerville - Regular
Didot - Regular
Didot - Regular

TYPEFACES - PRIMARY

Didot - Regular

Aa Bb Cc Dd Ee Ff

Gg Hh Ii Jj Kk Ll

Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Baskerville - Regular

Aa Bb Cc Dd Ee Ff Gg

Hh Ii Jj Kk Ll Mm Nn

Oo Pp Qq Rr Ss Tt Uu

Vv Ww Xx Yy Zz

Gill Sans - Light

Aa Bb Cc Dd Ee Ff Gg

Hh Ii Jj Kk Ll Mm Nn Oo

Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

TYPEFACES - SECONDARY

Avenir - Roman

Aa Bb Cc Dd Ee Ff Gg

HhIi Jj Kk Ll Mm Nn

Oo Pp Qq Rr Ss Tt Uu

Vv Ww Xx Yy Zz

Bodoni Oldstyle 72Regular

Aa Bb Cc Dd Ee Ff Gg

Hh Ii Jj Kk Ll Mm Nn

Oo Pp Qq Rr Ss Tt Uu

Vv Ww Xx Yy Zz

Didot - Bold

Aa Bb Cc Dd Ee Ff Gg

Hh Ii Jj Kk Ll Mm Nn

Oo Pp Qq Rr Ss Tt Uu

Vv Ww Xx Yy Zz

Pantone 98 - 15 C

C: 70 M: 84 Y: 0 K: 50

R: 70 G: 43 B: 71 #462B55

COLOR PALETTE

Pantone 154 - 15 C

C: 56 M: 0 Y: 91 K: 13

R: 114 G:164 B:68

#72A444

Pantone 101 - 16 C

C: 100 M: 94 Y: 0 K: 60

R: 45 G: 33 B: 71 #2D2147

Pantone Process Black C

C: 0 M: 0 Y: 0 K: 100

R: 39 G: 37 B: 31 #27251F

BRAND PATTERNS

VOICES HEARD COLLATERAL

OfMinds

May 05 11San Diego California

BUSINESS CARDS

Davis Kiger

Sales Manager

E | dkriger@voicesheard.org

P | 704.231.5641 voicesheard.org/vendors

145 Cinema Heart Festival Drive Suite 300 San Diego, Californina 22434

Paxton Taylor

Creative Director

E | ptaylor@voicesheard.org

P | 336.854.9840 voicesheard.org/press

145 Cinema Heart Festival Drive Suite 300 San Diego, Californina 22434

Wesley Rochelle

Art Director

E | wrochelle@voicesheard.org

P | 451.902.9832 voicesheard.org/press

145 Cinema Heart Festival Drive Suite 300 San Diego, Californina 22434

BUSINESS CARDS

Ari Lawson

Project Manager

E | alawson@voicesheard.org

P | 704.490.7873 voicesheard.org/industry

145 Cinema Heart Festival Drive Suite 300 San Diego, Californina 22434

Molly Livingston

Events Marketer

E | mlivingston@voicesheard.org

P | 608.212.2345 voicesheard.org/industry

145 Cinema Heart Festival Drive Suite 300 San Diego, Californina 22434

Hayley Albrecht

Marketing Coordinator

E halbrecht@voicesheard.org

P | 734.123.4067 voicesheard.org/press

145 Cinema Heart Festival Drive Suite 300 San Diego, Californina 22434

LETTERHEAD

POPCORN

VOICES HEARD

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Voice Heard Brand Book by Ari Lawson - Issuu