Adam Freeby Portfolio

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Table of Contents


Stadia as Urban Activation Centers


Village Activation


Gary Transit Station


Professional Work




Thesis Question How can stadium architecture and urban design provide for lively community engagement on gamedays that is sustained in the daily life of the neighborhood?

Thesis Statement Stadiums and urban design can provide dynamic spaces of activation that help promote and stimulate use in, and around, the stadium throughout the year.


Project Outline The project is located in Indianapolis, Indiana, situated in the southwest quadrant of Indianapolis, near Lucas Oil Stadium. The project for the proposed site would bring a new permanent home for Indianapolis’ professional soccer team, the Indy Eleven. The project looks to blend the stadium facility into a mixed-use development creating a live-work and recreational environment. The site is currently 30 acres of underutilized space, with a large percentage of it being open field or city-owned parking lots.

Site Context e

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The specific site selected is located in the southwest quadrant of Indy, off of the Kentucky Avenue spoke. The post-industrial site is adjacent Lucas Oil Stadium and is just south of Victory field and the Indiana Convention Center. The site is a good location for this larger urban design project that looks to reinvigorate a part of downtown that has not experienced the same prosperity as the other areas in town.

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Monument Circle

Victory Field Bankers Life Fieldhouse


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Lucas Oil Stadium

The figure-ground study investigates existing site conditions of urban density and demonstrates the large amounts of surface parking around the site.

Program Overview The program includes much more than just a stadium including spaces and facilities that would promote activity on the site year round and would begin to transform an

underdeveloped area of Indianapolis into the next up and coming neighborhood. The program includes a variety of mixed-use buildings that bring residential, office and

retail spaces to the site including hotel and conference space to aid and support existing facilities in Indianapolis.


Stadium + Adjacent Structures

Mixed-Use 1 (Commercial + Office Space)

Mixed-Use 3 (Commercial + Residental + Office Space)

Mixed-Use 2 (Commercial + Residental)

Hotel + Conference Center

Applicable Urban Design Principles The project was designed around four primary urban design principles that can impact the site to create an urban activity center with a larger stadium component at its core.

Pedestrian First Focusing on allowing the pedestrian to reclaim street edges and entire plots of the urban fabric that were taken by automobiles. The strategy can be used through providing large gathering spaces for people to meet and congregate in and around the built environment.

Density By increasing the density of an area, neighborhoods can be condensed, allowing for walking to be a more viable way to move around. This density can also lead to a more efficient use of resources and services. In total, the increase in density can make the community more enjoyable.


Transit Supportive

Natural Systems

Tying into existing transit networks, like buses and trails, can provide the public with alternative ways to get around the city besides using personal vehicles. These networks can reach and begin to link surrounding neighborhoods to the site and other previously inaccessible parts of the city.

Promoting and placing nature with the urban setting is an important key to developing a successful urban center. From pocket parks to water features, they can be of great benefit to an urban community that may be missing this benefit. These natural spaces allow users to embrace nature and to disconnect from the city.

Pedestrian First The strategy for creating a Pedestrian First place was the removal of all vehicular traffic from the interior of the site and relocating it to the perimeter. This allows pedestrians and bikers alike free range of movement within the site. The next step in providing a place for pedestrians was creating spaces in and around the buildings on the site for gathering. From pocket-type parks to large plaza spaces, each space provides a unique experience for the people using the site.


Public Gathering Space

Indianapolis Cultural Trail

Main Auto Corridor

Secondary Auto Corridor

Primary Pedestrian Paths

Special Event Pedestrian Paths

Density The density of a site can change the experiences users have on site. In this case, the density for the project looks to similarly align to the density seen in downtown Indianapolis. By aligning to this density, the feeling a user might experience in the center of town would be similar to what they would feel on site. In fact the density coupled with the lower height of the structures creates a more user friendly environment. Understanding the surrounding context and the density seen there is also key to improving the environment on site.

On Site Density

Lucas Oil Stadium

Downtown Indianapolis


Transit Supportive With a focus on pedestrian first, it is important to support that idea with enough options to get to the site that cars become the secondary mode of transportation to and from the site. This is where Indianapolis’ public transport comes into play. Thanks to the city expanding bus lines and trail movements, the people have not had easier ways to get around Indianapolis. These are the developments that should be capitalized on.

On Site Parking Garage

To Lawerence

IndyGo Bus Rapid Transit Expansion

To Airport

To Cumberland

The plan taps into the existing bus rapid transit network and helps promote the future BRT lines linking them to a dedicated line that services the major sports and entertainment venues in the downtown area. By stopping at the transit center, this line would connect to all bus lines in the city as well as other amenities like the cultural trail.

To Renaissance Place

On Site BRT Stops

To Canal Walk

To Broad Ripple

Indianapolis Cultural Trail

To Ransom Place


As the Bus Rapid Transit system begins to link the edges of Indianapolis’ urban areas, the Cultural Trail has created a network of bike and pedestrian friendly paths that are linking inner city neighborhoods.

White River Greenway

Indianapolis Cultural Trail Extension

Proposed Entertainment Loop

Former GM Stamping Plant

To West Indianapolis



To University of Indianapolis

With the extension of the Indianapolis Cultural Trail, new connections can be made to the southwest side of downtown Indianapolis with the chance to begin to expand further down the Kentucky Ave spoke or move into West Indianapolis, connecting to the former GM stamping plant site and the White River Greenway.

Existing Trail Proposed Trail

Natural Systems With natural systems there were three main ways to bring nature and greenery into the site. These include parks, the daylighting of Pogue’s Run and integrating landscaping design. The creation of four parks provides a profound impact on an area that currently has few trees and no parks anywhere near the site. From the two pocket-style parks along the south edge of the site, one main park area to the south of the stadium and the riverfront park to the west of the site, and Canal Walk along Pogue’s Run, there is a dramatic increase to public green space in this part of the city.

13 Parks

Pogue’s Run

Site Landscape The site landscaping would include the addition of new trees along the eastern approach, the residential corridors and along Pogue’s Run. All of the plantings are to be native trees, and include a variety of shrubs and perennials to create habitats for birds and insects. The site uses permeable paving in all pedestrian areas allowing for rain water to be collected on in cisterns for use on site or transferred into Pogue’s Run to be deposited back into the White River. Pogue’s Run The project takes Pogue’s Run and daylights it on the site, creating a corridor planted with wetland vegetation, attracting birds and insects and providing a visible natural system that can be beneficial to residents and visitors experiencing the site. The Canal Walk runs parallel to the Cultural Trail as it moves through the site. Pogue’s Run is also able to collect on site rainwater to deposit downstream in the White River.

Site Landscape


Non-Game Day Activation

Game Day Activation

On non game days, exterior of the stadium the activity is lacking, but the site offers variety of park space, pedestrian paths and trails for pedestrians to interact with the site. At the interstitial level, people are still visiting shops and restaurants by the people who live and work in the area. Finally, at the interior level, the facility is primarily empty, the concourse is kept open which people can access as a public park.

Starting with the exterior this is where the build up to a match happens, friends and families meet up and begin their journey to the stadium. The interstitial space is next, as a user moves towards the restaurants and shops embedded into the stadium. The interior space of the stadium, this section is at its peak traffic with people moving throughout the stadium.

Structural Study The structure of the stadium is based on a concrete slab foundation that starts at field level. From there steel columns and beams make up the lower seating bowl and are tied into the concrete slab. These steel structures are the foundation for the precast concrete forms that the seats will be attached to. Concrete pilings help form the structure to support the exterior walls and roof beyond the steel frame. These piles run from below the slab all the way to the base of the steel tubes for the roof structure. Connected to these piles is a network of concrete beams at each floor, supporting the roof and the floor loads. The floors are pour-in-place concrete that are reinforced and connected to the beams and columns.




Site Analysis This site is located south of the McKinley parking garage west of the University Village. The site is located in the Village Overlay zone (highlighted in blue), implemented in 2014 with the construction of the Village Promenade. With the overlay zone being created, there are no actual required setbacks in the zone. The property sits on the intersection of University Ave and McKinley Ave, being a valuable lot for development. A project here would be able to link the Village and Ball State and help spur further development.


Proposed Site The proposed site looks at capturing the activity and vibrancy from Ball State’s campus and bringing it down into the Village. By providing spaces for students and faculty to gather and meet both indoors and out, it promotes activity to move closer to the Village and can cater to the surrounding neighborhoods. The programming of the building is a hotel and restaurant development. The restaurant would be a new location for the on-campus Allegre, the home for the culinary program at Ball State. Also, students in the hospitality program on campus would help facilitate and run the hotel’s daily operations. These programs would bring in people from in and around Muncie to visit the restaurant, while people from outside visiting campus can as well.


Context Map


Site Map

Strategies for Activation The key to the project and cultivating activation on site is through strategies that provide opportunities for users to engages with site. Site circulation controls the movement of a user around the site, and offering varying types of paths the user can choose what is best for them. By providing spaces for students and faculty to gather and meet both indoors and out, it promotes activity to move closer to the Village and can cater to the surrounding neighborhoods.

Site Circulation

Gathering Spaces

Public Space Vehicular Traffic

Pedestrian Traffic

Semi-Public Space

Application of Strategies Site Circulation Choices A key to the site design is the main thoroughfare that bisects the site and the paths that emerge off of it. The main path acts as a boulevard for students and others alike to use to get to and from the Village or stop off on site.


Public Courtyards The interior facades of the building have public spaces that face the site to promote community and gathering on site. On-site courtyards on either side of the main path through the site provide gathering spaces that vary in privacy.

Floor Plans First Floor

Second Floor

Third Floor

Program List

Program List

Program List

• • • • •

• Hotel Lounge space • Hotel Rooms; Large Rooms (22) Small Rooms (7)

• Hotel Lounge space • Hotel Rooms; Large Rooms (22) Small Rooms (7)

Hotel Lobby Hotel Office Space Loading Dock Cafe Space Student-run Restaurant Conference Rooms

20 The building program looks at responding to the need of a lack of lodging amenities within the immediate vicinity of Ball State, currently only the Student Center on campus has accommodations within a mile of campus. The hotel would immediately cater to a need for the campus. Another part of the building program is the exposed single-loaded corridor for the hotel. This allows for direct connection to the site and works to promote activation on the site. This is further explored through staggering the corridors, allowing for peguests on the third floor to interact with those on the second and vice versa.

North/South Section

Site Relationships and Strategies Site Connections

Gathering Spaces

Pooling of Activity




Project Overview The city of Gary has come across hard times, with jobs and large portions of the population leaving the town. The center of town actually has a solid infrastructure, with the Adam Benjamin Metro Center, that services the town through buses and trains alike. It is at this transit hub that the city of Gary can begin to grow and return to its past self. The focus of the project was increasing the walk ability of the site and encouraging people to meander between buildings and not move from point A to point B. This in turn would increase the foot traffic and help the streets become naturally more safe, something that Gary has had issues with in the past.


By using the station as a hub for commercial as well as transportation it will serve the community more than just the standard transit station and can become a catalyst for the city, both economically and socially.

Massing Development

Walkshed 3/4 mile radius: 10 minute walk to site (Ages 15-55) 3 block radius: 10 minute walk to site (Ages 0-14 & 56+)


Floorplans First Floor

Second Floor

Third Floor RESTROOM OFFICE (1800 SF)



(1700 SF)

(5100 SF)




(20,000 SF)

(5200 SF)

(5000 SF)

(1500 SF)




RETAIL (1600 SF)



(1500 SF)

(1600 SF)

(1500 SF)



(5300 SF)

(1600 SF)



(1600 SF)

(1600 SF)

RETAIL (1500 SF)

RETAIL (1500 SF)


OFFICE (1400 SF)



Structural Diagrams The project was a part of the MKM Steel Competition. With that being said steel became an essential part of the project, integrating it into the design in a meaningful way. In the project our main steel element was a large canopy that stretches from over the train tracks to over the central courtyard. Beyond the monumental steel canopy, the structure consisted of a simple column and beam construction with steel trusses spanning the large 100 foot wide atrium space.


The material palette that was used on the project helped pay tribute to Gary’s industrial past, steel being shown prominently referencing the steel that is made just north of the station at a US Steel plant. While the limestone walls on the lower level reflect the city and county buildings just south of the site. HSS COLUMNS AND BEAMS WELDED STEEL GUSSET BOLTED STEEL PLATES C CHANNEL






Structural and HVAC Diagrams









Moake Park Group


University Esports Facilities

Esports is quickly becoming a trend that is taking over college campus’ not only across the United States but is also in Canada. With this explosion of programs, Schools are realizing that there is the need to find space for these organizations within their campus. But in order to build these facilities, universities have to understand what goals they have for their esports programs, and how to set themselves up for future success. The main challenges universities will have are figuring out which students to cater to, either a varsity program competitive team or the larger everyday student body, finding the space on the school’s campus and the initial costs that the technology has associated with the space. There are three main facility concepts, and one that combines the others into one large, dynamic space.


PC Lounge

Training Facility

Competitive Venue

Hybrid Model

The PC Lounge is a great option for a space to provide two different groups of people a chance to utilize the space. On one hand it creates a space for the varsity teams to meet and practice/compete in the same room, but also gives other students on campus a space to play games, meet friends and socialize.

This facility type caters directly to a varsity esports program. This would include dedicated practice spaces or rooms for different teams, video review rooms, coaches rooms and player lounges. These facilities typically will cost more, but are catered specifically for competitive collegiate teams.

This facility type is the most likely to exist on campus’s today. For most universities there are large lecture halls or theaters that could serve a similar purpose for their esports programs. However, a more customized space could be beneficial for growth and building the proper experience.

This concept gives a university more benefits in one room giving students access to a variety of spaces all built together. A concept like this would do well as an adjacent space to any existing student center, with space designated for esports but also space to serve the broader campus.

Moake Park Group

Knox High School Career Center Addition


Designer/Exterior Renderings/Coordination

My role in this project has been as the lead architectural designer, working under a team project manager. My responsibilities have included being at on site design meetings with the client and contractor, modeling exterior facades and rendering exteriors, doing code checks on the floor plan, and coordinating with the MEP, Civil and Structural consultants. I was not responsible for rendering the interior but I was apart of the designing of the space. This project is a 14,500 SF addition to an existing high school, that will provide the school with a new Career and Technical Education Center at the high school and consolidate classes that are held in the adjacent middle school. The building will be home to the welding, agriculture and robotics classes that serve Knox High School.


Rendering and Visualization Moake Park Group - Comfort Suites Visualization Date: Summer 2018 Role: SketchUp Modeling and Initial Lumion Rendering Responsible for the modeling of the existing structure and development of the new facade. Given complete freedom to design and make changes on the project while working with the Comfort Suites corporate design standards to refresh the outdated facade. The work done was a visualization exercise for the client and did not continue beyond the final concept rendering.



Physical Model

Presentation Material


Design Collaborative - Fort Wayne Trails Date: Summer 2019 Role: SketchUp and Revit Modeler, Lumion Renderer This project originally started for Fort Wayne Trails as a design exercise, creating new way finding markers for a variety of trail hubs within the network. The project then turned into a concept for a new trail hub that would begin to extend the trail network even further. Working directly with the client and understanding their needs, I was able to come up with a concept that they could begin to market to potential sponsors.

Design Collaborative - 3D Printing Researched and implemented the 3D printing process into the office. Looked to find ways to integrate the process into dayto-day operations and find uses for the technology. Led lunch and learns and team meetings on how to use the printers in the office to allow for anyone to use the printers and discover their own uses for the printers. The office was receptive and acceptive to the technology and was used in a variety of ways during my time. The printers were used from Schematic Design massing models to Construction Document detail models to give a client an understand of a space.

Key: Gray - Existing University Buildings // White - Existing Non-University Buildings // Red - Proposed Buildings

This was the first project that took advantage of 3D printing within the office. This model represents a college campus master plan that used multiple colors of material. Combine these 3D printed parts with laser cut acrylic, and this dynamic puzzle-like model was formed. In the model each block can be removed and replaced with a corresponding block to show how the campus would change over time according to the master plan.


Bank Teller Pod

Fort Wayne Promenade Park Tactile Map

Graduate Medical Center Model

For this project the goal was to give the client a scaled version of the teller pods that their new branch would have. Through Revit small tweaks were made to make the model printable.

This model was printed as a tool for visually impaired persons to be able to learn how to navigate the new Promenade Park. This project required a lot of trial and error to come up with a solution that would work both practically and aesthetically.

Combined with an outsourced model, with the inhouse printer we were able to take Revit models and print them at 1/8” scale to fit in the model to allow the client the ability to see the space.


Design Collaborative

Researcher/Modeler/Preliminary Renderer/Diagrammer

Intern Design Competition

This project was done during a spring internship working with three other interns. During this project I was involved in a variety of steps of the process touching all aspects of the project, including diagramming, modeling, rendering and writing.

Technology is the engine of the twenty first century. With the advent of the Internet and social media, people from all across the world are able to communicate easily. While technology has enabled social exchanges worldwide, it has fractured local community interaction and communication on a personal level. With cellphones being such an easy distraction, people have begun paying less attention to their surroundings and more to what is trending on their phones. Most people would rather keep scrolling on their devices than talk and interact with a person sitting right next to them. The lack of development of meaningful public spaces has furthered the disinterest to pay attention to one’s surroundings and has stunted the invested into the public experience.

Construction Detail


The installation is constructed using wood, metal, and fabric. 1. Wood Lam Beam Primary Structure 2. Metal Pipe Fittings attached to plate. 3. Metal pipe secondary structure 4. Metal pipe fitting receiving secondary structure 5. Stretched Fabric panel







1 - No Interaction People distracted by the technology in their hands. No social interaction between individuals.

2 - Visual Interaction Attention grabbing, Stop and look up. Curiosity, Why is it there?

One solution to this ever increasing problem is to create an installation that invites users to interact in the public realm. This installation has the ability to elevate its people from these busy streams of thought and break their long screen time, even if it is just for a second. The function of the installation is to draw pedestrians attention away from their phone and interact with the built environment. The arches not only serve as a shield from the hustle and bustle of the city, but also come together and create a retreat with a seating element. This seating element gives people a place to rest while allowing the arches and fabric to frame the view of the city.

3 - Tactile & Auditory Interaction Physically interacting with the piece prompts an auditory and visual response. Gains the attention of through traffic and builds more curiosity.

4 - Comprehensive Interaction The more individuals that interact, the more dynamic the sounds and visual display.


Adam Freeby Phone: 260 797 3353 Email:

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