WAM magazine Issue 6

57 wine. In its depth, the ground floor houses the central cylinder as well as the space set aside for the barriques in which the wine is aged, and a long tunnel pierces the mountain, ending in front of a rock wall: here, the heart of the hill takes on a central role, exquisitely evoking the ancestral values that are entwined with the land and are still part of the sheer mystery of winemaking. Visitors are ushered into the bowels of the hillside, almost as if to dispel any possible doubt about the nature and origin of what the bottles contain. To give the Petra Winery a specific image, the architect chose to create a powerful symbol within the landscape, instead of building a more conventional industrial complex.

Indeed, the latter was deemed restrictive with respect to the generosity shown by Terra Moretti, which, alongside its quest for high-quality products, grasped this opportunity to redesign the landscape in a compelling way.