Native advertising is like camouflaging; you make your ad look and feel like the rest of the content on a webpage or social media. These ads don’t interfere with user experience, and users don’t tune them out as they do with other advertising forms. Since 2016, the ad spend has increased five times. But what’s driving this change? Let’s uncover.
MAXIMIZING THE ROI
clickbait won’t work- native ads are all about telling genuine stories the audience needs to hear.
CUSTOMER’S STANDPOINT
You only get marketing success when you look at the landscape and your strategies from a customer’s perspective
THE EDITOR’S NOTE
Marketers must be ethical to make the genuine impact they wish to see.
