oenogastronomic tradition that, if for the moment it’s an added value to every kind of tourism present in the island, could be organized as a system in the way to generate independent tourist flows. An ulterior element which Sicily should appeal to for the tourism development is determined by tourist demand general tendencies, more and more addressed to an unusual and personalized kind of holiday, in which the relational component has a basic role in the decision – taking process.
sicilian tourism context
The first threat is for sure the competition, represented by all those countries which are overlook the Mediterranean Sea and which, with careful politics, are able to generate a more competitive offer in terms of quality and price. Other problem is linked to the flow distribution in the island, both from the spatial and temporal point of view. Sicily has a high arrivals and presences concentration along coast and minor island in comparison with internal areas and the flows in entrance are concentrated in a limited temporal space, that reaches peak on August. This causes a considerable environmental impact, above all in resorts of high tourist vocation which correspond in the national and foreign tourists’ collective imagery with the island itself. It matches with the reduction of the traditional types of tourism stay duration, because of reduced availability of the spear time on the part of people who prefer more frequent but also shorter stays. A last threat is represented by a lack of systemic organization, which shows the Sicilian product as a whole of goods and services apart that set up a fragmentary offer in which the politics and programming are turned to individual goals pursuit, to the detriment of a systemic management of the territory and of its potentialities.
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