> Increasing the value of the offer in Malta by investing in quality proposals; > Realizing and creating market researches to increase tourism added value, also by proposing genuine and innovative products; > Keeping under control the competition from nearby regions; > Identifying adequate sites for touristic development by investing in different areas; > Organizing initiatives and events in low seasons; > Introducing Gozo on the market as a site characterized by its own rural and cultural activities; > Incrementing web visibility and online initiatives through booking and the possible greatest information availability. The current approach turns its attention also to ‘cultural tourism’, pointing out that it is a widespread event since it includes both tourists that visit museums or sites, and those who go to cultural performances. This way Malta aims to support and boost cultural tourism, trying to appeal to both the tourists that are looking for experiences tied to understanding and culture, and those who are only partly interested to those experiences. The development of new products could increment the cultural tourism market in Malta. Two are the activities to be realized for this purpose: promotion and realization of ad hoc offers. The request for goods and services tied to history, traditions, art and anything that is culture could be widened through adequate promotion: The fruition of cultural initiatives could be facilitated by the development of packages. The following joint packages could delineate the aforementioned package offers:
goals and actions of the marketing plan
> Cultural items of the same sort (e.g. museum packages) > Cultural items of different sort (e.g. traditional sites and cuisine) > Cultural and non-cultural items (e.g. culture and relax). 5.1.2 Sicilian tourism policies The documents in the Programmazione siciliana (Sicilian Program) 2007-2013 contain several references on an adequate policy for relational tourism development. Its general and strategic development guidelines propose an involvement for an integrated action plan to strengthen and consolidate the local systems. In particular the ERDF Operative Program 2007-2013 (European Regional Development Fund) sees in the integration with the policies for territory tourism improvement and in the definition of the local tourism offer and its marketing machine, one of the operative strategies to be realized, as a coherent continuity with the preceding 2000–2006 program. Such a strategy can allow to put together the components of a cultural offer with the other resources present on the territory through the realization of local structures characterized by a unitary management that identifies in them a common cultural topic. In tight correlation with the indications and contents of the Regional Law 10/2005 “Norme per lo sviluppo turistico della Sicilia e norme finanziarie urgenti”
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